More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
5 Interactive Modules.
12 Hours self-paced learning content.
Practical Toolkits and Templates.
Associate Level Certification.
FREE DMI Membership included.
What will you learn?
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.
Revealing Insight: Social Customers (2h 5mins)
Social Content: Brand Storytelling (2h 17mins)
Creativity: Designing Social Content (2h 26mins)
Thinking Strategically: Social Sharing (2h 43mins)
Social Selling: CX and Social Communities (3h 17mins)
There are 5 modules in the DMI Track – Social Media Marketing:
Revealing Insight: Social Customers
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Social Content: Brand Storytelling
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Creativity: Designing Social Content
Eye-catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Thinking Strategically: Social Sharing
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Social Selling: CX and Social Communities
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).
Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.
Being a DMI Member means being connected – to their smarts, to trends in industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.
Here’s the small print on what you get:
Thought and practice-leading, world-class content from the edge of new
High-quality templates and toolkits. Looking the part is not just about smart casual
A career zone. Real insight from the inside
Industry news and analysis. The exciting stuff
As this is the game of perpetual motion, we’ve gone beyond what we offer you as a DMI Member and created not one but two other hot routes to perpetual relevancy
1. To keep you top of your game, we also give you Just-inTime (J-I-T) learning activities through webinars and online short courses called DMI SPRINTS.
DMI SPRINTS effective-straight-away-learning short courses in Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design.
Hot content. Always.
2. Continuing Professional Development (CPD) for Certified Members is about being the best digital marketing professional that you can be – and taking the industry with you. You get access to a special CPD zone and rack up credits as you rack up fresh knowledge – 40 credits over 3 years means your Certification stays up-to-date. And so do you.
Recognition. CPD is a brilliant way for you to communicate just how great you are
You hold your status among an elite group of high performing digital marketing professionals. CPD is a Badge of Honor
You look the part on LinkedIn
You are empowered to expect a higher income
Access to key Skills Experts through our annual webinar portfolio