Course Overview
This short course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI certification. Also includes Free DMI membership.
- 5 Interactive Modules.
- 12 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
What will you learn?
Fast-track your content marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.
- Personas and SEO Strategy (1h 18mins)
- Keywords, SEO, and Voice Search (1h 49mins)
- Creativity and Storytelling (3h 34mins)
- Channel Promotion and Collaboration (2h 14mins)
- Measuring Performance (1h 19mins)
What It’s All About?
You’re probably wondering, what are DMI Tracks? They are designed to deliver Just-in-Time learning and digital readiness for students and professionals alike. Our Tracks consist of specialized bitesized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. They focus on upskilling and providing performance support for people in digital marketing roles who want to be on top of their professional game.
Who Should Enrol?
- Content Analyst, Digital Integrated Copywriters
- Copywriters
- Content Managers; Content Marketing Managers;
- Head of Content Marketing
- Marketing Executives
- Marketing Managers
- Search Managers
- Social Media Executives/Analysts
- Community Managers
Course Modules
DMI Membership
Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.
Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.
Here’s the small print on what you get:
- Thought and practice-leading, world-class content from the edge of new
- High-quality templates and toolkits. Looking the part is not just about smart casual
- A career zone. Real insight from the inside
- Industry news and analysis. The exciting stuff
Study With An Approved Partner
Past Participants Feedback
FAQS
The digital marketing diploma is approximately 30-hours of digital marketing course content.
The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.
The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Anyone can apply for the Professional Diploma in digital marketing.
A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.
