DMI Specialist – Certified Digital Marketing Strategy & Leadership Specialist2025-05-23T08:45:07+08:00

DMI SPECIALIST

Certified Digital Marketing Strategy & Leadership Specialist

Certification Course

Duration
Online Learning: 38 Hours

Delivery
Option 1: Online Learning Only

Assessment
2 Hours Certification Exam

Course Overview

Strategy & Leadership can be described as an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue the strategy. In simpler terms, strategy & leadership is the process of thinking how to achieve a goal and the steps needed to be taken to achieve it.

The DMI Specialist Course in Strategy & Leadership will consolidate the essential skills needed to manage a digital marketing strategy for your business/organization. In other words, helping you understand the significance of strategizing and how it could benefit towards running a successful organized business.

Why should I earn this Certified Digital Marketing Strategy & Leadership Specialist?

By joining the DMI Specialist Course in Digital Marketing Strategy & Leadership, you will be able to enhance and develop new digital strategies and leadership techniques which will allow you to grow your business into a successful, profitable one.

In summary, these detailed and structured modules will teach you the essentials of digital strategy & leadership along with an accredited certification from Digital Marketing Institute.

What will I accomplish with the Certified Digital Marketing Professional certification?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

Who Should Enrol?

The DMI Specialist Course in Digital Marketing Strategy & Leadership is suitable for individuals who are responsible for planning, building, executing, managing, and reporting on strategies & plans based campaigns. This includes digital marketing generalists, specialists, and managers; team leaders; business consultants and developers. In addition, this course is also suitable for those who are inspired by career change and wants a new challenge, entrepreneurs who want to be more digitally-savvy and more.

Course Modules

Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies.

Explore the theoretical foundations of the communications process and evaluate the elements of the digital and traditional media mix. Look at the concepts of brand equity and architecture and see examples of how successful brands are built. Learn how to work with media stakeholders, identify the value of PR in marketing activities and learn how to manage in a crisis.

Understand the importance of audience research and segmentation to choose the best digital channels. Explore the principles of an omnichannel strategy and how to align channels with strategies. Identify the role of the customer journey and customer experience (CX) and how to use CX analysis and measurement. Learn how UX can drive higher ROI and explore the benefits of an agile mindset in the workplace.

This practical module gives an overview of channel planning and its challenges. Understand inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing and examine the key topics for each channel.

Take a deep dive into data and analytics to understand different data types and best practices for data management. Explore the fundamentals of analytics and the best practices to gain crucial insights. Understand the benefits of using AI in digital marketing and drill into data visualization and reporting, presentation skills, and data-driven decision-making. Explore privacy, ethics, data storage, and data protection.

Gain the skills required to become an effective manager and understand the daily challenges. Understand the role of a manager, evaluate techniques for managing a digital team and know how to develop people and talent. Examine examples of motivation and explore techniques used to build team culture in hybrid, remote, or co-located environments.

Determine a budget for a digital marketing campaign using tools to explore creative budgets, media budgets, and digital media pricing. Learn the key elements required to build an effective digital marketing team, assess the challenges faced and recommend tactics for recruiting, training, and onboarding personnel. Review techniques for coaching and mentoring team members and hone problem-solving skills.

Understand the competencies and behaviors required for successful digital leadership. Explore the difference between managing and leading going from a managerial to a leadership role including ‘big picture’ thinking. Examine key behaviors, attitudes, and techniques to become a more effective leader.

Explore the concepts of digital transformation and the challenges facing effective strategy execution including complex customer journeys, marketing technology stack, and data privacy. Evaluate metrics that inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.

DMI Membership

Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.

Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.

Here’s the small print on what you get:

  • Thought and practice-leading, world-class content from the edge of new
  • High-quality templates and toolkits. Looking the part is not just about smart casual
  • A career zone. Real insight from the inside
  • Industry news and analysis. The exciting stuff

Study With An Approved Partner

Online Learning Only

RM 9720

HRD Corp Claimable

Including 1 Examination Voucher (worth USD200)

Access to DMI Membership

Workshop By Experienced Practitioners

 

Digital Marketing Diagnostic Test

Benchmark your digital marketing skills against your professional competition by taking our free digital diagnostic.

Past Participants Feedback

FAQS

How long is this digital marketing course?2017-11-30T22:37:57+08:00

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

Is this digital marketing course technical?2017-11-30T22:37:10+08:00

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Where will my qualification be recognized?2017-11-30T22:36:17+08:00

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

How is the digital marketing diploma assessed?2017-11-30T22:35:26+08:00

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Who should take this digital marketing course?2017-11-30T22:34:28+08:00

Anyone can apply for the Professional Diploma in digital marketing.

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

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