Digital Marketing

/Tag: Digital Marketing

5 Classic Examples of How Not to Do Digital Marketing


As a result of the rapid evolution of the digital world, today’s consumers command a high level of transparency and integrity from brands as well as shared values or ideals. If your organization's digital marketing falls short or is deemed unethical or irrelevant, your brand runs the risk of damaging its reputation. However, if your business gets its digital campaign right, conjuring the perfect storm of data-driven actions, inspirational content, innovation, originality and well-timed, well-placed social messaging, you stand to reap incredible rewards in terms of enhanced brand reputation and awareness. But, for every digital marketing success story, there’s often an epic [...]

5 Classic Examples of How Not to Do Digital Marketing2018-11-28T15:04:07+08:00

Can I Get a Digital Marketing Job Without Any Experience?


We are living deep in the heart of a digital age. As a result of the rapid evolution of the digital world, 95% of startups have formed digital business plans, with most traditional businesses embarking on some form of digital transformation journey. As a result of this seismic shift in the landscape, there are more digital marketing opportunities out there than ever before - but is securing your dream digital marketing job possible without any previous experience? We’ve all got to start somewhere which means knowledge and education is a must: if you showcase a working grasp of fundamentals as well [...]

Can I Get a Digital Marketing Job Without Any Experience?2018-11-23T10:38:24+08:00

Brand Storytelling in the Digital Age


As you will be aware, today’s tech-savvy digital consumer is immune to the plasticity of banner advertising or one-size-fits-all content offerings. If you want to grow your audience meaningfully, in a way that yields sustainable long-term results, speaking to your audience on a personal level is a must. In the modern world, people will invest in a brand that they believe in, both personally and financially. And one of the most powerful means of conveying your message in the digital sphere is by telling your brand story. In an age of social media and SVOD platforms such as Netflix, the average [...]

Brand Storytelling in the Digital Age2018-11-08T15:15:59+08:00

What Qualifications Do You Need for a Digital Marketing Job?


Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times. But, there are fundamental digital marketing skills, competencies and qualifications that largely remain the same - and getting these under your belt will kick-start your success from the get-go. At present, digital marketing jobs are the most in demand for today’s marketing departments, with advertising and content abilities ranking as the most sought-after skills. That said, to steer your [...]

What Qualifications Do You Need for a Digital Marketing Job?2018-11-07T10:43:35+08:00

What is IGTV Video and How Can Brands Use It?


When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users. That is strong proof that even micro-videos can go a long way in the world of [...]

What is IGTV Video and How Can Brands Use It?2018-10-22T10:16:42+08:00

7 Tactics to Become a Social Selling Pro


The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity. The key to social selling is using social media sites (the ones your prospects and customers use the most) to build relationships, drive engagement, participate in conversations, answer questions, share valuable content, address customer service issues, and otherwise interact with your audience with the aim of converting leads into loyal customers. But for salespeople who haven't [...]

7 Tactics to Become a Social Selling Pro2018-10-15T15:44:09+08:00

What Should You Learn to Get A Digital Marketing Job?


The digital world is ever-evolving, ever-expanding and increasingly integrated into our society with the passing of every year. And for brands and businesses looking to make it in this brave new digital world, knowing how to do digital marketing the right way is the key to success. That said, most of today’s brands and businesses are crying out for top-class digital marketers that are not only competent, skilled and qualified but are also well versed on the latest industry trends, changes and emerging technologies to drive their organization forward. Increasing Demand of Digital Marketing Skills To put the significance of digital [...]

What Should You Learn to Get A Digital Marketing Job?2018-10-15T11:50:17+08:00

20 Influencer Marketing Statistics that Will Surprise You


As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. Since more people are joining social media [...]

20 Influencer Marketing Statistics that Will Surprise You2018-10-08T13:40:15+08:00

Certified Digital Marketing Professional Workshop Intake (August)


Become a Certified Digital Marketing Professional by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC and SEO. Modules covered include: Module 1 : Digital Marketing Foundations Module 2 : Website Optimization Module 3 : Content Marketing Module 4 : Social Media Marketing Module 5 : SEO Module 6 : Paid Search Module 7 : Display & Video Advertising Module 8 : Email Marketing Module 9 : Analytics Module 10 : Digital Strategy Program Overview Who is this professional certification for? Marketing Executives, Managers, Senior Management IT [...]

Certified Digital Marketing Professional Workshop Intake (August)2018-07-09T16:19:14+08:00

Should You Choose a Career in Digital Marketing?


Digital marketing is an exciting and ever-changing field that keeps people on their toes by always having new technologies, strategies, and markets to explore. Another great thing about digital marketing is that you're always working with a variety of people, on new projects, and with new clients, and devising new strategies to stay ahead of the competition, so it’s nearly impossible to get bored when you're working in this field. Moreover, it offers a variety of employment opportunities, including freelance, working for an agency, or even starting up your own firm. Plus, you get to network with people all around the globe, sharing [...]

Should You Choose a Career in Digital Marketing?2018-07-13T11:25:54+08:00