There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site. With a vast digital landscape growing every day, here are 14 digital marketing strategies to help you capture your share of the $2.8 trillion annual online sales. 1) Boost Product Visualization Consumers have come to expect access to just about any kind of information at [...]

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder? Check out these 7 essential skills to keep you relevant in the ever-changing digital industry. 1. Video Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized [...]

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites Social media Search engine rankings Email marketing Online display ads Corporate blogs Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance [...]

Regardless of your sector or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time. Studies suggest that in the US alone, 66% of SME owners are responsible for personally overseeing three or more areas of their organization's activities, including marketing. And, of course, marketing is one of the cornerstones of sustainable success in the age of digital. As [...]

Global factors can affect the future of higher education, impacting the way institutions operate. Economic shifts, labor market changes, changes in the ways people choose to learn, and a rise in non-traditional students are just some of the market trends influencing the future of higher education. Add in the challenges posed by restrictive budgets, and suddenly, the number of mergers and acquisitions are on the rise. The skills gap is also a factor as it affects the ability for future graduates to meet the knowledge and skill levels employers require. Here is a look at the most likely global market trends that [...]

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, we must start with an accurate understanding of what we mean when we talk about ‘strategy’. Digital strategies govern how digital is used to achieve commercial goals. A key foundation for strategy and planning is understanding your audience, their behaviours. Strategy can regularly be mistaken for tactics. Short-term, generally more imminent rather than long-term strategy. Strategy and planning involve a mix of setting goals, executing tactics and attempting to achieve high level business results. It is also a blueprint for your [...]

As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago, we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews. Buying habits are evolving, and selling behaviours are following suit. The latest and greatest technique for engaging consumers is via social media marketing. It's a way for marketers to leverage social networks to create new connections, find more leads [...]

Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so does potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any SEO professional knows is that SEO stands for “search engine optimization." SEO is the practice of creating content designed to increase the quantity and quality of traffic to your site via [...]

Digital marketing is an ever-evolving field that continues to grow more important. Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines and social media. But first, what does a digital marketer do? A digital marketer is responsible for developing and maintaining a company’s online marketing strategy. There are possibilities emerging in this field for those who are willing to dive in feet first. Getting digital ready will provide you with a pool of opportunities. Let us look at the benefits of digital marketing. [...]

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