Digital Marketing Masterclass Course Overview
In this Digital Marketing Masterclass, participants will learn a proven framework and formula for managing social media and Google ads campaigns. Custom designed modules will help participants acquire the skills to improve their marketing efforts. This training is more than just theory – real-world case studies, best practices, and dos and don’ts will make it practical, easy to understand, and easy to apply.
What will you learn in Digital Marketing Masterclass
- Learn the principles of digital marketing and the tools to grow your online presence, positioning, and revenue.
- Utilize the latest Facebook Ads strategies to improve marketing results.
- Learn to run Google Ads and use other Google tools for effective B2C and B2B campaigns.
- Create engaging content for social media and search engine campaigns
- Build authority, brand, and positioning as a go-to expert on social media through content marketing.
Who should attend this course?
- Students – Any students with basic marketing knowledge are recommended to join this course.
- Sales/ Marketing professional– This Digital Marketing Course is perfect for sales or marketing professionals. They will be able to discover new strategies that will assist them to achieve their goals or desires.
- Freelancers– Digital Marketing knowledge is a must if you want to start a freelancing job. This Digital Marketing Course provides comprehensive modules that help you become a fully-fledged Digital Marketer.
- Business Owners– Digital Marketing knowledge is necessary for Business owners who want to run their businesses and implement digital marketing strategies.
- People who want to switch careers– Digital Marketing is the future. If you’ve considered changing careers, you should start learning right now!
Digital Marketing Masterclass Course Outline
PRINCIPLES OF DIGITAL MARKETING
- Overview of an effective digital marketing strategy with AI Overview.
- Key pillars: content, social, email, SEO, and analytics.
- Customer online behavioral journey and consumer trends.
- Competitor research and demand analysis tools.
- Incorporating AI for your marketing strategies.
SOCIAL MEDIA MARKETING (FACEBOOK & INSTAGRAM)
- Structuring campaigns for optimal performance.
- Targeting audiences, allocating budgets, placement and creative enhancement tomaximize ROI.
- Monitoring and measuring your campaign, A/B test and understand metrics to improveyour existing campaign.
- Leveraging AI to improve campaign performance
EMAIL MARKETING ESSENTIALS WITH AI
- Crafting impactful email content for lead nurturing and retention.
- Segmentation and personalization strategies to boost open and click-through rates.
- Analyzing campaign performance for continuous improvement.
LANDING PAGE AND WEBSITE OPTIMIZATION
- Principles and structures of high-converting landing pages.
- Differences between websites and landing pages, and when to use each.
- How to identify website content and structural gape, toimprove customer journey and conversions.
CONTENT MARKETING STRATEGIES WITH AI
- How to use AI for content marketing and brainstorming.
- Leveraging different AI tools for text, video, & images.
- Researching, ideating, and planning content calendars.
- Measuring content effectiveness and adjusting for improved reach and engagement.
SEARCH ENGINE OPTIMIZATION (SEO)
- Understanding SEO pillars, technical, on-page, and off-page.
- Keyword research for organic search improvement.
- Using AI to improve SEO content.
- Conducting audits and applying free tools to enhance web performance.
- Best practices to rant on the first page of Google.
- How to measure your SEO performance with tools and with AI.
