Why the Role of Digital Marketing is Vital to Your Business Growth


Article by: Sherman (Lyfe Marketing) Article date: October 17,2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right? The question is though: what helps a business not [...]

Why the Role of Digital Marketing is Vital to Your Business Growth2019-12-06T08:45:31+08:00

Facebook Ads for Entrepreneurs 101: A Guide


Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in front of their audience, where better to look! More accurately, entrepreneurs are always looking to grow their audience and build their existing customer base. Enter Facebook, with their unmatched number of users [...]

Facebook Ads for Entrepreneurs 101: A Guide2019-12-05T14:47:51+08:00

What is Keyword Research and How Do You Do It?


Article by: Sean Article date: 31 October 2019 So what is keyword research? It is one of the main drivers of organic growth for your business, and for a business owner, it needs to be a purposeful decision in your digital marketing plan. Let’s look at a few facts: Over 90% of website traffic comes from search engines Over 40% of eCommerce traffic comes from organic engine searches 75% of Users will not get past the first page of a Search Engine Results Page (SERP) What is keyword research should be an integral part of your Search Engine Optimization (SEO) plan. [...]

What is Keyword Research and How Do You Do It?2019-11-26T10:28:15+08:00

A Complete Guide to Using Social Media Hashtags for Business


Article by: Sherman Article date: November 5 2019 Have you made social media hashtags a part of your marketing strategy yet? You may have already come up with a hashtag for your business or product. You think “that’s good enough” and go with it. You use it in a few posts, and that’s it right? Hardly. Hashtags aren’t a laissez-faire type of thing. And they aren’t just a trend that needs to be adopted. They’re a means of communicating and expanding your business on social media. The topic of social media hashtags deserves more attention from marketers, which is why we wrote this [...]

A Complete Guide to Using Social Media Hashtags for Business2019-11-25T08:45:22+08:00

10 Cheap Social Media Marketing Tactics That Work


Article by: Randy Article date: November 8, 2019 Are you ready to take your social media marketing tactic to the next level? Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of the global population! And get this—that figure will only get bigger. Facebook is at the forefront of this “revolution,” being the most widely used social [...]

10 Cheap Social Media Marketing Tactics That Work2019-11-18T11:30:52+08:00

Online Marketing 101: The First Steps to Becoming an Expert


Article by: Sherman Standberry Article date: 27 September 2019 If you want your business to be competitive in today’s digital marketplace, it’s critical that you work to build a presence for your brand online. The modern consumer uses the Internet to find information on the products and services they need. If you want to reach your target consumers, you need to be where they are – online. However, this goes far beyond just having a website with your business location information on it. Though throwing together a simple website may have been enough to bring in customers 10 years ago, it’s [...]

Online Marketing 101: The First Steps to Becoming an Expert2019-11-11T11:39:51+08:00

Our new refreshed look!


Our brand symbol represents everything DMI, including the overall direction of the course, guided by our Global Industry Advisory Champions, and delivered by our Skills & Industry experts. The energetic color of our symbol runs through every layer of our organization. It represents the transfer of knowledge from us to our clients. The idea of rebranding is to show the visual identity that reflects the pride that students can take in our certification. The aim of rebranding is to make the latest logo/mark to be instantly recognized as the pinnacle of professional achievement in digital marketing and selling. Therefore, the branding [...]

Our new refreshed look!2019-11-11T09:18:23+08:00

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)


Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content that suits the user’s needs. The RankBrain algorithm, for instance, uses AI to understand the intention behind a user’s search, so that Google can serve up the most relevant results. Good usability is easier for visitors to do what they want to do (e.g. find and purchase [...]

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)2019-10-31T14:36:58+08:00