Postgraduate Diploma in Digital Marketing – Expert-Level Certificate In Digital Marketing

Utilise a wide range of resources relevant to a professional in digital marketing to direct their own learning experience

Aimed at Senior Digital marketing professionals, this course is a deep dive into Digital Strategy, Leadership, CX, eCommerce and Strategic planning. Ideal for pros taking the next step in their career.

DigitalMarketing_Certification_Portfolio

Duration
16 Months Online

Delivery
Option 1: Online Learning Only

Certification
Postgraduate Level Certification

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Postgraduate Diploma in Digital Marketing

Designed for professionals seeking to drive business growth and commercial success, the Postgraduate Diploma is delivered and awarded by BPP University using DMI’s industry-leading expertise and content. With this diploma, you will gain the strategic knowledge, insights, and skills needed to take your business or career to the next level.

The advanced programme provides a deep understanding of Digital Marketing and the latest thinking in Digital Strategy, CX, Search Marketing, Social Media, and Data Analytics. In addition, you will build and refine your skills in data-driven decision-making, business strategy, and leadership, which are essential for success in the ever-evolving digital landscape.

Whether you are looking to advance your career or grow your business, the Postgraduate Diploma in Digital Marketing will equip you with the tools you need to succeed.

Why should I earn this Postgraduate Diploma in Digital Marketing?

Upon completion of the programme, you will have a deep understanding of the latest digital marketing practices and strategies. You will also possess the skills and knowledge required to transition into a senior management role in a range of industries and take on the challenges of the constantly evolving digital media landscape.

This programme turns professionals like you into digital marketing leaders who can drive success through innovative and effective marketing strategies.

Who is it for?

Marketing Executives, Marketing Managers and Digital
Marketing Managers who want to take their career
to the next level.
Directors and senior leaders who want to shape the digital
marketing strategy and create an integrated approach
to digital across the organisation.
Career switchers who want to get into Digital Marketing.
IT Managers, Product Managers, Sales Managers etc
who are looking to broaden their skills and work more
collaboratively to accelerate digital transformation in
their organisation.
CEOs and entrepreneurs who want to grow their
business online.
Students who want advanced skills in Digital Marketing
to fast-track their career.

Entry Requirements & Assessments?

Requirements

A Bachelor’s degree (minimum 2nd class honours) or relevant
work experience (minimum of 3 years)
If English is not your first language, you may be required to show
proficiency in English. An IELTS (Academic)/BPP English Language
Test level of 6.5 overall with a minimum of 6.0 in no more than
2 components, or equivalent is the minimum requirement.

Assessments

To further reinforce your learning, you will also undertake a range of assessments designed to apply your knowledge to real-life projects. Depending on the module, these may include case studies, a presentation, a digital marketing strategy, or a channel plan. You will also get an opportunity to submit a draft or an outline of each assessment for feedback and discussion.

These assessments will be evaluated by assessors from BPP University and you will receive feedback to help you develop and improve your skills.

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Course Modules

Professional and Digital Skills for Marketing Practitioners

This module will help you to understand the forces that drive and transform businesses and know how digital marketing enables businesses to grow and thrive in today’s dynamic but volatile environment.

This module provides a strong base in the fundamental concepts and applications of digital marketing and enables you to blend traditional marketing knowledge with the digital and professional skills needed to succeed.

You will explore the digital consumer journey, digital touchpoints, channels, communication methods, content, and data used to support this journey. You will also develop the technical and conceptual skills required to design and improve customer experiences and make data-driven decisions that enhance digital marketing strategies. You will be equipped with the professional skills to succeed in this programme and high-performing digital marketing teams.

Search Marketing and Demand Generation

Innovations in social media, IT and AI have changed how consumers buy and interact with brands. Marketers today need to develop the skills to understand search engine algorithms, master search engine marketing, evaluate digital channels, and grasp online customer journeys to find and engage with consumers and generate demand in local and global markets.

In this module, you will explore the principles of Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, and e-commerce and understand the strengths and weaknesses of online and offline marketing channels. You will also learn how to optimise channel usage to maximise your marketing
efforts and boost the ROI for your organisation.

Social Media Marketing

In this module, you will develop advanced, hands-on skills to evaluate social media campaign performance, implement complex multi-channel social campaigns, and demonstrate a deep understanding of how to build an actionable social media content strategy.

You will learn how to plan, execute, manage, and report on social media campaigns and understand key social media marketing channels, platforms, apps, and services.

You will also gain practical knowledge and skills about the critical procedures and best practices associated with running, optimising, and reporting on social media campaigns.

Digital Marketing Analytics and Planning

Digital channels provide businesses with vast quantities of data and analytics that can be turned into useful insights. But, you need to understand how to use that data to make informed decisions.

This module will give you a comprehensive view of analytics and how data and analysis can be leveraged to develop a robust digital marketing plan. This will help you to create effective marketing activities across key digital channels, such as social media, search engines, paid media, email, and websites.

In addition, you will be able to evaluate the use of data-driven decisions to support, plan, implement, and refine digital marketing strategies and enhance the overall customer experience (CX).

Digital Business Strategy and Management

The creation and implementation of a strategy is driven by a complex process involving politics, values, culture and management styles. This module encourages you to engage with strategic theories to understand the context of strategy in business.

You will examine the various tools and techniques available to managers to assess the internal and external environments. You will also look at competitive advantage and apply strategic tools to make recommendations for improvements to drive growth in your organization.

DMI Membership

Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.

Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.

Here’s the small print on what you get:

Thought and practice-leading, world-class content from the edge of new
High-quality templates and toolkits. Looking the part is not just about smart casual
A career zone. Real insight from the inside
Industry news and analysis. The exciting stuff

Study With An Approved Partner

Online Learning Only

RM 21600

Fully HRD Corp Claimable

Including 1 Pearson Vue Examination (worth USD200)

Access to DMI Membership

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Digital Marketing Diagnostic Test

Benchmark your digital marketing skills against your professional competition by taking our free digital diagnostic.

Start Diagnostic

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Past Participants Feedback

FAQS

How long is this digital marketing course?exceladmin2017-11-30T22:37:57+08:00

How long is this digital marketing course?

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

Is this digital marketing course technical?exceladmin2017-11-30T22:37:10+08:00

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Where will my qualification be recognized?exceladmin2017-11-30T22:36:17+08:00

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

How is the digital marketing diploma assessed?exceladmin2017-11-30T22:35:26+08:00

How is the digital marketing diploma assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Who should take this digital marketing course?exceladmin2017-11-30T22:34:28+08:00

Who should take this digital marketing course?

Anyone can apply for the Professional Diploma in digital marketing.

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

Register Interest