Course Overview
In recent years, search marketing has become a necessity for businesses worldwide. Due to the existence of millions of websites, top website rankings are important to boost website traffic and clicks from online users.
Search Engine Marketing (SEM) can be described as the techniques and ways to use online search engines such as Google, Yahoo and Bing to build your brand, increase sales, and drive website traffic. In simpler terms, advanced search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
The DMI Specialist Course in Search Marketing will transform your career by teaching you the ways to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques. In other words, helping you to understand the significance of search marketing and how it can benefit in terms of promotion, sales and more.
Why should I earn this Certified Social Media Marketing Specialist?
By joining the DMI Specialist Course in Search Marketing, you will be able to enhance and develop your knowledge in Search Marketing, learning from the industry experts globally.
In summary, these detailed and structured modules will teach you the elements of search campaign planning, creation and measurement and more, along with an accredited certification from Digital Marketing Institute, UK to validate your new expertise.
What will I accomplish with the Certified Digital Marketing Professional certification?
- Optimize your website effectively.
- Find and implement effective keywords and phrases to website.
- Plan, build and execute search marketing campaigns.
- Gain website searches and clicks.
- Set your business, website, mobile and Search Engine Optimization (SEO) objectives.
- Identify the methods to improve technical Search Engine Optimization (SEO) and on-page optimization of a website.
- Develop an understanding of the importance of content relevance.
- Build and maintain backlinks on your website.
- Understand how search engines work and the key components of Search Engine Results Page (SERPs).
Who Should Enrol?
The DMI Specialist Course in Search Marketing is suitable for individuals who are responsible for planning, building, executing, managing, and reporting on advanced search marketing advancements. This includes digital marketing generalists, specialists, and managers; team leaders; business consultants and developers; or anyone who is aiming to pursue a career in advanced search marketing, or to enhance their overall knowledge in this area. In addition, this course is also suitable for those who are inspired by career change and want a new challenge.
Course Modules
DMI Membership
Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.
Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.
Here’s the small print on what you get:
- Thought and practice-leading, world-class content from the edge of new
- High-quality templates and toolkits. Looking the part is not just about smart casual
- A career zone. Real insight from the inside
- Industry news and analysis. The exciting stuff
Study With An Approved Partner
Past Participants Feedback
FAQS
The digital marketing diploma is approximately 30-hours of digital marketing course content.
The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.
The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Anyone can apply for the Professional Diploma in digital marketing.
A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.
