Digital Marketing Masterclass Course Overview
In this Digital Marketing Masterclass, participants will learn a proven framework and formula for managing social media and Google ads campaigns. Custom designed modules will help participants acquire the skills to improve their marketing efforts. This training is more than just theory – real-world case studies, best practices, and dos and don’ts will make it practical, easy to understand, and easy to apply.
What will you learn in Digital Marketing Masterclass
- Learn the principles of digital marketing and the tools to grow your online presence, positioning, and revenue.
- Utilize the latest Facebook Ads strategies to improve marketing results.
- Learn to run Google Ads and use other Google tools for effective B2C and B2B campaigns.
- Create engaging content for social media and search engine campaigns
- Build authority, brand, and positioning as a go-to expert on social media through content marketing.
Who should attend this course?
- Students – Any students with basic marketing knowledge are recommended to join this course.
- Sales/ Marketing professional– This Digital Marketing Course is perfect for sales or marketing professionals. They will be able to discover new strategies that will assist them to achieve their goals or desires.
- Freelancers– Digital Marketing knowledge is a must if you want to start a freelancing job. This Digital Marketing Course provides comprehensive modules that help you become a fully-fledged Digital Marketer.
- Business Owners– Digital Marketing knowledge is necessary for Business owners who want to run their businesses and implement digital marketing strategies.
- People who want to switch careers– Digital Marketing is the future. If you’ve considered changing careers, you should start learning right now!
Digital Marketing Masterclass Course Outline
DAY 1
PRINCIPLES OF DIGITAL MARKETING
- Overview of an effective digital marketing strategy
- Understand the pillars of digital marketing
- Identifying customer online behavioral journey
- Online competitor research and analysis
- Concept and important terms for digital marketing
- Malaysian behavioural trends online
FACEBOOK MARKETING
- Facebook Ads campaign structure Overview
- Facebook Account Manager & Business Manager Overview
- Campaign setup best practices
- Custom Audience and Lookalike audience overview and strategy
- Copywriting for Ads
- Campaign monitoring and optimization
- Facebook ads policy and guidelines overview
- Ads analysis and measuring your campaign
- Facebook pixel and event measurement overview
WEBSITE AND LANDING PAGE OPTIMIZATION
- How to build a beginner-friendly site easily
- Differences between a website and a landing page
- Website ideas and structure setup
- Website optimization best practices
- Tools and tips for building a modern website without experience
- Website pro tips and strategies that will help you save costs and generate leads
- Lead generation forms integration and setup for maximum conversion
DAY 2
CONTENT MARKETING
- Introduction to content marketing and its application.
- Learn different types of content to build brand, positioning and authority.
- Content research, ideation, and planning strategy
- Set up and manage your content calendar effectively.
- How to measure your content marketing goals
- Short video – Reels video creation tutorial
GOOGLE ADS MARKETING
- Understand Google Ads campaign structure.
- Learn different types of Google Ads objectives for your campaign goals.
- Keyword research analysis and preparation.
- Google ads campaign setup walkthrough and best practices.
- Monitor and optimise your Google Ads campaign.
- How to measure your Google ads campaign.
SEARCH ENGINE OPTIMIZATION
- How to optimize your website for better ranking on Google.
- Understanding technical SEO.
- Keyword research and optimization for better ranking.
- Off-page SEO methods and strategies.
- Auditing your website before implementing SEO.
- Understand how Search Engine works in most cases.
- Getting in touch with Google’s latest update on the algorithm.
- Recommended tools to help measure your site performance and progress. Measuring your SEO effort with Google Analytics and Google Analytics
