7 Clever Ways Small Businesses Can Increase Website Traffic Fast


Article by: Sherman ( Lyfe marketing )  Article date: OCTOBER 15, 2019 Admit it, every business owner wants to increase website traffic fast. Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website. 99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways to get found by your target customers. These 7 clever techniques will increase website traffic fast. 7 Ways to Increase Your Website Traffic 1. PPC Ads (Super Fast!) Let’s start with the [...]

7 Clever Ways Small Businesses Can Increase Website Traffic Fast2020-01-14T17:27:30+08:00



Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification? If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that while setting yourself up for success. It's becoming a widely accepted fact that becoming a digital marketer does not necessarily require a four-year degree. It’s a field [...]


7 Facebook Ads Best Practices You Need to Implement


Article by: Sean (Lyfe Marketing) Article date: November 7 2019 Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. Which is why the average organic reach for a Facebook page has dramatically gone down, and continues to dwindle. Yes, there are ways [...]

7 Facebook Ads Best Practices You Need to Implement2019-12-18T08:53:00+08:00

Facebook Ads for Entrepreneurs 101: A Guide


Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in front of their audience, where better to look! More accurately, entrepreneurs are always looking to grow their audience and build their existing customer base. Enter Facebook, with their unmatched number of users [...]

Facebook Ads for Entrepreneurs 101: A Guide2019-12-05T14:47:51+08:00

The Continuing Evolution of Black Friday


From the opening of Macy’s Thanksgiving parade to the New Year’s sales, the final weeks of the year are a shopper's delight. This period of retail is at the core of the industry's so-called Golden Quarter; or, as it’s increasingly known, ‘ Christmas Creep’. Black Friday and Cyber Monday have started to merge into a single weekend of discount deals, and coming soon after China’s mammoth Single’s Day shop-fest, this period has quickly become as much a tradition for millions of people as turkey and Santa Claus. Online sales are overtaking footfall sales and the buying bonanza is spreading further around the world. In [...]

The Continuing Evolution of Black Friday2019-12-03T10:26:31+08:00

Mega Careers & Study Fair 2019


Excel Academy will exhibit at Mega Careers & Study Fair at Kuala Lumpur Convention Centre (KLCC) on the 24th and 25th of August 2019. We’ll be there from 11am to 6pm. Make sure to drop by our booth S18 to check out some exclusive deals and giveaway that we’ll be hosting. Stand a chance to win a Google Home Mini when you take the Digital Skills Quiz. See you there!  

Mega Careers & Study Fair 20192019-08-19T12:15:41+08:00

10 Tips on How to Excel in Your Digital Marketing Career


Have you decided that you are ready to launch your career in digital marketing? No wonder, it is one of the fastest growing industries, growing three times faster than the pace of the United States GDP, and that growth is expected to continue. There are a few reasons for this, a key one being that it’s one of the top 10 earning careers that can be started without a degree. More and more people are realizing that the skills required to become a successful digital marketer are not necessarily being taught in traditional, four-year degree programs. So what does it take to be a successful digital marketer? [...]

10 Tips on How to Excel in Your Digital Marketing Career2019-07-08T11:17:09+08:00

What Key Skills Are Needed to Drive Digital Transformation?


Digital transformation is a development that businesses have been cognizant of for a number of years. Ever since computers started making their way into offices, enterprises have been the first to appreciate the primary benefit of digital technology: speed. But in the 21st century, the array of different applications of digital transformation is staggering. Speed is no longer the only benefit, as everything from interactivity to accessibility is affected by the convenience, power, versatility, and speed of digital technology. Digital transformation is propelling businesses forward as technologies advance at an incredible pace. It's the workforce with key skills that will be set to exploit these [...]

What Key Skills Are Needed to Drive Digital Transformation?2019-04-16T14:50:41+08:00

10 Ways Small Businesses Can Improve Their Social Media Presence


Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new [...]

10 Ways Small Businesses Can Improve Their Social Media Presence2019-04-16T13:29:57+08:00

Your Ultimate Guide to Programmatic Advertising Terms


Advertising is just a more systematic form of “word of mouth” to make people aware of products and services, but in the 21st century, the ways advertising works have been evolving rapidly. Traditional media vehicles such as television commercials and newspaper advertisements are no longer the sole vehicles for marketers, and an ever-increasing proportion of advertising and marketing budgets are being poured into the online environment. As a new generation of consumers comes into financial independence, marketing must change with them, and programmatic advertising is a key pillar of remaining competitive. So what is programmatic advertising, and how can you learn to use it [...]

Your Ultimate Guide to Programmatic Advertising Terms2019-04-12T10:46:06+08:00