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DMI & Excel Academy
Short Courses
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Excel Academy Program
Digital Marketing Masterclass
• Short Course • Entry Level • Online
The Digital Marketing Masterclass training is an opportunity you cannot afford to miss. It provides the participants with the opportunity to learn and master a variety of effective online marketing strategies, from planning and setting up a campaign to monitoring and optimizing it for maximum results.
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DMI Track
Content Marketing
• Short Course • Entry Level • Online
This short course teaches you content marketing best practice. Craft your social media messaging to attract visitors, celebrate your brand story, optimise keywords and channels, and measure.
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DMI Track
eCommerce
• Short Course • Entry Level • Online
Our popular interactive short course covering UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and eCommerce funnel management.
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DMI Track
Data and Web Analytics
• Short Course • Entry Level • Online
Fast-track your Data and Analytics skills with this online short course. Sharpen your analysis by learning Data Analytics, Reporting, Data Management and Data Security best practices.
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DMI Track
Social Media Marketing
• Short Course • Entry Level • Online
Short course providing rapid exploration of today’s social media landscape. Learn brand storytelling, persona targeting, community building, social analytics and more. Perfect intro.
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DMI Track
UX and Website Design
• Short Course • Entry Level • Online
Learn the principles of brilliant design and UX in this interactive short course. Learn to tie creative messaging, graphics, and user testing all together to a deliver fully optimized website.
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DMI Track
Search Engine Optimisation (SEO)
• Short Course • Entry Level • Online
Rank your site on Google. From technical SEO, content strategy, mobile optimization and building quality backlinks, this interactive short course delivers a rapid overview of getting your site noticed.
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DMI Track
Paid Search (PPC)
• Short Course • Entry Level • Online
This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy and budget management.
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DMI Track
Email Marketing
• Short Course • Entry Level • Online
Learn the secrets of brilliant email. Deliver the right message and subject line at the right time. This short course also teaches subscriber management, mobile optimization and data security.
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DMI Track
Digital Display
• Short Course • Entry Level • Online
Learn how to set up a display campaign in this fun interactive short course. Understand the principles of graphic design, budget management and how to test different creative.
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DMI Track
Customer Experience (CX)
• Short Course • Entry Level • Online
This popular short course covers the importance of Customer Experience Management. From gathering feedback to delivering customer service, learn to manage the full CX for your organization.
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DMI Track
Digital Strategy
• Short Course • Entry Level • Online
Discover the fundamentals of a digital strategy in this interactive course. Design your strategy around personas, tell your story and optimize. Learn budget management, testing and resourcing.