Article by: Alex Chan (Digital Agency Network)
Article date: 2 January 2020
As the new year sets in, it’s time to plan your 2020 digital marketing strategies. AntiSocial Solutions is a forward-thinking company, so we’ve compiled a list of 2020’s best marketing trends to help you and your business succeed in the new year.
Hearing the phrase Artificial Intelligence may bring up memories of eerie, apocalyptic sci-fi movies, but that is not the future we’ve arrived in. In reality, AI is an increasingly popular marketing tool and it has done wonders for digital automation– think Chatbots, engagement bots, and voice search technology.
With AI, you can predict customer behaviour, analyze data, and curate personalized content with more efficiency and accuracy than ever before. This means better brand quality, engagement, and conversion rates across the board.
In 2020, we can expect to see better customer targetting, advanced predictive analyses, and increases in personalized AI-driven content. Don’t be afraid of these innovations, AI saves you and your business time.
Nothing says the future like direct conversions! All 2020 marketing trends are pointing towards speed, efficiency, and immediacy– and online shopping is no different.
Shoppable content is any content that provides a direct purchasing opportunity to a customer. This could be an Instagram story that offers a swipe-up, or a product article that allows the consumer to buy directly from the post.
Shoppable content merges content and commerce and allows for businesses to experience direct conversions. Implementing shoppable content into your strategy is a sure-fire way to increase sales, expand customer knowledge, and innovate your company’s time management. Now, doesn’t that sound like the future?
Virtual and Augmented Reality
VR and AR have opened new doors for digital marketing innovation. Interactive content is a corner-stone of customer conversion, allowing users access to a playful world that grabs their attention and shows products in reality, not just as a website thumbnail.
Some brands have already implemented VR and AR into their strategies, allowing customers to try on clothing, view a piece of furniture as it would look in their home, or play with a cute, virtual puppy on their bed.
The key to this content is that it is interactive, personalized, and sharable. Virtual or augmented content markets itself, allowing brands to use storytelling, imagination, and thrill to engage customers.
As the digital sphere becomes more saturated, consumers are pickier with the content that they interact with. Personalized content, whether through email lists, contests, or experiences, is going to be even more important in 2020.
Here are a few examples of personalized campaigns from AntiSocial Solutions:
- Purpus Vodka Soda: Making it Our Own
- Different Video Content for Audience Type and Brand Goals
- My Moe’s Ambassador Program
Apart from visual strategy, it is important to personalize your reach and insight marketing, to ensure that your content is reaching your market. Data and AI programs are a great place to start as your insights can give you the who, where, and how of your customers. Personalized connection is the future, so let’s make sure we keep up with it.
Leave the Funnel in 2019
The marketing funnel has long been a driving force in agency life since time immemorial. But, in the current complex digital world, is it still the only option?
Flywheel marketing, founded by HubSpot, runs on the idea that marketing is not a one-way street, but is instead a moving wheel which sources its inertia from constant generation. The idea is that marketing should not be sales driven, nor should it look at customers as an outcome. Instead, the momentum of customer appreciation fuels sales and referrals, “Basically, your business keeps spinning.”
Another alternative to the standard funnel is the Customer Decision Journey, created by Mckinsey & Company. Much like the Flywheel, this idea was built on the notion that customers should be targeted circularly, and not treated as a one-way ticket to sales. This circular theory aims to empower customers in their brand considerations and encourages brand loyalty.
Ultimately, the buying process is no longer linear. Client engagement is as broad and diverse as the digital field, so innovating our ideas of what real conversion looks like will be crucial in the coming years.
Working in the digital field binds us to constant innovation. As each year passes, it becomes increasingly important to stay up-to-date with new technologies, strategies, and branding styles.
Analytics from 2019 can remind us that more than ever, customers want to be seen as individuals. Personalized and engaging content brings true conversion and lasting loyalties. Creative marketing methods connect with diverse audiences and allow for broad-reaching campaigns. And conversion takes more creativity than outdated analogies were built for.
The best way to face the new year is to be prepared. Keep learning, keep innovating, and never stop pushing for efficiency. If you have questions about branding, digital marketing, or upcoming trends, feel free to contact us.