News & Updates2017-12-01T22:08:38+08:00
503, 2021

10 Steps to Creating a Social Media Strategy

By |March 5th, 2021|Categories: Digital Marketing|

Article by: Digital Marketing Institute (DMI) - Jan 20, 2020 We all know social media marketing is hugely important to building a brand, connecting with your target audience, and driving traffic to your website 90% of social media users have used social media to communicate with a brand or business. But we also know and would maybe rather ignore is that any online marketing efforts you make are a waste [...]

403, 2021

How To Deal With Fake Online Reviews of Your Business

By |March 4th, 2021|Categories: Digital Marketing|

Article by: Digital Marketing Institute (DMI) Online reviews are a natural extension of “word-of-mouth” marketing. One person buys a product or service then tells their friends all about the experience they had. Studies show that 95 percent of customers read an online review before making a purchasing decision. 94% of consumers say an online review has convinced them to avoid a brand or business. Too many negative reviews can harm your [...]

303, 2021

Copywriting that Works for Business

By |March 3rd, 2021|Categories: Digital Marketing|

Article by: Digital Marketing Institute. We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there [...]

303, 2021

6 Social Selling Closing Techniques You Should Know About

By |March 3rd, 2021|Categories: Digital Marketing|

Article by: DMI (Digital Marketing Institute) There is no doubt that the digital world has made some changes to the selling process. There will always be credence in the old belief. A salesperson should be focused on the ABCs of sales: Always Be Closing. However, the old school techniques need a modern twist to help them become effective selling tools across social media channels. Social media has helped generate leads [...]

203, 2021

8 Ways to Extract Value from Customer Data

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com On a daily basis, global computer usage now generates over 2.5 quintillion bytes of data. That figure is only going to grow thanks to the proliferation of the Internet of Things devices. It’s a massive, almost incomprehensible amount of information. And only some of it is useful to your specific, relevant business interests. These eight ways are a few of the things that a business can do [...]

203, 2021

Content Marketing: How to Create great and distribute great content

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com No matter what kind of digital marketing you engage in, you’re going to need great content. Great content doesn’t involve plugging your products endlessly. Instead, it offers real value to people – and most importantly, it serves a purpose. Defining content marketing When you have great content, your customers will look forward to receiving it – whether that’s via a new video uploaded to your website, a funny email, [...]

203, 2021

The Best Social Media Metrics to Focus on

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com Facebook 1. Engagement Engagement measures the number of times people took an action on your post. Actions include clicks, shares, comments, or reactions. This is a valuable metric to gauge how much your audience likes your content. Learning the kinds of posts that people engage with will help inform your content strategy. Better engagement also helps your post reach more of your followers’ newsfeeds. 2. Reach Reach indicates the number [...]

203, 2021

3 Ways to Make Your Brand Legendary, Star Wars-Style

By |March 2nd, 2021|Categories: Digital Marketing|

 Article by: digitalmarketinginstitute.com Whether you’re a George Lucas die-hard, a recent Star Wars dabbler, or a fan who eats up anything Star Wars-related, the final episode of the “Skywalker Saga” has likely been a highlight of your social media feed. Since Disney purchased the Star Wars franchise from Lucas Film in 2012 for $4.05 billion (to the dismay of many George Lucas fans) Star Wars has become watchable for a [...]

203, 2021

5 Reasons why D2C Digital Brands Rule

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: Diego Otero Iglesias  D2C digital brands are becoming standard among smaller digital sellers. What exactly is D2C (also known as DTC)? To define it in just four words, we can say that a D2C digital brand is basically the “disintermediation of digital commerce”. Or, to make it easier for non-native English speakers like me, let’s say it’s just the art of doing everything yourself. From conceiving the product or [...]

203, 2021

Powerful Marketing Strategies for a Whole New World

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: Maha Ahmad Covid-19 pandemic has destabilized whole industries and brought a sense of chaos worldwide. Entrepreneurs and organizations must act swiftly to minimize the direct and indirect damage that has been caused and present themselves to their customers positively through new and creative strategies.  It is evident that businesses are facing a whole new world of unexpected change, and they need to adapt fast and keep evolving. New Marketing [...]

203, 2021

The Complete Guide to On-Page Optimization

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com Pre-Click and Post-Click Optimization Pre-click on-page optimization is what is visible to the user before they click on a result on the search engine results page or SERP. It includes the title tag, the URL, and the meta description. The goal of pre-click optimization is to encourage the user to click on your listing. Post-click on-page optimization is what is visible to the user after they click on [...]

203, 2021

5 Ways You Can Leverage B2B Influencer Marketing

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: Kate Talbot It's no secret that influencers are the hottest thing on the digital scene at the moment. From an Instagram fashion influencer that leveraged brands deals for her "surprise" global scavenger hunt engagement to YouTubers like Logan Paul who use comedic and zany gimmicks to build followings in the millions. Influencers are here to stay due the greatest impact they can give to company's product and brand. It is easy [...]

203, 2021

How B2B & B2C Companies Can Connect With Customers on LinkedIn

By |March 2nd, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase their expertise and win new business. Whether you run a B2B or B2C company, you can implement the following marketing and paid advertising tactics for creating lasting engagement. You may also gain the customer loyalty [...]

103, 2021

Top 10 Benefits of Digital Marketing & Why Digital Marketing is a Must for Every Small Business

By |March 1st, 2021|Categories: Digital Marketing|

Article by: Sherman What Are The Benefits Of Digital Marketing For Businesses? It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. Top 10 Reasons Why Your Business Needs Digital Marketing:  1. Digital marketing is the most powerful form of [...]

103, 2021

5 Email Marketing Tips That Drive Results

By |March 1st, 2021|Categories: Digital Marketing|

Article by: Keran Smith 5 Proven Effective Email Marketing Tips Email New Subscribers Immediately Use Email Automations Use Text-Based Emails Replace Generic CTA Copy Re-Engage Or Remove Email Marketing Tip #1: Email New Subscribers Immediately There is a window of peak engagement when someone signs up for your email list. It is best to instantly deliver on the promise you made when they opted in for your newsletter or offer. [...]

103, 2021

How can I advertise on TikTok?

By |March 1st, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com What is TikTok? TikTok is a social media app that allows users to post short-form music, talent, or comedy videos up to 15 seconds in length (although users can put four separate videos together to create 60-second pieces). Videos can incorporate filters and editing effects, or show the user lip-synching to a song. Users can also browse millions of user-generated short videos – many of which are [...]

103, 2021

3 Axioms of Successful Marketing

By |March 1st, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com Talk about ‘a new normal’ is cheap. And the brutal truth is that nobody has a working recipe, yet, for how marketing needs to change because of the COVID-19 pandemic. The effects of the virus on patterns of consumption, family life, work, and society might vary significantly (in nature and size) across different cultures, geographies, and industries. A good strategy for identifying what needs to change in [...]

103, 2021

IGTV Video: How Brands Can Use It

By |March 1st, 2021|Categories: Digital Marketing|

Article by: digitalmarketinginstitute.com When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we should have seen about 79% of Internet traffic in the form of videos by the end of 2020. And the success of Instagram Stories is an example of easy video creation and production becoming popular. Short-form video is really set to take off, not least through TikTok and Instagram's own [...]

3112, 2020

Why User Experience is Key to Digital Marketing Success

By |December 31st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Today's consumers are smart, savvy, and time-starved, and they want their needs delivered in an instant. Whether at a desk, on a bus, or in a bank line, people like to access the internet for a variety of reasons; whether to shop, book flights, check-in with friends, or just search for information. These various online functions all have one thing in common:  the quality [...]

2812, 2020

Top 26 Benefits of Facebook Advertising: How Facebook Ads Help!

By |December 28th, 2020|Categories: Digital Marketing|

Article By: SHERMAN - JULY 29, 2019 What Are Facebook Benefits for Businesses? In all honesty, there are tons of Facebook benefits your business can reap using Facebook advertising. Like most ads on other social media platforms, Facebook ads help. From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today! But that’s just the start of what Facebook ads help do for companies online. [...]

2812, 2020

45 Benefits of SEO & Why Every Business Needs SEO

By |December 28th, 2020|Categories: Digital Marketing|

Article By: SHERMAN - JULY 30, 2019 Want to know all of the benefits of SEO? This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. This blog is a warning to [...]

2812, 2020

10 Tips for Successful Social Media Marketing that Delivers 10X ROI

By |December 28th, 2020|Categories: Digital Marketing|

Article By: KERAN SMITH - AUGUST 1, 2019 A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan. Businesses trying to achieve successful social media [...]

2412, 2020

How to Market a New Business With No Money

By |December 24th, 2020|Categories: Digital Marketing|

Article By: JHOAN - DECEMBER 10, 2020 Starting and marketing a new business is tough. But do you want to know what’s tougher? Marketing without any money in the bank. We remember when we were about to throw in the towel and give up completely on our company. We had been in business for 3 years and had only got our revenue up to about $40,000/year. And that was before expenses… and [...]

2312, 2020

The Top Digital Marketing Terms You Need to Know

By |December 23rd, 2020|Categories: Digital Marketing|

Article By: BRANDI - OCTOBER 16, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click-through rate), KPI (key performance indicator), and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your [...]

2312, 2020

The Easiest Way To Build Brand Awareness Today

By |December 23rd, 2020|Categories: Digital Marketing|

Article By: LEANNE - NOVEMBER 13, 2020 Whether you’re an Apple person, a Nike person, or a Whole Foods person, no one finds it weird when you associate your personality with a brand. Essentially, you are going around promoting these companies’ products and services without any incentive at all. And that is the power of brand awareness. When you can embed your business into your consumers’ lifestyles and purchasing habits, then you will [...]

2312, 2020

Small Business Advertising: 15 Reasons Why It’s Best To Go Digital

By |December 23rd, 2020|Categories: Digital Marketing|

Article By: BRANDI - JULY 31, 2020 Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the smartest choice for any growing business. Are you missing out [...]

2312, 2020

7 Steps On How to Build Your 2021 Digital Marketing Strategy

By |December 23rd, 2020|Categories: Digital Marketing|

Article By: JHOAN - DECEMBER 22, 2020 For almost 10 years, you wouldn’t believe the number of times we’ve heard the phrase “Digital Marketing Strategy”. Everyone wants one. And, everyone needs one. We’ve probably consulted hundreds of businesses over the years on their own digital marketing strategy. Some of them resulted in over $100,000 in revenue. And some resulted in close to $300,000 in revenue. Either way, marketing without any digital marketing [...]

2112, 2020

Small Business Advertising: 15 Reasons Why It’s Best To Go Digital

By |December 21st, 2020|Categories: Digital Marketing|

Article By: BRANDI - JULY 31, 2020 Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the smartest choice for any growing business. Are you missing out [...]

2112, 2020

Types of SEO You Need to Know To Run a Successful Business

By |December 21st, 2020|Categories: Digital Marketing|

Article By: LEANNE - OCTOBER 23, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to [...]

2112, 2020

How to Market a New Business With No Money

By |December 21st, 2020|Categories: Digital Marketing|

Article By: JHOAN - DECEMBER 10, 2020 Starting and marketing a new business is tough. But do you want to know what’s tougher? Marketing without any money in the bank. We remember when we were about to throw in the towel and give up completely on our company. We had been in business for 3 years and had only got our revenue up to about $40,000/year. And that was before expenses… and [...]

2112, 2020

Marketing vs. Branding: What’s the Difference? And Why Does It Matter?

By |December 21st, 2020|Categories: Digital Marketing|

Article By: LEANNE - DECEMBER 3, 2020 Oftentimes, when people hear the word marketing, they don’t realize there’s a lot more under the surface that goes into “marketing” a business. For example, there’s marketing and branding. Branding, marketing. Marketing, branding. Frankly, it can all get quite confusing if you don’t start by understanding the basics first. The two are actually different and without distinguishing between them you won’t be able to recognize [...]

2112, 2020

Are Instagram Ads Worth It? Here’s Why They Are!

By |December 21st, 2020|Categories: Digital Marketing|

Article By: LEANNE - NOVEMBER 5, 2020 Instagram ads are a key component of your digital strategy. This is due to the fact that Instagram is a top social media platform that is powered by one of the biggest online companies in the world, Facebook. But you may be asking “What is so great about Instagram ads in the first place?” Many people do not fully understand what Instagram ads in 2020 [...]

2112, 2020

3 Examples of Successful Pinterest Campaigns

By |December 21st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Are you someone who is interested in using Pinterest more but you're just not quite sure how? Well, you're not alone. Many of us think of Pinterest as a place for just fashion, décor, and DIY crafts - and if we don't use it ourselves, it's probably not even on our radar for business. Many brands still underutilize this social media channel because they don't understand how it can [...]

2112, 2020

11 SEO Tools For Optimal Ranking

By |December 21st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) We live in a time when advanced technology shapes the systems and structures used in business. Most companies have taken the initiative of adopting a digital outlook for a more natural way to reach their clientele. Thanks to Search Engine Optimization (SEO), you can rank higher on search engine results pages (SERPs) and attract the right customers. SEO can be quite challenging to master [...]

2112, 2020

How To Create Your 2021 Marketing Plan

By |December 21st, 2020|Categories: Digital Marketing|

Article By: BRANDI - NOVEMBER 3, 2020 Doing marketing without a plan is a plan to fail. Plain and simple. Every day, we talk to a business owner after business owner, to try to help them with their marketing. And it’s normally the same conversation every single time. “Hi, this is Sherman at LYFE Marketing, how can I help you today?” “Sherman, I need sales, and I need it tomorrow. Can you [...]

2112, 2020

Seasonal eCommerce Trends and Tips to Enhance Your Campaigns

By |December 21st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) The festive shopping season presents a prime opportunity for eCommerce retailers across sectors to increase brand awareness and boost their bottom line exponentially. Commonly referred to in the industry as the Golden Quarter, the seasonal shopping period traditionally begins with Black Friday and concludes with the post-Christmas sales. In our hyper-connected digital age, an increasing number of platforms, mediums, and consumer touchpoints offer eCommerce businesses more [...]

2112, 2020

Facebook Shopping Report: Consumer Buying in 2021

By |December 21st, 2020|Categories: Digital Marketing|

Article By: JHOAN - DECEMBER 15, 2020 We just got our hands on a juicy Facebook shopping report about the future of Facebook shopping. More specifically, this report uncovers the biggest behavioral shifts we are seeing in shopping around the world. Now we’ve read every page of this 64 page Facebook shopping report and we’re going to break down in this post what you need to know going into 2021. Because this [...]

2112, 2020

Twitter Ads: 4 Ways To Crush Tweets in 2021

By |December 21st, 2020|Categories: Digital Marketing|

Article By: LEANNE - NOVEMBER 25, 2020 Here’s the deal. Twitter can be a great marketing channel for driving traffic and generating leads in today’s digital era. In fact, 63% of Twitter users follow small businesses they love online. The biggest brands such as Amazon and Google have Twitter accounts and massive followings from their audiences. And of course, Twitter is a communication outlet for hundreds of millions of people including some of [...]

2112, 2020

How Do Search Engines Actually Work?

By |December 21st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Think about how often and why you use Google, or other search engines to find products or information. As we begin our journey, the main question we have to ask is ‘How do search engines work to categorize websites and serve them back in results to searchers?’ For the majority of searches, this can be achieved by applying SEO techniques to drive visibility in [...]

2112, 2020

An In-Depth Look at Marketing on TikTok

By |December 21st, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) TikTok has been named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years. The short-form video app saw rapid growth during the COVID pandemic, as many users found time to explore the platform and connect with their online audiences in new ways. In Q1 2020, TikTok set [...]

2112, 2020

Proven 3-Step Website Design Formula For Small Businesses

By |December 21st, 2020|Categories: Digital Marketing|

Article By: LEANNE - DECEMBER 1, 2020 Almost all of the websites had a few things that made their website easy to find, easy to navigate, easy to consume, and easy to turn visitors into paying customers. All these factors are tell-tale signs of a good website. And yes, there is such a thing as a good website. You have probably come across a not so good website before. Any website you [...]

1812, 2020

15 Free Digital Marketing Tools For Your Small Business (Tried & Tested)

By |December 18th, 2020|Categories: Digital Marketing|

Article By: JHOAN - DECEMBER 17, 2020 You can keep your credit card in your pocket because today we’re revealing the top 15 free digital marketing tools you need to grow your business. These are tools that we’ve used ourselves and we’ve narrowed all the free options there are right down to the most useful ones. To be included in our list, the tools had to meet the following criteria: 1. Actually [...]

1610, 2020

Use These Digital Marketing Examples to Help Craft Your Digital Strategy

By |October 16th, 2020|Categories: Digital Marketing|

Article By: LEANNE - JULY 31, 2020 Digital marketing is an umbrella term used to encompass a variety of tactics that you can use to draw your customers in and get them to purchase your product or service. You can market to potential customers online through social media, your website, advertisements, or even a combination of all three. But you don’t have to do everything yourself. You can hire a digital marketing [...]

1410, 2020

How To Become a Social Selling Specialist

By |October 14th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) With 64% of consumers preferring to shop online, the e-commerce industry has become saturated with sellers. Therefore, it’s important to make an impression on potential customers who notice your brand online. To stand apart from competitors and increase customer impact, we recommend social selling. Just as traditional campaigns revolved around making the customer feel special, the new paradigm has taken “putting customers first’ to whole [...]

810, 2020

What Is A Landing Page? Learn How to Build One That Converts

By |October 8th, 2020|Categories: Digital Marketing|

Article By: LEANNE - SEPTEMBER 10, 2020 Have you ever wondered how to get more conversions on your advertisements? Or how to collect emails in the most efficient way possible without a popup on your site? Meet the landing page. If you want to drive conversions, add one or several of these into your digital marketing campaign strategy. So…What is a landing page? How do you use a landing page to convert visitors [...]

810, 2020

8 Techniques To Drive Social Selling Team Success

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) As expert sales teams know, cold calling is on the way out. In fact, 90% of decision-makers say they never respond to cold calls while 76% say they are open to having a conversation on social media. Social selling is essentially the next iteration of cold calling. Except with social networks, there are fewer gatekeepers to get through, and the abundance of data available throughout the process makes [...]

810, 2020

How To Effectively Manage Multiple Social Media Accounts

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Do you find it exhausting managing multiple social media accounts daily? Are you praying for an easy way to focus your energy on an all-encompassing solution? It's no secret among social media leaders that jumping between different tools and accounts can be draining. It's common for social media staff to end up managing several accounts based on different branches of your company, and all [...]

810, 2020

How To Kickstart Your Social Media Marketing Career

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Are you a digital marketing graduate looking for a new specialization? Or a mid-career professional looking to spice things up a little? Social media is essential to any organization's marketing and customer success strategy. While most businesses realize this now, many are still struggling to find people who can truly make social media work to their advantage concerning engagement and revenue. So, if you [...]

810, 2020

How Can Digital PR Improve Brand’s Presence?

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI ( Digital Marketing Institute) Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the most impact, digital PR relies on Internet-based strategies such as search engine optimization, content marketing, influencer outreach, and social media. Digital PR is [...]

810, 2020

5 Tactics To Get Great Customers Reviews

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Every successful marketer who’s ever lived knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the opinions of others that have already done business with you, it creates a perception and influences decision-making in a way regular advertising never could. In today's digital world, customer reviews are the new word of mouth. People look for [...]

810, 2020

How Can I (Easily) Get a Job In Digital Marketing?

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) With an incredible demand for talent spurred on by a significant digital skills gap, digital marketing skills are much sought after by businesses across industries. But, despite growing demand for skills in this area, the digital marketing realm is incredibly competitive - meaning that to land a job as a digital marketer, with ease, you must be proactive, giving yourself the best possible chance of [...]

810, 2020

10 Remarkable Digital and Social Selling Facts

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago we relied on analog methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews. Buying habits [...]

810, 2020

How to optimize your organization’s digital marketing budget

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Whether your business uses traditional means to determine marketing budget, follows current trends, or has a custom formula based on specific needs, there is a good chance that more of it will be allocated to digital marketing with each passing year. In fact, our new research revealed that 98% of marketing leaders believe digital marketing is important to their organization's success with 90% expecting to increase [...]

810, 2020

6 E-commerce strategies that will future proof your business

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI ( Digital Marketing Institute ) The start of a new year always seems like a good time to pause and give some thought to what's coming on the horizon. What are the trends, innovations, and new technologies that are going to reshape (or at least influence) the way we do business? Global e-commerce sales will skyrocket to $4.5 trillion by 2021; an increase of over 246%. If you want [...]

810, 2020

10 Reason educators invest in digital marketing courses

By |October 8th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) The online culture has created a niche advertising area where expertise is hard to find. Digital marketing requires a unique skill set that can vary drastically from position to position. The trend of hiring digital marketing experts is rising with 44% of companies looking to hire more marketers over the past two years. Of those positions, 27% were interested in digital advertising, 23% required content [...]

710, 2020

How to use content for effective b2b social selling

By |October 7th, 2020|Categories: Digital Marketing|

Article By: DMI ( Digital Marketing Institute) We all know the internet and social networks are changing the sales process. Buyers now have access to more information and are doing more for themselves. 90% of customer buying decisions start online while 75% of B2B buyers use social media to research vendors. As a result, sales teams need to think and act differently to engage with and influence prospects. A huge part of this [...]

710, 2020

How to use LinkedIn analytics for a b2b audience

By |October 7th, 2020|Categories: Digital Marketing|

Article By: DMI ( Digital Marketing Institute) LinkedIn has steadily grown a career-building network that allows people to showcase their professional portfolios online and search for jobs in a forum in which recruiters can search for top-quality workers. It has now also become a primary meeting place and platform for B2B interactions and marketing. Because of this specialization, LinkedIn is an important venue for businesses that serve other businesses, and that means [...]

710, 2020

10 Ways to turn around falling website traffic

By |October 7th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first response is probably to undo the latest change you made in a panic. Don’t do that—there are many reasons your traffic might drop. First, make sure that the drop in traffic isn’t [...]

710, 2020

Navigate Your Marketing Sales Funnel to Produce More Revenue

By |October 7th, 2020|Categories: Digital Marketing|

Article By: SEAN - OCTOBER 6, 2020 Social media marketing may seem simple, which it is if engagement is the only thing you’re looking for. But there’s much more to it when you want conversions because you must take into consideration your digital marketing sales funnel. Consumers are leaning more and more towards shopping online rather than in-store. But that doesn’t mean it’s easier to sell your products online. In fact, it’s [...]

510, 2020

8 Proven Small Business Digital Marketing Tactics that Get Results

By |October 5th, 2020|Categories: Digital Marketing|

Article By: SEAN - OCTOBER 10, 2019 Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark. However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as: How can you be sure [...]

510, 2020

35 Digital Marketing Statistics That Will Convince You to Advertise Online

By |October 5th, 2020|Categories: Digital Marketing|

Article By: SHERMAN - OCTOBER 23, 2019 When it comes to digital marketing, many companies are hesitant to put some of their budget toward online advertising. Whether they think it’s a waste of money or just isn’t sure about the returns, they will often avoid advertising online in favor of other inbound marketing strategies. Though inbound marketing is vital to reaching, growing, and engaging your online audience, it’s important not to overlook [...]

510, 2020

How to Measure and Improve Your Digital Marketing ROI

By |October 5th, 2020|Categories: Digital Marketing|

Article By: SHERMAN - OCTOBER 31, 2019 When it comes to digital marketing, we often put a lot of thought into things like “viral content” and “engagement.” Though these industry buzzwords can be tempting to focus on, the truth is that these elements of digital marketing don’t really tell the whole story. These metrics can’t give you a clear picture of how the time, money, and effort you put into your brand’s [...]

510, 2020

The most in-demand, transferable skills in digital marketing

By |October 5th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Successful digital marketers are savvy enough to keep their skills fresh and relevant. In an industry that is frequently subject to change, it's important for you to keep your digital know-how up-to-date so you remain attractive to employers. The beauty of digital is the transferable nature of your skillset, you can apply it to an industry of your choice as most businesses require an [...]

510, 2020

6 Digital skills that will future-proof a workforce

By |October 5th, 2020|Categories: Digital Marketing|

Article By: DMI (Digital Marketing Institute) Once a niche skillset, digital skills are now a workplace essential. Within Europe and across sectors, at least 80% of managers and professionals need basic digital abilities. In larger workplaces, as many as 50% are required to have specialist digital skills. Digital technologies are now commonplace in daily life and becoming embedded in the working culture. Having a workforce that knows how to use them efficiently is [...]

510, 2020

10 Tips on how to advance your digital marketing career

By |October 5th, 2020|Categories: Digital Marketing|

Article By: DMI ( Digitial Marketing Institute) When embarking on a digital marketing career, you will realize just how fast and unrelenting the industry can be. It requires thinking on your feet and originality at every turn, making this field seem daunting at first. In order to thrive in the digital marketing world, your skills need to evolve continuously. Here are some important tips to boost your digital marketing career. 1. [...]

210, 2020

10.10 Promotion

By |October 2nd, 2020|Categories: Digital Marketing|

Are You Ready? Excel 10.10 Promo is here to bring you the biggest offer this year! Get more than RM1,000 in discounts for our Digital Marketing Courses this October! Enroll by 10.10 to enjoy the promotion! * Call us at 03-74997190 today. E: courses@excelacademy.my W: digital.excelacademy.my *𝘛𝘦𝘳𝘮𝘴 𝘢𝘯𝘥 𝘊𝘰𝘯𝘥𝘪𝘵𝘪𝘰𝘯𝘴 𝘢𝘱𝘱𝘭𝘺

210, 2020

Digital Marketing Best Practices That Lead to Small Business Success

By |October 2nd, 2020|Categories: Digital Marketing|

Article By: SHERMAN - OCTOBER 22, 2019 In this day and age, your small business absolutely cannot survive without implementing digital marketing best practices. 81% of shoppers conduct online research before making a purchase, so it’s essential that you get your marketing online. But it might seem difficult to know where to start. As a small business owner, you’re busy! You’re constantly running from place to place, putting out fires, all while trying to [...]

210, 2020

Sell It! How to Promote a Product Using Digital Marketing Methods

By |October 2nd, 2020|Categories: Digital Marketing|

Article By: SEAN - NOVEMBER 8, 2019 You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there? Merely having a great product is not enough. People need to know about it. The only way people are going to know about [...]

210, 2020

10 Creative Website Marketing Strategies for Entrepreneurs

By |October 2nd, 2020|Categories: Digital Marketing|

Article By: SEAN - NOVEMBER 8, 2019 Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services. So what do entrepreneurs do? They utilize the best tool available to them right now in this day and age of digital media and instant gratification. That [...]

210, 2020

11 Steps to Building a Results Focused Digital Marketing Campaign

By |October 2nd, 2020|Categories: Digital Marketing|

Article By: LEANNE - AUGUST 2, 2020 A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automation, and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and Google advertising it’s a long road, but we’re here to give [...]

110, 2020

Why Digital Marketing is the Key to Success for Your Business

By |October 1st, 2020|Categories: Digital Marketing|

Article By: BRANDI - JULY 31, 2020 When creating a marketing strategy you may find yourself asking why digital marketing over another more traditional form of marketing? What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work? If you are just starting out and marketing isn’t in your wheelhouse, then take some time to learn why digital marketing can [...]

110, 2020

Reach vs Impressions: Why You Need to Know the Difference

By |October 1st, 2020|Categories: Digital Marketing|

Article By: SHERMAN - AUGUST 27, 2020 Regardless of the type of business you run, social media marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without burning a hole in your wallet. However, the fact is, true social media marketing success only comes to those who regularly analyze their analytics. And learn from their [...]

110, 2020

Inbound Marketing vs. Outbound Marketing: Which Is The Best?

By |October 1st, 2020|Categories: Digital Marketing|

Article By: LEANNE - SEPTEMBER 15, 2020 There is a scary amount of people who don’t know where to start with marketing. With the mass influx of information on the internet today, it can be quite overwhelming deciding what techniques to use to reach your customers. And choosing to neglect marketing altogether is a huge no-no. So, what marketing techniques can small businesses invest in to increase the traffic their business receives? [...]

110, 2020

What Is CPA Marketing?

By |October 1st, 2020|Categories: Digital Marketing|

Article By: LEANNE - SEPTEMBER 17, 2020 Any business owner knows that acquiring leads is the main way to achieve business growth. After all, without customers to serve, your business wouldn’t be a business. Fortunately, there are methods that aid in capturing qualified leads and turning them into real customers. And you don’t have to spend an arm and a leg to do so either! The method we are going to discuss [...]

110, 2020

How to Dominate Local SEO: Everything You Need to Know in 2020

By |October 1st, 2020|Categories: Digital Marketing|

Article By: LEANNE - SEPTEMBER 24, 2020 Here’s the deal… In 2020, 97% of people learn about a local company online more than anywhere else. And 92% of searchers will more likely pick businesses on the first page of a local search result. And even more convincing, it's forecasted that by 2021, mobile devices will influence more than $1.4 trillion in local sales. That’s A LOT of sales. And as a small business, [...]

110, 2020

What Is A Marketing Funnel? And Why Should You Care About It?

By |October 1st, 2020|Categories: Digital Marketing|

Article By: LEANNE - SEPTEMBER 2, 2020   In today’s climate, the internet gives businesses all over the world the ability to reach and connect their products and services with consumers. But just because the internet gives your business an advantage like this doesn’t mean that’s all there is to it. Implementing effective marketing techniques is the most efficient way to reach those potential customers and turn them into real clients. Providing [...]

110, 2020

How To Use Internet Marketing Strategies To GROW!

By |October 1st, 2020|Categories: Digital Marketing|

Article By: JHOAN - SEPTEMBER 18, 2020 Today, we are deep-diving into internet marketing strategies. We’ve dedicated this article to provide you with timeless strategies for your: Website Social media management Advertising SEO Email marketing Blogging You know, the strategies that we actually used, not just read about. Today we are covering the exact internet marketing strategies we used to transform our business to a multi-year Inc. 5000 company. And regardless of [...]

110, 2020

Online Marketing For Beginners: The Top Digital Marketing Tips For Small Businesses

By |October 1st, 2020|Categories: Digital Marketing|

Online marketing, digital marketing, internet marketing, where do you start, and what in the world is the difference? Well, if you’re new to online marketing, the truth is…there is no difference between these terms. They all refer to the same thing. However, the strategies that fall within it – like videos, social media, search engines, content, and email marketing, can propel your business to reach explosive growth. Just take a [...]

110, 2020

3 Tips to make your virtual event a success

By |October 1st, 2020|Categories: Digital Marketing|

Article By: Digital Marketing Institute It’s fair to say the digital events landscape is fast-evolving. In part, driven by the demand to convert offline events to an online version. With accessibility to new and innovative platforms, hosting your event virtually is now relatively straightforward. If you’re considering switching to an online platform or you’re keen to get to know how to host your event digitally, here are three key points–complete [...]

110, 2020

What makes a high quality backlink?

By |October 1st, 2020|Categories: Digital Marketing|

Article by: Digital Marketing Institute Getting backlinks (also known as external links), to your website from other sites is still one of the most effective ways to improve search engine rankings. But not all backlinks are valued equally. A handful of high-quality backlinks can significantly improve your SEO progress. At the same time, dozens of low-quality links can make little difference, or even have a negative effect if they're considered [...]

1708, 2020

Instagram Business Ideas: 20 Ways to Use Insta for More than Photos

By |August 17th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 When you hear “Instagram” what comes to mind? Did your mind go straight to photos? Instagram’s main claim to fame is that it is a photo sharing platform. But did you know your Instagram business ideas can go beyond photos? From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, Instagram can be used for so much more than [...]

1708, 2020

Build Brand Awareness with These Clever Tips and Tricks

By |August 17th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 2, 2020 The Build Brand Awareness Test: Take a look at the graphic below. Recognize anything? How many of these brands did you know exactly what/who they were after just milliseconds? Maybe it’s the color or style of writing that catches your eye. Or maybe the logo itself is recognizable enough that you don’t even need the text or business name that goes with it. All of these [...]

1408, 2020

Running a Business? Avoid These Marketing Tactics At All Costs

By |August 14th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 2, 2020 It’s 2020, and the competition in your market is fierce. What type of marketing tactics should you use in order for your business to be successful and which ones should you avoid? How can you seamlessly insert ads into the daily lives of your customers without being annoying? The goal of any marketing strategy is to increase conversions while spending as little money as possible. We’re [...]

1308, 2020

Build a Profitable SEO Campaign Like the Pros [Step-by-Step Guide]

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Building an SEO campaign for your business may seem like a huge feat. With the right tools and a little help from the experts, you can take your business to the top of Google’s search results. An SEO Campaign has so many components so we have broken it down into manageable steps with our best tips, tricks, and advice! Ready to build an SEO campaign for [...]

1308, 2020

Basic Website Design Elements Every Business Should Have

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - AUGUST 2, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can [...]

1308, 2020

Types of Digital Advertising to Grow Your Business

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 1, 2020 What types of digital advertising should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales. Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. We are [...]

1308, 2020

Components of a Successful B2B Marketing Strategy

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - AUGUST 1, 2020 Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses there are a few differences in the way you will be marketing. We are going [...]

1308, 2020

Email Best Practices Used by Successful Entrepreneurs

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Email marketing is an essential component to any digital marketing strategy. Billions of people use email. It’s the driving force behind customer acquisition as well as retention. And it is a direct way to engage with your audience. A lot goes into crafting the perfect email, curating your email list, and setting up automations. These email best practices will keep your subscribers engaged and your business thriving! [...]

1308, 2020

Having the Best Product Description is Important & Here’s Why

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 How does a customer land on your site? Chances are they come through an online advertising channel or social media platform like Facebook, Instagram or Google search network. Now that a potential customer has landed on your site due to those great ads you have been running, it’s time to convince them to buy your products. This can be done with several things like good web design, enticing photos, [...]

1308, 2020

9 Elements of Cool Website Design For Your Business Page

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 Have you ever landed on a website that. Blew. Your. Mind? Maybe it’s a stunning image, copy that grabs your attention and draws you in, or something unique that you’ve never seen before. Whatever the case, cool website design is essential to engage your audience and hold their attention long enough so that you can get your point across and make that sale. Let’s define “cool” in terms [...]

1308, 2020

Rule the ‘Gram like a Pro with these Real Estate Instagram Tips

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 If you are in real estate Instagram is the perfect platform to show off your listings! People obviously want to see photos of the properties that you as an agent have listed. You can use Instagram to showcase your houses, give virtual tours and even generate leads! If you can build trust and relationships with your potential customers through a social media platform like Instagram, you’ll [...]

1308, 2020

Content Marketing Best Practices + Examples From Top Brands

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 With great content comes great responsibility! You may have really great content but what do you do with it? The answer lies in content marketing. You can use this marketing channel to build your customer base by engaging them and providing content that converts. We’re going to dive into our favorite list of content marketing best practices. Are you applying any of them? Let’s find out. [...]

1308, 2020

10 Uses for a Landing Page and How to Build One That Converts

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Have you ever wondered how to get more conversions on your advertisements? Or how to collect emails in the most efficient way possible without a popup on your site? Meet the landing page. If you want to drive conversions, add one or several of these into your digital marketing campaign strategy. So…What is a landing page? How do you use a landing page to convert visitors to [...]

1308, 2020

15 Ecommerce Marketing Strategies to Increase Your Online Sales

By |August 13th, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 31, 2020 If you are an ecommerce brand you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. With these proven ecommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Ready to grow your ecommerce business? [...]

1308, 2020

Content Marketing vs Digital Marketing – Which is Best for Your Business?

By |August 13th, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 31, 2020 When you think about which marketing strategy is best for your business where does your mind go first? Probably straight to making sales! Did you know that using content to build your business is just as important as using digital marketing strategies? But do you really know the difference in content marketing vs digital marketing? Which strategies should your business be using and where should you start? [...]

1308, 2020

How to Promote Your Instagram Page for Greater Brand Awareness

By |August 13th, 2020|Categories: Digital Marketing|

LEANNE - JULY 31, 2020 Social media is a huge component to any marketing strategy. In other words you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram page we have 17 tips and tricks to help you get started! Set goals Surely, you have a business plan for your business. You also have a marketing plan for your [...]

308, 2020

SEO vs PPC – A Beginner’s Guide to Search Engine Marketing

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 Have you searched something on Google yet today? Maybe you have used it to order a product online, find the best brunch in town or to answer a question about search engine marketing. Google processes over 3.5 billion searches every day. That is about 40,000 per second! How in the world are you supposed to get a search engine like Google to notice that your business [...]

308, 2020

10 Instagram Giveaway Ideas to Increase Follower Growth

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 If you are frequently on Instagram and follow a variety of different brands, chance are that you have either seen or participated in an Instagram giveaway. What Is an Instagram Giveaway? And how, exactly, can giving something away help your brand? Instagram giveaways are a great way to increase your follower growth. The more followers you have, the more engagement you can expect. If your followers [...]

308, 2020

Best Graphic Design Ideas to Take Your Brand to the Next Level

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Gathering graphic design ideas for your business might seem overwhelming. There’s so much good design out there but there’s also a lot of bad design. How do you sift through it all and find graphic design ideas that will work for your business’s logo, website, social media accounts and email marketing campaigns? We’re about to give you some insider tips and tricks that will make your [...]

308, 2020

Why Use Instagram to Promote Your Small Business?

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 Why use Instagram for your business if it was created as a photo sharing platform for people to socialize? That may have been its originally intended purpose, but did you know it can kick-start your business and help you reach your sales goals? Currently there are 1 billion monthly active users on Instagram and that number is still growing. That’s 1 billion customers for your business [...]

308, 2020

Smart B2B Marketing Trends That Will Drive Business Growth This Year

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What are your Business Goals? So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and your reach. In this blog post I’m going to show you what really drives home growth and how [...]

308, 2020

Results-Proven Methods to Creating Great Web Design

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 For most, your website will be the first impression they have of your brand, and trust me when I say great web design goes a long way when making that first impression. It is what customers experience before they even have the chance to be sold on your product or service. It is the face of your company and the portal most people will go through [...]

308, 2020

Master Local SEO Marketing With These Proven Strategies

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 How many times have you been in a new city (or even your own) and searched for a local business? Chances are you have seen something like the results below. That’s the result of local SEO marketing. Maybe you browse through the options but more than likely you will click on one of the top three places that Google provides for you. These top three options [...]

308, 2020

Ecommerce Email Marketing Tips and Tricks to Increase Your ROI

By |August 3rd, 2020|Categories: Digital Marketing|

BRANDI - JULY 30, 2020 Does your inbox ever look like this? You probably get tons of ecommerce emails every day. They flood your inbox and sometimes overcrowd it until you go on a rampage of deleting hundreds of them at a time. You may open some of them or all of them or none of them. If you are on the ecommerce email marketing side of the road, you will need [...]

308, 2020

13 Creative Restaurant Marketing Ideas That Will Bring in More Customers

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 It’s no secret that people take to the internet to discover new restaurants, write reviews, browse menus and make reservations. Marketing your restaurant can sometimes be tricky in today’s digital world. You need creative restaurant marketing ideas to draw customers in and keep them coming back for more! Before you can dive into marketing to your audience you need to define who they are! Are you marketing [...]

308, 2020

Basic Website Design Elements Every Business Should Have

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can [...]

308, 2020

Utilize the “Power of Free” to Increase Online Sales for Your Business

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on their [...]

308, 2020

The Secret to Getting Reviews Online and Building Your Reputation

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 There are only two types of customers. There are the ones who are satisfied with your business and will recommend you to others. Then there are ones who had a bad experience with your company. The latter are more than likely going to type out their frustrations in the form of an online review. Reviews are immensely important for the success of your business. 84% of [...]

308, 2020

Types of SEO You Need to Know To Run a Successful Business

By |August 3rd, 2020|Categories: Digital Marketing|

Author: LEANNE - JULY 30, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to show [...]

308, 2020

The Top 27 Digital Marketing Terms You Need to Know

By |August 3rd, 2020|Categories: Digital Marketing|

Author: BRANDI - JULY 30, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your [...]

2707, 2020

What is SEO and How It Works for Small Businesses in 2020

By |July 27th, 2020|Categories: Digital Marketing|

Author: SHERMAN - JULY 8, 2020 Want to understand what is SEO and how it works? Want to learn about SEO marketing and how to apply it for your own business? We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing. With this resource, you’ll be able to give your SEO definition and generate long-term results. You can turn the simple SEO definition into an [...]

2707, 2020

11 Benefits of Blogging for Small Business Owners in 2020

By |July 27th, 2020|Categories: Digital Marketing|

Author: SEAN - JUNE 30, 2020 Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this evolution has been the fact that companies are constantly finding better [...]

1507, 2020

7 TRAITS OF A SUCCESSFUL DIGITAL SALES LEADER

By |July 15th, 2020|Categories: Digital Marketing|

Digital and Social Selling | Digital Transformation What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn’t mean that the traits of successful salespeople aren’t needed. It’s a matter of translating traditional skills into an approach that is effective on a digital platform. On both the online and offline world, sales leaders drive performance. The greatest success lies in [...]

1507, 2020

15 TIPS FOR GETTING STARTED WITH THOUGHT LEADERSHIP

By |July 15th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike. But becoming a thought leader can't [...]

1507, 2020

HOW TO USE PINTEREST ANALYTICS

By |July 15th, 2020|Categories: Digital Marketing|

Digital Marketing | Campaign | Social Media Juggling all your social media is hard enough without trying to figure out the analytics to go with it. However, if you want to be successful in creating content that will get results, it's always best to keep track of your statistics. If you are dreading having to learn how to use yet another platform’s stats, here is an easy overview to help you identify the Pinterest content that [...]

1507, 2020

THE BEGINNERS GUIDE TO GOOGLE ADS

By |July 15th, 2020|Categories: Digital Marketing|

E-Commerce | Campaign Competing online to gain new customers is a tricky prospect. There are a lot of savvy marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you can learn to use the same tricks as the pros do. One of [...]

1307, 2020

How Do Instagram Promotions Work & How Will They Help?

By |July 13th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 5, 2019 So if you’re a business that has a conscious social media marketing strategy, you may have found yourself asking, how do Instagram promotions work? Let’s start with bit of background on Instagram promotions and the features open to businesses on Instagram. What is an Instagram Promotion? An Instagram promotion is similar to any other ad you my see online. It allows increased exposure on your brand’s [...]

1307, 2020

How to Create a Powerful Inbound Marketing Strategy

By |July 13th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 6, 2019 So how does one create a solid inbound marketing strategy? Mass marketing or “push” advertising worked extremely well in the earlier days. But times are changing, and so are consumer preferences. It’s an undeniable fact that consumers online are doing their homework before buying something, especially when they are faced with multiple options. They’re using Google to research products and social media to seek recommendations from [...]

1007, 2020

The Practical Guide to Building a High-Converting Email Funnel

By |July 10th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 6, 2019 Regardless of the type of business you run or the industry you are in, you need consistent sales. You need customers that don’t just buy from you once, but keep coming back for more. In short, you need those valuable numbers on your side. However, selling more of your products or services can get complicated, especially if you have big goals. Being a business owner, you [...]

1007, 2020

How To Earn Money from Google Over and Over Again

By |July 10th, 2020|Categories: Digital Marketing|

Author: KERAN SMITH - NOVEMBER 7, 2019 How To Earn Money from Google Over and Over Again As the marketplace moves from physical store locations to ecommerce stores, Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for success. How Do You Make Money Online with [...]

1007, 2020

Using Facebook for Business: What You Need to Know to Succeed

By |July 10th, 2020|Categories: Digital Marketing|

Author: SHERMAN - NOVEMBER 7, 2019 Using Facebook for Business: What You Need to Know to Succeed Social commerce is growing day in and day out. And Facebook is a huge part of this growing revolution. People are buying more products/services online due to the recommendations and promotions they come across on Facebook. A trend that won’t die down any time soon. While the social media giant doesn’t quite reach the status [...]

807, 2020

Organic Search Engine Optimization: 10 Steps to #1 Google Rankings

By |July 8th, 2020|Categories: Digital Marketing|

Author: BRANDI - JUNE 23, 2020 Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily. There are several measures you can take to help your website [...]

707, 2020

Beyond SEO: New Ways to Drive Traffic to Websites

By |July 7th, 2020|Categories: Digital Marketing|

Author: SHERMAN - NOVEMBER 7, 2019 Are you looking for new ways to drive traffic to websites like yours? Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites. There are many tactics that you [...]

607, 2020

8 Real Estate Video Marketing Tips that Actually Work

By |July 6th, 2020|Categories: Digital Marketing|

SEAN - NOVEMBER 7, 2019 8 Real Estate Video Marketing Tips that Actually Work Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the day. Thanks to smartphones, today we live in a world where a large number of people are [...]

607, 2020

8 Secret Tips for Using Facebook Ads for Ecommerce

By |July 6th, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 8, 2019 As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for ecommerce can be very helpful for any shopping business. If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money. To help you out, we have listed some of the most effective tips that you can use when [...]

607, 2020

HOW CAN YOUR SALES TEAM RECOGNIZE BUYING SIGNALS?

By |July 6th, 2020|Categories: Digital Marketing|

Social Selling Online customers are not always transparent, but a seasoned salesperson knows what to look for when interacting with customers face to face, or even over the phone. It could be subtle body movements, changes in the tone of voice, or even little signs of hesitation. However, it is online buying signals that can be more difficult to pinpoint, making them easier to miss. The fact is, 93% of [...]

607, 2020

HOW DO SOCIAL MEDIA ALGORITHMS WORK?

By |July 6th, 2020|Categories: Digital Marketing|

Social Media Social media plays a massive role in the life of the average North American. In fact, as of 2017 Facebook was the 3rd most viewed website on the globe, after Google and YouTube. With so many users on these platforms, there's a need to create order, and an algorithm does just that. Social media algorithms are always changing, making it difficult to keep up with marketing codes of conduct. There’s [...]

607, 2020

5 THINGS NOT TO SAY TO YOUR DIGITAL MARKETING MANAGER

By |July 6th, 2020|Categories: Digital Marketing|

Digital Marketing One of the biggest challenges for many people in digital roles is they weren't necessarily intending to wind up working in digital marketing. There is a highly diverse mix of people that make up digital marketing departments. Often, there isn't even a digital marketing department per se. Regardless of what your digital marketing situation looks like, there is one thing you can be certain of: If you want to be [...]

607, 2020

Digital Strategy Fundamentals

By |July 6th, 2020|Categories: Digital Marketing|

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, here's a short video explains the digital strategy fundamentals. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

307, 2020

Grab Our Limited Platinum Pass For The Month Of July 2020!

By |July 3rd, 2020|Categories: Digital Marketing|Tags: , , , |

With the Platinum Pass, you can enjoy crazy deals for the month of July 2020 where you can save more than RM2K! That's a crazy offer not to be missed. Grab your Platinum Pass now! With this Platinum Pass, you are going to get Savings of RM2K for our Online Digital Marketing Institute Programs* FREE Access to DMI Membership Portal for 1 Year Additional 6 Months Access to Excel Academy's [...]

107, 2020

10 Proven SMB Marketing Strategies That Will Work For You

By |July 1st, 2020|Categories: Digital Marketing|

Author: SEAN - NOVEMBER 8, 2019 Are you implementing a SMB marketing strategy for your business? Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But  if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are [...]

107, 2020

LOOKING TO CANADA FOR UNIQUE DIGITAL MARKETING INITIATIVES

By |July 1st, 2020|Categories: Digital Marketing|

Digital Strategy Canada isn’t all maple glazed back bacon and moose hunting ice skaters. And surprisingly, “We the North” has a lot more to celebrate besides an impressive basketball team and over 6 million visible minorities. A list of unique digital marketing startups reigns from this melting pot of a country, all of which are setting themselves apart in their industries – not just because they’re Canadian, but because they have developed [...]

2906, 2020

We Are Now DMI’s Platinum Partner

By |June 29th, 2020|Categories: Digital Marketing|Tags: , , |

For the last four years, Excel Academy has been Digital Marketing Institute(DMI)'s approved partner in Malaysia. Recently, Excel Academy has been awarded the prestigious DMI Platinum Partner award during the DMI Arena Awards Ceremony. This is an outstanding achievement for us because as a Platinum Partner, we can offer better benefits and support to our students. It's never too late to join the Digital Marketing Programs offered by DMI. Among [...]

2906, 2020

5 INSPIRING COVID-19 MARKETING CAMPAIGNS

By |June 29th, 2020|Categories: Digital Marketing|

Digital Strategy As the Covid-19 storm continues, one thing is for sure: the world will never be quite the same again. Thrust into a state of isolation, we have all had to adapt to a more solitary existence, relying increasingly on the hyper-connective capabilities of the digital world, as well as our local communities to navigate these most unusual of times. Since the start of the lockdown, consumer circumstances and buying [...]

2206, 2020

THE STORY OF THE ‘SELFIE’ AND ITS IMPACT ON MARKETING

By |June 22nd, 2020|Categories: Digital Marketing|

Cameras at the ready! June 21st is National Selfie Day! To celebrate the longstanding popularity of taking self-portraits with a camera phone, we thought we would take the opportunity to see where the selfie came from and how it became so popular. From Ellen DeGeneres’ star-studded Oscars selfie to astronaut Chris Hadfield’s literally out of this world reflective space snap, the self-taken photograph comes in countless forms. Since the dawning of the social media age, [...]

2206, 2020

Website Analytics Fundamentals

By |June 22nd, 2020|Categories: Digital Marketing|

Website analytics is important for marketers to optimize the performance of their channels by taking data-led decisions. This video will explain the values of web analytics. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

1906, 2020

13 AMAZING EXAMPLES OF B2B CONTENT MARKETING

By |June 19th, 2020|Categories: Digital Marketing|

Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B [...]

1906, 2020

HOW TO GET MORE VIEWS & FOLLOWERS ON SNAPCHAT

By |June 19th, 2020|Categories: Digital Marketing|

Views on Snapchat can be very valuable for your brand. Snapchat has an average of 186 million users per day, and these users create 3 billion snaps daily. In other words, this social network channel has a larger audience than Twitter, which has 126 million daily users. Another reason Snapchat is worth some of your marketing dollars is that so many young people use it. While Millennials and the younger generation are increasingly [...]

1706, 2020

GOOGLE BERT: WHAT IS IT AND SHOULD IT CHANGE YOUR APPROACH TO SEO

By |June 17th, 2020|Categories: Digital Marketing|

Every so often, Google makes a big update to its core algorithm. In October 2019, it was the introduction of BERT. But with hundreds of Google updates every year, what sets BERT apart from all the rest? Well, according to Google, BERT is their biggest update in five years (since RankBrain), and it impacts one in ten search queries. Put simply: BERT promises to more accurately answer the questions that you [...]

1706, 2020

How To Get Google Analytics Setup In 5 Easy Steps

By |June 17th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 Any business that wants to be competitive in a digital marketing space, needs to increase its website visibility by utilizing tools on search engines, such as Google. As a small to medium sized business marketing online, you may have felt the pressure to maximize the results on your web pages. But do you know how much traffic your website is receiving or [...]

1506, 2020

Install Google Tag Manager And Optimize Your Site Results

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE ARTICLE DATE: 17 APRIL 2020 With continuous advancements in technology, new data-collecting tools are being developed for businesses like yours constantly. So what does that exactly mean for your business? Well, for starters, these tools give you access to very vital information that can help you better reach your consumers. And we know as a small business, or any business for that matter, reaching your target customers [...]

1506, 2020

This Client Is Generating 7x Their ROAS During The Coronavirus & Here’s How You Can Too

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: JHOAN ARTICLE DATE: 15 APRIL 2020 Things May Seem Uncertain Now, But You Can Overcome Them COVID-19 is affecting the world in a way we haven’t seen before. Public spaces are empty, people are out of school and work, and we’re all trying to remain calm amidst all of the chaos. We understand that the impact of COVID-19 is very real for a lot of business owners. We [...]

1506, 2020

Enterprise SEO Can Boost Your Website Results! Here’s How…

By |June 15th, 2020|Categories: Digital Marketing|

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 When someone Google searches for the product or services that you offer, does your website appear in the search results? Take a look at your website. Are you maximizing the tools on your website to generate the best results for your business? The truth is, most businesses either aren’t aware or don’t know how to truly get the most out of their [...]

1506, 2020

Website Optimization

By |June 15th, 2020|Categories: Digital Marketing|

Have you ever wonder why website optimization is important? Did you know what is the purpose or the key components of website design? Here's a video that helps to enhance your understanding of website optimization! For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

806, 2020

Email Marketing Strategies

By |June 8th, 2020|Categories: Digital Marketing|

An email strategy helps you market your products and services, taking into consideration who your target customers are, what they are looking for, and when the best time is to provide that information to them. For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

306, 2020

How Should You Respond to COVID-19 as a Small Business?

By |June 3rd, 2020|Categories: Digital Marketing|

ARTICLE BY: SHERMAN   ARTICLE DATE: MARCH 20, 2020 In an instant, the world has flipped upside down. So, what are you going to do? Option #1: Attack Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategize. Option #2: Defend Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people. Which do you choose? [...]

106, 2020

Pay-Per-Click 101

By |June 1st, 2020|Categories: Digital Marketing|

Pay-per-click is one of the most popular internet advertising model used to drive traffic to websites, here's the Pay-per-click 101 video that will help to boost your understanding! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

106, 2020

Digital Marketing During The Coronavirus

By |June 1st, 2020|Categories: Digital Marketing|

ARTICLE BY: BRANDI ARTICLE DATE: 18 MARCH 2020 Everything You Need To Know About Marketing Your Business During The Coronavirus (And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!) There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more. But outside of personal concerns, there are added professional [...]

2905, 2020

5 DIGITAL MARKETING MYTHS

By |May 29th, 2020|Categories: Digital Marketing|

Digital Marketing When you think digital marketing, it may seem simple enough. Get yourself a website, make it look nice and you’re good to go, right? Wrong! There are several strands to digital marketing and each of them needs equal care and attention in order to maximize your output and engagement. There are countless myths surrounding digital marketing do’s and don’t’s. The important thing to remember is that digital marketing, [...]

2705, 2020

7 HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS

By |May 27th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline. They have their own side projects, they run a blog, have over 10,000 Twitter followers (ugh!) and are connected to everyone worth knowing on the land of LinkedIn. Just how do they do it? Wait, before you hate [...]

2505, 2020

HOW TO CREATE COMPELLING EMAILS THAT MAKE YOUR CUSTOMERS CLICK

By |May 25th, 2020|Categories: Digital Marketing|

Email Marketing 74% of marketers believe that email produces ROI according to a recent Salesforce report. But with so many emails flooding your customers’ inboxes and fighting for their attention, it’s never been more important to get your message right. Do you fear annoying customers and prospects, or putting too much effort into producing content that won’t deliver the results you desire? You can solve this problem by understanding the importance [...]

2205, 2020

3 SNEAKY TIPS TO HELP YOU SPY ON YOUR COMPETITORS ONLINE

By |May 22nd, 2020|Categories: Digital Marketing|

Digital Marketing You’ve been so busy creating, measuring and monitoring your own digital marketing campaigns that you’ve forgotten one teeny, tiny, kind-of-essential element. One sly movement from a crafty competitor can change everything. Now we’re not saying that your competitors are evil (although that’s a distinct possibility). We’re just highlighting the importance of keeping a close eye on the competition to help you benchmark your own progress. We’ve identified three [...]

2005, 2020

HRDF Implementation Guideline For Online Learning

By |May 20th, 2020|Categories: Uncategorized|

HRDF has come up with the implementation guideline for online learning. The purpose of the guideline is to inform stakeholders, like yourselves on the schemes available under HRDF that support online learning. It covers, among others the following topics: Types of Online Learning Types of Support Facilities and Equipment Requirements for Live Online Training Delivery Generally, there are 3 categories of Online Learning defined by HRDF, i.e. E-Learning (Full [...]

2005, 2020

Social Media Marketing Workshop

By |May 20th, 2020|Categories: Digital Marketing|

The social media wave is not ending anytime soon, and your business should take advantage of it if you want to survive the pandemic and economic crisis! It does not matter if you run a small business or a big corporation. Social media is an essential piece of your business marketing strategy. Social platforms help businesses connect with customers, increase awareness about brands, and boost leads and sales. With more [...]

2005, 2020

THE 7 BIG BENEFITS OF A DIGITAL MARKETING CAREER

By |May 20th, 2020|Categories: Digital Marketing|

Careers By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look [...]

1805, 2020

5 AWESOME QUALITIES OF THE UNSHAKEABLE DIGITAL MARKETER

By |May 18th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers Econsultancy’s ‘Skills of the Modern Marketer’ report revealed that marketers are placing more value on so called “soft skills” than ever before. This can be seen all over the digital marketing world with many employers hiring for personality types and “perfect fits” for their organisations. There are now numerous digital companies who have taken on the relaxed yet uber-fast-paced Silicon Valley style approach (where employees are expected to be [...]

1505, 2020

BUILD A DIGITAL MARKETING DREAM TEAM WITH LIMITED RESOURCES

By |May 15th, 2020|Categories: Digital Marketing|

Digital Marketing Creating an effective digital team for a small business can seem like a daunting task – resources are limited, budgets are scarce and each moment spent on every project counts. A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business. I’ll take you through the 5 essential steps to build [...]

1305, 2020

HOW TO PROGRESS YOUR DIGITAL MARKETING CAREER & FIND YOUR HAPPY PATH

By |May 13th, 2020|Categories: Digital Marketing|

Digital Marketing | Careers As a digital marketer you’re hot property. So now’s the time to make a plan to take your career to the next level. Do you know how many opportunities you really have? You can start your own business, move quickly through the digital marketing ranks, go freelance, craft your own agency, start your own blog or vlog – anything you dream of really. Yes, sometimes you can forget [...]

1205, 2020

HOW TO BENEFIT FROM THE CONVERGENCE OF TRADITIONAL & DIGITAL MARKETING

By |May 12th, 2020|Categories: Digital Marketing|

Digital Marketing Digital marketing is a trillion-dollar world, so huge that traditional marketing can easily be forgotten. Within the next two years, we're likely to see booms in marketing-as-a-service, cognitive marketing, digital post-purchase marketing, and many other cutting-edge developments in digital marketing. When was the last time you heard a new buzzword about traditional marketing? Well, you might have heard one. Convergence. More specifically the convergence between digital marketing and traditional marketing. [...]

805, 2020

5 SIMPLE WAYS TO ACHIEVE MARKETING & SALES ALIGNMENT

By |May 8th, 2020|Categories: Digital Marketing|

Digital and Social Selling | Digital Marketing | Digital Skills | Digital Transformation | Industry Advances in marketing and sales automation continue to accelerate, offering new tools and strategies to bridge the longstanding marketing/sales divide. Yet in many organizations, the latest technologies don't seem to have transformed the uneasy alliance into one of mutual respect and appreciation. Much of this tension stems from the different perspectives, charters, and timelines under which the two teams operate. Although marketing and sales share [...]

605, 2020

MOBILE MARKETING: OPTIMIZE YOUR STRATEGY FOR COMMERCIAL SUCCESS

By |May 6th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending - a clear indication of mobile's dominance in the ad space. As mobile continues to increase its popularity amongst marketers and customers alike, global brands have been quick to take advantage of today's increased level of smartphone screen time - 20% of U.S. millennials check their smartphones at least 10 times per hour, and a quarter [...]

405, 2020

THE ULTIMATE GUIDE TO EASY DIGITAL UPSKILLING

By |May 4th, 2020|Categories: Digital Marketing|

Digital Marketing Digital transformation has fast become an essential component of any successful business model. It’s simultaneously a method of survival, and, if leveraged successfully, a valuable differentiator. Digital tools and techniques have a demonstrable ability to significantly benefit businesses – when implemented skilfully, they can streamline processes, maximize budgets, and generate more revenue efficiently and effectively. 75% of CFOs estimate that their organization is missing out on revenue opportunities by [...]

105, 2020

DIGITAL SELLING & SOCIAL SELLING: DO YOU KNOW THE DIFFERENCE?

By |May 1st, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation In recent years there has been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the [...]

2904, 2020

MARKETING AUTOMATION – WHAT IS IT AND HOW CAN YOU USE IT?

By |April 29th, 2020|Categories: Digital Marketing|

Campaign | Digital Marketing In recent years, marketing automation has become an increasingly integral component to countless seamlessly executed digital campaigns. 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. Marketing automation facilitates versatility, adaptability, and empowers you to do more in less time – an essential ability for any marketer, whether you’re part of a large department, or a small [...]

2704, 2020

HOW TO BOOST YOUR ORGANIZATION’S DIGITAL MARKETING ROI

By |April 27th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Transformation Digital marketing is continuously on the rise, and so are customers’ expectations of personalized digital interactions aimed at their specific needs. To meet those expectations, 98% of CMOs now merge their traditional and digital marketing efforts, including key technology investments in the areas of social marketing and digital commerce. Regardless of the digital technologies used, generating revenue remains a primary focus for any business. Common sense then dictates that [...]

2404, 2020

4 CONTENT CREATION HACKS FOR BUSY MARKETERS

By |April 24th, 2020|Categories: Digital Marketing|

Content Marketing | Digital Marketing 70% of marketers plan to create more content in 2017 compared to 2016. It’s not surprising, given that content marketing has established itself as one of the most important specialisms within digital. Yet because of this, many content marketers are faced with a distinct challenge – to keep pace with the competition, there is a pressure to create much more content in much less time. When you combine [...]

2404, 2020

Does Your Company Have A Digital Marketing Strategy & Plan?

By |April 24th, 2020|Categories: Digital Marketing|

Our specialist course in Digital Strategy & Planning gets you started in digital marketing and immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more. If your company does not have a strategy and plan now, it’s high time to learn from our Global Advisory Champions such as Google, Facebook, Twitter, LinkedIn and Hubspot. Modules Covered In The Digital Strategy and Planning Course includes: 1. Introduction [...]

2304, 2020

Is Your Company’s Website Ranked In the 1st Page of Google?

By |April 23rd, 2020|Categories: Digital Marketing|

This specialized online search marketing course covering SEO, Paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and Digital Display Advertising gives you the skills, know-how, strategy and techniques to improve your website's search ranking in Google and also Bing. Modules Covered in the Search Marketing Course Includes 1. Introduction 2. SEO Set-up 3. SEO Content 4. SEO Workshop 5. Paid Search 6. Display Advertising 7. Analytics with Google Analytics 8. Strategy and Planning [...]

2204, 2020

Free Live Streaming Graphic Design Lessons

By |April 22nd, 2020|Categories: Multimedia|

Are you a business owner/digital marketer/social media influencer trying to come up with ENGAGING SOCIAL MEDIA DESIGNS for your Ramadan & Hari Raya sales? Not sure how and where to start? We are conducting 2 FREE LESSONS next Monday and Tuesday designed especially for you!   27 April 2020 (Mon) 10am – 11am : Create Animated Social Media Designs Using Adobe Photoshop in 60 minutes 28 April 2020 (Tue) 10am [...]

2204, 2020

THE BENEFITS OF BUILDING A DIGITAL SKILLSET FOR YOUR CAREER

By |April 22nd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing For over a decade, digital channels have transformed business. They inform purchase decisions, they influence customers at every stage of the buying cycle, they establish certain organizations at the front of the audience’s mind, and they also have the potential to be irrevocably brand-damaging. In short, digital is a powerful and inescapable force. Without it, you run the risk of falling behind at both an organizational and professional [...]

2204, 2020

Are There Social Media Marketing Specialists In Your Company?

By |April 22nd, 2020|Categories: Digital Marketing|

This specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power, the power to influence, and to speak and reach out to millions of people globally. The Social Media Marketing course covers: 1. Social Research 2. Content Creation 3. Content Outreach 4. Facebook 5. Twitter 6. LinkedIn 7. Instagram and Snapchat 8. YouTube [...]

2104, 2020

Learn Digital Marketing From Global Advisory Champions Such as Google, Facebook, Twitter, LinkedIn

By |April 21st, 2020|Categories: Digital Marketing|

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace. Learn Google Ads, SEO, Website Optimisation, Social Media Marketing, Google Analytics, Mobile Marketing and much more. Modules Covered Includes 1. Introduction to Digital Marketing 2. Content Marketing 3. Social Media Marketing 4. Search Engine Optimization (SEO) 5. Paid Search (PPC) Using Google Ads 6. Display and Video Advertising 7. Email Marketing 8. Website Optimization 9. Analytics Using Google [...]

2004, 2020

DIGITAL LEADERSHIP: 6 EXAMPLES OF BRANDS THAT REIGN SUPREME

By |April 20th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Transformation | Industry According to Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist, or dropped off the list due to digital disruption since the millennium. Simply put, the ability to strategically use digital initiatives to achieve business goals is essential to an organization’s survival. In such times of change, it is crucial for organizations to innovate not only to help drive the transformation of their company [...]

1704, 2020

THE TOP 5 HIGHEST PAYING JOBS IN DIGITAL MARKETING

By |April 17th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Job availability and security are important qualities for most members of the global workforce. If you want to keep pace in your industry and excel in your employment, you will, undoubtedly, be expected to have a certain degree of digital capability. Simply put, it’s because digital tools and skills have a proven ability to generate revenue, and companies want to harness that power and stay competitive. General Electric, [...]

1504, 2020

6 ESSENTIAL SKILLS FOR SUCCESSFUL DIGITAL THOUGHT LEADERS

By |April 15th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences. Thought leaders or influencers are so persuasive, in fact, that “influencer marketing” is now a term with which most digital professionals are now au fait. Thought leaders have the power to convert a variety of customer segments across every [...]

1304, 2020

THE ESSENTIAL GUIDE TO CREATING A SUCCESSFUL DIGITAL STRATEGY

By |April 13th, 2020|Categories: Digital Marketing|

Campaign | Digital Marketing In a fast-paced digital world that is ever-evolving, understanding the fundamentals of digital strategy and keeping on top of emerging trends have never been more important. Today's consumer is tech-savvy, demanding, and constantly on the go. In fact, 80% of internet users now use a smartphone. What does this mean? In short, it means that in the digital era, there are a seemingly endless number of channels you can use [...]

1004, 2020

WHAT DOES TOMORROW’S MARKETING DREAM TEAM LOOK LIKE?

By |April 10th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation You would be forgiven for some confusion over today's marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do everything. The dream marketing team of the future needs a collection of individuals with niche skills that embrace a collaborative culture within the business, especially with sales and IT [...]

804, 2020

HOW TO BUILD AN AGILE WORKFORCE IN A DIGITAL WORLD

By |April 8th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation Increasingly, businesses are finding it harder to attract, hire, develop and retain the ‘right’ talent, particularly in in-demand roles such as those related to digital. The readiness of talent is vital for digital transformation and having employees with relevant skills is crucial for any organization wanting to maintain competitive advantage and market share. Across industries and continents, human capital, workforce planning, and development have become an issue [...]

604, 2020

Live Streaming Video Editing Course

By |April 6th, 2020|Categories: Multimedia|Tags: , , , , , , , |

Has COVID-19 stopped you from attending a physical workshop? If you are eager to learn, nothing can stop you! At Excel Academy, we are offering a Live Streaming Video Editing Course from as low as RM400! Our Live Streaming Video Editing Course is made up of 2 parts: Part 1 - Adobe After Effects (Create cinematic movie titles, intros, transitions and special effects in videos) Part 2 - Adobe Premiere [...]

604, 2020

Shocking Deal!

By |April 6th, 2020|Categories: Digital Marketing|Tags: , , , , , |

COVID-19 Getting into Your Nerves? Future Proof Your Career & Skills by Becoming a Certified Digital Marketing Professional! We are offering Digital Marketing Institute’s online courses that are recognised by Google, Facebook, Microsoft, IBM, Coca-Cola, Twitter and LinkedIn. You can learn anytime and anywhere, even at the comfort of your own home. Best of all, we are giving away Massive Discounts for the month of April with savings of up [...]

604, 2020

HOW TO CREATE HAPPY & PRODUCTIVE EMPLOYEES IN A DIGITAL WORLD

By |April 6th, 2020|Categories: Digital Marketing|

Digital Marketing | Digital Skills | Digital Transformation | Industry According to a study by the University of Warwick, there is a link between happiness and productivity with researchers finding a 12% increase in productivity compared to unhappy staff who were 10% less productive. With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as [...]

304, 2020

7 WAYS TO BUILD A SUCCESSFUL DIGITAL CAREER

By |April 3rd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing With a 10% growth rate and an estimated industry value of $185.4 billion by the end of 2017, the digital marketing industry is one of the fastest growing and most lucrative job markets for young professionals to enter. Like any industry, developing a career in digital marketing requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, technical skills and much more. Below, [...]

1703, 2020

The Digital Marketing Tactics Professionals Use to Increase Revenue for Small Businesses

By |March 17th, 2020|Categories: Digital Marketing|

Article date: SHERMAN Article date: AUGUST 29, 2019 Most small businesses are working with limited marketing budgets. This means that they have to use everything at their disposal to get the most out of their marketing spend and increase revenue over time. When it comes to increasing revenue, not all marketing tactics are created equal. Certain advanced digital marketing strategies that are used by professionals across the industry are more effective for helping [...]

1703, 2020

Top Branding Trends Businesses Should Follow in 2020

By |March 17th, 2020|Categories: Digital Marketing|

Article by: SHERMAN  Article date: AUGUST 29, 2019 Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation. It encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication.  Building and developing your brand involves understanding and implementing new branding trends. Don’t have time to [...]

1703, 2020

Pick Up Some Wise Shots From Starbucks’ Digital Marketing Strategies

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica Article date: 29 February 2020 Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from the digital relationships with Starbucks Rewards members. In fact, more [...]

1703, 2020

How to Get Clients for Your Digital Marketing Agency in 2020

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Yagmur Simsek ( Digital Agency Network ) Article date: 1 March 2020 Sometimes the work we do best for others is the work we do worst for ourselves. The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their [...]

1703, 2020

25 Online Marketing Tips to Make More Money Online

By |March 17th, 2020|Categories: Digital Marketing|

Article by: BRIANNA  Article date:SEPTEMBER 3, 2019 Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using traditional marketing tactics. Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way [...]

1703, 2020

FAQ: What Is Social Advertising & How Does It Impact My Sales?

By |March 17th, 2020|Categories: Digital Marketing|

Article by: SHERMAN ( Lyfe Marketing )  Article date: SEPTEMBER 18, 2019 You’ve asked the right questions: What is Social Advertising? How does social advertising impact sales? Will it help me get the right ROI on my digital marketing budget? It’s time to get the answers. Read on to find out! By 2020, digital marketing researchers expect US businesses to spend over $100 billion on digital ads per year. Today, [...]

1703, 2020

WHAT IMPACT WILL OVER-THE-TOP CONTENT HAVE ON DIGITAL MARKETING?

By |March 17th, 2020|Categories: Digital Marketing|

With consumers more empowered than ever before, people don't want to be told when and where they can make purchases, gather information, or watch their favorite entertainment. That's why in recent years, consumers have started ditching their traditional TV and cable subscriptions in favor of exciting Over-The-Top (OTT) services like Netflix and Amazon Prime. Over the past months, OTT has developed at an incredible rate, so much so that it [...]

1703, 2020

Learn To Redefine Beauty With Dove’s Incredible Digital Marketing Strategies

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica ( Digital Agency Network ) Article date: 4 March 2020 In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, such as print, [...]

1703, 2020

Why Your Competitors Use Paid Search Advertising & You Should Too

By |March 17th, 2020|Categories: Digital Marketing|

Article by: KERAN SMITH Article date: SEPTEMBER 18, 2019 There’s a good chance that you have heard about paid search advertising. You may even have noticed PPC ads when searching for different topics on search engines like Google. Paid search ads appear on the search engine results page, and they help drive relevant traffic back to a business’ website. Whether you’re curious about paid search advertising or ready to get started with your first [...]

1703, 2020

HOW TO USE DATA ANALYTICS TO DRIVE BETTER BUSINESS INSIGHTS

By |March 17th, 2020|Categories: Digital Marketing|

It is no secret that data analytics can prove to be exponentially valuable for companies of all shapes and sizes. 61% of marketing decision-makers said they struggled to access or integrate the data they needed last year. Unfortunately, gaining access to technologies capable of analyzing an abundance of data in a short duration is very difficult. While many companies have the means to record large quantities of data, they are simply unable [...]

1703, 2020

10 TIPS TO INCREASE YOUR ORGANIC PAGE RANKING

By |March 17th, 2020|Categories: Digital Marketing|

What is organic reach and why it so important to the success of your website? In a nutshell, as incredible as your branding may be or as innovative as your product or service no doubt is, if you're not ranking on the first page of Google's search engine results page (SERPS) for relevant search queries, people may never know that your business exists. In fact, the number one position on [...]

1703, 2020

Check Out The Priceless Digital Marketing Strategies of Mastercard

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Asena Arica (DIgital Agency Network) Article date: 13 March 2020 Instead of creating campaigns, we want to sustain momentum around moments of truth. Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns, are not matter of throwing ideas into a campaign brief; thus they’re far more scientific. The [...]

1703, 2020

Why You Should Invest in a Custom Website

By |March 17th, 2020|Categories: Digital Marketing|

Article by: Sherman (Lyfe Marketing) Article date: March 11 2020 Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead. Yes, [...]

1703, 2020

THE BEGINNER’S GUIDE TO DEFINING BUYER PERSONAS

By |March 17th, 2020|Categories: Digital Marketing|

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” - Adele Revella One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona. What's a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your [...]

1703, 2020

TOP 5 FREE CONTENT CREATION TOOLS AND RESOURCES

By |March 17th, 2020|Categories: Digital Marketing|

Content is the reason search began in the first place. - Lee Odden, Marketing Expert When it comes to the fast-paced world of digital marketing, content is still king - perhaps more so than ever. Although somewhat of a buzz phrase back in the earlier days of SEO, this is a term that holds an incredible amount of value, especially when you consider the sophistication of today’s consumer. No one wants cheap [...]

1703, 2020

HOW TO MAKE THE MOVE FROM TRADITIONAL TO DIGITAL MARKETING

By |March 17th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing The digitization of the marketing industry has upended traditional formats and led to an increased demand for personalized consumer experiences. It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. From one side of the fence, the ever-changing nature of [...]

1603, 2020

TIPS FOR LANDING YOUR FIRST DIGITAL MARKETING JOB

By |March 16th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job? You’re likely competing against many applicants who have completed internships, achieved good grades and need cash [...]

1303, 2020

DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

By |March 13th, 2020|Categories: Digital Marketing|

Digital Marketing Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but it will allow you to be of benefit to the clients and businesses you’re involved in. Coming into [...]

1203, 2020

HOW DIGITAL MARKETERS CAN TELL BETTER STORIES

By |March 12th, 2020|Categories: Digital Marketing|

Content Marketing | Digital Marketing Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness. The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this [...]

1103, 2020

HOW DIGITAL SKILLS CAN GIVE YOU THE COMPETITIVE ADVANTAGE

By |March 11th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap in the professional workforce as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major impact on business as we know it. As [...]

1003, 2020

THE ULTIMATE DIGITAL MARKETING INTERVIEW CHECKLIST

By |March 10th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing If you’re new to the world of digital marketing, there’s a good chance you won’t have a strong specialty developed yet. However, if you want to have a specialization, or you have a unique set of skill sets to highlight, you should certainly be prepared to discuss these – so long as it’s relevant. It’s important to note that many jobs in digital marketing have at least a [...]

903, 2020

5 STEPS TO A POWERFUL DIGITAL MARKETING STRATEGY

By |March 9th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? It’s time to stop panicking [...]

603, 2020

5 DIGITAL MARKETING TRENDS FOR SMALL BUSINESS

By |March 6th, 2020|Categories: Digital Marketing|

Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. The reason for this is that most digital marketing trends come about as reactions to new technologies or new consumer behaviors, meaning they fill a need that’s already begun to emerge. For instance, the rise of mobile marketing [...]

503, 2020

HOW TO CREATE AN EFFECTIVE DIGITAL MARKETING CV

By |March 5th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome. Below, we’ve listed five tactics that you can use to level-up your CV and stand out from other applicants whenever you apply for a digital marketing job. Whether your goal is to establish your career [...]

403, 2020

6 WAYS TO MAXIMIZE YOUR DIGITAL MARKETING INTERNSHIP

By |March 4th, 2020|Categories: Digital Marketing|

Careers | Digital Marketing There are hundreds of internships available in every imaginable job sector right now. While they are maligned in some quarters, they can be an important part of a career, particularly in industries where practical experience is a much clearer indication of aptitude than anything done in a classroom or college course. But how do you get the most from an internship? And how do you bridge the gap [...]

303, 2020

7 REASONS TO BECOME A DIGITAL MARKETER

By |March 3rd, 2020|Categories: Digital Marketing|

Careers | Digital Marketing Most companies employ a variety of digital marketing tactics like email marketing, social media and PPC advertising as a major part of their overall marketing strategy. In this blog, we look at why you should include these tactics as a major part of your overall marketing strategy and let your traditional marketing efforts remain in the past. Traditional Marketing vs. Digital Marketing How are traditional and digital marketing different? In traditional [...]

203, 2020

Top 5 Benefits of Digital Advertising for Small Businesses

By |March 2nd, 2020|Categories: Digital Marketing|

ARTICLE BY: SEAN ARTICLE DATE: NOVEMBER 8, 2019 A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, there is a large audience online that your small business can [...]

1202, 2020

10 TRENDS IN DIGITAL MARKETING IN 2020

By |February 12th, 2020|Categories: Digital Marketing|

It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and [...]

3001, 2020

10 YEARS IN 1 DAY: A DECADE IN DIGITAL MARKETING

By |January 30th, 2020|Categories: Digital Marketing|

Article by: Digital Marketing Insitute Imagine this: You fell asleep at a friend’s New Year’s party and you’ve just woken up. The only thing is, it was Dec 31 2009 when you arrived but now you look at the calendar on the kitchen wall you realize it’s January 1st 2020! Just like that, 10 years have flown by! After you struggle out the door, you find yourself standing in a vaguely [...]

2801, 2020

Why the Role of Digital Marketing is Vital to Your Business Growth

By |January 28th, 2020|Categories: Digital Marketing|

Article by: SHERMAN (LYFE MARKETING) Article date: OCTOBER 17, 2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing [...]

1401, 2020

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

By |January 14th, 2020|Categories: Uncategorized|

Article by: Sherman ( Lyfe marketing )  Article date: OCTOBER 15, 2019 Admit it, every business owner wants to increase website traffic fast. Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website. 99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways [...]

701, 2020

Digital Marketing Strategies In 2020: Trends And Tips

By |January 7th, 2020|Categories: Digital Marketing|

Article by: Alex Chan (Digital Agency Network) Article date: 2 January 2020 As the new year sets in, it’s time to plan your 2020 digital marketing strategies. AntiSocial Solutions is a forward-thinking company, so we’ve compiled a list of 2020’s best marketing trends to help you and your business succeed in the new year. Artificial Intelligence Hearing the phrase Artificial Intelligence may bring up memories of eerie, apocalyptic sci-fi movies, [...]

601, 2020

WHAT IS THE VALUE OF A DIGITAL MARKETING CERTIFICATION?

By |January 6th, 2020|Categories: Uncategorized|

Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification? If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best [...]

201, 2020

Marketing vs Advertising: Will One Make You More Money Than the Other?

By |January 2nd, 2020|Categories: Digital Marketing|

Article by: SHERMAN ( Lyfe Marketing) Article date: OCTOBER 28, 2019   Marketing vs Advertising: Will One Make You More Money Than the Other? Nothing is more aggravating for a business owner than spending the time, money and energy to create an outstanding advertising campaign, only to look over the data and realize that it was totally unsuccessful! No one saw your awesome ad. And you didn’t see the increase in [...]

3012, 2019

HOW TO BECOME A PPC SPECIALIST

By |December 30th, 2019|Categories: Digital Marketing|

HOW TO BECOME A PPC SPECIALIST Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of [...]

2712, 2019

Get Traffic to Your Website for Free by Following These Steps

By |December 27th, 2019|Categories: Digital Marketing|

Article by: SHERMAN (Lyfe Marketing) Article date: NOVEMBER 1, 2019 Who wouldn’t want to get traffic to your website for free? Website traffic is important: it’s been called the “lifeblood of small businesses” by HuffPost. As a business owner, your goal is converting people into customers. But if you don’t have any traffic on your website, you don’t have anybody to convert. You can’t survive without website traffic. If you’ve been [...]

2612, 2019

THE SECRETS TO MARKETING IN THE GAMING INDUSTRY

By |December 26th, 2019|Categories: Digital Marketing|

Once upon a time, gamers were seen as schoolyard outcasts, work-shy dreamers, and lone rangers who struggled to fit into the real world. But now the old stereotypes are dead - from older women to athletes, kids to accountants, everyone is enjoying gaming now. Our world is rapidly becoming a gamer’s paradise, what with artificial intelligence (AI), augmented reality (AR), and mobile marketing growth. Tech Jury estimates that the gaming industry [...]

2012, 2019

45 Facebook Post Ideas That Generate High Engagement

By |December 20th, 2019|Categories: Digital Marketing|

Article by: RANDY (Lyfe Marketing) Article date: NOVEMBER 8, 2019 Running out of Facebook post ideas for your page? Facebook post equals engagement. Such a simple formula, and it has worked for countless businesses in the past. But is it still true today? Is it still that easy? The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans [...]

1912, 2019

How to Get Found on Google in 4 Easy to Follow Steps

By |December 19th, 2019|Categories: Digital Marketing|

Article by: KERAN SMITH (Lyfe Marketing) Article Date: NOVEMBER 3, 2019 In the modern digital marketplace, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work. Search engine [...]

1812, 2019

7 Facebook Ads Best Practices You Need to Implement

By |December 18th, 2019|Categories: Uncategorized|

Article by: Sean (Lyfe Marketing) Article date: November 7 2019 Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, [...]

612, 2019

Why the Role of Digital Marketing is Vital to Your Business Growth

By |December 6th, 2019|Categories: Digital Marketing|

Article by: Sherman (Lyfe Marketing) Article date: October 17,2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing by [...]

512, 2019

Facebook Ads for Entrepreneurs 101: A Guide

By |December 5th, 2019|Categories: Digital Marketing, Uncategorized|

Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in [...]

312, 2019

The Continuing Evolution of Black Friday

By |December 3rd, 2019|Categories: Uncategorized|

From the opening of Macy’s Thanksgiving parade to the New Year’s sales, the final weeks of the year are a shopper's delight. This period of retail is at the core of the industry's so-called Golden Quarter; or, as it’s increasingly known, ‘ Christmas Creep’. Black Friday and Cyber Monday have started to merge into a single weekend of discount deals, and coming soon after China’s mammoth Single’s Day shop-fest, this period [...]

2611, 2019

What is Keyword Research and How Do You Do It?

By |November 26th, 2019|Categories: Digital Marketing|

Article by: Sean Article date: 31 October 2019 So what is keyword research? It is one of the main drivers of organic growth for your business, and for a business owner, it needs to be a purposeful decision in your digital marketing plan. Let’s look at a few facts: Over 90% of website traffic comes from search engines Over 40% of eCommerce traffic comes from organic engine searches 75% of [...]

2511, 2019

A Complete Guide to Using Social Media Hashtags for Business

By |November 25th, 2019|Categories: Digital Marketing|

Article by: Sherman Article date: November 5 2019 Have you made social media hashtags a part of your marketing strategy yet? You may have already come up with a hashtag for your business or product. You think “that’s good enough” and go with it. You use it in a few posts, and that’s it right? Hardly. Hashtags aren’t a laissez-faire type of thing. And they aren’t just a trend that needs to [...]

1811, 2019

10 Cheap Social Media Marketing Tactics That Work

By |November 18th, 2019|Categories: Digital Marketing|

Article by: Randy Article date: November 8, 2019 Are you ready to take your social media marketing tactic to the next level? Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That [...]

1111, 2019

Online Marketing 101: The First Steps to Becoming an Expert

By |November 11th, 2019|Categories: Digital Marketing|

Article by: Sherman Standberry Article date: 27 September 2019 If you want your business to be competitive in today’s digital marketplace, it’s critical that you work to build a presence for your brand online. The modern consumer uses the Internet to find information on the products and services they need. If you want to reach your target consumers, you need to be where they are – online. However, this goes [...]

1111, 2019

Our new refreshed look!

By |November 11th, 2019|Categories: Digital Marketing|

Our brand symbol represents everything DMI, including the overall direction of the course, guided by our Global Industry Advisory Champions, and delivered by our Skills & Industry experts. The energetic color of our symbol runs through every layer of our organization. It represents the transfer of knowledge from us to our clients. The idea of rebranding is to show the visual identity that reflects the pride that students can take [...]

3110, 2019

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

By |October 31st, 2019|Categories: Digital Marketing|

Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content that suits the user’s needs. The RankBrain algorithm, for instance, uses AI to understand the intention [...]

1010, 2019

14 Digital Marketing Strategies for E-commerce

By |October 10th, 2019|Categories: Digital Marketing|

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site. With a vast digital landscape growing every day, here are 14 digital marketing [...]

710, 2019

7 Essential Skills Every Digital Marketer Should Know

By |October 7th, 2019|Categories: Digital Marketing|

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder? Check out these 7 essential skills to keep you relevant in the ever-changing digital industry. 1. Video Video is taking the internet by storm and this isn’t about to stop. According [...]

710, 2019

What Does a Digital Marketer Do?

By |October 7th, 2019|Categories: Digital Marketing|

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites [...]

210, 2019

How SMEs Can Leverage the Power of Digital to Engage and Influence Customers

By |October 2nd, 2019|Categories: Digital Marketing|

Regardless of your sector or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time. Studies suggest that in the US alone, 66% of SME owners are responsible [...]

210, 2019

What Are The Global Market Trends in Higher Education?

By |October 2nd, 2019|Categories: Digital Marketing|

Global factors can affect the future of higher education, impacting the way institutions operate. Economic shifts, labor market changes, changes in the ways people choose to learn, and a rise in non-traditional students are just some of the market trends influencing the future of higher education. Add in the challenges posed by restrictive budgets, and suddenly, the number of mergers and acquisitions are on the rise. The skills gap is also [...]

2409, 2019

Advantages of Having A Certification in Digital Strategy and Planning

By |September 24th, 2019|Categories: Digital Marketing|

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, we must start with an accurate understanding of what we mean when we talk about ‘strategy’. Digital strategies govern how digital is used to achieve commercial goals. A key foundation for strategy and planning is understanding your audience, their behaviours. Strategy can regularly be mistaken for tactics. Short-term, generally more [...]

2409, 2019

Benefits of Getting a Social Media Marketing Certification

By |September 24th, 2019|Categories: Digital Marketing|

As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago, we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews. Buying habits are evolving, and selling behaviours are [...]

2409, 2019

SEO Certification: Does It Help With Your Digital Marketing Career?

By |September 24th, 2019|Categories: Digital Marketing|

Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so does potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any [...]

2309, 2019

Why University Students Should Get a Certification in Digital Marketing

By |September 23rd, 2019|Categories: Digital Marketing|

Digital marketing is an ever-evolving field that continues to grow more important. Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines and social media. But first, what does a digital marketer do? A digital marketer is responsible for developing and maintaining a company’s online marketing strategy. There are possibilities emerging in this [...]

1908, 2019

How to Become an SEO Professional

By |August 19th, 2019|Categories: Digital Marketing|

Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so do potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any SEO [...]

1908, 2019

Mega Careers & Study Fair 2019

By |August 19th, 2019|Categories: Uncategorized|

Excel Academy will exhibit at Mega Careers & Study Fair at Kuala Lumpur Convention Centre (KLCC) on the 24th and 25th of August 2019. We’ll be there from 11am to 6pm. Make sure to drop by our booth S18 to check out some exclusive deals and giveaway that we’ll be hosting. Stand a chance to win a Google Home Mini when you take the Digital Skills Quiz. See you there! [...]

208, 2019

Certified Digital Marketing Professional Course July 2019 Intake.

By |August 2nd, 2019|Categories: Digital Marketing|

Done with our 3 Days Workshop for Certified Digital Marketing Professional Course July 2019 intake. Becoming a leader in your industry by becoming a certified digital marketing professional!! RM5830 inclusive SST. - 3 Days Workshop - 30 Hours of Online Learning - 1 Pearson Vue Exam Voucher worth USD200 - 1 Year Free DMI Membership worth USD295 Our next workshop is on 27, 28 & 29 August 2019. Reserve your [...]

3107, 2019

What are the Benefits of e-Commerce to Your Business?

By |July 31st, 2019|Categories: Digital Marketing|

Do you run a retail business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to break into e-commerce because of security concerns, or simply a lack of understanding about that element of business? If you’re in any kind of retail or are thinking of it, or if that’s where your clients are, there’s never a better time to gain a better understanding of what [...]

2507, 2019

6 of the Best E-commerce Platforms for Your Business

By |July 25th, 2019|Categories: Digital Marketing|

Choosing the right e-commerce platform is critical to the success of your business. You’re not only choosing the features you need, but you’re also choosing the challenges you will face as your business grows or changes. The scalability, flexibility, and cost of your platform can work for or against you. Before you compare e-commerce platforms, it’s a good idea to have already sorted-out a great deal of your skills and [...]