News & Updates

/News & Updates
News & Updates2017-12-01T22:08:38+00:00
711, 2018

What Qualifications Do You Need for a Digital Marketing Job?

By |November 7th, 2018|Categories: Digital Marketing|Tags: , |

Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times. But, there are fundamental digital marketing skills, competencies and qualifications that largely remain the same - and getting these under your belt will kick-start your success from the [...]

111, 2018

Favser and Excel Academy Partnership

By |November 1st, 2018|Categories: Excel News|

We are happy to announce that Excel Academy has recently partnered with to support MDEC Global Online Workforce's (GLOW) vision to create a vibrant freelance economy ecosystem in Malaysia. is a digital talents-focused hiring platform for companies, where businesses are able to access a large pool of quality digital talents. builds the future online hiring marketplace with one mission, to connect talented experts with the [...]

3010, 2018

How to Become a Freelance Digital Marketer

By |October 30th, 2018|Categories: Uncategorized|

The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. In 2016 alone, freelancers in the UK contributed a notable £119 billion to the economy, with 13% of being those within the digital marketing sector. With so many avenues and angles to [...]

3010, 2018

6 Successful Tips to Promote Your Video Content

By |October 30th, 2018|Categories: Uncategorized|

It’s hard to believe that just 20 years ago, people didn't have hand-held, multi-media devices that can connect to the internet and stream high volume content. But today, people listen to music, take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. And the ability to create videos, photos, and then distribute them globally is also much easier to do than ever [...]

2210, 2018

What is IGTV Video and How Can Brands Use It?

By |October 22nd, 2018|Categories: Uncategorized|Tags: , , , |

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching [...]

1510, 2018

7 Tactics to Become a Social Selling Pro

By |October 15th, 2018|Categories: Uncategorized|Tags: , |

The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity. The key to social selling is using social media sites (the ones your prospects and customers use the most) to build relationships, drive engagement, participate [...]

1510, 2018

What Should You Learn to Get A Digital Marketing Job?

By |October 15th, 2018|Categories: Uncategorized|Tags: , , , , |

The digital world is ever-evolving, ever-expanding and increasingly integrated into our society with the passing of every year. And for brands and businesses looking to make it in this brave new digital world, knowing how to do digital marketing the right way is the key to success. That said, most of today’s brands and businesses are crying out for top-class digital marketers that are not only competent, skilled and qualified [...]

810, 2018

20 Influencer Marketing Statistics that Will Surprise You

By |October 8th, 2018|Categories: Uncategorized|Tags: , , |

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Social media has [...]

2409, 2018

What’s the Impact of Training on Digital Transformation?

By |September 24th, 2018|Categories: Digital Marketing|Tags: , , , |

By 2020, experts predict that spending on digital transformation initiatives will surpass the $2 trillion mark. That translates to a tremendous amount of investment by companies across industries. While a host of companies prioritize technology and internal processes in their digitization journey - to great success - many are finding it difficult to achieve the same results for their workforce. One of the keys to driving the people element of digital transformation [...]

1409, 2018

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!

By |September 14th, 2018|Categories: Digital Marketing|Tags: , , |

Do you struggle to find inspiration for your latest posts? Are your sentences too long and unwieldy? Do you debate your headline articles for hours? Or struggle to analyze your results? Stop making excuses and start meeting your metrics today. We’ve discovered 5 powerful tools will help you conquer the seemingly insurmountable problems every blogger faces in their pursuit of more traffic, shares, and likeability. We promise the tools below [...]

409, 2018

5 Tips to Boost Your Social Media Activities

By |September 4th, 2018|Categories: Uncategorized|

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various [...]

2908, 2018

What Is SEO & Why Is It Important?

By |August 29th, 2018|Categories: Uncategorized|Tags: , , , |

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO [...]

2308, 2018

How to Make Videos Without Hiring a Professional

By |August 23rd, 2018|Categories: Digital Marketing|

Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if [...]

1708, 2018

Why Digital Marketing is Important for Small Business

By |August 17th, 2018|Categories: Uncategorized|

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find [...]

1508, 2018

4 Tips for Crafting the Perfect Email Subject Line

By |August 15th, 2018|Categories: Uncategorized|

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time. Your content should answer their questions and resolve their 'pain points'. A value-first strategy in your email strategy will lead to increased sales, better [...]

1008, 2018

Key Ranking Factors You Need to Know in 2018

By |August 10th, 2018|Categories: Uncategorized|

Digital and content marketers need to understand all too well how important search rankings are to the success of a company's content. Any material you produce is only good if people are able to read it, so learning how to increase this ranking is an essential part of the job. Organic traffic—users coming from a search engine—is the top inbound channel marketers strive to increase. If you take a look at the numbers, [...]

908, 2018

Digital Marketing Made Simple – A Guide

By |August 9th, 2018|Categories: Uncategorized|

Digital marketing is typically defined as marketing efforts that involve electronic devices or focus on online platforms, and the need for digital marketing cannot be ignored. Malaysians today spend so much time plugged in and using devices that digital is the best opportunity to engage audiences and attract new prospects. In fact, the average American spends over 12-14 hours a day using electronic media, and that includes nearly five hours [...]

608, 2018

Digital Marketing Updates You Should Know

By |August 6th, 2018|Categories: Uncategorized|

Instagram TV (IGTV) Launched on 20th June this year, Instagram proved they had more in their sleeves. What's IGTV? It works similarly like 'Stories', but now, you are able to upload videos up to 10 minutes long instead of 10 seconds per story. If you already have several videos, we highly recommend you to make some edit/adjustment on them to fit into a vertical video format (9:16 ratio).     View [...]

3107, 2018

Who’s Next?

By |July 31st, 2018|Categories: Uncategorized|

With the latest workshop done, we had some short chats with the participants and found out what they thought about the Certified Digital Marketing Professional program. We got some information on how they think the program, from how informative, eye-opening, to how this course would affect or help them in their career. For the recent session, we received participants from Select-TV, Skills Johor and other individuals. Participants experienced both theory [...]

2507, 2018

Certification Features & Benefits

By |July 25th, 2018|Categories: Uncategorized|

To help you understand the importance of the certification. Here are the highlights of the features & benefits that you'll gain. Feature: CDMP is a rounded introduction to all the core digital marketing disciplines. SEO (Search      Engine Optimization), PPC (Pay-Per-Click), Display Marketing, Email Marketing, Social, Mobile,             Analytics, Strategy& Planning. Benefit: Build an integrated marketing / business strategy (digital with traditional).   Feature: All major CDMP Syllabus [...]

1607, 2018

The Changing Customer: How to Cater to Gen Z

By |July 16th, 2018|Categories: Uncategorized|

Generation Z is taking over. In fact, by 2020 they will make up 40% of all customers. As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In [...]

1307, 2018

Should You Choose a Career in Digital Marketing?

By |July 13th, 2018|Categories: Uncategorized|Tags: , |

Digital marketing is an exciting and ever-changing field that keeps people on their toes by always having new technologies, strategies, and markets to explore. Another great thing about digital marketing is that you're always working with a variety of people, on new projects, and with new clients, and devising new strategies to stay ahead of the competition, so it’s nearly impossible to get bored when you're working in this field. [...]

1307, 2018

Social Media Demographics Guide for Digital Marketers

By |July 13th, 2018|Categories: Uncategorized|

Whether you’re an experienced digital marketer or brand new to the industry, chances are you know just how vital social media marketing is in your practice. However, social media is changing daily, and faster than ever. It seems as though there are updates and changes in popularity between demographics on an almost weekly basis. As a digital marketer, how can you work to better understand user behavior on various  social [...]

1207, 2018

10 Actionable Google Analytics Tips

By |July 12th, 2018|Categories: Uncategorized|

Google Analytics is a digital marketer's best friend. It's a rich source of relevant website data any business strategist can use to analyze their own sales process and identify areas of strength along with inefficiencies. But do you know exactly what to look for when you read analytics data? Navigating its complex platform and putting all that data to good use can be challenging. Google Analytics can produce hundreds of different reports [...]

507, 2018

Perks of Certified Digital Marketing Professional Programme

By |July 5th, 2018|Categories: Uncategorized|

Excel Academy now offers the Certified Digital Marketing Professional program by Digital Marketing Institute, UK. It's the leading Digital Marketing Certification in the world, with over 19,000 graduates in over 115 countries. Its one of the most comprehensive Digital Marketing course available in the market today. The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review [...]

2506, 2018

Technology in Higher Education: What’s Next?

By |June 25th, 2018|Categories: Digital Marketing|Tags: , , |

The online and open education world is changing the way education is delivered. In the next decade, e-learning is projected to grow fifteen-fold, accounting for 30% of all educational provision. In order to ensure technology is used effectively and efficiently, this shift needs to be shaped by educators. The impact of new technology will shape the way students learn, collaborate and engage with their education. To support these developments, educational [...]

2206, 2018

Popular Content Types and How to Use Them

By |June 22nd, 2018|Categories: Uncategorized|

Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content [...]

2006, 2018

Tips for Writing Powerful Email Subject Lines

By |June 20th, 2018|Categories: Digital Marketing|Tags: , , |

Did you know that the average worker receives over 100 emails a day? That means there’s a Game of Throne’s style battle going on in every inbox to see who will make the cut, and who will be banished to the spam folder. So what’s the best way to rise above the clutter? It starts with a well-crafted subject line. According to MailChimp, the most effective email subject lines are [...]

1906, 2018

Top 5 Tools for Building Infographics

By |June 19th, 2018|Categories: Digital Marketing|Tags: , , |

We all know that a picture is worth a thousand words and when we can incorporate a blend of data, eye-catching images, and simple graphics into one image, it can convey a whole lot of information in a short period of time and without putting too much strain on the eyes or the brain. Have you ever come across an amazing infographic online and wondered how it was created? Fortunately, [...]

1806, 2018

Do Not Misuse Technology For Your Own Benefits

By |June 18th, 2018|Categories: Uncategorized|Tags: , |

How Is The Internet Misused? 1) The scramble for ‘likes’: Since everyone has gone digital, the internet has become a battle for likes. If customers have had a worthy experience with a particular brand, they will obviously like it on Facebook. This sounds obvious. However, some marketers use the likes as justification for the digital marketing strategy of a company. Sometimes, the likes may have absolutely nothing to do with the [...]

1306, 2018

7 Effective Social Media Marketing Tips

By |June 13th, 2018|Categories: Uncategorized|

With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media and give up after a few weeks. Social media success is not something that is going to come overnight. It can be tough and time-consuming. With this mind, you’ll need [...]

1206, 2018

5 Secrets of Super Successful Video Marketing

By |June 12th, 2018|Categories: Uncategorized|

Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages [...]

1106, 2018

7 Ways Machine Learning Can Enhance Marketing

By |June 11th, 2018|Categories: Uncategorized|

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable [...]

806, 2018

Is Content Marketing the New SEO?

By |June 8th, 2018|Categories: Uncategorized|

Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search [...]

706, 2018

We are moving!

By |June 7th, 2018|Categories: Uncategorized|

We are moving to VSQ@PJCC to serve you better! Hello everyone! We will be moving to our new office at VSQ@PJCC to serve you better with effect from 25 June 2018. Our new address is: Excel Academy, VSQ@PJCC, Block 6 Level 5, Jalan Utara, 46200 Petaling Jaya, Selangor. Our contact details will remain the same for now until further notice: Telephone: 03-56222003/03-74997190 Fax: 03-74997303 Email: If you have any [...]

706, 2018

The State of Video Marketing in 2018

By |June 7th, 2018|Categories: Uncategorized|

Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Read on to see a comprehensive overview of what video marketing looks like in 2018. Video Stats for 2018 First, [...]

606, 2018

Digital Marketing: How to Start Your New Career

By |June 6th, 2018|Categories: Uncategorized|Tags: |

Are you curious about how to start an exciting career as a digital marketer? Are you wondering what’s the best way to find digital marketing jobs? Online learning can help you to quickly sharpen and diversify your current skills, it can make a world of difference for your future career path. Know the Difference Between Digital Versus Traditional Marketing Are you wondering whether it will be feasible to make a [...]

506, 2018

5 Advantages of Online Learning

By |June 5th, 2018|Categories: Uncategorized|

Online learning is booming as more universities and businesses recognize the benefits it brings to students, and how it can help employees to maintain their professional edge. In fact, by 2020 eLearning is expected to deliver revenue of over $37 billion dollars. This trend is not only growing in popularity, but it may also soon be the main way that learners attend school, get trained in their jobs, and participate [...]

406, 2018

How to Create a Content Marketing Strategy

By |June 4th, 2018|Categories: Uncategorized|

Have you been wondering about the best ways to market your content? With so many different channels out there, it’s difficult even for the most experienced professional. What’s the best way to get the word out there effectively? Should you stick with the same platform over time? How many platforms should you use? These are all valid questions, but in truth, it doesn’t have to be complicated. Part of your [...]

106, 2018

15 Content Marketing Tools You Need

By |June 1st, 2018|Categories: Uncategorized|

One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking [...]

3105, 2018

How to Use Social Media for Storytelling

By |May 31st, 2018|Categories: Uncategorized|Tags: , |

When we think about the stories that we read as children or even young adults, they had certain characteristics: a beginning, middle, and end; a denouement, climax or conflict; and usually there was some sort of moral lesson. Great ads can also convey a similarly rich message, albeit usually in a bit of a different style. The wonderful thing to remember about advertising is that a story isn’t just about [...]

3005, 2018

How to Write a Video Marketing Script

By |May 30th, 2018|Categories: Digital Marketing|Tags: , |

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change. According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. So, if you are doing anything in the sphere of digital marketing, [...]

2405, 2018

How to Use Instagram Stories Ads

By |May 24th, 2018|Categories: Digital Marketing, Uncategorized|

What are Instagram Stories Ads? Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed. In order to view a story, simply look at the top of the feed, place your finger on the story and hold it. To skip a story you swipe left, [...]

2305, 2018

Social Media in 2018: What Can Businesses Expect?

By |May 23rd, 2018|Categories: Digital Marketing, Uncategorized|

Social media is not what it used to be. Just a few months into 2018, and already there have been a host of developments that have shaken social media, changing the landscape for marketing teams across different platforms. To succeed in social media marketing, marketers at all levels must stay up-to-speed with the rapid developments and latest trends. In doing so, they can continue to use social platforms to find their [...]

1805, 2018

How to Design Snapchat Ads for Small Business

By |May 18th, 2018|Categories: Digital Marketing, Uncategorized|

Have you always wondered about Snapchat and how well it might work as a marketing tool? Or perhaps you're an Instagram fan who hasn’t seen great results lately and you’re looking for an alternative? Read on to find out how you can make the most out of Snapchat ads with our comprehensive guide. Where does Snapchat work best? If you’re wondering whether to use Snapchat or Instagram, here are a [...]

1505, 2018

The Importance of Video Marketing

By |May 15th, 2018|Categories: Digital Marketing|Tags: |

It’s not too hard to see why video is so popular these days -- for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. And those of you who are headed towards digital marketing careers should have a complete understanding of the power [...]

405, 2018

Top Marketing Trends for 2018 (Part 2)

By |May 4th, 2018|Categories: Digital Marketing|Tags: |

In the first post, we shared some marketing trends that might be used widely by companies this year. We wrote about Virtual Reality(VR), Interactive Content, Pinterest, User-Generated Content(UGC) and Experimental Marketing. Well, we have more to be shared. Let's read on and find out which approach can be useful for you. Artificial Intelligence (AI) Early adopters of AI have already found it to increase user engagement. However, integrating AI with [...]

405, 2018

Top Marketing Trends for 2018 (Part 1)

By |May 4th, 2018|Categories: Digital Marketing|Tags: |

The world of marketing is constantly changing, especially in the modern era of technology and social media. In this article, we will list down some of the top marketing trends for 2018.   First off, Virtual Reality (VR) Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. Starts from the Oculus Rift to smartphone-powered headsets. The challenge is using VR in a way that [...]

204, 2018

Digital Marketing Professional Certification – 27,28 & 29 June 2018

By |April 2nd, 2018|Categories: Excel News|Tags: , , , , |

Become an in-demand Certified Digital Marketing Professional by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC and SEO. Modules covered include: Module 1 : Digital Marketing Foundations Module 2 : Website Optimization Module 3 : Content Marketing Module 4 : Social Media Marketing Module 5 : SEO Module 6 : Paid Search Module 7 [...]

2911, 2017

Excel Academy approved by Digital Marketing Institute as Authorized Partner

By |November 29th, 2017|Categories: Excel News|

As of December 2017, Excel Academy is an authorized partner of Digital Marketing Institute. Excel Academy will be offering the following courses: Certified Digital Marketing Professional Certified Digital & Social Sales Professional Certified Digital Marketing Specialist - Social Certified Digital Marketing Specialist - Search Certified Digital Marketing Specialist - Strategy & Planning If you are interested in any of the courses, kindly call us at 03-56222003 or email to [...]




Raise Your Digital Game With Excel Acdemy

Sign up for our newsletter