video marketing

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How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

The 10 Creative Fundamentals of Video

2022-06-07T15:36:45+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   There are around 500 hours of video uploaded to YouTube every minute. That’s a lot of videos! And let’s face it, not all of them are good. Some look very rough and unprofessional. Some lack any clear focus and narrative or feel like frivolous vanity projects. In other words, some videos work, and some don’t. As a marketer, you want to ensure that your social videos are working for you. So, how can you help your videos be heard above the noise and stand out in today’s social media landscape?   Tips for Making Creative [...]

The 10 Creative Fundamentals of Video2022-06-07T15:36:45+08:00

How to Write a Video Marketing Script

2018-05-30T08:57:03+08:00

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change. According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. So, if you are doing anything in the sphere of digital marketing, you can be sure that putting a bit of extra time into making a high-quality (or even medium quality) video can go a long way towards marketing your product. But when [...]

How to Write a Video Marketing Script2018-05-30T08:57:03+08:00