News & Updates

/News & Updates
News & Updates2017-12-01T22:08:38+08:00
3107, 2019

What are the Benefits of e-Commerce to Your Business?

By |July 31st, 2019|Categories: Digital Marketing|

Do you run a retail business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to break into e-commerce because of security concerns, or simply a lack of understanding about that element of business? If you’re in any kind of retail or are thinking of it, or if that’s where your clients are, there’s never a better time to gain a better understanding of what [...]

2507, 2019

6 of the Best E-commerce Platforms for Your Business

By |July 25th, 2019|Categories: Digital Marketing|

Choosing the right e-commerce platform is critical to the success of your business. You’re not only choosing the features you need, but you’re also choosing the challenges you will face as your business grows or changes. The scalability, flexibility, and cost of your platform can work for or against you. Before you compare e-commerce platforms, it’s a good idea to have already sorted-out a great deal of your skills and [...]

1507, 2019

How to Write a Prospecting Email that Gets Replies

By |July 15th, 2019|Categories: Digital Marketing|

Do you think that writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. When you write prospecting emails, you are not intending to be a spammer, but you might seem like you are if your email isn’t well thought out. As you write prospecting emails, put yourself in the shoes of the person who is reading [...]

1307, 2019

Why Your Company Needs Content Marketing

By |July 13th, 2019|Categories: Digital Marketing|

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. [...]

1307, 2019

Wimbledon: Match Point for Content Marketing

By |July 13th, 2019|Categories: Digital Marketing|

“There's a certain beauty and majesty to Wimbledon. The elegance, the way the grass looks on TV.”- John McEnroe July is Wimbledon month, arguably the greatest tennis tournament of them all. Since its opening year in 1877, Wimbledon has emerged as the world’s most prestigious, and beloved, events, with a solid brand that is revered across the globe. Typically boasting over 300 million viewers across 200 countries, almost half a million also [...]

1207, 2019

The What, Why & How of Digital Transformation

By |July 12th, 2019|Categories: Digital Marketing|

The advent of sophisticated digital technologies has turned the traditional way that people communicate, collaborate and do business on its head. With the utilization of modern-day intelligence a must, organizations need to embrace the new world of digital by journeying on a digital transformation path. As a stepped program of business improvements to people, processes, and tools, digital transformation is geared towards maximizing the potential business contribution of online technologies [...]

1207, 2019

How Does Your Digital Marketing Compare: Benchmark Yourself Against the Competition

By |July 12th, 2019|Categories: Digital Marketing|

It’s natural to compare, to rate yourself, whether it’s competing in sport or business. If you want to succeed, you want to know how you rate compared with your peers, and where you need to improve relative to them. I believe that benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about making the most of opportunities from digital communications/channels. If you want [...]

1107, 2019

How to Become a Freelance Digital Marketer

By |July 11th, 2019|Categories: Digital Marketing|

The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. The freelance economy is booming, with 56.7 million Americans doing freelance work today—up by 3.7 million just four years ago. The fastest growing segment of freelancers is those making $75,000 and up, with [...]

1107, 2019

6 Hacks to Stretch Your Search Marketing Budget

By |July 11th, 2019|Categories: Digital Marketing|

As the old adage goes, you have to spend money to make money. And this holds true in the world of digital marketing. All too often, small businesses assume that digital marketing is a free or at least very cheap, way to attract sales. They toss up a 5-page website, create a couple of social media profiles, and post updates sporadically. But the reality of it is successful digital marketing [...]

1007, 2019

7 Ways to Increase Sales Using SEO

By |July 10th, 2019|Categories: Digital Marketing|

The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then it’s critical to have a strong search engine optimization (SEO) strategy in place. Increase [...]

907, 2019

3 SEO Basics You May be Missing

By |July 9th, 2019|Categories: Digital Marketing|

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, site structure, and content, along with dozens of other signals are prioritized. Gone are the days when simply focusing on keyword density will earn you a spot on the first page of the search [...]

907, 2019

The Anatomy of an Effective Marketing Email

By |July 9th, 2019|Categories: Digital Marketing|

Email Marketing There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of companies agree that email marketing delivers good to an excellent return on investment Email drove £29 billion worth of sales in the UK in 2016 Companies do not [...]

807, 2019

4 Things Educators Need to Know to Address the Digital Skills Shortage

By |July 8th, 2019|Categories: Digital Marketing|

By now, we all know that there is a substantial and growing shortage of digital skills across industries and continents. The question for educators isn’t if demand exists for digital know-how, it’s how to provide the high-quality training that professionals need and businesses want. As organizations continue to integrate digital across their business, the key challenge is the scale and speed of change. Due to this pace, many professionals already in roles, [...]

407, 2019

7 Simple SEO Hacks ‘Hidden’ in Google Analytics

By |July 4th, 2019|Categories: Digital Marketing|

Google Analytics may have removed some of its valuable keyword data, but it remains a powerful tool for obtaining insights that help you to optimize your website for additional search traffic. Though many companies choose to invest further in keyword tools, Google Analytics offers more value than you may think at first glance. Google Analytics Hidden Hacks are valuable. Read on to learn seven simple SEO hacks every digital marketer [...]

107, 2019

Reasons Your Website Isn’t Ranking (And How To Improve Them)

By |July 1st, 2019|Categories: Digital Marketing|

You’ve launched your website, written engaging content and you’re ready for an influx of visitors to start engaging and ultimately convert. On paper, everything looks good. In practice, however, your website isn’t ranking for its target keywords, or for any keywords at all. Why not? While the basics of SEO might seem simple - write great content and build relevant links - the actual practice of SEO can be much [...]

2806, 2019

8 Ways to Create a Digital Strategy that Attracts & Engages Students

By |June 28th, 2019|Categories: Digital Marketing|

With  3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion. In fact, 67% of consumers are influenced by online reviews when purchasing goods and services. This compels brands to compete with each other for consumer attention through a variety of strategies across multiple channels and platforms to attract organic [...]

2806, 2019

10 Digital Skills That Can Make Students Instantly Employable

By |June 28th, 2019|Categories: Digital Marketing|

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd. While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills [...]

2706, 2019

The Ultimate Guide to IT & Digital Transformation

By |June 27th, 2019|Categories: Digital Marketing|

Digital transformation is impacting on businesses across every industry. While the ownership and implementation of digital transformation can be inconsistent. It is more often than not owned by CIOs. A part of this process is digital initiatives, the majority of which are driven (and paid for) by IT. Despite this, the IT department is not the most likely to lead the implementation of digital projects. Instead, these are conducted by [...]

2506, 2019

Web Design Trends to Watch.

By |June 25th, 2019|Categories: Digital Marketing|

With 2019 just around the corner, we look at 11 web design trends you should consider using. Balancing aesthetics with functionality is a difficult act, but get it right and you'll set yourself up for increased user engagement and higher conversion rates. Find out how you can improve your online presence with these 11 actionable tips. Mobile internet usage is predicted to increase sevenfold between 2016 and 2021 - Statista [...]

2506, 2019

How to Write SEO Optimized Copy

By |June 25th, 2019|Categories: Digital Marketing|

On a basic level, it’s not too hard to make your content more keyword rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Write SEO Optimized Copy via the guidance from the Digital Marketing Institute Experts. Read on to [...]

2506, 2019

4 Resources for Writing Incredible Copy

By |June 25th, 2019|Categories: Digital Marketing|

Want to transform your blog into a content marketing magnet? With 3.5 billion daily searches performed on Google alone, there’s a great deal of competition when it comes to capturing the attention of your ideal customer. In fact, attention scarcity is one of the greatest challenges that modern marketers face, with the average buyer attention span reduced to 8.25 seconds. With this in mind, we’ve researched some of the best tools out [...]

2506, 2019

Digital Marketing KPIs: How to Choose and Track

By |June 25th, 2019|Categories: Digital Marketing|

You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy. But with so many options to choose from, and with so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new? Read on for an overview of what KPIs are and how to [...]

2506, 2019

How to Address Your Digital Skills Shortage – A Guide for Professionals

By |June 25th, 2019|Categories: Digital Marketing|

If you’re worried that your digital skill set is suffering, now is the time to take positive action. The digital economy is expanding unstoppably and holds an ever-growing influence over organizations across every industry. In order to survive, companies with more traditional business models have found themselves having to adapt, as digital tools and techniques are employed by their competitors. Yet with such a high level of digital growth to [...]

2506, 2019

Digital Skills: What Top Agencies Look for When Hiring

By |June 25th, 2019|Categories: Digital Marketing|

Are you the type of person that likes to be creative at work? Or are you more the analytical type? Or perhaps you’re a blend of both? If you’re looking to pursue a career in digital marketing, or you’re already there, and you’re looking to pivot, here are some hard and soft skills that can get you moving towards a fascinating and rewarding career. Problem-Solving Creative problem-solvers thrive in this [...]

2106, 2019

Grow Your Email Marketing Database in A Day (the Love-able, Inbound Way)

By |June 21st, 2019|Categories: Digital Marketing|

The value provider, the relationship builder, the sales closer, the news sharer, the brand ambassador, the deal revealer – email marketing is the ultimate multi-tasker. Think about it… It’s the best way to stay in touch with prospects and keep them warmed up and ready to click, share and buy. And the more email subscribers you have? The better your chances of increasing traffic to your blog, staying top of [...]

2106, 2019

How to Track & Improve Your Email Marketing Campaigns

By |June 21st, 2019|Categories: Digital Marketing|

Now that you’ve mastered building your email marketing database and producing compelling email marketing copy, you need to look at the best ways to track and measure success over time, so you can iterate your email campaigns. Tracking the right email metrics can help you understand which tactics work best for your business and which strategies are not working as well and might need to be re-examined. Below, I’ll reveal the four most [...]

2106, 2019

How Your Business Blog Can Grab a Quality Audience

By |June 21st, 2019|Categories: Digital Marketing|

Google releases regular algorithm updates that help businesses understand the best practices for ranking higher in search results. With every new release announced the message from Google is unmistakable: businesses must produce high-quality content to ensure they get found online. Most business’ primary content channel is a blog. Below, I’ll explain how to set up your own business blog and create engaging content that speaks to your audience’s needs and [...]

2106, 2019

How Using the Right Keyword Can Make or Break Your Website

By |June 21st, 2019|Categories: Digital Marketing|

SEO (or Search Engine Marketing) is still very much king. It is essential for helping your website get found and rank higher in search engines. A recent study by BrightEdge revealed that organic (non-paid) search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social media (5%). Below, I’ll reveal how you can use the most effective keyword research [...]

2006, 2019

11 Uncommon Marketing Strategies to Jumpstart Your Business

By |June 20th, 2019|Categories: Digital Marketing|

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and get creative. You don’t need to spend a lot of money to “wow” your customers. Out-of-the-box thinking will take you farther than your dollars ever [...]

2006, 2019

7 Key Ingredients of a Successful Digital Marketing Strategy

By |June 20th, 2019|Categories: Digital Marketing|

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on [...]

2006, 2019

9 Essential Soft Skills for Digital Marketers

By |June 20th, 2019|Categories: Digital Marketing|

The difference between a good and great digital marketer can sometimes be hard to determine. While certifications, education, and training look great on a resume, soft skills are also an important way to differentiate yourself from the rest of the pack. Many necessary digital marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience. Here are nine soft [...]

2006, 2019

How to Use Instagram to Grow Your Customer Base

By |June 20th, 2019|Categories: Digital Marketing|

Instagram is one of the fastest-growing social platforms today. With a whopping 700 million monthly users (up from 600 million just last year), it’s clear that its growth is not about to slow anytime in the future. It’s such a huge platform, and everyone is using it, so how can you use Instagram to effectively boost engagement? Keep reading for a few ideas. Know Your Audience According to Omnicore Agency, 32% [...]

1906, 2019

Why Choose a Career in Digital Marketing?

By |June 19th, 2019|Categories: Digital Marketing|

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. So, what’s all the hype about? Read on to learn more about this fascinating, versatile field. What is digital marketing? In some ways, digital marketing is not that different from [...]

1906, 2019

Achieve Your Digital Marketing Career Goals

By |June 19th, 2019|Categories: Digital Marketing|

If you love communicating through digital mediums of all kinds, and you’re passionate about learning more, why not consider growing your career in digital marketing? This is one of the most fast-paced, versatile areas of growth you can choose to work in for 2018. Digital marketing incorporates all kinds of tools and marketing techniques to sell all kinds of services and products. And as the online space takes up the [...]

1906, 2019

10 Effective Ways to Grow your Digital Career

By |June 19th, 2019|Categories: Digital Marketing|

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working people are dedicating 30 minutes per [...]

1906, 2019

What Are the Top Digital Marketing Careers?

By |June 19th, 2019|Categories: Digital Marketing|

Whether you're a mid-level marketer, a recent marketing graduate, or looking to get into the digital marketing field, there are seemingly endless career possibilities, meaning that making a decision as to what area of digital marketing you'd like to specialize in can be tough. When choosing any job or position, it’s important to consider all possibilities – the pros, the cons, and the availability of the position. However, digital marketing specialists [...]

1806, 2019

6 Ways to Spring Clean Your Digital Marketing Strategy

By |June 18th, 2019|Categories: Digital Marketing|

The digital marketing world is always evolving, and you're always executing your strategy. You're getting inspired by new campaigns, making last-minute changes, and receiving feedback from your customers that has you tweaking each post, video, and email. The result might be a disorganized, unfocused mess. Is it hard to see the big picture of your digital marketing strategy? That's no good because the best plans are focused on the goals and [...]

1706, 2019

How To Boost Digital Skills Through Learning & Development

By |June 17th, 2019|Categories: Digital Marketing|

The world of digital is dynamic and ever-changing. For a business to thrive in today's world, the ability to learn and adapt is essential to ensure ongoing success. Therefore, it's astounding that in the US and UK only 18% and 20% of organizations offer digital marketing training support to their employees. According to a recent study from Deloitte, employees at all levels expect dynamic, self-directed, continuous learning opportunities from their employers. Surely this [...]

1706, 2019

Chatbots & CX: How 6 Brands Use Them Effectively

By |June 17th, 2019|Categories: Digital Marketing|

According to new research, the global chatbot market is expected to reach $1.23 billion by 2025. This growth is due to the fact that nearly half of consumers prefer communicating with chatbots for customer service inquiries and has prompted CMOs to ramp up the use of chatbots by 2020. As AI-powered computer programs, chatbots are capable of conducting human-like conversations via text and audio platforms. These bots have proven to significantly improve [...]

1706, 2019

7 Steps to Improving Your Organization’s Social Branding

By |June 17th, 2019|Categories: Digital Marketing|

Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to build brand awareness, entertain and engage, provide a real-time channel for customer service and of course sell. Although most marketers find it difficult to mark proven ROI when it comes to social media, most brands see the value of these channels. According to Adweek, in 2018, [...]

1406, 2019

How 4 Industries are Navigating Digital Transformation

By |June 14th, 2019|Categories: Digital Marketing|

Regardless of industry, digital transformation is underway in many organizations, as companies exploit the opportunities presented by digital technology to build their brand, connect with customers, and enhance sales models. However, there are some differences from one industry to the next. The culture, systems, processes, and even the capabilities of each industry all come into play when embarking upon digital transformation. As a result, the pace at which industries are changing differs. [...]

1406, 2019

6 Digital Marketing Tricks for the Retail Sector

By |June 14th, 2019|Categories: Digital Marketing|

Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address. In this article, we’ll explore current trends in an increasingly competitive retail sector, characterized by digital technologies that enhance customer experience and drive profits, as well as the tricks that [...]

1306, 2019

How to Improve Your Google Ads Quality Score Quickly

By |June 13th, 2019|Categories: Digital Marketing|

Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company. With so many marketers using the advertising service to increase traffic and ROI, Google Ads has become a highly-competitive landscape. Those who [...]

1306, 2019

10 Ways to Grow Your YouTube Channel

By |June 13th, 2019|Categories: Digital Marketing|

There’s no denying it; video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. And while popular sites such as SnapChat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. Often referred to as the world’s “second largest [...]

1206, 2019

How and Why You Should Use Google Ads for Video

By |June 12th, 2019|Categories: Digital Marketing|

Google AdWords began in 2000, only two years after the launch of the search engine. It functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, it was rebranded to Google Ads. While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Ads on the platform are viewed by 90% of the internet population. Costs for keywords are rising, making these campaigns more expensive. This leads [...]

1206, 2019

What is it Like to Work as a Digital Marketer in an Agency?

By |June 12th, 2019|Categories: Digital Marketing|

Variety is the spice of life." - William Cowper Whether you’re talking Search Engine Optimization (SEO), Pay-Per-Click (PPC), content creation, social media marketing, mobile strategy or multi-channel analytics - digital marketing skills are in huge demand right now. With the average business's main priorities being a lead generation (63%), proving the ROI of their various marketing activities (40%) and securing ample budgets (28%) for their promotional activities, many modern brands are turning to [...]

1106, 2019

What Should the Perfect Digital Marketing CV Include?

By |June 11th, 2019|Categories: Digital Marketing|

You have done the work, gotten the skills, and chosen the career that speaks to you. Now comes the hard part: the job application. Nothing is more intimidating than putting yourself and your skill set out there, but a great CV can help you get your foot in the door. A CV is essential in showing employers who you are and what you have to offer. You want to show potential employers [...]

1006, 2019

10 Reasons Your Business Should Invest in Digital Transformation

By |June 10th, 2019|Categories: Digital Marketing|

Regardless of sector or industry, to thrive on today's commercial battlefield, embracing the emerging technologies, trends and cultural shifts is crucial. If your business is looking to secure a sustainable commercial future, investing ample time, money and energy into your digital transformation strategy is a wise move. By 2020, experts project that spending on digital transformation strategies will break $2 trillion globally. That's a colossal level of investment by companies across sectors. [...]

3105, 2019

Vimeo vs. YouTube: Which Should You Use?

By |May 31st, 2019|Categories: Digital Marketing|

Videos have always been an entertaining part of the online experience, but recently, they’ve begun monopolizing web traffic as well. For businesses looking to grow and optimize their brand, there are two candidates for a subscription. YouTube, the most commonly recognized of the two, and Vimeo. Both platforms have their advantages from a business standpoint, but which is best? Throughout this article, we’ll take a closer look at topics like cost, [...]

2504, 2019

Raya Reward

By |April 25th, 2019|Categories: Digital Marketing|

Special Raya Promo If you’ve been planning to become a Certified Digital Marketing Professional expert, then there’s an opportunity coming up for you. In conjunction with upcoming festive seasons, Hari Raya Aidilfitri, Excel Academy is doing a Raya Promotion for our Certified Digital Marketing Programme. Enrol in any Certified Digital Marketing Programme from Digital Marketing Institute, UK through us and get a free Huawei Tablet worth RM999. [...]

2404, 2019

What is the Value of a Digital Marketing Certification?

By |April 24th, 2019|Categories: Digital Marketing|

Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing qualification/certification? If you have any knowledge of digital marketing at all, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show potential clients or employers that you are the leader they are looking for to set their business apart. Adding qualifications/certifications [...]

2304, 2019

3 Ways to Grow Your E-Commerce Conversion Rates

By |April 23rd, 2019|Categories: Digital Marketing|

Whether you’re selling your latest e-book to accompany your online business or are simply looking for creative ways to get people interested in your newest product, the success of your e-commerce store relies heavily on your conversion rates and how effective your current  e-commerce platform is at getting your digital or tangible products in the hands of your target customers. If you’re in the midst of rehashing your e-commerce strategy or want [...]

2204, 2019

Campaign Tips for the Tourism Sector (Part II)

By |April 22nd, 2019|Categories: Digital Marketing|

As we read in the first part of this article, the global tourism market generates over $1.3 trillion in revenue per year. This type of value means that the sector is very competitive and needs to use digital marketing strategies to rise above the competition. In the second part of this article, we’ll explore the remaining 6 tips for digital marketing success! 6) Use Technology For Marketing ‘Experience’ Travel is all about the experience, [...]

1704, 2019

8 Ways Educators Can Benefit from the Digital Skills Shortage

By |April 17th, 2019|Categories: Digital Marketing|

The modern workplace is facing a serious digital skills shortage. Demand for technical proficiency outstrips supply, and companies find it difficult to find workers with the right expertise. The Digital Marketing Institute’s latest research demonstrates the issue of the skills shortage is the second most significant challenge for marketing leaders while recruiting the right talent is the fourth biggest obstacle in the US, UK, and Pacific region. The speed of technological change, inadequate skills training in [...]

1704, 2019

How Do Countries Rate on Digital Skills?

By |April 17th, 2019|Categories: Digital Marketing|

Organizations around the world have been working hard to varying degrees to be ready for the digital transformation that is currently facing global economies. Their current readiness will ensure their future success as new technologies such as AI and automation force companies to re-imagine how they operate. In this article, we examine the biggest challenges for companies and their workforces across geographies. The widening talent gap There’s a big problem looming on the [...]

1704, 2019

6 L&D Trends That Will Impact Your Workforce

By |April 17th, 2019|Categories: Digital Marketing|

As digital technology becomes both more robust and complex, it also becomes easier and more difficult to use. It allows businesses and professionals to achieve more than ever before in a faster amount of time. However, technology can also be difficult as it continuously presents something new to learn. That's why more companies are looking at forming or reinforcing their Learning & Development (L&D) departments. We no longer live in a world where [...]

1704, 2019

What Should You Do When a Social Media Platform Fails?

By |April 17th, 2019|Categories: Digital Marketing|

On March 13th 2019, Facebook suffered the most prolonged outage in its history. For several hours, users lost access to the social network, as well as the other major platforms in its family, Instagram and Whats-app. Some people lost access for several hours. In our hyper-connected world, the sudden loss of three prominent social networks was startling. For digital marketers, the situation was a nightmare leaving scheduling tools broken and campaigns to [...]

1704, 2019

10 Tips on How to Excel in Your Digital Marketing Career

By |April 17th, 2019|Categories: Uncategorized|

Have you decided that you are ready to launch your career in digital marketing? No wonder, it is one of the fastest growing industries, growing three times faster than the pace of the United States GDP, and that growth is expected to continue. There are a few reasons for this, a key one being that it’s one of the top 10 earning careers that can be started without a degree. More and more people [...]

1604, 2019

What Key Skills Are Needed to Drive Digital Transformation?

By |April 16th, 2019|Categories: Uncategorized|

Digital transformation is a development that businesses have been cognizant of for a number of years. Ever since computers started making their way into offices, enterprises have been the first to appreciate the primary benefit of digital technology: speed. But in the 21st century, the array of different applications of digital transformation is staggering. Speed is no longer the only benefit, as everything from interactivity to accessibility is affected by the convenience, power, [...]

1604, 2019

10 Ways Small Businesses Can Improve Their Social Media Presence

By |April 16th, 2019|Categories: Uncategorized|

Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social [...]

1604, 2019

11 Digital Marketing Campaign Tips for the Tourism Sector (Part I)

By |April 16th, 2019|Categories: Digital Marketing|

The global tourism market is huge, generating over $1.3 trillion in revenue per year. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts. With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. As such, brands must use innovative digital marketing strategies to stand out. In the first part of this article, we’ll explore 5 key [...]

1204, 2019

The Ultimate Digital Marketing Campaign Checklist

By |April 12th, 2019|Categories: Digital Marketing|

Trends aren’t always easy to predict, but they’re easy to follow if you monitor audience interests. In digital marketing, being on trend could be the determining factor in a successful search engine rank. As you design and implement new campaigns, a great way to plan your strategy is with a checklist. Marketing campaign checklists are comprised of various elements. They appear differently for each company depending on the target audience and goals. While your [...]

1204, 2019

Your Ultimate Guide to Programmatic Advertising Terms

By |April 12th, 2019|Categories: Uncategorized|

Advertising is just a more systematic form of “word of mouth” to make people aware of products and services, but in the 21st century, the ways advertising works have been evolving rapidly. Traditional media vehicles such as television commercials and newspaper advertisements are no longer the sole vehicles for marketers, and an ever-increasing proportion of advertising and marketing budgets are being poured into the online environment. As a new generation of [...]

1204, 2019

How Can You Sell on Instagram?

By |April 12th, 2019|Categories: Digital Marketing|

Social media has exploded on the Internet, and marketers everywhere are learning to leverage its unique capacities to target potential customers. There are over four billion internet users on earth, and over three billion of them use social media. Different social media, however, appeal to different age groups. Baby Boomers, for example, are found primarily on Facebook. On the other hand, younger age groups, like the millennials, prefer other platforms, and people in [...]

1104, 2019

What Digital Careers are Students Interested In?

By |April 11th, 2019|Categories: Digital Marketing|

As technology continues its rapid ascension into all aspects of public and private life, increased demand for digital careers has emerged. New sectors, industries, and career paths have been created in the blink of an eye meaning that many of today’s most in-demand careers barely existed a decade ago. A lot of today’s businesses exist almost exclusively online. Of those who still maintain a brick and mortar presence, a strong [...]

1104, 2019

What’s the Ideal Mindset of Today’s Modern Marketer?

By |April 11th, 2019|Categories: Digital Marketing|

Remember the good old days when getting a job just required years of experience or a trusty education to nail you the best positions in your chosen industry? Things were simple then, with clearly defined skills that made sense to the average HR person, not to mention to the people applying for the jobs. However, today’s digital influences and technologies are changing the way we look at skills. A new landscape now [...]

1004, 2019

6 Effective Digital Channels to Boost Student Enrollments

By |April 10th, 2019|Categories: Digital Marketing|

Higher education providers are facing a number of challenges in today's changing learning ecosystem. It’s getting tougher to encourage people to come to colleges and universities, especially when they consider just how much debt they could incur for a few years of study. Then, there’s the rise of distance learning and online study which is often the most logical choice for adult learners. But for many college students, it’s a harder decision to make and [...]

1004, 2019

How is Digital Changing the Financial Industry?

By |April 10th, 2019|Categories: Digital Marketing|

As technology and digital services continue to ingrain themselves into more aspects of our lives, the financial sector has not been immune. New technology has given way to new services and with new services comes disruption of the old. Whether it’s services such as PayPal or ApplePay; or digital banks such as HSBC’s “First Direct,” digital transformation of the financial industry is ongoing. Customers are gravitating more towards digital experiences and digital [...]

1004, 2019

How to Use Marketing Automation for Lead Generation

By |April 10th, 2019|Categories: Digital Marketing|

Feel pressed for time? With targets to meet and objectives to achieve, time can be one of the biggest bottlenecks to your business’s growth. Marketing automation -- the process of using software to automate some aspects of your lead generation and marketing process -- gives your business the ability to produce better lead gen results without the time investment of traditional outreach and sales. Just a few years ago, marketing [...]

1004, 2019

The Impact of Automation on Digital Marketing Jobs

By |April 10th, 2019|Categories: Digital Marketing|

If you’re in the field of digital marketing, you may be wondering what kind of effect automation could have on your future career. It's true that automated technology is taking over almost every facet of the digital world and will continue to affect certain jobs and roles. But what areas will it affect and how? Here’s an overview discussing the way automation is changing customer experience and engagement. Automation Has Been Replacing Jobs for [...]

904, 2019

Which is The Best Digital Marketing Course?

By |April 9th, 2019|Categories: Digital Marketing|

Without a doubt, a solid, industry-recognized digital marketing course is the best way to kick-start your digital career. By successfully completing the right digital marketing course you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers. Yes, you will be one sought after digital marketing candidate [...]

904, 2019

Top 10 Social Media Statistics Every Marketer Should Know

By |April 9th, 2019|Categories: Digital Marketing|

Social media has, over the last ten years, become an integral part of the lifestyles of Americans as well as an essential touchstone for communication, news dissemination, and even marketing. Between the relationships established on Facebook, the pithy responses on Twitter, and the captivating quality of photos on Instagram and Pinterest, there is a wide range of interests and features across the channels. Just about every demographic has somewhere to share [...]

904, 2019

8 Ways Realtors Can Use Digital Marketing to Boost Sales

By |April 9th, 2019|Categories: Digital Marketing|

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is [...]

804, 2019

How Much Can a Freelance Digital Marketer Make?

By |April 8th, 2019|Categories: Digital Marketing|

The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer. There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to [...]

404, 2019

6 Things to Know Before Embarking on Digital Transformation

By |April 4th, 2019|Categories: Uncategorized|

Running an organization in the 21st century is radically different from the one before. Business is easier in some respects, but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but [...]

404, 2019

How to Use LinkedIn Video for Social Selling

By |April 4th, 2019|Categories: Uncategorized|

LinkedIn is the world's biggest and best professional social media platform, and it is only in 2017 that it finally allowed for the embedding of videos on the platform from all of its users, rather than from a select few influencers. This feature definitely creates a lot of new opportunities for people on LinkedIn, but these opportunities must be approached carefully. This is, after all,  LinkedIn. It's not a typical social media platform [...]

304, 2019

7 Video SEO Tricks to Improve Your Ranking

By |April 3rd, 2019|Categories: Uncategorized|

Videos are an important part of internet marketing and search engine optimization. Not only do they increase the interest-factor of your content, but they also improve rank as well. Due to the frequency of videos on blogs and social media sites without them there's a risk of appearing dull. In fact, 62% of general searches on Google will result in a video. So, how do you get your videos to stand out and rank favourably? Here [...]

304, 2019

7 Essential Skills Every Digital Marketer Should Know

By |April 3rd, 2019|Categories: Digital Marketing|

Welcome Back Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of [...]

204, 2019

9 Ways Digital Has Changed Business Forever

By |April 2nd, 2019|Categories: Digital Marketing|

We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits. As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 [...]

204, 2019

The Growing Trend of B2B Influencer Marketing: 10 Brands Doing it Right

By |April 2nd, 2019|Categories: Digital Marketing|

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics in 2019. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what [...]

204, 2019

Students Through the Decades: How Have They Changed?

By |April 2nd, 2019|Categories: University News|

If our grandparents were to enroll in college today, they would suffer severe culture shock. Classrooms have changed drastically not only in the past decade but even in the past five years. Smart boards, laptops, and digital devices now dominate the classroom landscape. The growing skills gap is also forcing more working professionals to explore education as demand for nontraditional skills is growing. This has also changed the face of contemporary [...]

2403, 2019

What Does a SEM Specialist Do?

By |March 24th, 2019|Categories: Digital Marketing|

Are you ready to take your digital marketing skills in a new and exciting direction? Do you have the knowledge of search engine results pages (SERP) to bring a company’s web page to the top of search engines like Google, Yahoo, and Bing? Perhaps a career in search engine marketing is right for you. There has never been a better time to make the transition—as more businesses than ever are coming to [...]

2403, 2019

What your website would look like if designed by… [INFO-GRAPHIC]

By |March 24th, 2019|Categories: Digital Marketing|

Digital marketing is a booming industry that offers businesses new and innovative ways to engage with customers and has created millions of jobs across disciplines. Just think in the retail sector alone, online global e-commerce sales are projected to reach $4.8 billion by 2021. With so much revenue at stake, it's no surprise that the industry requires specialists with niche skills that can drive traffic, leads and revenue. As the starting (and [...]

2403, 2019

How Can Marketers Differentiate a Valuable Trend from a Fad?

By |March 24th, 2019|Categories: Digital Marketing|

From fashion to music, trends and fads come and go. However, what separates a fad from a trend is staying power. Trends tend to gain widespread momentum, while fads appear in contained bursts appealing to a smaller group or entity. As a marketer, being able to spot trends provides you with an edge to get in on the ground level before your competition. At the same time, depending too heavily on fads [...]

2103, 2019

How Are Jobs Evolving in the Digital Marketplace (& What Does it Mean for Education)?

By |March 21st, 2019|Categories: Digital Marketing|

We're living in a world where career considerations have to include a future-proofing plan. Many people live in fear that their jobs will be lost due to artificial intelligence and other forms of technology. However, learning to look at the changing digital marketplace as evolutionary can provide a clear picture of how continuing education can help improve chances for job security today and into the future. As jobs evolve and skills gaps widen, employees and [...]

2103, 2019

10 Key Attributes of Viral Videos

By |March 21st, 2019|Categories: Digital Marketing|

Viral videos are a marketer’s dream. Whether you get lucky and create something for free that spreads across social media channels or invest some serious cash to get the results you want, a viral video is marketing gold. So, what does it take to go viral? In some cases, it might just be dumb luck, but truth be told, you have to give it your best effort to create something [...]

1803, 2019

How to Use Facebook Analytics

By |March 18th, 2019|Categories: Digital Marketing, Uncategorized|

For many people around the world, Facebook is one of the most useful and ubiquitous social media platforms for connecting with friends and family, as well as meeting new people with common interests. But for businesses, Facebook is not just about maintaining social connections. The social media platform can also be a crucial marketing tool. It lets businesses reach out to their target demographic and even get valuable insight into customer behaviour and [...]

1803, 2019

Everything You Need to Know about Facebook Messenger Marketing & Chatbots

By |March 18th, 2019|Categories: Digital Marketing|

Facebook Messenger marketing is one of the most influential tactics available to marketers today. Messenger marketing gains enormous scale when it’s backed by powerful chatbots. In this article, I want to explain exactly how Facebook Messenger marketing works, what role chatbots play, and how you can use this tactic to improve and boost your marketing activities. What is Facebook Messenger marketing (and where do chatbots fit in)? First, the 30,000-foot view. [...]

1503, 2019

How to Become an In-Demand Digital Professional in the UK

By |March 15th, 2019|Categories: Uncategorized|

There has been extensive discussion about the digital skills shortage in the UK and its potential to pose a threat to the economy costing £140 billion in lost growth in the next decade. The digital skills crisis is a complex issue that stems from the rapid pace of technological change, a lack of appropriate training, restricted access to skilled workers, and regional concerns. In addition, the uncertainty of Brexit has made employers nervous [...]

1403, 2019

The Cost of Social Media Advertising: Where’s the Value?

By |March 14th, 2019|Categories: Digital Marketing|

If you have ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight you might want to hear: There’s a good chance they’ll be investing more in social media ads. According to a CMO report, social media advertising budgets are expected to almost double by 2023. There’s a good reason for that. Last year, there was a 13% rise in people [...]

1303, 2019

5 of the Best E-Commerce Platforms

By |March 13th, 2019|Categories: Digital Marketing|

E-commerce is a vital avenue for businesses looking to improve their client base and push key products and services. E-commerce platforms provide you with the means to not only build a website but an online store, improving product visibility and brand awareness. These platforms possess strong mobile and social outreach, capitalizing on ever-evolving technology and communication channels. To truly take advantage of e-commerce platforms, they must match your business model's needs. There [...]

1303, 2019

Which Countries Have the Most Demand for Digital Marketers?

By |March 13th, 2019|Categories: Uncategorized|

Around the world, the ways we access information, communicate with one another and carry out day-to-day tasks such as banking are increasingly taking place solely online. With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing. However, not all internet usage is shared equally around the globe. For example, according to Internet World Stats, 95% of North Americans access [...]

1103, 2019

How to Become a Digital Marketer

By |March 11th, 2019|Categories: Digital Marketing|

Are you a recent graduate, traditional marketer, or a tech-savvy entrepreneur who’s ready for an exciting career change? Do you want to excel in a field that bolsters unlimited learning opportunities and potential for rapid personal growth? If you are ready to become a highly in-demand digital marketing professional, you are in the right place. With 2 million jobs forecast to be available by 2020 in the UK alone and the increased use of [...]

803, 2019

20/20 Vision: A Marketing Leader’s View of Digital’s Future

By |March 8th, 2019|Categories: Digital Marketing|

Across industries and sectors, digital is having an unstoppable influence on the marketing sector. It’s growing at such a rate that by 2020, it’s predicted digital’s share of total advertising will near 50% toppling the crown owned by broadcast television that’s dominated for decades. With this in mind, the Digital Marketing Institute interviewed 200+ marketing leaders including CMOs, CDOs, Senior Marketing Managers and Heads of Marketing and Digital in the United States, [...]

703, 2019

11 Key Ways to Make Content Marketing Effective

By |March 7th, 2019|Categories: Uncategorized|

When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must, but not all smaller businesses have the money to do so. The solution is tapping into the secrets of effective content marketing. Here are 10 ways to [...]

703, 2019

6 Easy Steps to Setting Up a Facebook Business Page

By |March 7th, 2019|Categories: Digital Marketing|

It has become a rule that if you are a small business, you need a Facebook page. With more than 2.27 billion monthly active users on the platform, there are few other places you will get this much exposure. If you think time will not allow you to add this to your already hectic schedule, here are six easy steps to help you set up your Facebook business page in a snap. Step [...]

603, 2019

How to Produce Shareable Content

By |March 6th, 2019|Categories: Digital Marketing|

Digital marketing is a strategy being increasingly employed by businesses at an incredible rate. Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort. It's crucial to stand out from the crowd in order to [...]

603, 2019

What’s the Future of Digital Marketing Salaries?

By |March 6th, 2019|Categories: Digital Marketing|

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set. At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it [...]

2802, 2019

How to Become a PPC Specialist

By |February 28th, 2019|Categories: Uncategorized|

Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of skills that can range from being creative, [...]

2502, 2019

7 Ways to Become the Best Digital Marketer

By |February 25th, 2019|Categories: Digital Marketing|

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42%of people having access to the internet in general. With so many people playing, working, and shopping online, it's no wonder that digital marketing has moved to the forefront of the [...]

2502, 2019

What is Involved in a Digital Marketing Job?

By |February 25th, 2019|Categories: Digital Marketing|

Digital marketing jobs are hot right now, and this trend isn’t expected to go away anytime soon. Part of the reason for this is that regular universities simply can’t keep up with training when it comes to changing technologies. Meanwhile, companies of all shapes and sizes are looking for people with various digital marketing skills. Read on for an overview about what’s needed to pursue a career in digital marketing today. The Digital Marketing [...]

2502, 2019

What Are the Career Options in Digital Marketing?

By |February 25th, 2019|Categories: Digital Marketing|

Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing. So, who are these digital marketers? Where do they come from and what sort of education or experience do they need? The answers are as varied as the career options available, ranging from analytics to social media, and the skills required [...]

2502, 2019

What Are the Benefits of Offering Digital Marketing Education?

By |February 25th, 2019|Categories: Digital Marketing|

Just 50 years ago, the idea of having constant, real-time updates of current events in another part of the world, or a vast social media network exchanging ideas was unheard of. Today, it’s something that people take for granted. However, with such immense changes to technology and society comes dramatic shifts in the way we do business and advertise it. Marketing, one of the cornerstones of any successful business, is [...]

2502, 2019

9 Ways Digital Marketing is Cost-Effective

By |February 25th, 2019|Categories: Digital Marketing|

Digital marketing helps businesses of all sizes make themselves more visible. However, considering how expensive it is to run a business, your company may be hesitant to spend extra funds without assurances. There are cost-effective strategies to use online to further legitimize and attract people to your business and its products or services. Whether it’s through social media, a website, or other means, subtle digital marketing tactics can make a significant difference in [...]

1902, 2019

The Ultimate Guide to Advertising on Instagram

By |February 19th, 2019|Categories: Digital Marketing|

Social media is a huge, ever-changing landscape that offers major opportunities for both general users and marketers. However, that very same dynamic quality also means there's a lot to keep track of for businesses. Different demographics use different social media for different reasons, and while Baby Boomers and Generation X may still be on Facebook, if you want to go after the millennials and younger audiences, you want to look at Instagram. So [...]

1902, 2019

7 Creative Ways to Use Paid Search That Google Won’t Tell You

By |February 19th, 2019|Categories: Digital Marketing|

A common mistake many marketers make is to get lost in the convention. We hear there are certain ways to do things and choose to follow these rules to the letter, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and keeping things fair in the best interest of its users. However, [...]

1802, 2019

10 of the Best App Marketing Strategies

By |February 18th, 2019|Categories: Digital Marketing|

Your app may be something that you've worked hard so that it can meet a need in the market, and you can profit from it. Or it may be a critical part of your overall marketing strategy that you need to get good, actionable user data from and put that towards more effective market research. Whatever reason you created your app for, one thing is for sure: in order for [...]

1402, 2019

6 Digital Marketing Strategies for Non-Profits

By |February 14th, 2019|Categories: Digital Marketing|

Digital marketing has become a reliable means for businesses of varying sizes to grow by capitalizing on technology. It encourages brand awareness, builds global reach and tracks results. You can use email marketing, social media, and other inexpensive ways to resonate with potential consumers. Overall, digital marketing is more cost-effective than traditional marketing tactics. As part of a non-profit organization, marketers are focused more on social causes rather than financial gain, [...]

1302, 2019

What’s the Market Demand for Digital Marketing Education?

By |February 13th, 2019|Categories: Digital Marketing|

Marketing is a traditional industry as the need to spread awareness, make people aware of products or services has been around for as long as capitalism itself. In today's economy, marketing has become a very sophisticated, complex, and ever-evolving industry. It’s something that every business relies on and there's no question in anyone's mind that if you want a successful business, you need a strong marketing presence. For those in [...]

1102, 2019

What are the Minimum Skills Needed for a Digital Marketing Job?

By |February 11th, 2019|Categories: Digital Marketing|

Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring [...]

1102, 2019

Do I Need a Course to Start a Digital Marketing Career?

By |February 11th, 2019|Categories: Digital Marketing|

We live in a world that moves to the beat of a digital drum. Not only do over half of the planet's population use the internet - breaking the four billion mark - but increasingly, consumers use their smartphones, tablets and mobile devices to carry out research, connect with their peers and make buying decisions wherever they are in the world. As emerging technologies continue to present themselves and the digital world evolves, [...]

1102, 2019

What’s the Future of Digital Marketing Salaries?

By |February 11th, 2019|Categories: Digital Marketing|

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set. At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it [...]

1102, 2019

How Do I Get a Digital Marketing Job?

By |February 11th, 2019|Categories: Digital Marketing|

Studies suggest that adults change career between three and seven times during their working life. And it's never too late to change careers. At present, there’s a notable digital skills gap across the globe and if you have the passion, drive and perseverance to gain the right competencies, a fun, rewarding, challenging and fruitful career in digital marketing could be yours. If you are thinking of switching up your professional life and embarking on a [...]

3101, 2019

How to Plan a Digital Marketing Budget

By |January 31st, 2019|Categories: Digital Marketing|

Marketing and promotion are just about as old as capitalism itself. From the very beginning, we've had people in market squares shouting loudly to promote their wares or posters plastered on walls to talk about new products. Today, we have the internet and internet-ready devices in customers' hands; everything is connected to the internet and ready to pull up information. So it’s become pretty clear for the modern, 21st-century business [...]

3101, 2019

What Does an SEO Manager Do?

By |January 31st, 2019|Categories: Digital Marketing|

Digital marketing is a requirement of any business or organization that wants to get noticed by today’s consumer. It offers a world of possibilities when it comes to career choices spanning a wide variety of skill sets. One of the most sought-after skills in digital marketing is the SEO expert. Search Engine Optimization has become a must for any company that wants to be found on the internet. An SEO Manager has a [...]

3001, 2019

What Are the Most Effective Digital Marketing Strategies?

By |January 30th, 2019|Categories: Digital Marketing|

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. In new research, we interviewed 200+ global marketing leaders to find out what they thought the future held [...]

3001, 2019

The Beginner’s Guide to Advertising on Facebook

By |January 30th, 2019|Categories: Digital Marketing|

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for itself. In fact,  68% of all adult Americans use Facebook, with many of those being the coveted older demographics traditionally a little hesitant to use technology. However, while there’s no question that [...]

2901, 2019

How to Create the Best Video Marketing Campaign… Ever

By |January 29th, 2019|Categories: Digital Marketing|

The word is out. If you want to succeed with your content strategy, you have to include video. According to a recent HubSpot survey, 54% of consumers say they prefer to see video from businesses they use over other types of content. Video does not always appeal to the less bold at heart as it puts pressure on the individual to offer an effective and engaging video in a very personal way. [...]

2801, 2019

6 of the Best Digital Marketing Strategies for B2B Business

By |January 28th, 2019|Categories: Digital Marketing|

The digital age has changed the way B2B communication is handled. That includes how you can successfully market your products. With technology constantly evolving, digital marketing requires a more 'fluid' approach. You have to be ready to adapt to changes in order to meet the expectations of your audience. There are certain digital marketing strategies every company should incorporate into their digital marketing plans. The influence of technology over how businesses run [...]

2501, 2019

6 Ways to Use Twitter Analytics

By |January 25th, 2019|Categories: Digital Marketing|

Twitter analytics is a powerful tool of which every marketer should be taking full advantage. It’s the key to achieving better results from your Twitter campaigns, identifying what has been working and what hasn’t, and learning more about your audience. It’s also your best option for managing your Twitter advertising and ensuring it is performing as it should. 1) Get to Know Your Followers You can’t be expected to create compelling and [...]

2501, 2019

How to Humanize Your Organization’s Digital Marketing Efforts

By |January 25th, 2019|Categories: Digital Marketing|

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs and desires of their target audience. And these insights are invaluable to the ongoing success of any organization. But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements [...]

2501, 2019

What Does a Digital Marketer Do?

By |January 25th, 2019|Categories: Digital Marketing|

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites [...]

1601, 2019

16 Brands Doing Corporate Social Responsibility Successfully

By |January 16th, 2019|Categories: Digital Marketing|

Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. When companies choose to do what is right not only for their bottom line but also benefit financially while building trust with consumers. Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive the community and consumers become. Corporate social [...]

1001, 2019

Instafamous: How to Build a Personal Brand on Instagram

By |January 10th, 2019|Categories: Uncategorized|

Perhaps more than any other social media platform, Instagram offers you the opportunity to really create a buzz. Connecting to like-minded people who share an interest and want to see more of the same information allows you a rare opportunity to gain followers that will love you. That said, it still takes some skill and thought to stand out from the potentially hundreds of others accounts they are following. Here are some [...]

401, 2019

8 Ways to Get Noticed on Instagram

By |January 4th, 2019|Categories: Uncategorized|

Instagram has grown exponentially from a basic picture sharing service into a serious content marketing and audience building tool. It has built brands and spawned its share of influencers along the way, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals have even gotten paid thanks to the platform and sponsored posts. Engagement rates for brands on Instagram blow other social media outlets out of the [...]

301, 2019

The 4 Big Benefits of Having a Digital Marketing Career

By |January 3rd, 2019|Categories: Uncategorized|

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward [...]

301, 2019

10 Tips on How To Kickstart Your Digital Marketing Career

By |January 3rd, 2019|Categories: Digital Marketing|

If you’re looking to break into the digital marketing industry, there’s no better time than now. According to research, the digital economy is growing at triple the pace of U.S. GDP with employees working in the digital economy earning on average $114,275 a year, more than 72% of workers in the country. We’ve compiled our top tips for aspiring digital marketers who wish to kick-start their digital marketing career today. 1) Eagerness [...]

3112, 2018

You Can Win 50% Discount Vouchers For Our Certified Digital Marketing Professional Programme

By |December 31st, 2018|Categories: Digital Marketing, Excel News|Tags: , , |

We are excited to announce our 2019 Facebook Competition for our loyal customers and friends. Two Lucky Persons will be able to win 50% Discount Voucher (worth RM2750 each) for our Certified Digital Marketing Professional Programme. How to Win It? Its easy. All you need to do is Like our FB Page -> https://fb.com/digitalmarketingcertificationasia/ Share Our 2019 Contest Post as many times you can -> bit.ly/fb2019contest Tag at least 3 [...]

1912, 2018

What are the Minimum Skills Needed for a Digital Marketing Job?

By |December 19th, 2018|Categories: Digital Marketing|

Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring [...]

1812, 2018

How Are Brands Applying Social Customer Service?

By |December 18th, 2018|Categories: Digital Marketing|

Attracting new customers—and keeping them—has always been an essential part of maintaining any successful business. Growth with new people engaging in a product or service is always good, but what's even better is when they come and then decide to stay. And with repeat business, they might even bring others to the fold by being an advocate for your products or services. In our 20/20 Vision: A Marketing Leader's View of Digital's Future report, [...]

512, 2018

How Is Digital Transformation Changing Marketing?

By |December 5th, 2018|Categories: Digital Marketing|

The rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life. While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have. When it comes to marketing, going digital has had massive consequences. Now [...]

412, 2018

The State of Content Marketing in 2019

By |December 4th, 2018|Categories: Digital Marketing|

There's a saying that "content is king." That applies to all industries, not just entertainment, but to any business trying to reach and inform their customers. For advertising to work on a targeted audience, there must be something there that initially draws them in. In the old days of pre-digital marketing, that content was entertainment. People didn't normally enjoy commercials on TV for their own sake but viewed them because [...]

3011, 2018

7 Ways to Boost Your Bids on Google Ads

By |November 30th, 2018|Categories: Digital Marketing|

We're now at a point in business, specifically marketing, where the customers of the world always look to an internet-enabled computer first in order to conduct their searches. Making sure that your business is listed in the local "Yellow Pages" of your city is no longer the safest bet to be found, especially when your business can, potentially, serve the entire world. But in order to make the most of [...]

2811, 2018

5 Classic Examples of How Not to Do Digital Marketing

By |November 28th, 2018|Categories: Digital Marketing|Tags: , |

As a result of the rapid evolution of the digital world, today’s consumers command a high level of transparency and integrity from brands as well as shared values or ideals. If your organization's digital marketing falls short or is deemed unethical or irrelevant, your brand runs the risk of damaging its reputation. However, if your business gets its digital campaign right, conjuring the perfect storm of data-driven actions, inspirational content, innovation, [...]

2611, 2018

How Good Is A Career In Digital Marketing?

By |November 26th, 2018|Categories: Digital Marketing|Tags: , |

In a world that is digitally transforming, brands, businesses and organizations are turning to the rapidly evolving field of digital marketing to promote their products or services, tell their story and spark meaningful, potentially lifelong connections with potential prospects. And that means that digital marketing jobs are in hot demand. But, how good is a career in digital marketing and is it worth pursuing? Of course, what makes a job good [...]

2311, 2018

Can I Get a Digital Marketing Job Without Any Experience?

By |November 23rd, 2018|Categories: Digital Marketing|Tags: , , |

We are living deep in the heart of a digital age. As a result of the rapid evolution of the digital world, 95% of startups have formed digital business plans, with most traditional businesses embarking on some form of digital transformation journey. As a result of this seismic shift in the landscape, there are more digital marketing opportunities out there than ever before - but is securing your dream digital [...]

2211, 2018

8 Digital Marketing Trends to Watch Out for in 2019

By |November 22nd, 2018|Categories: Digital Marketing|

Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. Iif you want to go [...]

811, 2018

Brand Storytelling in the Digital Age

By |November 8th, 2018|Categories: Digital Marketing|Tags: , , |

As you will be aware, today’s tech-savvy digital consumer is immune to the plasticity of banner advertising or one-size-fits-all content offerings. If you want to grow your audience meaningfully, in a way that yields sustainable long-term results, speaking to your audience on a personal level is a must. In the modern world, people will invest in a brand that they believe in, both personally and financially. And one of the [...]

711, 2018

What Qualifications Do You Need for a Digital Marketing Job?

By |November 7th, 2018|Categories: Digital Marketing|Tags: , |

Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times. But, there are fundamental digital marketing skills, competencies and qualifications that largely remain the same - and getting these under your belt will kick-start your success from the [...]

111, 2018

Favser and Excel Academy Partnership

By |November 1st, 2018|Categories: Excel News|

We are happy to announce that Excel Academy has recently partnered with Favser.com to support MDEC Global Online Workforce's (GLOW) vision to create a vibrant freelance economy ecosystem in Malaysia.     Favser.com is a digital talents-focused hiring platform for companies, where businesses are able to access a large pool of quality digital talents. Favser.com builds the future online hiring marketplace with one mission, to connect talented experts with the [...]

3010, 2018

How to Become a Freelance Digital Marketer

By |October 30th, 2018|Categories: Uncategorized|

The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. In 2016 alone, freelancers in the UK contributed a notable £119 billion to the economy, with 13% of being those within the digital marketing sector. With so many avenues and angles to [...]

3010, 2018

6 Successful Tips to Promote Your Video Content

By |October 30th, 2018|Categories: Uncategorized|

It’s hard to believe that just 20 years ago, people didn't have hand-held, multi-media devices that can connect to the internet and stream high volume content. But today, people listen to music, take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. And the ability to create videos, photos, and then distribute them globally is also much easier to do than ever [...]

2210, 2018

What is IGTV Video and How Can Brands Use It?

By |October 22nd, 2018|Categories: Uncategorized|Tags: , , , |

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching [...]

1510, 2018

7 Tactics to Become a Social Selling Pro

By |October 15th, 2018|Categories: Uncategorized|Tags: , |

The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity. The key to social selling is using social media sites (the ones your prospects and customers use the most) to build relationships, drive engagement, participate [...]

1510, 2018

What Should You Learn to Get A Digital Marketing Job?

By |October 15th, 2018|Categories: Uncategorized|Tags: , , , , |

The digital world is ever-evolving, ever-expanding and increasingly integrated into our society with the passing of every year. And for brands and businesses looking to make it in this brave new digital world, knowing how to do digital marketing the right way is the key to success. That said, most of today’s brands and businesses are crying out for top-class digital marketers that are not only competent, skilled and qualified [...]

810, 2018

20 Influencer Marketing Statistics that Will Surprise You

By |October 8th, 2018|Categories: Uncategorized|Tags: , , |

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Social media has [...]

2409, 2018

What’s the Impact of Training on Digital Transformation?

By |September 24th, 2018|Categories: Digital Marketing|Tags: , , , |

By 2020, experts predict that spending on digital transformation initiatives will surpass the $2 trillion mark. That translates to a tremendous amount of investment by companies across industries. While a host of companies prioritize technology and internal processes in their digitization journey - to great success - many are finding it difficult to achieve the same results for their workforce. One of the keys to driving the people element of digital transformation [...]

1409, 2018

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!

By |September 14th, 2018|Categories: Digital Marketing|Tags: , , |

Do you struggle to find inspiration for your latest posts? Are your sentences too long and unwieldy? Do you debate your headline articles for hours? Or struggle to analyze your results? Stop making excuses and start meeting your metrics today. We’ve discovered 5 powerful tools will help you conquer the seemingly insurmountable problems every blogger faces in their pursuit of more traffic, shares, and likeability. We promise the tools below [...]

409, 2018

5 Tips to Boost Your Social Media Activities

By |September 4th, 2018|Categories: Uncategorized|

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various [...]

2908, 2018

What Is SEO & Why Is It Important?

By |August 29th, 2018|Categories: Uncategorized|Tags: , , , |

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO [...]

2308, 2018

How to Make Videos Without Hiring a Professional

By |August 23rd, 2018|Categories: Digital Marketing|

Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if [...]

1708, 2018

Why Digital Marketing is Important for Small Business

By |August 17th, 2018|Categories: Uncategorized|

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find [...]

1508, 2018

4 Tips for Crafting the Perfect Email Subject Line

By |August 15th, 2018|Categories: Uncategorized|

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time. Your content should answer their questions and resolve their 'pain points'. A value-first strategy in your email strategy will lead to increased sales, better [...]

1008, 2018

Key Ranking Factors You Need to Know in 2018

By |August 10th, 2018|Categories: Uncategorized|

Digital and content marketers need to understand all too well how important search rankings are to the success of a company's content. Any material you produce is only good if people are able to read it, so learning how to increase this ranking is an essential part of the job. Organic traffic—users coming from a search engine—is the top inbound channel marketers strive to increase. If you take a look at the numbers, [...]

908, 2018

Digital Marketing Made Simple – A Guide

By |August 9th, 2018|Categories: Uncategorized|

Digital marketing is typically defined as marketing efforts that involve electronic devices or focus on online platforms, and the need for digital marketing cannot be ignored. Malaysians today spend so much time plugged in and using devices that digital is the best opportunity to engage audiences and attract new prospects. In fact, the average American spends over 12-14 hours a day using electronic media, and that includes nearly five hours [...]

608, 2018

Digital Marketing Updates You Should Know

By |August 6th, 2018|Categories: Uncategorized|

Instagram TV (IGTV) Launched on 20th June this year, Instagram proved they had more in their sleeves. What's IGTV? It works similarly like 'Stories', but now, you are able to upload videos up to 10 minutes long instead of 10 seconds per story. If you already have several videos, we highly recommend you to make some edit/adjustment on them to fit into a vertical video format (9:16 ratio).     View [...]

3107, 2018

Who’s Next?

By |July 31st, 2018|Categories: Uncategorized|

With the latest workshop done, we had some short chats with the participants and found out what they thought about the Certified Digital Marketing Professional program. We got some information on how they think the program, from how informative, eye-opening, to how this course would affect or help them in their career. For the recent session, we received participants from Select-TV, Skills Johor and other individuals. Participants experienced both theory [...]

2507, 2018

Certification Features & Benefits

By |July 25th, 2018|Categories: Uncategorized|

To help you understand the importance of the certification. Here are the highlights of the features & benefits that you'll gain. Feature: CDMP is a rounded introduction to all the core digital marketing disciplines. SEO (Search      Engine Optimization), PPC (Pay-Per-Click), Display Marketing, Email Marketing, Social, Mobile,             Analytics, Strategy& Planning. Benefit: Build an integrated marketing / business strategy (digital with traditional).   Feature: All major CDMP Syllabus [...]

1607, 2018

The Changing Customer: How to Cater to Gen Z

By |July 16th, 2018|Categories: Uncategorized|

Generation Z is taking over. In fact, by 2020 they will make up 40% of all customers. As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In [...]

1307, 2018

Should You Choose a Career in Digital Marketing?

By |July 13th, 2018|Categories: Uncategorized|Tags: , |

Digital marketing is an exciting and ever-changing field that keeps people on their toes by always having new technologies, strategies, and markets to explore. Another great thing about digital marketing is that you're always working with a variety of people, on new projects, and with new clients, and devising new strategies to stay ahead of the competition, so it’s nearly impossible to get bored when you're working in this field. [...]

1307, 2018

Social Media Demographics Guide for Digital Marketers

By |July 13th, 2018|Categories: Uncategorized|

Whether you’re an experienced digital marketer or brand new to the industry, chances are you know just how vital social media marketing is in your practice. However, social media is changing daily, and faster than ever. It seems as though there are updates and changes in popularity between demographics on an almost weekly basis. As a digital marketer, how can you work to better understand user behavior on various  social [...]

1207, 2018

10 Actionable Google Analytics Tips

By |July 12th, 2018|Categories: Uncategorized|

Google Analytics is a digital marketer's best friend. It's a rich source of relevant website data any business strategist can use to analyze their own sales process and identify areas of strength along with inefficiencies. But do you know exactly what to look for when you read analytics data? Navigating its complex platform and putting all that data to good use can be challenging. Google Analytics can produce hundreds of different reports [...]

507, 2018

Perks of Certified Digital Marketing Professional Programme

By |July 5th, 2018|Categories: Uncategorized|

Excel Academy now offers the Certified Digital Marketing Professional program by Digital Marketing Institute, UK. It's the leading Digital Marketing Certification in the world, with over 19,000 graduates in over 115 countries. Its one of the most comprehensive Digital Marketing course available in the market today. The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review [...]

2506, 2018

Technology in Higher Education: What’s Next?

By |June 25th, 2018|Categories: Digital Marketing|Tags: , , |

The online and open education world is changing the way education is delivered. In the next decade, e-learning is projected to grow fifteen-fold, accounting for 30% of all educational provision. In order to ensure technology is used effectively and efficiently, this shift needs to be shaped by educators. The impact of new technology will shape the way students learn, collaborate and engage with their education. To support these developments, educational [...]

2206, 2018

Popular Content Types and How to Use Them

By |June 22nd, 2018|Categories: Uncategorized|

Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content [...]

2006, 2018

Tips for Writing Powerful Email Subject Lines

By |June 20th, 2018|Categories: Digital Marketing|Tags: , , |

Did you know that the average worker receives over 100 emails a day? That means there’s a Game of Throne’s style battle going on in every inbox to see who will make the cut, and who will be banished to the spam folder. So what’s the best way to rise above the clutter? It starts with a well-crafted subject line. According to MailChimp, the most effective email subject lines are [...]

1906, 2018

Top 5 Tools for Building Infographics

By |June 19th, 2018|Categories: Digital Marketing|Tags: , , |

We all know that a picture is worth a thousand words and when we can incorporate a blend of data, eye-catching images, and simple graphics into one image, it can convey a whole lot of information in a short period of time and without putting too much strain on the eyes or the brain. Have you ever come across an amazing infographic online and wondered how it was created? Fortunately, [...]

1806, 2018

Do Not Misuse Technology For Your Own Benefits

By |June 18th, 2018|Categories: Uncategorized|Tags: , |

How Is The Internet Misused? 1) The scramble for ‘likes’: Since everyone has gone digital, the internet has become a battle for likes. If customers have had a worthy experience with a particular brand, they will obviously like it on Facebook. This sounds obvious. However, some marketers use the likes as justification for the digital marketing strategy of a company. Sometimes, the likes may have absolutely nothing to do with the [...]

1306, 2018

7 Effective Social Media Marketing Tips

By |June 13th, 2018|Categories: Uncategorized|

With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media and give up after a few weeks. Social media success is not something that is going to come overnight. It can be tough and time-consuming. With this mind, you’ll need [...]

1206, 2018

5 Secrets of Super Successful Video Marketing

By |June 12th, 2018|Categories: Uncategorized|

Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages [...]

1106, 2018

7 Ways Machine Learning Can Enhance Marketing

By |June 11th, 2018|Categories: Uncategorized|

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable [...]

806, 2018

Is Content Marketing the New SEO?

By |June 8th, 2018|Categories: Uncategorized|

Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search [...]

706, 2018

We are moving!

By |June 7th, 2018|Categories: Uncategorized|

We are moving to VSQ@PJCC to serve you better! Hello everyone! We will be moving to our new office at VSQ@PJCC to serve you better with effect from 25 June 2018. Our new address is: Excel Academy, VSQ@PJCC, Block 6 Level 5, Jalan Utara, 46200 Petaling Jaya, Selangor. Our contact details will remain the same for now until further notice: Telephone: 03-56222003/03-74997190 Fax: 03-74997303 Email: info@excelacademy.my If you have any [...]

706, 2018

The State of Video Marketing in 2018

By |June 7th, 2018|Categories: Uncategorized|

Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Read on to see a comprehensive overview of what video marketing looks like in 2018. Video Stats for 2018 First, [...]

606, 2018

Digital Marketing: How to Start Your New Career

By |June 6th, 2018|Categories: Uncategorized|Tags: |

Are you curious about how to start an exciting career as a digital marketer? Are you wondering what’s the best way to find digital marketing jobs? Online learning can help you to quickly sharpen and diversify your current skills, it can make a world of difference for your future career path. Know the Difference Between Digital Versus Traditional Marketing Are you wondering whether it will be feasible to make a [...]

506, 2018

5 Advantages of Online Learning

By |June 5th, 2018|Categories: Uncategorized|

Online learning is booming as more universities and businesses recognize the benefits it brings to students, and how it can help employees to maintain their professional edge. In fact, by 2020 eLearning is expected to deliver revenue of over $37 billion dollars. This trend is not only growing in popularity, but it may also soon be the main way that learners attend school, get trained in their jobs, and participate [...]

406, 2018

How to Create a Content Marketing Strategy

By |June 4th, 2018|Categories: Uncategorized|

Have you been wondering about the best ways to market your content? With so many different channels out there, it’s difficult even for the most experienced professional. What’s the best way to get the word out there effectively? Should you stick with the same platform over time? How many platforms should you use? These are all valid questions, but in truth, it doesn’t have to be complicated. Part of your [...]

106, 2018

15 Content Marketing Tools You Need

By |June 1st, 2018|Categories: Uncategorized|

One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking [...]

3105, 2018

How to Use Social Media for Storytelling

By |May 31st, 2018|Categories: Uncategorized|Tags: , |

When we think about the stories that we read as children or even young adults, they had certain characteristics: a beginning, middle, and end; a denouement, climax or conflict; and usually there was some sort of moral lesson. Great ads can also convey a similarly rich message, albeit usually in a bit of a different style. The wonderful thing to remember about advertising is that a story isn’t just about [...]

3005, 2018

How to Write a Video Marketing Script

By |May 30th, 2018|Categories: Digital Marketing|Tags: , |

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change. According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. So, if you are doing anything in the sphere of digital marketing, [...]

2405, 2018

How to Use Instagram Stories Ads

By |May 24th, 2018|Categories: Digital Marketing, Uncategorized|

What are Instagram Stories Ads? Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed. In order to view a story, simply look at the top of the feed, place your finger on the story and hold it. To skip a story you swipe left, [...]

2305, 2018

Social Media in 2018: What Can Businesses Expect?

By |May 23rd, 2018|Categories: Digital Marketing, Uncategorized|

Social media is not what it used to be. Just a few months into 2018, and already there have been a host of developments that have shaken social media, changing the landscape for marketing teams across different platforms. To succeed in social media marketing, marketers at all levels must stay up-to-speed with the rapid developments and latest trends. In doing so, they can continue to use social platforms to find their [...]

1805, 2018

How to Design Snapchat Ads for Small Business

By |May 18th, 2018|Categories: Digital Marketing, Uncategorized|

Have you always wondered about Snapchat and how well it might work as a marketing tool? Or perhaps you're an Instagram fan who hasn’t seen great results lately and you’re looking for an alternative? Read on to find out how you can make the most out of Snapchat ads with our comprehensive guide. Where does Snapchat work best? If you’re wondering whether to use Snapchat or Instagram, here are a [...]

1505, 2018

The Importance of Video Marketing

By |May 15th, 2018|Categories: Digital Marketing|Tags: |

It’s not too hard to see why video is so popular these days -- for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. And those of you who are headed towards digital marketing careers should have a complete understanding of the power [...]

405, 2018

Top Marketing Trends for 2018 (Part 2)

By |May 4th, 2018|Categories: Digital Marketing|Tags: |

In the first post, we shared some marketing trends that might be used widely by companies this year. We wrote about Virtual Reality(VR), Interactive Content, Pinterest, User-Generated Content(UGC) and Experimental Marketing. Well, we have more to be shared. Let's read on and find out which approach can be useful for you. Artificial Intelligence (AI) Early adopters of AI have already found it to increase user engagement. However, integrating AI with [...]

405, 2018

Top Marketing Trends for 2018 (Part 1)

By |May 4th, 2018|Categories: Digital Marketing|Tags: |

The world of marketing is constantly changing, especially in the modern era of technology and social media. In this article, we will list down some of the top marketing trends for 2018.   First off, Virtual Reality (VR) Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. Starts from the Oculus Rift to smartphone-powered headsets. The challenge is using VR in a way that [...]

204, 2018

Digital Marketing Professional Certification – 27,28 & 29 June 2018

By |April 2nd, 2018|Categories: Excel News|Tags: , , , , |

Become an in-demand Certified Digital Marketing Professional by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC and SEO. Modules covered include: Module 1 : Digital Marketing Foundations Module 2 : Website Optimization Module 3 : Content Marketing Module 4 : Social Media Marketing Module 5 : SEO Module 6 : Paid Search Module 7 [...]

2911, 2017

Excel Academy approved by Digital Marketing Institute as Authorized Partner

By |November 29th, 2017|Categories: Excel News|

As of December 2017, Excel Academy is an authorized partner of Digital Marketing Institute. Excel Academy will be offering the following courses: Certified Digital Marketing Professional Certified Digital & Social Sales Professional Certified Digital Marketing Specialist - Social Certified Digital Marketing Specialist - Search Certified Digital Marketing Specialist - Strategy & Planning If you are interested in any of the courses, kindly call us at 03-56222003 or email to [...]

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