Why User Experience is Key to Digital Marketing Success
alif2020-12-31T10:30:46+08:00Article By: DMI (Digital Marketing Institute) Today's consumers are smart, savvy, and time-starved, and they want their needs delivered in an instant. Whether at a desk, on a bus, or in a bank line, people like to access the internet for a variety of reasons; whether to shop, book flights, check-in with friends, or just search for information. These various online functions all have one thing in common: the quality of an individual's online experience makes a huge impact. A critical part of that experience is the ease with which a consumer can find, access, review, or buy products and services. [...]