DMI Track – Social Media Marketing2023-05-02T14:17:51+08:00

DMI TRACK

Social Media Marketing

Short Course

Duration
12 Hours Self Paced Learning

Delivery
Online Learning Only

Certification
Associate Certification

Course Overview

More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

  • 5 Interactive Modules.
  • 12 Hours self-paced learning content.
  • Practical Toolkits and Templates.
  • Associate Level Certification.
  • FREE DMI Membership included.

What will you learn?

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.

  • Revealing Insight: Social Customers (2h 5mins)
  • Social Content: Brand Storytelling (2h 17mins)
  • Creativity: Designing Social Content (2h 26mins)
  • Thinking Strategically: Social Sharing (2h 43mins)
  • Social Selling: CX and Social Communities (3h 17mins)

What It’s All About?

You’re probably wondering, what are DMI Tracks? They are designed to deliver Just-in-Time learning and digital readiness for students and professionals alike. Our Tracks consist of specialized bitesized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. They focus on upskilling and providing performance support for people in digital marketing roles who want to be on top of their professional game.

Who Should Enroll?

  • Social Media Marketers
  • Community and Social Media Managers
  • Head of Social Media and Social Media Directors
  • Digital Directors, Head of Digital and Marketing Directors
  • Social Media Analyst
  • Content Analyst
  • Copywriters

Course Modules

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Eye-catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).

DMI Membership

Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.

Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.

Here’s the small print on what you get:

  • Thought and practice-leading, world-class content from the edge of new
  • High-quality templates and toolkits. Looking the part is not just about smart casual
  • A career zone. Real insight from the inside
  • Industry news and analysis. The exciting stuff

Study With An Approved Partner

Online Learning Only

RM 2120

Fully HRD Corp Claimable (SBL Scheme)

Self-Paced Learning

Access to DMI Membership

Certified Digital Marketing Associate

 

Digital Marketing Diagnostic Test

Benchmark your digital marketing skills against your professional competition by taking our free digital diagnostic.

Past Participants Feedback

FAQS

How long is this digital marketing course?2017-11-30T22:37:57+08:00

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

Is this digital marketing course technical?2017-11-30T22:37:10+08:00

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Where will my qualification be recognized?2017-11-30T22:36:17+08:00

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

How is the digital marketing diploma assessed?2017-11-30T22:35:26+08:00

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Who should take this digital marketing course?2017-11-30T22:34:28+08:00

Anyone can apply for the Professional Diploma in digital marketing.

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

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