Perhaps more than any other social media platform, Instagram offers you the opportunity to really create a buzz. Connecting to like-minded people who share an interest and want to see more of the same information allows you a rare opportunity to gain followers that will love you. That said, it still takes some skill and thought to stand out from the potentially hundreds of others accounts they are following. Here are some tips to help you become Instafamous. Get Strategic on Instagram Like any of your other marketing efforts, you want to get creative on your Instagram account. Outline a plan and strategy [...]
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Instagram has grown exponentially from a basic picture sharing service into a serious content marketing and audience building tool. It has built brands and spawned its share of influencers along the way, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals have even gotten paid thanks to the platform and sponsored posts. Engagement rates for brands on Instagram blow other social media outlets out of the water. Brands are receiving nearly 60 times more impressions per follower than they would on Facebook, and double that figure when compared to Twitter. As a result, there are over 25 [...]
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. Debating over whether to change career direction or what to study next? You might want to discover the four big digital marketing benefits first. They’re good, [...]
If you’re looking to break into the digital marketing industry, there’s no better time than now. According to research, the digital economy is growing at triple the pace of U.S. GDP with employees working in the digital economy earning on average $114,275 a year, more than 72% of workers in the country. We’ve compiled our top tips for aspiring digital marketers who wish to kick-start their digital marketing career today. 1) Eagerness to learn The digital marketing industry is both fast growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along [...]
We are excited to announce our 2019 Facebook Competition for our loyal customers and friends. Two Lucky Persons will be able to win 50% Discount Voucher (worth RM2750 each) for our Certified Digital Marketing Professional Programme. How to Win It? Its easy. All you need to do is Like our FB Page -> https://fb.com/digitalmarketingcertificationasia/ Share Our 2019 Contest Post as many times you can -> bit.ly/fb2019contest Tag at least 3 Facebook Friends in the Comments Section of our 2019 Contest Post The contest will run between 1st January 2019 and 7th January 2019 and we will announce the two lucky winners [...]
Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so. Analytics and Advertising We live [...]
Attracting new customers—and keeping them—has always been an essential part of maintaining any successful business. Growth with new people engaging in a product or service is always good, but what's even better is when they come and then decide to stay. And with repeat business, they might even bring others to the fold by being an advocate for your products or services. In our 20/20 Vision: A Marketing Leader's View of Digital's Future report, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing. From this research, we discovered 61% of the organizations interviewed believe social customer service is [...]
The rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life. While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have. When it comes to marketing, going digital has had massive consequences. Now properties of digital media such as more accurate metrics, combined with interactivity, have created whole new marketing opportunities. So, there’s no doubt that digital technology can play a powerful role as [...]
There's a saying that "content is king." That applies to all industries, not just entertainment, but to any business trying to reach and inform their customers. For advertising to work on a targeted audience, there must be something there that initially draws them in. In the old days of pre-digital marketing, that content was entertainment. People didn't normally enjoy commercials on TV for their own sake but viewed them because they were interspersed with the content that really engaged them, such as dramatic TV series, documentaries, or even news broadcasts. In the digital world of the internet, content has a similar [...]
We're now at a point in business, specifically marketing, where the customers of the world always look to an internet-enabled computer first in order to conduct their searches. Making sure that your business is listed in the local "Yellow Pages" of your city is no longer the safest bet to be found, especially when your business can, potentially, serve the entire world. But in order to make the most of marketing yourself and your products or services on the internet, you've got to be proactive. Google Ads is one of the ways that you can invest in a more aggressive form [...]