Fast-track your eCommerce skills with this online short course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more. Also includes Free DMI membership.
5 Interactive Modules.
12 Hours self-paced learning content.
Practical Toolkits and Templates.
Associate Level Certification.
FREE DMI Membership included.
What will you learn?
Fast-track your Ecommerce skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.
Websites and UX (2h 56mins)
SEM and Sales Channels (2h 37mins)
Traffic, Awareness and Consideration Channels (1h mins)
Understand how the design of your website can effect on how your customer choose to buy from you.
SEM and Sales Channels
Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.
Traffic, Awareness and Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Conversion Rate Optimization
How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.
Improving the Customer Experience
This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.
Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.
Being a DMI Member means being connected – to their smarts, to trends in industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.
Here’s the small print on what you get:
Thought and practice-leading, world-class content from the edge of new
High-quality templates and toolkits. Looking the part is not just about smart casual
A career zone. Real insight from the inside
Industry news and analysis. The exciting stuff
As this is the game of perpetual motion, we’ve gone beyond what we offer you as a DMI Member and created not one but two other hot routes to perpetual relevancy
1. To keep you top of your game, we also give you Just-inTime (J-I-T) learning activities through webinars and online short courses called DMI SPRINTS.
DMI SPRINTS effective-straight-away-learning short courses in Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design.
Hot content. Always.
2. Continuing Professional Development (CPD) for Certified Members is about being the best digital marketing professional that you can be – and taking the industry with you. You get access to a special CPD zone and rack up credits as you rack up fresh knowledge – 40 credits over 3 years means your Certification stays up-to-date. And so do you.
Recognition. CPD is a brilliant way for you to communicate just how great you are
You hold your status among an elite group of high performing digital marketing professionals. CPD is a Badge of Honor
You look the part on LinkedIn
You are empowered to expect a higher income
Access to key Skills Experts through our annual webinar portfolio