News & Updates2017-12-01T22:08:38+08:00
1708, 2020

Instagram Business Ideas: 20 Ways to Use Insta for More than Photos

By |August 17th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 When you hear “Instagram” what comes to mind? Did your mind go straight to photos? Instagram’s main claim to fame is that it is a photo sharing platform. But did you know your Instagram business ideas can go beyond photos? From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, Instagram can be used for so much more than [...]

1708, 2020

Build Brand Awareness with These Clever Tips and Tricks

By |August 17th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 2, 2020 The Build Brand Awareness Test: Take a look at the graphic below. Recognize anything? How many of these brands did you know exactly what/who they were after just milliseconds? Maybe it’s the color or style of writing that catches your eye. Or maybe the logo itself is recognizable enough that you don’t even need the text or business name that goes with it. All of these [...]

1408, 2020

Running a Business? Avoid These Marketing Tactics At All Costs

By |August 14th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 2, 2020 It’s 2020, and the competition in your market is fierce. What type of marketing tactics should you use in order for your business to be successful and which ones should you avoid? How can you seamlessly insert ads into the daily lives of your customers without being annoying? The goal of any marketing strategy is to increase conversions while spending as little money as possible. We’re [...]

1308, 2020

Build a Profitable SEO Campaign Like the Pros [Step-by-Step Guide]

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Building an SEO campaign for your business may seem like a huge feat. With the right tools and a little help from the experts, you can take your business to the top of Google’s search results. An SEO Campaign has so many components so we have broken it down into manageable steps with our best tips, tricks, and advice! Ready to build an SEO campaign for [...]

1308, 2020

Basic Website Design Elements Every Business Should Have

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - AUGUST 2, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can [...]

1308, 2020

Types of Digital Advertising to Grow Your Business

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 1, 2020 What types of digital advertising should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales. Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. We are [...]

1308, 2020

Components of a Successful B2B Marketing Strategy

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 1, 2020 Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses there are a few differences in the way you will be marketing. We are going [...]

1308, 2020

Email Best Practices Used by Successful Entrepreneurs

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Email marketing is an essential component to any digital marketing strategy. Billions of people use email. It’s the driving force behind customer acquisition as well as retention. And it is a direct way to engage with your audience. A lot goes into crafting the perfect email, curating your email list, and setting up automations. These email best practices will keep your subscribers engaged and your business thriving! [...]

1308, 2020

Having the Best Product Description is Important & Here’s Why

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 How does a customer land on your site? Chances are they come through an online advertising channel or social media platform like Facebook, Instagram or Google search network. Now that a potential customer has landed on your site due to those great ads you have been running, it’s time to convince them to buy your products. This can be done with several things like good web design, enticing photos, [...]

1308, 2020

9 Elements of Cool Website Design For Your Business Page

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Have you ever landed on a website that. Blew. Your. Mind? Maybe it’s a stunning image, copy that grabs your attention and draws you in, or something unique that you’ve never seen before. Whatever the case, cool website design is essential to engage your audience and hold their attention long enough so that you can get your point across and make that sale. Let’s define “cool” in terms [...]

1308, 2020

Rule the ‘Gram like a Pro with these Real Estate Instagram Tips

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 If you are in real estate Instagram is the perfect platform to show off your listings! People obviously want to see photos of the properties that you as an agent have listed. You can use Instagram to showcase your houses, give virtual tours and even generate leads! If you can build trust and relationships with your potential customers through a social media platform like Instagram, you’ll [...]

1308, 2020

Content Marketing Best Practices + Examples From Top Brands

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 With great content comes great responsibility! You may have really great content but what do you do with it? The answer lies in content marketing. You can use this marketing channel to build your customer base by engaging them and providing content that converts. We’re going to dive into our favorite list of content marketing best practices. Are you applying any of them? Let’s find out. [...]

1308, 2020

10 Uses for a Landing Page and How to Build One That Converts

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Have you ever wondered how to get more conversions on your advertisements? Or how to collect emails in the most efficient way possible without a popup on your site? Meet the landing page. If you want to drive conversions, add one or several of these into your digital marketing campaign strategy. So…What is a landing page? How do you use a landing page to convert visitors to [...]

1308, 2020

15 Ecommerce Marketing Strategies to Increase Your Online Sales

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 If you are an ecommerce brand you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. With these proven ecommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Ready to grow your ecommerce business? [...]

1308, 2020

Content Marketing vs Digital Marketing – Which is Best for Your Business?

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 When you think about which marketing strategy is best for your business where does your mind go first? Probably straight to making sales! Did you know that using content to build your business is just as important as using digital marketing strategies? But do you really know the difference in content marketing vs digital marketing? Which strategies should your business be using and where should you start? [...]

1308, 2020

How to Promote Your Instagram Page for Greater Brand Awareness

By |August 13th, 2020|Categories: Digital Marketing|

LEANNE - JULY 31, 2020 Social media is a huge component to any marketing strategy. In other words you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram page we have 17 tips and tricks to help you get started! Set goals Surely, you have a business plan for your business. You also have a marketing plan for your [...]

308, 2020

SEO vs PPC – A Beginner’s Guide to Search Engine Marketing

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 Have you searched something on Google yet today? Maybe you have used it to order a product online, find the best brunch in town or to answer a question about search engine marketing. Google processes over 3.5 billion searches every day. That is about 40,000 per second! How in the world are you supposed to get a search engine like Google to notice that your business [...]

308, 2020

10 Instagram Giveaway Ideas to Increase Follower Growth

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 If you are frequently on Instagram and follow a variety of different brands, chance are that you have either seen or participated in an Instagram giveaway. What Is an Instagram Giveaway? And how, exactly, can giving something away help your brand? Instagram giveaways are a great way to increase your follower growth. The more followers you have, the more engagement you can expect. If your followers [...]

308, 2020

Best Graphic Design Ideas to Take Your Brand to the Next Level

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Gathering graphic design ideas for your business might seem overwhelming. There’s so much good design out there but there’s also a lot of bad design. How do you sift through it all and find graphic design ideas that will work for your business’s logo, website, social media accounts and email marketing campaigns? We’re about to give you some insider tips and tricks that will make your [...]

308, 2020

Why Use Instagram to Promote Your Small Business?

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Why use Instagram for your business if it was created as a photo sharing platform for people to socialize? That may have been its originally intended purpose, but did you know it can kick-start your business and help you reach your sales goals? Currently there are 1 billion monthly active users on Instagram and that number is still growing. That’s 1 billion customers for your business [...]

308, 2020

Smart B2B Marketing Trends That Will Drive Business Growth This Year

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What are your Business Goals? So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and your reach. In this blog post I’m going to show you what really drives home growth and how [...]

308, 2020

Results-Proven Methods to Creating Great Web Design

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 For most, your website will be the first impression they have of your brand, and trust me when I say great web design goes a long way when making that first impression. It is what customers experience before they even have the chance to be sold on your product or service. It is the face of your company and the portal most people will go through [...]

308, 2020

Master Local SEO Marketing With These Proven Strategies

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 How many times have you been in a new city (or even your own) and searched for a local business? Chances are you have seen something like the results below. That’s the result of local SEO marketing. Maybe you browse through the options but more than likely you will click on one of the top three places that Google provides for you. These top three options [...]

308, 2020

Ecommerce Email Marketing Tips and Tricks to Increase Your ROI

By |August 3rd, 2020|Categories: Digital Marketing|

BRANDI - JULY 30, 2020 Does your inbox ever look like this? You probably get tons of ecommerce emails every day. They flood your inbox and sometimes overcrowd it until you go on a rampage of deleting hundreds of them at a time. You may open some of them or all of them or none of them. If you are on the ecommerce email marketing side of the road, you will need [...]

308, 2020

13 Creative Restaurant Marketing Ideas That Will Bring in More Customers

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 It’s no secret that people take to the internet to discover new restaurants, write reviews, browse menus and make reservations. Marketing your restaurant can sometimes be tricky in today’s digital world. You need creative restaurant marketing ideas to draw customers in and keep them coming back for more! Before you can dive into marketing to your audience you need to define who they are! Are you marketing [...]

308, 2020

Basic Website Design Elements Every Business Should Have

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can [...]

308, 2020

Utilize the “Power of Free” to Increase Online Sales for Your Business

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on their [...]

308, 2020

The Secret to Getting Reviews Online and Building Your Reputation

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 There are only two types of customers. There are the ones who are satisfied with your business and will recommend you to others. Then there are ones who had a bad experience with your company. The latter are more than likely going to type out their frustrations in the form of an online review. Reviews are immensely important for the success of your business. 84% of [...]

308, 2020

Types of SEO You Need to Know To Run a Successful Business

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to show [...]

308, 2020

The Top 27 Digital Marketing Terms You Need to Know

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your [...]

2707, 2020

What is SEO and How It Works for Small Businesses in 2020

By |July 27th, 2020|Categories: Digital Marketing|

Author: SHERMAN - JULY 8, 2020 Want to understand what is SEO and how it works? Want to learn about SEO marketing and how to apply it for your own business? We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing. With this resource, you’ll be able to give your SEO definition and generate long-term results. You can turn the simple SEO definition into an [...]

2707, 2020

11 Benefits of Blogging for Small Business Owners in 2020

By |July 27th, 2020|Categories: Digital Marketing|

Author: SEAN - JUNE 30, 2020 Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this evolution has been the fact that companies are constantly finding better [...]

1507, 2020

7 TRAITS OF A SUCCESSFUL DIGITAL SALES LEADER

By |July 15th, 2020|Categories: Digital Marketing|

Digital and Social Selling | Digital Transformation What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn’t mean that the traits of successful salespeople aren’t needed. It’s a matter of translating traditional skills into an approach that is effective on a digital platform. On both the online and offline world, sales leaders drive performance. The greatest success lies in [...]

1507, 2020

15 TIPS FOR GETTING STARTED WITH THOUGHT LEADERSHIP

By |July 15th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike. But becoming a thought leader can't [...]

1507, 2020

HOW TO USE PINTEREST ANALYTICS

By |July 15th, 2020|Categories: Digital Marketing|

Digital Marketing | Campaign | Social Media Juggling all your social media is hard enough without trying to figure out the analytics to go with it. However, if you want to be successful in creating content that will get results, it's always best to keep track of your statistics. If you are dreading having to learn how to use yet another platform’s stats, here is an easy overview to help you identify the Pinterest content that [...]

1507, 2020

THE BEGINNERS GUIDE TO GOOGLE ADS

By |July 15th, 2020|Categories: Digital Marketing|

E-Commerce | Campaign Competing online to gain new customers is a tricky prospect. There are a lot of savvy marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you can learn to use the same tricks as the pros do. One of [...]

1307, 2020

How Do Instagram Promotions Work & How Will They Help?

By |July 13th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 5, 2019 So if you’re a business that has a conscious social media marketing strategy, you may have found yourself asking, how do Instagram promotions work? Let’s start with bit of background on Instagram promotions and the features open to businesses on Instagram. What is an Instagram Promotion? An Instagram promotion is similar to any other ad you my see online. It allows increased exposure on your brand’s [...]

1307, 2020

How to Create a Powerful Inbound Marketing Strategy

By |July 13th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 6, 2019 So how does one create a solid inbound marketing strategy? Mass marketing or “push” advertising worked extremely well in the earlier days. But times are changing, and so are consumer preferences. It’s an undeniable fact that consumers online are doing their homework before buying something, especially when they are faced with multiple options. They’re using Google to research products and social media to seek recommendations from [...]

1007, 2020

The Practical Guide to Building a High-Converting Email Funnel

By |July 10th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 6, 2019 Regardless of the type of business you run or the industry you are in, you need consistent sales. You need customers that don’t just buy from you once, but keep coming back for more. In short, you need those valuable numbers on your side. However, selling more of your products or services can get complicated, especially if you have big goals. Being a business owner, you [...]

1007, 2020

How To Earn Money from Google Over and Over Again

By |July 10th, 2020|Categories: Digital Marketing|

Author: KERAN SMITH - NOVEMBER 7, 2019 How To Earn Money from Google Over and Over Again As the marketplace moves from physical store locations to ecommerce stores, Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for success. How Do You Make Money Online with [...]

1007, 2020

Using Facebook for Business: What You Need to Know to Succeed

By |July 10th, 2020|Categories: Digital Marketing|

Author: SHERMAN - NOVEMBER 7, 2019 Using Facebook for Business: What You Need to Know to Succeed Social commerce is growing day in and day out. And Facebook is a huge part of this growing revolution. People are buying more products/services online due to the recommendations and promotions they come across on Facebook. A trend that won’t die down any time soon. While the social media giant doesn’t quite reach the status [...]

807, 2020

Organic Search Engine Optimization: 10 Steps to #1 Google Rankings

By |July 8th, 2020|Categories: Digital Marketing|

Author: BRANDI - JUNE 23, 2020 Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily. There are several measures you can take to help your website [...]

707, 2020

Beyond SEO: New Ways to Drive Traffic to Websites

By |July 7th, 2020|Categories: Digital Marketing|

Author: SHERMAN - NOVEMBER 7, 2019 Are you looking for new ways to drive traffic to websites like yours? Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites. There are many tactics that you [...]

607, 2020

8 Real Estate Video Marketing Tips that Actually Work

By |July 6th, 2020|Categories: Digital Marketing|

SEAN - NOVEMBER 7, 2019 8 Real Estate Video Marketing Tips that Actually Work Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the day. Thanks to smartphones, today we live in a world where a large number of people are [...]

607, 2020

8 Secret Tips for Using Facebook Ads for Ecommerce

By |July 6th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 8, 2019 As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for ecommerce can be very helpful for any shopping business. If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money. To help you out, we have listed some of the most effective tips that you can use when [...]

607, 2020

HOW CAN YOUR SALES TEAM RECOGNIZE BUYING SIGNALS?

By |July 6th, 2020|Categories: Digital Marketing|

Social Selling Online customers are not always transparent, but a seasoned salesperson knows what to look for when interacting with customers face to face, or even over the phone. It could be subtle body movements, changes in the tone of voice, or even little signs of hesitation. However, it is online buying signals that can be more difficult to pinpoint, making them easier to miss. The fact is, 93% of [...]

607, 2020

HOW DO SOCIAL MEDIA ALGORITHMS WORK?

By |July 6th, 2020|Categories: Digital Marketing|

Social Media Social media plays a massive role in the life of the average North American. In fact, as of 2017 Facebook was the 3rd most viewed website on the globe, after Google and YouTube. With so many users on these platforms, there's a need to create order, and an algorithm does just that. Social media algorithms are always changing, making it difficult to keep up with marketing codes of conduct. There’s [...]

607, 2020

5 THINGS NOT TO SAY TO YOUR DIGITAL MARKETING MANAGER

By |July 6th, 2020|Categories: Digital Marketing|

Digital Marketing One of the biggest challenges for many people in digital roles is they weren't necessarily intending to wind up working in digital marketing. There is a highly diverse mix of people that make up digital marketing departments. Often, there isn't even a digital marketing department per se. Regardless of what your digital marketing situation looks like, there is one thing you can be certain of: If you want to be [...]

607, 2020

Digital Strategy Fundamentals

By |July 6th, 2020|Categories: Digital Marketing|

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, here's a short video explains the digital strategy fundamentals. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

307, 2020

Grab Our Limited Platinum Pass For The Month Of July 2020!

By |July 3rd, 2020|Categories: Digital Marketing|Tags: , , , |

With the Platinum Pass, you can enjoy crazy deals for the month of July 2020 where you can save more than RM2K! That's a crazy offer not to be missed. Grab your Platinum Pass now! With this Platinum Pass, you are going to get Savings of RM2K for our Online Digital Marketing Institute Programs* FREE Access to DMI Membership Portal for 1 Year Additional 6 Months Access to Excel Academy's [...]

107, 2020

10 Proven SMB Marketing Strategies That Will Work For You

By |July 1st, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 8, 2019 Are you implementing a SMB marketing strategy for your business? Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But  if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are [...]

107, 2020

LOOKING TO CANADA FOR UNIQUE DIGITAL MARKETING INITIATIVES

By |July 1st, 2020|Categories: Digital Marketing|

Digital Strategy Canada isn’t all maple glazed back bacon and moose hunting ice skaters. And surprisingly, “We the North” has a lot more to celebrate besides an impressive basketball team and over 6 million visible minorities. A list of unique digital marketing startups reigns from this melting pot of a country, all of which are setting themselves apart in their industries – not just because they’re Canadian, but because they have developed [...]

2906, 2020

We Are Now DMI’s Platinum Partner

By |June 29th, 2020|Categories: Digital Marketing|Tags: , , |

For the last four years, Excel Academy has been Digital Marketing Institute(DMI)'s approved partner in Malaysia. Recently, Excel Academy has been awarded the prestigious DMI Platinum Partner award during the DMI Arena Awards Ceremony. This is an outstanding achievement for us because as a Platinum Partner, we can offer better benefits and support to our students. It's never too late to join the Digital Marketing Programs offered by DMI. Among [...]

2906, 2020

5 INSPIRING COVID-19 MARKETING CAMPAIGNS

By |June 29th, 2020|Categories: Digital Marketing|

Digital Strategy As the Covid-19 storm continues, one thing is for sure: the world will never be quite the same again. Thrust into a state of isolation, we have all had to adapt to a more solitary existence, relying increasingly on the hyper-connective capabilities of the digital world, as well as our local communities to navigate these most unusual of times. Since the start of the lockdown, consumer circumstances and buying [...]

2206, 2020

THE STORY OF THE ‘SELFIE’ AND ITS IMPACT ON MARKETING

By |June 22nd, 2020|Categories: Digital Marketing|

Cameras at the ready! June 21st is National Selfie Day! To celebrate the longstanding popularity of taking self-portraits with a camera phone, we thought we would take the opportunity to see where the selfie came from and how it became so popular. From Ellen DeGeneres’ star-studded Oscars selfie to astronaut Chris Hadfield’s literally out of this world reflective space snap, the self-taken photograph comes in countless forms. Since the dawning of the social media age, [...]

2206, 2020

Website Analytics Fundamentals

By |June 22nd, 2020|Categories: Digital Marketing|

Website analytics is important for marketers to optimize the performance of their channels by taking data-led decisions. This video will explain the values of web analytics. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

1906, 2020

13 AMAZING EXAMPLES OF B2B CONTENT MARKETING

By |June 19th, 2020|Categories: Digital Marketing|

Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B [...]

1906, 2020

HOW TO GET MORE VIEWS & FOLLOWERS ON SNAPCHAT

By |June 19th, 2020|Categories: Digital Marketing|

Views on Snapchat can be very valuable for your brand. Snapchat has an average of 186 million users per day, and these users create 3 billion snaps daily. In other words, this social network channel has a larger audience than Twitter, which has 126 million daily users. Another reason Snapchat is worth some of your marketing dollars is that so many young people use it. While Millennials and the younger generation are increasingly [...]

1706, 2020

GOOGLE BERT: WHAT IS IT AND SHOULD IT CHANGE YOUR APPROACH TO SEO

By |June 17th, 2020|Categories: Digital Marketing|

Every so often, Google makes a big update to its core algorithm. In October 2019, it was the introduction of BERT. But with hundreds of Google updates every year, what sets BERT apart from all the rest? Well, according to Google, BERT is their biggest update in five years (since RankBrain), and it impacts one in ten search queries. Put simply: BERT promises to more accurately answer the questions that you [...]

1706, 2020

How To Get Google Analytics Setup In 5 Easy Steps

By |June 17th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 Any business that wants to be competitive in a digital marketing space, needs to increase its website visibility by utilizing tools on search engines, such as Google. As a small to medium sized business marketing online, you may have felt the pressure to maximize the results on your web pages. But do you know how much traffic your website is receiving or [...]

1506, 2020

Install Google Tag Manager And Optimize Your Site Results

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE ARTICLE DATE: 17 APRIL 2020 With continuous advancements in technology, new data-collecting tools are being developed for businesses like yours constantly. So what does that exactly mean for your business? Well, for starters, these tools give you access to very vital information that can help you better reach your consumers. And we know as a small business, or any business for that matter, reaching your target customers [...]

1506, 2020

This Client Is Generating 7x Their ROAS During The Coronavirus & Here’s How You Can Too

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: JHOAN ARTICLE DATE: 15 APRIL 2020 Things May Seem Uncertain Now, But You Can Overcome Them COVID-19 is affecting the world in a way we haven’t seen before. Public spaces are empty, people are out of school and work, and we’re all trying to remain calm amidst all of the chaos. We understand that the impact of COVID-19 is very real for a lot of business owners. We [...]

1506, 2020

Enterprise SEO Can Boost Your Website Results! Here’s How…

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 When someone Google searches for the product or services that you offer, does your website appear in the search results? Take a look at your website. Are you maximizing the tools on your website to generate the best results for your business? The truth is, most businesses either aren’t aware or don’t know how to truly get the most out of their [...]

1506, 2020

Website Optimization

By |June 15th, 2020|Categories: Digital Marketing|

Have you ever wonder why website optimization is important? Did you know what is the purpose or the key components of website design? Here's a video that helps to enhance your understanding of website optimization! For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

806, 2020

Email Marketing Strategies

By |June 8th, 2020|Categories: Digital Marketing|

An email strategy helps you market your products and services, taking into consideration who your target customers are, what they are looking for, and when the best time is to provide that information to them. For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

306, 2020

How Should You Respond to COVID-19 as a Small Business?

By |June 3rd, 2020|Categories: Digital Marketing|

ARTICLE BY: SHERMAN   ARTICLE DATE: MARCH 20, 2020 In an instant, the world has flipped upside down. So, what are you going to do? Option #1: Attack Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategize. Option #2: Defend Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people. Which do you choose? [...]

106, 2020

Pay-Per-Click 101

By |June 1st, 2020|Categories: Digital Marketing|

Pay-per-click is one of the most popular internet advertising model used to drive traffic to websites, here's the Pay-per-click 101 video that will help to boost your understanding! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

106, 2020

Digital Marketing During The Coronavirus

By |June 1st, 2020|Categories: Digital Marketing|

ARTICLE BY: BRANDI ARTICLE DATE: 18 MARCH 2020 Everything You Need To Know About Marketing Your Business During The Coronavirus (And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!) There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more. But outside of personal concerns, there are added professional [...]

2905, 2020

5 DIGITAL MARKETING MYTHS

By |May 29th, 2020|Categories: Digital Marketing|

Digital Marketing When you think digital marketing, it may seem simple enough. Get yourself a website, make it look nice and you’re good to go, right? Wrong! There are several strands to digital marketing and each of them needs equal care and attention in order to maximize your output and engagement. There are countless myths surrounding digital marketing do’s and don’t’s. The important thing to remember is that digital marketing, [...]

2705, 2020

7 HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS

By |May 27th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline. They have their own side projects, they run a blog, have over 10,000 Twitter followers (ugh!) and are connected to everyone worth knowing on the land of LinkedIn. Just how do they do it? Wait, before you hate [...]

2505, 2020

HOW TO CREATE COMPELLING EMAILS THAT MAKE YOUR CUSTOMERS CLICK

By |May 25th, 2020|Categories: Digital Marketing|

Email Marketing 74% of marketers believe that email produces ROI according to a recent Salesforce report. But with so many emails flooding your customers’ inboxes and fighting for their attention, it’s never been more important to get your message right. Do you fear annoying customers and prospects, or putting too much effort into producing content that won’t deliver the results you desire? You can solve this problem by understanding the importance [...]

2205, 2020

3 SNEAKY TIPS TO HELP YOU SPY ON YOUR COMPETITORS ONLINE

By |May 22nd, 2020|Categories: Digital Marketing|

Digital Marketing You’ve been so busy creating, measuring and monitoring your own digital marketing campaigns that you’ve forgotten one teeny, tiny, kind-of-essential element. One sly movement from a crafty competitor can change everything. Now we’re not saying that your competitors are evil (although that’s a distinct possibility). We’re just highlighting the importance of keeping a close eye on the competition to help you benchmark your own progress. We’ve identified three [...]

2005, 2020

HRDF Implementation Guideline For Online Learning

By |May 20th, 2020|Categories: Uncategorized|

HRDF has come up with the implementation guideline for online learning. The purpose of the guideline is to inform stakeholders, like yourselves on the schemes available under HRDF that support online learning. It covers, among others the following topics: Types of Online Learning Types of Support Facilities and Equipment Requirements for Live Online Training Delivery Generally, there are 3 categories of Online Learning defined by HRDF, i.e. E-Learning (Full [...]

2005, 2020

Social Media Marketing Workshop

By |May 20th, 2020|Categories: Digital Marketing|

The social media wave is not ending anytime soon, and your business should take advantage of it if you want to survive the pandemic and economic crisis! It does not matter if you run a small business or a big corporation. Social media is an essential piece of your business marketing strategy. Social platforms help businesses connect with customers, increase awareness about brands, and boost leads and sales. With more [...]

2005, 2020

THE 7 BIG BENEFITS OF A DIGITAL MARKETING CAREER

By |May 20th, 2020|Categories: Digital Marketing|

Careers By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look [...]

1805, 2020

5 AWESOME QUALITIES OF THE UNSHAKEABLE DIGITAL MARKETER

By |May 18th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers Econsultancy’s ‘Skills of the Modern Marketer’ report revealed that marketers are placing more value on so called “soft skills” than ever before. This can be seen all over the digital marketing world with many employers hiring for personality types and “perfect fits” for their organisations. There are now numerous digital companies who have taken on the relaxed yet uber-fast-paced Silicon Valley style approach (where employees are expected to be [...]

1505, 2020

BUILD A DIGITAL MARKETING DREAM TEAM WITH LIMITED RESOURCES

By |May 15th, 2020|Categories: Digital Marketing|

Digital Marketing Creating an effective digital team for a small business can seem like a daunting task – resources are limited, budgets are scarce and each moment spent on every project counts. A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business. I’ll take you through the 5 essential steps to build [...]

1305, 2020

HOW TO PROGRESS YOUR DIGITAL MARKETING CAREER & FIND YOUR HAPPY PATH

By |May 13th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers As a digital marketer you’re hot property. So now’s the time to make a plan to take your career to the next level. Do you know how many opportunities you really have? You can start your own business, move quickly through the digital marketing ranks, go freelance, craft your own agency, start your own blog or vlog – anything you dream of really. Yes, sometimes you can forget [...]

1205, 2020

HOW TO BENEFIT FROM THE CONVERGENCE OF TRADITIONAL & DIGITAL MARKETING

By |May 12th, 2020|Categories: Digital Marketing|

Digital Marketing Digital marketing is a trillion-dollar world, so huge that traditional marketing can easily be forgotten. Within the next two years, we're likely to see booms in marketing-as-a-service, cognitive marketing, digital post-purchase marketing, and many other cutting-edge developments in digital marketing. When was the last time you heard a new buzzword about traditional marketing? Well, you might have heard one. Convergence. More specifically the convergence between digital marketing and traditional marketing. [...]

805, 2020

5 SIMPLE WAYS TO ACHIEVE MARKETING & SALES ALIGNMENT

By |May 8th, 2020|Categories: Digital Marketing|

Digital and Social Selling | Digital Marketing | Digital Skills | Digital Transformation | Industry Advances in marketing and sales automation continue to accelerate, offering new tools and strategies to bridge the longstanding marketing/sales divide. Yet in many organizations, the latest technologies don't seem to have transformed the uneasy alliance into one of mutual respect and appreciation. Much of this tension stems from the different perspectives, charters, and timelines under which the two teams operate. Although marketing and sales share [...]

605, 2020

MOBILE MARKETING: OPTIMIZE YOUR STRATEGY FOR COMMERCIAL SUCCESS

By |May 6th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending - a clear indication of mobile's dominance in the ad space. As mobile continues to increase its popularity amongst marketers and customers alike, global brands have been quick to take advantage of today's increased level of smartphone screen time - 20% of U.S. millennials check their smartphones at least 10 times per hour, and a quarter [...]

405, 2020

THE ULTIMATE GUIDE TO EASY DIGITAL UPSKILLING

By |May 4th, 2020|Categories: Digital Marketing|

Digital Marketing Digital transformation has fast become an essential component of any successful business model. It’s simultaneously a method of survival, and, if leveraged successfully, a valuable differentiator. Digital tools and techniques have a demonstrable ability to significantly benefit businesses – when implemented skilfully, they can streamline processes, maximize budgets, and generate more revenue efficiently and effectively. 75% of CFOs estimate that their organization is missing out on revenue opportunities by [...]

105, 2020

DIGITAL SELLING & SOCIAL SELLING: DO YOU KNOW THE DIFFERENCE?

By |May 1st, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation In recent years there has been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the [...]

2904, 2020

MARKETING AUTOMATION – WHAT IS IT AND HOW CAN YOU USE IT?

By |April 29th, 2020|Categories: Digital Marketing|

Campaign | Digital Marketing In recent years, marketing automation has become an increasingly integral component to countless seamlessly executed digital campaigns. 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. Marketing automation facilitates versatility, adaptability, and empowers you to do more in less time – an essential ability for any marketer, whether you’re part of a large department, or a small [...]

2704, 2020

HOW TO BOOST YOUR ORGANIZATION’S DIGITAL MARKETING ROI

By |April 27th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Transformation Digital marketing is continuously on the rise, and so are customers’ expectations of personalized digital interactions aimed at their specific needs. To meet those expectations, 98% of CMOs now merge their traditional and digital marketing efforts, including key technology investments in the areas of social marketing and digital commerce. Regardless of the digital technologies used, generating revenue remains a primary focus for any business. Common sense then dictates that [...]

2404, 2020

4 CONTENT CREATION HACKS FOR BUSY MARKETERS

By |April 24th, 2020|Categories: Digital Marketing|

Content Marketing | Digital Marketing 70% of marketers plan to create more content in 2017 compared to 2016. It’s not surprising, given that content marketing has established itself as one of the most important specialisms within digital. Yet because of this, many content marketers are faced with a distinct challenge – to keep pace with the competition, there is a pressure to create much more content in much less time. When you combine [...]

2404, 2020

Does Your Company Have A Digital Marketing Strategy & Plan?

By |April 24th, 2020|Categories: Digital Marketing|

Our specialist course in Digital Strategy & Planning gets you started in digital marketing and immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more. If your company does not have a strategy and plan now, it’s high time to learn from our Global Advisory Champions such as Google, Facebook, Twitter, LinkedIn and Hubspot. Modules Covered In The Digital Strategy and Planning Course includes: 1. Introduction [...]

2304, 2020

Is Your Company’s Website Ranked In the 1st Page of Google?

By |April 23rd, 2020|Categories: Digital Marketing|

This specialized online search marketing course covering SEO, Paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and Digital Display Advertising gives you the skills, know-how, strategy and techniques to improve your website's search ranking in Google and also Bing. Modules Covered in the Search Marketing Course Includes 1. Introduction 2. SEO Set-up 3. SEO Content 4. SEO Workshop 5. Paid Search 6. Display Advertising 7. Analytics with Google Analytics 8. Strategy and Planning [...]

2204, 2020

Free Live Streaming Graphic Design Lessons

By |April 22nd, 2020|Categories: Multimedia|

Are you a business owner/digital marketer/social media influencer trying to come up with ENGAGING SOCIAL MEDIA DESIGNS for your Ramadan & Hari Raya sales? Not sure how and where to start? We are conducting 2 FREE LESSONS next Monday and Tuesday designed especially for you!   27 April 2020 (Mon) 10am – 11am : Create Animated Social Media Designs Using Adobe Photoshop in 60 minutes 28 April 2020 (Tue) 10am [...]

2204, 2020

THE BENEFITS OF BUILDING A DIGITAL SKILLSET FOR YOUR CAREER

By |April 22nd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing For over a decade, digital channels have transformed business. They inform purchase decisions, they influence customers at every stage of the buying cycle, they establish certain organizations at the front of the audience’s mind, and they also have the potential to be irrevocably brand-damaging. In short, digital is a powerful and inescapable force. Without it, you run the risk of falling behind at both an organizational and professional [...]

2204, 2020

Are There Social Media Marketing Specialists In Your Company?

By |April 22nd, 2020|Categories: Digital Marketing|

This specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power, the power to influence, and to speak and reach out to millions of people globally. The Social Media Marketing course covers: 1. Social Research 2. Content Creation 3. Content Outreach 4. Facebook 5. Twitter 6. LinkedIn 7. Instagram and Snapchat 8. YouTube [...]

2104, 2020

Learn Digital Marketing From Global Advisory Champions Such as Google, Facebook, Twitter, LinkedIn

By |April 21st, 2020|Categories: Digital Marketing|

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace. Learn Google Ads, SEO, Website Optimisation, Social Media Marketing, Google Analytics, Mobile Marketing and much more. Modules Covered Includes 1. Introduction to Digital Marketing 2. Content Marketing 3. Social Media Marketing 4. Search Engine Optimization (SEO) 5. Paid Search (PPC) Using Google Ads 6. Display and Video Advertising 7. Email Marketing 8. Website Optimization 9. Analytics Using Google [...]

2004, 2020

DIGITAL LEADERSHIP: 6 EXAMPLES OF BRANDS THAT REIGN SUPREME

By |April 20th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Transformation | Industry According to Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist, or dropped off the list due to digital disruption since the millennium. Simply put, the ability to strategically use digital initiatives to achieve business goals is essential to an organization’s survival. In such times of change, it is crucial for organizations to innovate not only to help drive the transformation of their company [...]

1704, 2020

THE TOP 5 HIGHEST PAYING JOBS IN DIGITAL MARKETING

By |April 17th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Job availability and security are important qualities for most members of the global workforce. If you want to keep pace in your industry and excel in your employment, you will, undoubtedly, be expected to have a certain degree of digital capability. Simply put, it’s because digital tools and skills have a proven ability to generate revenue, and companies want to harness that power and stay competitive. General Electric, [...]

1504, 2020

6 ESSENTIAL SKILLS FOR SUCCESSFUL DIGITAL THOUGHT LEADERS

By |April 15th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences. Thought leaders or influencers are so persuasive, in fact, that “influencer marketing” is now a term with which most digital professionals are now au fait. Thought leaders have the power to convert a variety of customer segments across every [...]

1304, 2020

THE ESSENTIAL GUIDE TO CREATING A SUCCESSFUL DIGITAL STRATEGY

By |April 13th, 2020|Categories: Digital Marketing|

Campaign | Digital Marketing In a fast-paced digital world that is ever-evolving, understanding the fundamentals of digital strategy and keeping on top of emerging trends have never been more important. Today's consumer is tech-savvy, demanding, and constantly on the go. In fact, 80% of internet users now use a smartphone. What does this mean? In short, it means that in the digital era, there are a seemingly endless number of channels you can use [...]

1004, 2020

WHAT DOES TOMORROW’S MARKETING DREAM TEAM LOOK LIKE?

By |April 10th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation You would be forgiven for some confusion over today's marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do everything. The dream marketing team of the future needs a collection of individuals with niche skills that embrace a collaborative culture within the business, especially with sales and IT [...]

804, 2020

HOW TO BUILD AN AGILE WORKFORCE IN A DIGITAL WORLD

By |April 8th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation Increasingly, businesses are finding it harder to attract, hire, develop and retain the ‘right’ talent, particularly in in-demand roles such as those related to digital. The readiness of talent is vital for digital transformation and having employees with relevant skills is crucial for any organization wanting to maintain competitive advantage and market share. Across industries and continents, human capital, workforce planning, and development have become an issue [...]

604, 2020

Live Streaming Video Editing Course

By |April 6th, 2020|Categories: Multimedia|Tags: , , , , , , , |

Has COVID-19 stopped you from attending a physical workshop? If you are eager to learn, nothing can stop you! At Excel Academy, we are offering a Live Streaming Video Editing Course from as low as RM400! Our Live Streaming Video Editing Course is made up of 2 parts: Part 1 - Adobe After Effects (Create cinematic movie titles, intros, transitions and special effects in videos) Part 2 - Adobe Premiere [...]

604, 2020

Shocking Deal!

By |April 6th, 2020|Categories: Digital Marketing|Tags: , , , , , |

COVID-19 Getting into Your Nerves? Future Proof Your Career & Skills by Becoming a Certified Digital Marketing Professional! We are offering Digital Marketing Institute’s online courses that are recognised by Google, Facebook, Microsoft, IBM, Coca-Cola, Twitter and LinkedIn. You can learn anytime and anywhere, even at the comfort of your own home. Best of all, we are giving away Massive Discounts for the month of April with savings of up [...]

604, 2020

HOW TO CREATE HAPPY & PRODUCTIVE EMPLOYEES IN A DIGITAL WORLD

By |April 6th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation | Industry According to a study by the University of Warwick, there is a link between happiness and productivity with researchers finding a 12% increase in productivity compared to unhappy staff who were 10% less productive. With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as [...]

304, 2020

7 WAYS TO BUILD A SUCCESSFUL DIGITAL CAREER

By |April 3rd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing With a 10% growth rate and an estimated industry value of $185.4 billion by the end of 2017, the digital marketing industry is one of the fastest growing and most lucrative job markets for young professionals to enter. Like any industry, developing a career in digital marketing requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, technical skills and much more. Below, [...]

1703, 2020

The Digital Marketing Tactics Professionals Use to Increase Revenue for Small Businesses

By |March 17th, 2020|Categories: Digital Marketing|

Article date: SHERMAN Article date: AUGUST 29, 2019 Most small businesses are working with limited marketing budgets. This means that they have to use everything at their disposal to get the most out of their marketing spend and increase revenue over time. When it comes to increasing revenue, not all marketing tactics are created equal. Certain advanced digital marketing strategies that are used by professionals across the industry are more effective for helping [...]

1703, 2020

Top Branding Trends Businesses Should Follow in 2020

By |March 17th, 2020|Categories: Digital Marketing|

Article by: SHERMAN  Article date: AUGUST 29, 2019 Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation. It encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication.  Building and developing your brand involves understanding and implementing new branding trends. Don’t have time to [...]

1703, 2020

Pick Up Some Wise Shots From Starbucks’ Digital Marketing Strategies

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica Article date: 29 February 2020 Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from the digital relationships with Starbucks Rewards members. In fact, more [...]

1703, 2020

How to Get Clients for Your Digital Marketing Agency in 2020

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Yagmur Simsek ( Digital Agency Network ) Article date: 1 March 2020 Sometimes the work we do best for others is the work we do worst for ourselves. The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their [...]

1703, 2020

25 Online Marketing Tips to Make More Money Online

By |March 17th, 2020|Categories: Digital Marketing|

Article by: BRIANNA  Article date:SEPTEMBER 3, 2019 Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using traditional marketing tactics. Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way [...]

1703, 2020

FAQ: What Is Social Advertising & How Does It Impact My Sales?

By |March 17th, 2020|Categories: Digital Marketing|

Article by: SHERMAN ( Lyfe Marketing )  Article date: SEPTEMBER 18, 2019 You’ve asked the right questions: What is Social Advertising? How does social advertising impact sales? Will it help me get the right ROI on my digital marketing budget? It’s time to get the answers. Read on to find out! By 2020, digital marketing researchers expect US businesses to spend over $100 billion on digital ads per year. Today, [...]

1703, 2020

WHAT IMPACT WILL OVER-THE-TOP CONTENT HAVE ON DIGITAL MARKETING?

By |March 17th, 2020|Categories: Digital Marketing|

With consumers more empowered than ever before, people don't want to be told when and where they can make purchases, gather information, or watch their favorite entertainment. That's why in recent years, consumers have started ditching their traditional TV and cable subscriptions in favor of exciting Over-The-Top (OTT) services like Netflix and Amazon Prime. Over the past months, OTT has developed at an incredible rate, so much so that it [...]

1703, 2020

Learn To Redefine Beauty With Dove’s Incredible Digital Marketing Strategies

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica ( Digital Agency Network ) Article date: 4 March 2020 In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, such as print, [...]

1703, 2020

Why Your Competitors Use Paid Search Advertising & You Should Too

By |March 17th, 2020|Categories: Digital Marketing|

Article by: KERAN SMITH Article date: SEPTEMBER 18, 2019 There’s a good chance that you have heard about paid search advertising. You may even have noticed PPC ads when searching for different topics on search engines like Google. Paid search ads appear on the search engine results page, and they help drive relevant traffic back to a business’ website. Whether you’re curious about paid search advertising or ready to get started with your first [...]

1703, 2020

HOW TO USE DATA ANALYTICS TO DRIVE BETTER BUSINESS INSIGHTS

By |March 17th, 2020|Categories: Digital Marketing|

It is no secret that data analytics can prove to be exponentially valuable for companies of all shapes and sizes. 61% of marketing decision-makers said they struggled to access or integrate the data they needed last year. Unfortunately, gaining access to technologies capable of analyzing an abundance of data in a short duration is very difficult. While many companies have the means to record large quantities of data, they are simply unable [...]

1703, 2020

10 TIPS TO INCREASE YOUR ORGANIC PAGE RANKING

By |March 17th, 2020|Categories: Digital Marketing|

What is organic reach and why it so important to the success of your website? In a nutshell, as incredible as your branding may be or as innovative as your product or service no doubt is, if you're not ranking on the first page of Google's search engine results page (SERPS) for relevant search queries, people may never know that your business exists. In fact, the number one position on [...]

1703, 2020

Check Out The Priceless Digital Marketing Strategies of Mastercard

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica (DIgital Agency Network) Article date: 13 March 2020 Instead of creating campaigns, we want to sustain momentum around moments of truth. Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns, are not matter of throwing ideas into a campaign brief; thus they’re far more scientific. The [...]

1703, 2020

Why You Should Invest in a Custom Website

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Sherman (Lyfe Marketing) Article date: March 11 2020 Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead. Yes, [...]

1703, 2020

THE BEGINNER’S GUIDE TO DEFINING BUYER PERSONAS

By |March 17th, 2020|Categories: Digital Marketing|

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” - Adele Revella One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona. What's a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your [...]

1703, 2020

TOP 5 FREE CONTENT CREATION TOOLS AND RESOURCES

By |March 17th, 2020|Categories: Digital Marketing|

Content is the reason search began in the first place. - Lee Odden, Marketing Expert When it comes to the fast-paced world of digital marketing, content is still king - perhaps more so than ever. Although somewhat of a buzz phrase back in the earlier days of SEO, this is a term that holds an incredible amount of value, especially when you consider the sophistication of today’s consumer. No one wants cheap [...]

1703, 2020

HOW TO MAKE THE MOVE FROM TRADITIONAL TO DIGITAL MARKETING

By |March 17th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing The digitization of the marketing industry has upended traditional formats and led to an increased demand for personalized consumer experiences. It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. From one side of the fence, the ever-changing nature of [...]

1603, 2020

TIPS FOR LANDING YOUR FIRST DIGITAL MARKETING JOB

By |March 16th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job? You’re likely competing against many applicants who have completed internships, achieved good grades and need cash [...]

1303, 2020

DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

By |March 13th, 2020|Categories: Digital Marketing|

Digital Marketing Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but it will allow you to be of benefit to the clients and businesses you’re involved in. Coming into [...]

1203, 2020

HOW DIGITAL MARKETERS CAN TELL BETTER STORIES

By |March 12th, 2020|Categories: Digital Marketing|

Content Marketing | Digital Marketing Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness. The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this [...]

1103, 2020

HOW DIGITAL SKILLS CAN GIVE YOU THE COMPETITIVE ADVANTAGE

By |March 11th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap in the professional workforce as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major impact on business as we know it. As [...]

1003, 2020

THE ULTIMATE DIGITAL MARKETING INTERVIEW CHECKLIST

By |March 10th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing If you’re new to the world of digital marketing, there’s a good chance you won’t have a strong specialty developed yet. However, if you want to have a specialization, or you have a unique set of skill sets to highlight, you should certainly be prepared to discuss these – so long as it’s relevant. It’s important to note that many jobs in digital marketing have at least a [...]

903, 2020

5 STEPS TO A POWERFUL DIGITAL MARKETING STRATEGY

By |March 9th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? It’s time to stop panicking [...]

603, 2020

5 DIGITAL MARKETING TRENDS FOR SMALL BUSINESS

By |March 6th, 2020|Categories: Digital Marketing|

Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. The reason for this is that most digital marketing trends come about as reactions to new technologies or new consumer behaviors, meaning they fill a need that’s already begun to emerge. For instance, the rise of mobile marketing [...]

503, 2020

HOW TO CREATE AN EFFECTIVE DIGITAL MARKETING CV

By |March 5th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome. Below, we’ve listed five tactics that you can use to level-up your CV and stand out from other applicants whenever you apply for a digital marketing job. Whether your goal is to establish your career [...]

403, 2020

6 WAYS TO MAXIMIZE YOUR DIGITAL MARKETING INTERNSHIP

By |March 4th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing There are hundreds of internships available in every imaginable job sector right now. While they are maligned in some quarters, they can be an important part of a career, particularly in industries where practical experience is a much clearer indication of aptitude than anything done in a classroom or college course. But how do you get the most from an internship? And how do you bridge the gap [...]

303, 2020

7 REASONS TO BECOME A DIGITAL MARKETER

By |March 3rd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Most companies employ a variety of digital marketing tactics like email marketing, social media and PPC advertising as a major part of their overall marketing strategy. In this blog, we look at why you should include these tactics as a major part of your overall marketing strategy and let your traditional marketing efforts remain in the past. Traditional Marketing vs. Digital Marketing How are traditional and digital marketing different? In traditional [...]

203, 2020

Top 5 Benefits of Digital Advertising for Small Businesses

By |March 2nd, 2020|Categories: Digital Marketing|

ARTICLE BY: SEAN ARTICLE DATE: NOVEMBER 8, 2019 A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, there is a large audience online that your small business can [...]

1202, 2020

10 TRENDS IN DIGITAL MARKETING IN 2020

By |February 12th, 2020|Categories: Digital Marketing|

It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and [...]

3001, 2020

10 YEARS IN 1 DAY: A DECADE IN DIGITAL MARKETING

By |January 30th, 2020|Categories: Digital Marketing|

Article by: Digital Marketing Insitute Imagine this: You fell asleep at a friend’s New Year’s party and you’ve just woken up. The only thing is, it was Dec 31 2009 when you arrived but now you look at the calendar on the kitchen wall you realize it’s January 1st 2020! Just like that, 10 years have flown by! After you struggle out the door, you find yourself standing in a vaguely [...]

2801, 2020

Why the Role of Digital Marketing is Vital to Your Business Growth

By |January 28th, 2020|Categories: Digital Marketing|

Article by: SHERMAN (LYFE MARKETING) Article date: OCTOBER 17, 2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing [...]

1401, 2020

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

By |January 14th, 2020|Categories: Uncategorized|

Article by: Sherman ( Lyfe marketing )  Article date: OCTOBER 15, 2019 Admit it, every business owner wants to increase website traffic fast. Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website. 99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways [...]

701, 2020

Digital Marketing Strategies In 2020: Trends And Tips

By |January 7th, 2020|Categories: Digital Marketing|

Article by: Alex Chan (Digital Agency Network) Article date: 2 January 2020 As the new year sets in, it’s time to plan your 2020 digital marketing strategies. AntiSocial Solutions is a forward-thinking company, so we’ve compiled a list of 2020’s best marketing trends to help you and your business succeed in the new year. Artificial Intelligence Hearing the phrase Artificial Intelligence may bring up memories of eerie, apocalyptic sci-fi movies, [...]

601, 2020

WHAT IS THE VALUE OF A DIGITAL MARKETING CERTIFICATION?

By |January 6th, 2020|Categories: Uncategorized|

Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification? If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best [...]

201, 2020

Marketing vs Advertising: Will One Make You More Money Than the Other?

By |January 2nd, 2020|Categories: Digital Marketing|

Article by: SHERMAN ( Lyfe Marketing) Article date: OCTOBER 28, 2019   Marketing vs Advertising: Will One Make You More Money Than the Other? Nothing is more aggravating for a business owner than spending the time, money and energy to create an outstanding advertising campaign, only to look over the data and realize that it was totally unsuccessful! No one saw your awesome ad. And you didn’t see the increase in [...]

3012, 2019

HOW TO BECOME A PPC SPECIALIST

By |December 30th, 2019|Categories: Digital Marketing|

HOW TO BECOME A PPC SPECIALIST Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of [...]

2712, 2019

Get Traffic to Your Website for Free by Following These Steps

By |December 27th, 2019|Categories: Digital Marketing|

Article by: SHERMAN (Lyfe Marketing) Article date: NOVEMBER 1, 2019 Who wouldn’t want to get traffic to your website for free? Website traffic is important: it’s been called the “lifeblood of small businesses” by HuffPost. As a business owner, your goal is converting people into customers. But if you don’t have any traffic on your website, you don’t have anybody to convert. You can’t survive without website traffic. If you’ve been [...]

2612, 2019

THE SECRETS TO MARKETING IN THE GAMING INDUSTRY

By |December 26th, 2019|Categories: Digital Marketing|

Once upon a time, gamers were seen as schoolyard outcasts, work-shy dreamers, and lone rangers who struggled to fit into the real world. But now the old stereotypes are dead - from older women to athletes, kids to accountants, everyone is enjoying gaming now. Our world is rapidly becoming a gamer’s paradise, what with artificial intelligence (AI), augmented reality (AR), and mobile marketing growth. Tech Jury estimates that the gaming industry [...]

2012, 2019

45 Facebook Post Ideas That Generate High Engagement

By |December 20th, 2019|Categories: Digital Marketing|

Article by: RANDY (Lyfe Marketing) Article date: NOVEMBER 8, 2019 Running out of Facebook post ideas for your page? Facebook post equals engagement. Such a simple formula, and it has worked for countless businesses in the past. But is it still true today? Is it still that easy? The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans [...]

1912, 2019

How to Get Found on Google in 4 Easy to Follow Steps

By |December 19th, 2019|Categories: Digital Marketing|

Article by: KERAN SMITH (Lyfe Marketing) Article Date: NOVEMBER 3, 2019 In the modern digital marketplace, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work. Search engine [...]

1812, 2019

7 Facebook Ads Best Practices You Need to Implement

By |December 18th, 2019|Categories: Uncategorized|

Article by: Sean (Lyfe Marketing) Article date: November 7 2019 Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, [...]

612, 2019

Why the Role of Digital Marketing is Vital to Your Business Growth

By |December 6th, 2019|Categories: Digital Marketing|

Article by: Sherman (Lyfe Marketing) Article date: October 17,2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing by [...]

512, 2019

Facebook Ads for Entrepreneurs 101: A Guide

By |December 5th, 2019|Categories: Digital Marketing, Uncategorized|

Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in [...]

312, 2019

The Continuing Evolution of Black Friday

By |December 3rd, 2019|Categories: Uncategorized|

From the opening of Macy’s Thanksgiving parade to the New Year’s sales, the final weeks of the year are a shopper's delight. This period of retail is at the core of the industry's so-called Golden Quarter; or, as it’s increasingly known, ‘ Christmas Creep’. Black Friday and Cyber Monday have started to merge into a single weekend of discount deals, and coming soon after China’s mammoth Single’s Day shop-fest, this period [...]

2611, 2019

What is Keyword Research and How Do You Do It?

By |November 26th, 2019|Categories: Digital Marketing|

Article by: Sean Article date: 31 October 2019 So what is keyword research? It is one of the main drivers of organic growth for your business, and for a business owner, it needs to be a purposeful decision in your digital marketing plan. Let’s look at a few facts: Over 90% of website traffic comes from search engines Over 40% of eCommerce traffic comes from organic engine searches 75% of [...]

2511, 2019

A Complete Guide to Using Social Media Hashtags for Business

By |November 25th, 2019|Categories: Digital Marketing|

Article by: Sherman Article date: November 5 2019 Have you made social media hashtags a part of your marketing strategy yet? You may have already come up with a hashtag for your business or product. You think “that’s good enough” and go with it. You use it in a few posts, and that’s it right? Hardly. Hashtags aren’t a laissez-faire type of thing. And they aren’t just a trend that needs to [...]

1811, 2019

10 Cheap Social Media Marketing Tactics That Work

By |November 18th, 2019|Categories: Digital Marketing|

Article by: Randy Article date: November 8, 2019 Are you ready to take your social media marketing tactic to the next level? Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That [...]

1111, 2019

Online Marketing 101: The First Steps to Becoming an Expert

By |November 11th, 2019|Categories: Digital Marketing|

Article by: Sherman Standberry Article date: 27 September 2019 If you want your business to be competitive in today’s digital marketplace, it’s critical that you work to build a presence for your brand online. The modern consumer uses the Internet to find information on the products and services they need. If you want to reach your target consumers, you need to be where they are – online. However, this goes [...]

1111, 2019

Our new refreshed look!

By |November 11th, 2019|Categories: Digital Marketing|

Our brand symbol represents everything DMI, including the overall direction of the course, guided by our Global Industry Advisory Champions, and delivered by our Skills & Industry experts. The energetic color of our symbol runs through every layer of our organization. It represents the transfer of knowledge from us to our clients. The idea of rebranding is to show the visual identity that reflects the pride that students can take [...]

3110, 2019

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

By |October 31st, 2019|Categories: Digital Marketing|

Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content that suits the user’s needs. The RankBrain algorithm, for instance, uses AI to understand the intention [...]

1010, 2019

14 Digital Marketing Strategies for E-commerce

By |October 10th, 2019|Categories: Digital Marketing|

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site. With a vast digital landscape growing every day, here are 14 digital marketing [...]

710, 2019

7 Essential Skills Every Digital Marketer Should Know

By |October 7th, 2019|Categories: Digital Marketing|

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder? Check out these 7 essential skills to keep you relevant in the ever-changing digital industry. 1. Video Video is taking the internet by storm and this isn’t about to stop. According [...]

710, 2019

What Does a Digital Marketer Do?

By |October 7th, 2019|Categories: Digital Marketing|

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites [...]

210, 2019

How SMEs Can Leverage the Power of Digital to Engage and Influence Customers

By |October 2nd, 2019|Categories: Digital Marketing|

Regardless of your sector or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time. Studies suggest that in the US alone, 66% of SME owners are responsible [...]

210, 2019

What Are The Global Market Trends in Higher Education?

By |October 2nd, 2019|Categories: Digital Marketing|

Global factors can affect the future of higher education, impacting the way institutions operate. Economic shifts, labor market changes, changes in the ways people choose to learn, and a rise in non-traditional students are just some of the market trends influencing the future of higher education. Add in the challenges posed by restrictive budgets, and suddenly, the number of mergers and acquisitions are on the rise. The skills gap is also [...]

2409, 2019

Advantages of Having A Certification in Digital Strategy and Planning

By |September 24th, 2019|Categories: Digital Marketing|

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, we must start with an accurate understanding of what we mean when we talk about ‘strategy’. Digital strategies govern how digital is used to achieve commercial goals. A key foundation for strategy and planning is understanding your audience, their behaviours. Strategy can regularly be mistaken for tactics. Short-term, generally more [...]

2409, 2019

Benefits of Getting a Social Media Marketing Certification

By |September 24th, 2019|Categories: Digital Marketing|

As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago, we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews. Buying habits are evolving, and selling behaviours are [...]

2409, 2019

SEO Certification: Does It Help With Your Digital Marketing Career?

By |September 24th, 2019|Categories: Digital Marketing|

Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so does potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any [...]

2309, 2019

Why University Students Should Get a Certification in Digital Marketing

By |September 23rd, 2019|Categories: Digital Marketing|

Digital marketing is an ever-evolving field that continues to grow more important. Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines and social media. But first, what does a digital marketer do? A digital marketer is responsible for developing and maintaining a company’s online marketing strategy. There are possibilities emerging in this [...]

1908, 2019

How to Become an SEO Professional

By |August 19th, 2019|Categories: Digital Marketing|

Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so do potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any SEO [...]

1908, 2019

Mega Careers & Study Fair 2019

By |August 19th, 2019|Categories: Uncategorized|

Excel Academy will exhibit at Mega Careers & Study Fair at Kuala Lumpur Convention Centre (KLCC) on the 24th and 25th of August 2019. We’ll be there from 11am to 6pm. Make sure to drop by our booth S18 to check out some exclusive deals and giveaway that we’ll be hosting. Stand a chance to win a Google Home Mini when you take the Digital Skills Quiz. See you there! [...]

208, 2019

Certified Digital Marketing Professional Course July 2019 Intake.

By |August 2nd, 2019|Categories: Digital Marketing|

Done with our 3 Days Workshop for Certified Digital Marketing Professional Course July 2019 intake. Becoming a leader in your industry by becoming a certified digital marketing professional!! RM5830 inclusive SST. - 3 Days Workshop - 30 Hours of Online Learning - 1 Pearson Vue Exam Voucher worth USD200 - 1 Year Free DMI Membership worth USD295 Our next workshop is on 27, 28 & 29 August 2019. Reserve your [...]

3107, 2019

What are the Benefits of e-Commerce to Your Business?

By |July 31st, 2019|Categories: Digital Marketing|

Do you run a retail business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to break into e-commerce because of security concerns, or simply a lack of understanding about that element of business? If you’re in any kind of retail or are thinking of it, or if that’s where your clients are, there’s never a better time to gain a better understanding of what [...]

2507, 2019

6 of the Best E-commerce Platforms for Your Business

By |July 25th, 2019|Categories: Digital Marketing|

Choosing the right e-commerce platform is critical to the success of your business. You’re not only choosing the features you need, but you’re also choosing the challenges you will face as your business grows or changes. The scalability, flexibility, and cost of your platform can work for or against you. Before you compare e-commerce platforms, it’s a good idea to have already sorted-out a great deal of your skills and [...]

1507, 2019

How to Write a Prospecting Email that Gets Replies

By |July 15th, 2019|Categories: Digital Marketing|

Do you think that writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. When you write prospecting emails, you are not intending to be a spammer, but you might seem like you are if your email isn’t well thought out. As you write prospecting emails, put yourself in the shoes of the person who is reading [...]

1307, 2019

Why Your Company Needs Content Marketing

By |July 13th, 2019|Categories: Digital Marketing|

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. [...]

1307, 2019

Wimbledon: Match Point for Content Marketing

By |July 13th, 2019|Categories: Digital Marketing|

“There's a certain beauty and majesty to Wimbledon. The elegance, the way the grass looks on TV.”- John McEnroe July is Wimbledon month, arguably the greatest tennis tournament of them all. Since its opening year in 1877, Wimbledon has emerged as the world’s most prestigious, and beloved, events, with a solid brand that is revered across the globe. Typically boasting over 300 million viewers across 200 countries, almost half a million also [...]

1207, 2019

The What, Why & How of Digital Transformation

By |July 12th, 2019|Categories: Digital Marketing|

The advent of sophisticated digital technologies has turned the traditional way that people communicate, collaborate and do business on its head. With the utilization of modern-day intelligence a must, organizations need to embrace the new world of digital by journeying on a digital transformation path. As a stepped program of business improvements to people, processes, and tools, digital transformation is geared towards maximizing the potential business contribution of online technologies [...]

1207, 2019

How Does Your Digital Marketing Compare: Benchmark Yourself Against the Competition

By |July 12th, 2019|Categories: Digital Marketing|

It’s natural to compare, to rate yourself, whether it’s competing in sport or business. If you want to succeed, you want to know how you rate compared with your peers, and where you need to improve relative to them. I believe that benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about making the most of opportunities from digital communications/channels. If you want [...]

1107, 2019

How to Become a Freelance Digital Marketer

By |July 11th, 2019|Categories: Digital Marketing|

The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. The freelance economy is booming, with 56.7 million Americans doing freelance work today—up by 3.7 million just four years ago. The fastest growing segment of freelancers is those making $75,000 and up, with [...]

1107, 2019

6 Hacks to Stretch Your Search Marketing Budget

By |July 11th, 2019|Categories: Digital Marketing|

As the old adage goes, you have to spend money to make money. And this holds true in the world of digital marketing. All too often, small businesses assume that digital marketing is a free or at least very cheap, way to attract sales. They toss up a 5-page website, create a couple of social media profiles, and post updates sporadically. But the reality of it is successful digital marketing [...]

1007, 2019

7 Ways to Increase Sales Using SEO

By |July 10th, 2019|Categories: Digital Marketing|

The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then it’s critical to have a strong search engine optimization (SEO) strategy in place. Increase [...]

907, 2019

3 SEO Basics You May be Missing

By |July 9th, 2019|Categories: Digital Marketing|

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, site structure, and content, along with dozens of other signals are prioritized. Gone are the days when simply focusing on keyword density will earn you a spot on the first page of the search [...]

907, 2019

The Anatomy of an Effective Marketing Email

By |July 9th, 2019|Categories: Digital Marketing|

Email Marketing There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of companies agree that email marketing delivers good to an excellent return on investment Email drove £29 billion worth of sales in the UK in 2016 Companies do not [...]

807, 2019

4 Things Educators Need to Know to Address the Digital Skills Shortage

By |July 8th, 2019|Categories: Digital Marketing|

By now, we all know that there is a substantial and growing shortage of digital skills across industries and continents. The question for educators isn’t if demand exists for digital know-how, it’s how to provide the high-quality training that professionals need and businesses want. As organizations continue to integrate digital across their business, the key challenge is the scale and speed of change. Due to this pace, many professionals already in roles, [...]

407, 2019

7 Simple SEO Hacks ‘Hidden’ in Google Analytics

By |July 4th, 2019|Categories: Digital Marketing|

Google Analytics may have removed some of its valuable keyword data, but it remains a powerful tool for obtaining insights that help you to optimize your website for additional search traffic. Though many companies choose to invest further in keyword tools, Google Analytics offers more value than you may think at first glance. Google Analytics Hidden Hacks are valuable. Read on to learn seven simple SEO hacks every digital marketer [...]

107, 2019

Reasons Your Website Isn’t Ranking (And How To Improve Them)

By |July 1st, 2019|Categories: Digital Marketing|

You’ve launched your website, written engaging content and you’re ready for an influx of visitors to start engaging and ultimately convert. On paper, everything looks good. In practice, however, your website isn’t ranking for its target keywords, or for any keywords at all. Why not? While the basics of SEO might seem simple - write great content and build relevant links - the actual practice of SEO can be much [...]

2806, 2019

8 Ways to Create a Digital Strategy that Attracts & Engages Students

By |June 28th, 2019|Categories: Digital Marketing|

With  3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion. In fact, 67% of consumers are influenced by online reviews when purchasing goods and services. This compels brands to compete with each other for consumer attention through a variety of strategies across multiple channels and platforms to attract organic [...]

2806, 2019

10 Digital Skills That Can Make Students Instantly Employable

By |June 28th, 2019|Categories: Digital Marketing|

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd. While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills [...]

2706, 2019

The Ultimate Guide to IT & Digital Transformation

By |June 27th, 2019|Categories: Digital Marketing|

Digital transformation is impacting on businesses across every industry. While the ownership and implementation of digital transformation can be inconsistent. It is more often than not owned by CIOs. A part of this process is digital initiatives, the majority of which are driven (and paid for) by IT. Despite this, the IT department is not the most likely to lead the implementation of digital projects. Instead, these are conducted by [...]

2506, 2019

Web Design Trends to Watch.

By |June 25th, 2019|Categories: Digital Marketing|

With 2019 just around the corner, we look at 11 web design trends you should consider using. Balancing aesthetics with functionality is a difficult act, but get it right and you'll set yourself up for increased user engagement and higher conversion rates. Find out how you can improve your online presence with these 11 actionable tips. Mobile internet usage is predicted to increase sevenfold between 2016 and 2021 - Statista [...]

2506, 2019

How to Write SEO Optimized Copy

By |June 25th, 2019|Categories: Digital Marketing|

On a basic level, it’s not too hard to make your content more keyword rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Write SEO Optimized Copy via the guidance from the Digital Marketing Institute Experts. Read on to [...]

2506, 2019

4 Resources for Writing Incredible Copy

By |June 25th, 2019|Categories: Digital Marketing|

Want to transform your blog into a content marketing magnet? With 3.5 billion daily searches performed on Google alone, there’s a great deal of competition when it comes to capturing the attention of your ideal customer. In fact, attention scarcity is one of the greatest challenges that modern marketers face, with the average buyer attention span reduced to 8.25 seconds. With this in mind, we’ve researched some of the best tools out [...]

2506, 2019

Digital Marketing KPIs: How to Choose and Track

By |June 25th, 2019|Categories: Digital Marketing|

You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy. But with so many options to choose from, and with so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new? Read on for an overview of what KPIs are and how to [...]

2506, 2019

How to Address Your Digital Skills Shortage – A Guide for Professionals

By |June 25th, 2019|Categories: Digital Marketing|

If you’re worried that your digital skill set is suffering, now is the time to take positive action. The digital economy is expanding unstoppably and holds an ever-growing influence over organizations across every industry. In order to survive, companies with more traditional business models have found themselves having to adapt, as digital tools and techniques are employed by their competitors. Yet with such a high level of digital growth to [...]

2506, 2019

Digital Skills: What Top Agencies Look for When Hiring

By |June 25th, 2019|Categories: Digital Marketing|

Are you the type of person that likes to be creative at work? Or are you more the analytical type? Or perhaps you’re a blend of both? If you’re looking to pursue a career in digital marketing, or you’re already there, and you’re looking to pivot, here are some hard and soft skills that can get you moving towards a fascinating and rewarding career. Problem-Solving Creative problem-solvers thrive in this [...]

2106, 2019

Grow Your Email Marketing Database in A Day (the Love-able, Inbound Way)

By |June 21st, 2019|Categories: Digital Marketing|

The value provider, the relationship builder, the sales closer, the news sharer, the brand ambassador, the deal revealer – email marketing is the ultimate multi-tasker. Think about it… It’s the best way to stay in touch with prospects and keep them warmed up and ready to click, share and buy. And the more email subscribers you have? The better your chances of increasing traffic to your blog, staying top of [...]

2106, 2019

How to Track & Improve Your Email Marketing Campaigns

By |June 21st, 2019|Categories: Digital Marketing|

Now that you’ve mastered building your email marketing database and producing compelling email marketing copy, you need to look at the best ways to track and measure success over time, so you can iterate your email campaigns. Tracking the right email metrics can help you understand which tactics work best for your business and which strategies are not working as well and might need to be re-examined. Below, I’ll reveal the four most [...]

2106, 2019

How Your Business Blog Can Grab a Quality Audience

By |June 21st, 2019|Categories: Digital Marketing|

Google releases regular algorithm updates that help businesses understand the best practices for ranking higher in search results. With every new release announced the message from Google is unmistakable: businesses must produce high-quality content to ensure they get found online. Most business’ primary content channel is a blog. Below, I’ll explain how to set up your own business blog and create engaging content that speaks to your audience’s needs and [...]

2106, 2019

How Using the Right Keyword Can Make or Break Your Website

By |June 21st, 2019|Categories: Digital Marketing|

SEO (or Search Engine Marketing) is still very much king. It is essential for helping your website get found and rank higher in search engines. A recent study by BrightEdge revealed that organic (non-paid) search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social media (5%). Below, I’ll reveal how you can use the most effective keyword research [...]

2006, 2019

11 Uncommon Marketing Strategies to Jumpstart Your Business

By |June 20th, 2019|Categories: Digital Marketing|

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and get creative. You don’t need to spend a lot of money to “wow” your customers. Out-of-the-box thinking will take you farther than your dollars ever [...]

2006, 2019

7 Key Ingredients of a Successful Digital Marketing Strategy

By |June 20th, 2019|Categories: Digital Marketing|

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on [...]

2006, 2019

9 Essential Soft Skills for Digital Marketers

By |June 20th, 2019|Categories: Digital Marketing|

The difference between a good and great digital marketer can sometimes be hard to determine. While certifications, education, and training look great on a resume, soft skills are also an important way to differentiate yourself from the rest of the pack. Many necessary digital marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience. Here are nine soft [...]

2006, 2019

How to Use Instagram to Grow Your Customer Base

By |June 20th, 2019|Categories: Digital Marketing|

Instagram is one of the fastest-growing social platforms today. With a whopping 700 million monthly users (up from 600 million just last year), it’s clear that its growth is not about to slow anytime in the future. It’s such a huge platform, and everyone is using it, so how can you use Instagram to effectively boost engagement? Keep reading for a few ideas. Know Your Audience According to Omnicore Agency, 32% [...]

1906, 2019

Why Choose a Career in Digital Marketing?

By |June 19th, 2019|Categories: Digital Marketing|

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. So, what’s all the hype about? Read on to learn more about this fascinating, versatile field. What is digital marketing? In some ways, digital marketing is not that different from [...]

1906, 2019

Achieve Your Digital Marketing Career Goals

By |June 19th, 2019|Categories: Digital Marketing|

If you love communicating through digital mediums of all kinds, and you’re passionate about learning more, why not consider growing your career in digital marketing? This is one of the most fast-paced, versatile areas of growth you can choose to work in for 2018. Digital marketing incorporates all kinds of tools and marketing techniques to sell all kinds of services and products. And as the online space takes up the [...]

1906, 2019

10 Effective Ways to Grow your Digital Career

By |June 19th, 2019|Categories: Digital Marketing|

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working people are dedicating 30 minutes per [...]

1906, 2019

What Are the Top Digital Marketing Careers?

By |June 19th, 2019|Categories: Digital Marketing|

Whether you're a mid-level marketer, a recent marketing graduate, or looking to get into the digital marketing field, there are seemingly endless career possibilities, meaning that making a decision as to what area of digital marketing you'd like to specialize in can be tough. When choosing any job or position, it’s important to consider all possibilities – the pros, the cons, and the availability of the position. However, digital marketing specialists [...]

1806, 2019

6 Ways to Spring Clean Your Digital Marketing Strategy

By |June 18th, 2019|Categories: Digital Marketing|

The digital marketing world is always evolving, and you're always executing your strategy. You're getting inspired by new campaigns, making last-minute changes, and receiving feedback from your customers that has you tweaking each post, video, and email. The result might be a disorganized, unfocused mess. Is it hard to see the big picture of your digital marketing strategy? That's no good because the best plans are focused on the goals and [...]

1706, 2019

How To Boost Digital Skills Through Learning & Development

By |June 17th, 2019|Categories: Digital Marketing|

The world of digital is dynamic and ever-changing. For a business to thrive in today's world, the ability to learn and adapt is essential to ensure ongoing success. Therefore, it's astounding that in the US and UK only 18% and 20% of organizations offer digital marketing training support to their employees. According to a recent study from Deloitte, employees at all levels expect dynamic, self-directed, continuous learning opportunities from their employers. Surely this [...]

1706, 2019

Chatbots & CX: How 6 Brands Use Them Effectively

By |June 17th, 2019|Categories: Digital Marketing|

According to new research, the global chatbot market is expected to reach $1.23 billion by 2025. This growth is due to the fact that nearly half of consumers prefer communicating with chatbots for customer service inquiries and has prompted CMOs to ramp up the use of chatbots by 2020. As AI-powered computer programs, chatbots are capable of conducting human-like conversations via text and audio platforms. These bots have proven to significantly improve [...]

1706, 2019

7 Steps to Improving Your Organization’s Social Branding

By |June 17th, 2019|Categories: Digital Marketing|

Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to build brand awareness, entertain and engage, provide a real-time channel for customer service and of course sell. Although most marketers find it difficult to mark proven ROI when it comes to social media, most brands see the value of these channels. According to Adweek, in 2018, [...]

1406, 2019

How 4 Industries are Navigating Digital Transformation

By |June 14th, 2019|Categories: Digital Marketing|

Regardless of industry, digital transformation is underway in many organizations, as companies exploit the opportunities presented by digital technology to build their brand, connect with customers, and enhance sales models. However, there are some differences from one industry to the next. The culture, systems, processes, and even the capabilities of each industry all come into play when embarking upon digital transformation. As a result, the pace at which industries are changing differs. [...]

1406, 2019

6 Digital Marketing Tricks for the Retail Sector

By |June 14th, 2019|Categories: Digital Marketing|

Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address. In this article, we’ll explore current trends in an increasingly competitive retail sector, characterized by digital technologies that enhance customer experience and drive profits, as well as the tricks that [...]

1306, 2019

How to Improve Your Google Ads Quality Score Quickly

By |June 13th, 2019|Categories: Digital Marketing|

Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company. With so many marketers using the advertising service to increase traffic and ROI, Google Ads has become a highly-competitive landscape. Those who [...]

1306, 2019

10 Ways to Grow Your YouTube Channel

By |June 13th, 2019|Categories: Digital Marketing|

There’s no denying it; video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. And while popular sites such as SnapChat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. Often referred to as the world’s “second largest [...]

1206, 2019

How and Why You Should Use Google Ads for Video

By |June 12th, 2019|Categories: Digital Marketing|

Google AdWords began in 2000, only two years after the launch of the search engine. It functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, it was rebranded to Google Ads. While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Ads on the platform are viewed by 90% of the internet population. Costs for keywords are rising, making these campaigns more expensive. This leads [...]

1206, 2019

What is it Like to Work as a Digital Marketer in an Agency?

By |June 12th, 2019|Categories: Digital Marketing|

Variety is the spice of life." - William Cowper Whether you’re talking Search Engine Optimization (SEO), Pay-Per-Click (PPC), content creation, social media marketing, mobile strategy or multi-channel analytics - digital marketing skills are in huge demand right now. With the average business's main priorities being a lead generation (63%), proving the ROI of their various marketing activities (40%) and securing ample budgets (28%) for their promotional activities, many modern brands are turning to [...]

1106, 2019

What Should the Perfect Digital Marketing CV Include?

By |June 11th, 2019|Categories: Digital Marketing|

You have done the work, gotten the skills, and chosen the career that speaks to you. Now comes the hard part: the job application. Nothing is more intimidating than putting yourself and your skill set out there, but a great CV can help you get your foot in the door. A CV is essential in showing employers who you are and what you have to offer. You want to show potential employers [...]

1006, 2019

10 Reasons Your Business Should Invest in Digital Transformation

By |June 10th, 2019|Categories: Digital Marketing|

Regardless of sector or industry, to thrive on today's commercial battlefield, embracing the emerging technologies, trends and cultural shifts is crucial. If your business is looking to secure a sustainable commercial future, investing ample time, money and energy into your digital transformation strategy is a wise move. By 2020, experts project that spending on digital transformation strategies will break $2 trillion globally. That's a colossal level of investment by companies across sectors. [...]

3105, 2019

Vimeo vs. YouTube: Which Should You Use?

By |May 31st, 2019|Categories: Digital Marketing|

Videos have always been an entertaining part of the online experience, but recently, they’ve begun monopolizing web traffic as well. For businesses looking to grow and optimize their brand, there are two candidates for a subscription. YouTube, the most commonly recognized of the two, and Vimeo. Both platforms have their advantages from a business standpoint, but which is best? Throughout this article, we’ll take a closer look at topics like cost, [...]

2504, 2019

Raya Reward

By |April 25th, 2019|Categories: Digital Marketing|

Special Raya Promo If you’ve been planning to become a Certified Digital Marketing Professional expert, then there’s an opportunity coming up for you. In conjunction with upcoming festive seasons, Hari Raya Aidilfitri, Excel Academy is doing a Raya Promotion for our Certified Digital Marketing Programme. Enrol in any Certified Digital Marketing Programme from Digital Marketing Institute, UK through us and get a free Huawei Tablet worth RM999. [...]

2404, 2019

What is the Value of a Digital Marketing Certification?

By |April 24th, 2019|Categories: Digital Marketing|

Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing qualification/certification? If you have any knowledge of digital marketing at all, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show potential clients or employers that you are the leader they are looking for to set their business apart. Adding qualifications/certifications [...]

2304, 2019

3 Ways to Grow Your E-Commerce Conversion Rates

By |April 23rd, 2019|Categories: Digital Marketing|

Whether you’re selling your latest e-book to accompany your online business or are simply looking for creative ways to get people interested in your newest product, the success of your e-commerce store relies heavily on your conversion rates and how effective your current  e-commerce platform is at getting your digital or tangible products in the hands of your target customers. If you’re in the midst of rehashing your e-commerce strategy or want [...]

2204, 2019

Campaign Tips for the Tourism Sector (Part II)

By |April 22nd, 2019|Categories: Digital Marketing|

As we read in the first part of this article, the global tourism market generates over $1.3 trillion in revenue per year. This type of value means that the sector is very competitive and needs to use digital marketing strategies to rise above the competition. In the second part of this article, we’ll explore the remaining 6 tips for digital marketing success! 6) Use Technology For Marketing ‘Experience’ Travel is all about the experience, [...]

1704, 2019

8 Ways Educators Can Benefit from the Digital Skills Shortage

By |April 17th, 2019|Categories: Digital Marketing|

The modern workplace is facing a serious digital skills shortage. Demand for technical proficiency outstrips supply, and companies find it difficult to find workers with the right expertise. The Digital Marketing Institute’s latest research demonstrates the issue of the skills shortage is the second most significant challenge for marketing leaders while recruiting the right talent is the fourth biggest obstacle in the US, UK, and Pacific region. The speed of technological change, inadequate skills training in [...]

1704, 2019

How Do Countries Rate on Digital Skills?

By |April 17th, 2019|Categories: Digital Marketing|

Organizations around the world have been working hard to varying degrees to be ready for the digital transformation that is currently facing global economies. Their current readiness will ensure their future success as new technologies such as AI and automation force companies to re-imagine how they operate. In this article, we examine the biggest challenges for companies and their workforces across geographies. The widening talent gap There’s a big problem looming on the [...]

1704, 2019

6 L&D Trends That Will Impact Your Workforce

By |April 17th, 2019|Categories: Digital Marketing|

As digital technology becomes both more robust and complex, it also becomes easier and more difficult to use. It allows businesses and professionals to achieve more than ever before in a faster amount of time. However, technology can also be difficult as it continuously presents something new to learn. That's why more companies are looking at forming or reinforcing their Learning & Development (L&D) departments. We no longer live in a world where [...]

1704, 2019

What Should You Do When a Social Media Platform Fails?

By |April 17th, 2019|Categories: Digital Marketing|

On March 13th 2019, Facebook suffered the most prolonged outage in its history. For several hours, users lost access to the social network, as well as the other major platforms in its family, Instagram and Whats-app. Some people lost access for several hours. In our hyper-connected world, the sudden loss of three prominent social networks was startling. For digital marketers, the situation was a nightmare leaving scheduling tools broken and campaigns to [...]

1704, 2019

10 Tips on How to Excel in Your Digital Marketing Career

By |April 17th, 2019|Categories: Uncategorized|

Have you decided that you are ready to launch your career in digital marketing? No wonder, it is one of the fastest growing industries, growing three times faster than the pace of the United States GDP, and that growth is expected to continue. There are a few reasons for this, a key one being that it’s one of the top 10 earning careers that can be started without a degree. More and more people [...]

1604, 2019

What Key Skills Are Needed to Drive Digital Transformation?

By |April 16th, 2019|Categories: Uncategorized|

Digital transformation is a development that businesses have been cognizant of for a number of years. Ever since computers started making their way into offices, enterprises have been the first to appreciate the primary benefit of digital technology: speed. But in the 21st century, the array of different applications of digital transformation is staggering. Speed is no longer the only benefit, as everything from interactivity to accessibility is affected by the convenience, power, [...]

1604, 2019

10 Ways Small Businesses Can Improve Their Social Media Presence

By |April 16th, 2019|Categories: Uncategorized|

Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social [...]

1604, 2019

11 Digital Marketing Campaign Tips for the Tourism Sector (Part I)

By |April 16th, 2019|Categories: Digital Marketing|

The global tourism market is huge, generating over $1.3 trillion in revenue per year. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts. With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. As such, brands must use innovative digital marketing strategies to stand out. In the first part of this article, we’ll explore 5 key [...]

1204, 2019

The Ultimate Digital Marketing Campaign Checklist

By |April 12th, 2019|Categories: Digital Marketing|

Trends aren’t always easy to predict, but they’re easy to follow if you monitor audience interests. In digital marketing, being on trend could be the determining factor in a successful search engine rank. As you design and implement new campaigns, a great way to plan your strategy is with a checklist. Marketing campaign checklists are comprised of various elements. They appear differently for each company depending on the target audience and goals. While your [...]

1204, 2019

Your Ultimate Guide to Programmatic Advertising Terms

By |April 12th, 2019|Categories: Uncategorized|

Advertising is just a more systematic form of “word of mouth” to make people aware of products and services, but in the 21st century, the ways advertising works have been evolving rapidly. Traditional media vehicles such as television commercials and newspaper advertisements are no longer the sole vehicles for marketers, and an ever-increasing proportion of advertising and marketing budgets are being poured into the online environment. As a new generation of [...]

1204, 2019

How Can You Sell on Instagram?

By |April 12th, 2019|Categories: Digital Marketing|

Social media has exploded on the Internet, and marketers everywhere are learning to leverage its unique capacities to target potential customers. There are over four billion internet users on earth, and over three billion of them use social media. Different social media, however, appeal to different age groups. Baby Boomers, for example, are found primarily on Facebook. On the other hand, younger age groups, like the millennials, prefer other platforms, and people in [...]

1104, 2019

What Digital Careers are Students Interested In?

By |April 11th, 2019|Categories: Digital Marketing|

As technology continues its rapid ascension into all aspects of public and private life, increased demand for digital careers has emerged. New sectors, industries, and career paths have been created in the blink of an eye meaning that many of today’s most in-demand careers barely existed a decade ago. A lot of today’s businesses exist almost exclusively online. Of those who still maintain a brick and mortar presence, a strong [...]

1104, 2019

What’s the Ideal Mindset of Today’s Modern Marketer?

By |April 11th, 2019|Categories: Digital Marketing|

Remember the good old days when getting a job just required years of experience or a trusty education to nail you the best positions in your chosen industry? Things were simple then, with clearly defined skills that made sense to the average HR person, not to mention to the people applying for the jobs. However, today’s digital influences and technologies are changing the way we look at skills. A new landscape now [...]

1004, 2019

6 Effective Digital Channels to Boost Student Enrollments

By |April 10th, 2019|Categories: Digital Marketing|

Higher education providers are facing a number of challenges in today's changing learning ecosystem. It’s getting tougher to encourage people to come to colleges and universities, especially when they consider just how much debt they could incur for a few years of study. Then, there’s the rise of distance learning and online study which is often the most logical choice for adult learners. But for many college students, it’s a harder decision to make and [...]

1004, 2019

How is Digital Changing the Financial Industry?

By |April 10th, 2019|Categories: Digital Marketing|

As technology and digital services continue to ingrain themselves into more aspects of our lives, the financial sector has not been immune. New technology has given way to new services and with new services comes disruption of the old. Whether it’s services such as PayPal or ApplePay; or digital banks such as HSBC’s “First Direct,” digital transformation of the financial industry is ongoing. Customers are gravitating more towards digital experiences and digital [...]

1004, 2019

How to Use Marketing Automation for Lead Generation

By |April 10th, 2019|Categories: Digital Marketing|

Feel pressed for time? With targets to meet and objectives to achieve, time can be one of the biggest bottlenecks to your business’s growth. Marketing automation -- the process of using software to automate some aspects of your lead generation and marketing process -- gives your business the ability to produce better lead gen results without the time investment of traditional outreach and sales. Just a few years ago, marketing [...]

1004, 2019

The Impact of Automation on Digital Marketing Jobs

By |April 10th, 2019|Categories: Digital Marketing|

If you’re in the field of digital marketing, you may be wondering what kind of effect automation could have on your future career. It's true that automated technology is taking over almost every facet of the digital world and will continue to affect certain jobs and roles. But what areas will it affect and how? Here’s an overview discussing the way automation is changing customer experience and engagement. Automation Has Been Replacing Jobs for [...]

904, 2019

Which is The Best Digital Marketing Course?

By |April 9th, 2019|Categories: Digital Marketing|

Without a doubt, a solid, industry-recognized digital marketing course is the best way to kick-start your digital career. By successfully completing the right digital marketing course you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers. Yes, you will be one sought after digital marketing candidate [...]

904, 2019

Top 10 Social Media Statistics Every Marketer Should Know

By |April 9th, 2019|Categories: Digital Marketing|

Social media has, over the last ten years, become an integral part of the lifestyles of Americans as well as an essential touchstone for communication, news dissemination, and even marketing. Between the relationships established on Facebook, the pithy responses on Twitter, and the captivating quality of photos on Instagram and Pinterest, there is a wide range of interests and features across the channels. Just about every demographic has somewhere to share [...]

904, 2019

8 Ways Realtors Can Use Digital Marketing to Boost Sales

By |April 9th, 2019|Categories: Digital Marketing|

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is [...]

804, 2019

How Much Can a Freelance Digital Marketer Make?

By |April 8th, 2019|Categories: Digital Marketing|

The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer. There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to [...]

404, 2019

6 Things to Know Before Embarking on Digital Transformation

By |April 4th, 2019|Categories: Uncategorized|

Running an organization in the 21st century is radically different from the one before. Business is easier in some respects, but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but [...]

404, 2019

How to Use LinkedIn Video for Social Selling

By |April 4th, 2019|Categories: Uncategorized|

LinkedIn is the world's biggest and best professional social media platform, and it is only in 2017 that it finally allowed for the embedding of videos on the platform from all of its users, rather than from a select few influencers. This feature definitely creates a lot of new opportunities for people on LinkedIn, but these opportunities must be approached carefully. This is, after all,  LinkedIn. It's not a typical social media platform [...]

304, 2019

7 Video SEO Tricks to Improve Your Ranking

By |April 3rd, 2019|Categories: Uncategorized|

Videos are an important part of internet marketing and search engine optimization. Not only do they increase the interest-factor of your content, but they also improve rank as well. Due to the frequency of videos on blogs and social media sites without them there's a risk of appearing dull. In fact, 62% of general searches on Google will result in a video. So, how do you get your videos to stand out and rank favourably? Here [...]

304, 2019

7 Essential Skills Every Digital Marketer Should Know

By |April 3rd, 2019|Categories: Digital Marketing|

Welcome Back Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of [...]

204, 2019

9 Ways Digital Has Changed Business Forever

By |April 2nd, 2019|Categories: Digital Marketing|

We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits. As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 [...]

204, 2019

The Growing Trend of B2B Influencer Marketing: 10 Brands Doing it Right

By |April 2nd, 2019|Categories: Digital Marketing|

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics in 2019. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what [...]

204, 2019

Students Through the Decades: How Have They Changed?

By |April 2nd, 2019|Categories: University News|

If our grandparents were to enroll in college today, they would suffer severe culture shock. Classrooms have changed drastically not only in the past decade but even in the past five years. Smart boards, laptops, and digital devices now dominate the classroom landscape. The growing skills gap is also forcing more working professionals to explore education as demand for nontraditional skills is growing. This has also changed the face of contemporary [...]

2403, 2019

What Does a SEM Specialist Do?

By |March 24th, 2019|Categories: Digital Marketing|

Are you ready to take your digital marketing skills in a new and exciting direction? Do you have the knowledge of search engine results pages (SERP) to bring a company’s web page to the top of search engines like Google, Yahoo, and Bing? Perhaps a career in search engine marketing is right for you. There has never been a better time to make the transition—as more businesses than ever are coming to [...]