This short course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI certification. Also includes Free DMI membership.
5 Interactive Modules.
12 Hours self-paced learning content.
Practical Toolkits and Templates.
Associate Level Certification.
FREE DMI Membership included.
What will you learn?
Fast-track your content marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.
There are 5 modules in the DMI Track – Content Marketing:
Personas and SEO Strategy
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Keywords, SEO, and Voice Search
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Creativity and Storytelling
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Channel Promotion and Collaboration
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.
Being a DMI Member means being connected – to their smarts, to trends in industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.
Here’s the small print on what you get:
Thought and practice-leading, world-class content from the edge of new
High-quality templates and toolkits. Looking the part is not just about smart casual
A career zone. Real insight from the inside
Industry news and analysis. The exciting stuff
As this is the game of perpetual motion, we’ve gone beyond what we offer you as a DMI Member and created not one but two other hot routes to perpetual relevancy
1. To keep you top of your game, we also give you Just-inTime (J-I-T) learning activities through webinars and online short courses called DMI SPRINTS.
DMI SPRINTS effective-straight-away-learning short courses in Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design.
Hot content. Always.
2. Continuing Professional Development (CPD) for Certified Members is about being the best digital marketing professional that you can be – and taking the industry with you. You get access to a special CPD zone and rack up credits as you rack up fresh knowledge – 40 credits over 3 years means your Certification stays up-to-date. And so do you.
Recognition. CPD is a brilliant way for you to communicate just how great you are
You hold your status among an elite group of high performing digital marketing professionals. CPD is a Badge of Honor
You look the part on LinkedIn
You are empowered to expect a higher income
Access to key Skills Experts through our annual webinar portfolio