As a result of the rapid evolution of the digital world, today’s consumers command a high level of transparency and integrity from brands as well as shared values or ideals. If your organization's digital marketing falls short or is deemed unethical or irrelevant, your brand runs the risk of damaging its reputation. However, if your business gets its digital campaign right, conjuring the perfect storm of data-driven actions, inspirational content, innovation, originality and well-timed, well-placed social messaging, you stand to reap incredible rewards in terms of enhanced brand reputation and awareness. But, for every digital marketing success story, there’s often an epic [...]
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In a world that is digitally transforming, brands, businesses and organizations are turning to the rapidly evolving field of digital marketing to promote their products or services, tell their story and spark meaningful, potentially lifelong connections with potential prospects. And that means that digital marketing jobs are in hot demand. But, how good is a career in digital marketing and is it worth pursuing? Of course, what makes a job good or bad is largely subjective. But, if you’d like a career path that will keep you on your toes, regularly challenges you and allows your creativity to run wild, moving into [...]
We are living deep in the heart of a digital age. As a result of the rapid evolution of the digital world, 95% of startups have formed digital business plans, with most traditional businesses embarking on some form of digital transformation journey. As a result of this seismic shift in the landscape, there are more digital marketing opportunities out there than ever before - but is securing your dream digital marketing job possible without any previous experience? We’ve all got to start somewhere which means knowledge and education is a must: if you showcase a working grasp of fundamentals as well [...]
Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. Iif you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades [...]
As you will be aware, today’s tech-savvy digital consumer is immune to the plasticity of banner advertising or one-size-fits-all content offerings. If you want to grow your audience meaningfully, in a way that yields sustainable long-term results, speaking to your audience on a personal level is a must. In the modern world, people will invest in a brand that they believe in, both personally and financially. And one of the most powerful means of conveying your message in the digital sphere is by telling your brand story. In an age of social media and SVOD platforms such as Netflix, the average [...]
Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times. But, there are fundamental digital marketing skills, competencies and qualifications that largely remain the same - and getting these under your belt will kick-start your success from the get-go. At present, digital marketing jobs are the most in demand for today’s marketing departments, with advertising and content abilities ranking as the most sought-after skills. That said, to steer your [...]
We are happy to announce that Excel Academy has recently partnered with Favser.com to support MDEC Global Online Workforce's (GLOW) vision to create a vibrant freelance economy ecosystem in Malaysia. Favser.com is a digital talents-focused hiring platform for companies, where businesses are able to access a large pool of quality digital talents. Favser.com builds the future online hiring marketplace with one mission, to connect talented experts with the right businesses with no boundaries regardless they are full-time, part-time or a freelancer. As a business, you can hire talents based on your needs and budget with a peace [...]
The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. In 2016 alone, freelancers in the UK contributed a notable £119 billion to the economy, with 13% of being those within the digital marketing sector. With so many avenues and angles to explore, a constant rate of evolution and a growing number of touchpoints to exploit, more and more businesses are looking to freelance digital marketing specialists to help them deliver important campaigns [...]
It’s hard to believe that just 20 years ago, people didn't have hand-held, multi-media devices that can connect to the internet and stream high volume content. But today, people listen to music, take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. And the ability to create videos, photos, and then distribute them globally is also much easier to do than ever before. People no longer need to buy film, develop it at labs, work in costly editing bays, and physically deliver their media to a broadcast station or movie theatre. That has [...]
When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users. That is strong proof that even micro-videos can go a long way in the world of [...]