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ARTICLE BY: BRANDI ARTICLE DATE: 18 MARCH 2020 Everything You Need To Know About Marketing Your Business During The Coronavirus (And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!) There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more. But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time. If you’re a small business owner, you probably have additional questions like this: How is [...]

Digital Marketing When you think digital marketing, it may seem simple enough. Get yourself a website, make it look nice and you’re good to go, right? Wrong! There are several strands to digital marketing and each of them needs equal care and attention in order to maximize your output and engagement. There are countless myths surrounding digital marketing do’s and don’t’s. The important thing to remember is that digital marketing, though still in its infancy, is becoming less of a luxury and more of a necessity as the shift towards digital expands. We’ve taken a look at some of the most [...]

Digital Marketing | Careers You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline. They have their own side projects, they run a blog, have over 10,000 Twitter followers (ugh!) and are connected to everyone worth knowing on the land of LinkedIn. Just how do they do it? Wait, before you hate – let’s take a step back and learn a few tricks from these crafty digital masterminds. Here are the 7 surprisingly easy-to-form habits that will help you pave your way to [...]

Email Marketing is a highly effective marketing platform that helps to reach targeted audiences. Check out this video to know the key concepts of Email Marketing! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

Email Marketing 74% of marketers believe that email produces ROI according to a recent Salesforce report. But with so many emails flooding your customers’ inboxes and fighting for their attention, it’s never been more important to get your message right. Do you fear annoying customers and prospects, or putting too much effort into producing content that won’t deliver the results you desire? You can solve this problem by understanding the importance of focusing your message on what your customers need, rather than what your business needs. Below, I’ll show you how to create engaging and customer-focused emails that your customers actually want [...]

Digital Marketing You’ve been so busy creating, measuring and monitoring your own digital marketing campaigns that you’ve forgotten one teeny, tiny, kind-of-essential element. One sly movement from a crafty competitor can change everything. Now we’re not saying that your competitors are evil (although that’s a distinct possibility). We’re just highlighting the importance of keeping a close eye on the competition to help you benchmark your own progress. We’ve identified three of the best free tools that can help you analyse your competitors’ activities, performance and progress. And we unveil some valuable time-saving tips to help you get organised and stay ahead [...]

The social media wave is not ending anytime soon, and your business should take advantage of it if you want to survive the pandemic and economic crisis! It does not matter if you run a small business or a big corporation. Social media is an essential piece of your business marketing strategy. Social platforms help businesses connect with customers, increase awareness about brands, and boost leads and sales. With more than a billion people around the world using social media every month, you can't afford to ignore it. If you don't have a strategy or maybe not sure where to start, [...]

Careers By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. Debating over whether to change career direction or what to study next? You might want to discover the 7 big digital marketing benefits first. They’re good, we [...]

Knowing the metrics of search engine optimization is key when it comes to Digital Marketing. Here's a video on the types of SEO Metrics! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/