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HOW CAN YOUR SALES TEAM RECOGNIZE BUYING SIGNALS?

2020-07-06T13:45:04+08:00

Social Selling Online customers are not always transparent, but a seasoned salesperson knows what to look for when interacting with customers face to face, or even over the phone. It could be subtle body movements, changes in the tone of voice, or even little signs of hesitation. However, it is online buying signals that can be more difficult to pinpoint, making them easier to miss. The fact is, 93% of sales executives have not received any formal training on social selling, yet 90% of top performers include social media in their sales strategies, according to Everyone Social. So how can your sales [...]

HOW CAN YOUR SALES TEAM RECOGNIZE BUYING SIGNALS?2020-07-06T13:45:04+08:00

HOW DO SOCIAL MEDIA ALGORITHMS WORK?

2020-07-06T13:43:05+08:00

Social Media Social media plays a massive role in the life of the average North American. In fact, as of 2017 Facebook was the 3rd most viewed website on the globe, after Google and YouTube. With so many users on these platforms, there's a need to create order, and an algorithm does just that. Social media algorithms are always changing, making it difficult to keep up with marketing codes of conduct. There’s no way to know every detail that goes into every change, but we have a good idea. Depending on the platform you use, your social media expectations will differ. The algorithm in play [...]

HOW DO SOCIAL MEDIA ALGORITHMS WORK?2020-07-06T13:43:05+08:00

5 THINGS NOT TO SAY TO YOUR DIGITAL MARKETING MANAGER

2020-07-06T13:47:04+08:00

Digital Marketing One of the biggest challenges for many people in digital roles is they weren't necessarily intending to wind up working in digital marketing. There is a highly diverse mix of people that make up digital marketing departments. Often, there isn't even a digital marketing department per se. Regardless of what your digital marketing situation looks like, there is one thing you can be certain of: If you want to be successful and remain a member of that elite, highly talented team, then you should never utter any of the following words to your Digital Marketing Manager. 1. We’re out of money [...]

5 THINGS NOT TO SAY TO YOUR DIGITAL MARKETING MANAGER2020-07-06T13:47:04+08:00

Digital Strategy Fundamentals

2020-05-29T12:59:36+08:00

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, here's a short video explains the digital strategy fundamentals. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Digital Strategy Fundamentals2020-05-29T12:59:36+08:00

Grab Our Limited Platinum Pass For The Month Of July 2020!

2020-07-01T13:54:56+08:00

With the Platinum Pass, you can enjoy crazy deals for the month of July 2020 where you can save more than RM2K! That's a crazy offer not to be missed. Grab your Platinum Pass now! With this Platinum Pass, you are going to get Savings of RM2K for our Online Digital Marketing Institute Programs* FREE Access to DMI Membership Portal for 1 Year Additional 6 Months Access to Excel Academy's E-Learning Platform   For more information, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Grab Our Limited Platinum Pass For The Month Of July 2020!2020-07-01T13:54:56+08:00

10 Proven SMB Marketing Strategies That Will Work For You

2020-07-01T14:42:15+08:00

Author: SEAN - NOVEMBER 8, 2019 Are you implementing a SMB marketing strategy for your business? Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But  if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present right from the get-go. What about medium-sized businesses? Medium sized businesses do not have [...]

10 Proven SMB Marketing Strategies That Will Work For You2020-07-01T14:42:15+08:00

LOOKING TO CANADA FOR UNIQUE DIGITAL MARKETING INITIATIVES

2020-07-01T13:57:32+08:00

Digital Strategy Canada isn’t all maple glazed back bacon and moose hunting ice skaters. And surprisingly, “We the North” has a lot more to celebrate besides an impressive basketball team and over 6 million visible minorities. A list of unique digital marketing startups reigns from this melting pot of a country, all of which are setting themselves apart in their industries – not just because they’re Canadian, but because they have developed a distinctive approach to digital marketing, supported by talented teams. Just take a look at Shopify. The once-trifling Ontario-based startup from 2008 now supports 800,000 businesses in approximately 175 countries as one [...]

LOOKING TO CANADA FOR UNIQUE DIGITAL MARKETING INITIATIVES2020-07-01T13:57:32+08:00

We Are Now DMI’s Platinum Partner

2020-06-29T16:30:15+08:00

For the last four years, Excel Academy has been Digital Marketing Institute(DMI)'s approved partner in Malaysia. Recently, Excel Academy has been awarded the prestigious DMI Platinum Partner award during the DMI Arena Awards Ceremony. This is an outstanding achievement for us because as a Platinum Partner, we can offer better benefits and support to our students. It's never too late to join the Digital Marketing Programs offered by DMI. Among the benefits include: Global Accreditation Widely recognized by Industry Champions such as Facebook, LinkedIn, Google, Twitter, HubSpot, etc Access to latest updates on Digital Marketing skills and knowledge through DMI's Membership [...]

We Are Now DMI’s Platinum Partner2020-06-29T16:30:15+08:00

5 INSPIRING COVID-19 MARKETING CAMPAIGNS

2020-07-08T08:52:03+08:00

Digital Strategy As the Covid-19 storm continues, one thing is for sure: the world will never be quite the same again. Thrust into a state of isolation, we have all had to adapt to a more solitary existence, relying increasingly on the hyper-connective capabilities of the digital world, as well as our local communities to navigate these most unusual of times. Since the start of the lockdown, consumer circumstances and buying habits have changed and brands have been forced to change their operational approach as well as their messaging in response. Many experts have advised this as a time for companies to reassess [...]

5 INSPIRING COVID-19 MARKETING CAMPAIGNS2020-07-08T08:52:03+08:00