The world of marketing is constantly changing, especially in the modern era of technology and social media. In this article, we will list down some of the top marketing trends for 2018.

 

First off, Virtual Reality (VR)

Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. Starts from the Oculus Rift to smartphone-powered headsets. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR is still emerging, so there’s time for you to explore VR and use it as a marketing tool.

 

Interactive Content

Interactive content comes in many shapes and sizes, but they all start from a small number of core content types. Many brands, especially in the B2B space, have relied on blog content or PDF content (white papers and guides) to generate leads as part of their content marketing strategy. This year, you can expect interactive web experiences to take the lead in engaging visitors.

 

Pinterest

Yes you read it right. Though Pinterest is often seen as a niche social media platform, we predict it to be the next big thing. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will be a way to capture additional marketing attention in 2018.

User-Generated Content (UGC)

Our recent survey shows that 86% of consumers say authenticity is important when deciding what brands they support, and 60% say user-generated content (UGC) is the most authentic form of content. Huge brands like Burberry, Belkin, Starbucks and Coca-Cola have leveraged user generated content.

 

Experimental Marketing

Experiential and event marketing are seeing a big resurgence, and brands will lean in even more to those types of marketing activations. I think that music tour sponsorships will have new life because of this – brands can do even cooler venue activations that audiences interact with, and they’ll get broadcast out to a much larger digital audience.