DMI PRO – Certified Digital Marketing Professional2025-02-10T11:21:31+08:00

DMI PRO

Certified Digital Marketing Professional

Certification Course

Duration
Online Learning: 28 Hours
Workshop: 3 Days

Delivery
Option 1: Online Learning Only
Option 2: Online Learning + Workshop

Assessment
2 Hours Certification Exam

Course Overview

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

Why should I earn this Certified Digital Marketing Professional certification?

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

What will I accomplish with the Certified Digital Marketing Professional certification?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

Who Should Enrol?

  • Traditional marketers and marketing executives
  • Marketing managers and senior management
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Graduates with no plans to wait around
  • Anyone in marketing or business who wants to show the world what they can do

Course Modules

Master digital marketing in the age of AI disruption. Learn core concepts, explore digital channels, and discover how AI-powered tools are transforming business strategies. Gain audience insights, leverage AI for data-driven marketing, and create impactful 360-degree campaigns to engage your target audience effectively.

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

Master PPC, display, and video advertising to capture active consumers and boost brand awareness. Learn strategic budgeting, bidding, and ad creation in Google Ads while leveraging AI-powered features for advanced targeting and campaign optimization. Explore key metrics, remarketing strategies, and Performance Max to maximize ROI and drive business success.

Master email marketing with automation and AI to streamline campaigns and enhance engagement. Learn to craft compelling emails, optimize deliverability, and boost open and click-through rates. Understand email’s role in omnichannel marketing, comply with data regulations, and leverage CRM for personalized messaging. Utilize key metrics and best practices to maximize campaign performance and drive business growth.

Enhance your professional and digital skills to thrive as a digital marketer. Master project management, agile thinking, creativity, and strategic problem-solving. Develop time management and persuasion techniques to boost efficiency, innovation, and communication, ensuring success in a fast-paced digital landscape.

Build a powerful online presence with user-centered design, effective website structures, and optimized ecommerce strategies. Enhance engagement, streamline customer journeys, and leverage social commerce to drive sales. Utilize key metrics, A/B testing, and best practices to create a high-performing digital storefront aligned with business goals.

Master GA4 to unlock powerful website and app analytics. Learn data collection best practices, privacy compliance, and AI-driven insights to optimize marketing performance. Set up and configure GA4, track customer journeys, and leverage reports to drive data-driven decisions that enhance business results.

Develop a data-driven digital marketing strategy powered by AI for optimal planning and execution. Set clear objectives, KPIs, and budgets to maximize ROI. Conduct research to guide channel selection, messaging, and creative strategies. Execute with confidence using detailed action plans, paid media strategies, and AI-driven insights to enhance business impact.

DMI Membership

Right from the moment you sign-up for a course, you become a DMI Member, which means you join the conversation with a whole generation of marketeers around the globe who we’ve helped take their place at the leading edge. They are a living library of savvy and skills.

Being a DMI Member means being connected – to their smarts, to trends in the industry, to experts who can bring unique insights to your work; to other great people with a task, vision or stellar trajectory like yours. You are connected to opportunities.

Here’s the small print on what you get:

  • Thought and practice-leading, world-class content from the edge of new
  • High-quality templates and toolkits. Looking the part is not just about smart casual
  • A career zone. Real insight from the inside
  • Industry news and analysis. The exciting stuff

Study With An Approved Partner

Online And Workshop

RM 7776

Fully HRD Corp Claimable

Including 1 Examination Voucher (worth USD200)

Access to DMI Membership

Workshop By Experienced Practitioners

Online Learning Only

RM 5400

Fully HRD Corp Claimable

Including 1 Examination Voucher (worth USD200)

Access to DMI Membership

 

Digital Marketing Diagnostic Test

Benchmark your digital marketing skills against your professional competition by taking our free digital diagnostic.

Past Participants Feedback

FAQS

How long is this digital marketing course?2017-11-30T22:37:57+08:00

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

Is this digital marketing course technical?2017-11-30T22:37:10+08:00

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Where will my qualification be recognized?2017-11-30T22:36:17+08:00

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

How is the digital marketing diploma assessed?2017-11-30T22:35:26+08:00

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Who should take this digital marketing course?2017-11-30T22:34:28+08:00

Anyone can apply for the Professional Diploma in digital marketing.

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

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