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Digital Marketing | Careers Econsultancy’s ‘Skills of the Modern Marketer’ report revealed that marketers are placing more value on so called “soft skills” than ever before. This can be seen all over the digital marketing world with many employers hiring for personality types and “perfect fits” for their organisations. There are now numerous digital companies who have taken on the relaxed yet uber-fast-paced Silicon Valley style approach (where employees are expected to be self motivators, team players and awesome table tennis players all rolled into one). And it’s kind of reassuring really – that in a world full of digital marketing madness one thing [...]

Digital Marketing Creating an effective digital team for a small business can seem like a daunting task – resources are limited, budgets are scarce and each moment spent on every project counts. A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business. I’ll take you through the 5 essential steps to build a digital marketing dream team focused on revenue and real, tangible results. 1. Identify Your Objectives: Before you identify who will resource your digital marketing tactics you must identify the objectives [...]

Digital Marketing | Careers As a digital marketer you’re hot property. So now’s the time to make a plan to take your career to the next level. Do you know how many opportunities you really have? You can start your own business, move quickly through the digital marketing ranks, go freelance, craft your own agency, start your own blog or vlog – anything you dream of really. Yes, sometimes you can forget how lucky you are to work in an industry buzzing with so much potential – great people, endless jobs and a huge demand for the very skills you possess. But the [...]

Ever wanted to learn the ins and outs on Display and Video Advertising? Here's a few tips! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

Digital Marketing Digital marketing is a trillion-dollar world, so huge that traditional marketing can easily be forgotten. Within the next two years, we're likely to see booms in marketing-as-a-service, cognitive marketing, digital post-purchase marketing, and many other cutting-edge developments in digital marketing. When was the last time you heard a new buzzword about traditional marketing? Well, you might have heard one. Convergence. More specifically the convergence between digital marketing and traditional marketing. Gartner, the market research firm, predicted back in 2012 that by 2017, a CMO would spend more on technology than the CIO. That seems to be on track according to this infographic [...]

Digital and Social Selling | Digital Marketing | Digital Skills | Digital Transformation | Industry Advances in marketing and sales automation continue to accelerate, offering new tools and strategies to bridge the longstanding marketing/sales divide. Yet in many organizations, the latest technologies don't seem to have transformed the uneasy alliance into one of mutual respect and appreciation. Much of this tension stems from the different perspectives, charters, and timelines under which the two teams operate. Although marketing and sales share similar goals – increased revenue – they do business in different ways and rely on different metrics. In spite of differing vantage points, there seems to be agreement on the causes [...]

Digital Marketing | Digital Skills By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending - a clear indication of mobile's dominance in the ad space. As mobile continues to increase its popularity amongst marketers and customers alike, global brands have been quick to take advantage of today's increased level of smartphone screen time - 20% of U.S. millennials check their smartphones at least 10 times per hour, and a quarter admit to doing so every 15 minutes - and are targeting consumers through an optimized website and mobile-centric campaigns. With mobile proving so popular amongst consumers, marketing teams need to know [...]

Digital Marketing Digital transformation has fast become an essential component of any successful business model. It’s simultaneously a method of survival, and, if leveraged successfully, a valuable differentiator. Digital tools and techniques have a demonstrable ability to significantly benefit businesses – when implemented skilfully, they can streamline processes, maximize budgets, and generate more revenue efficiently and effectively. 75% of CFOs estimate that their organization is missing out on revenue opportunities by failing to adequately support digital business transformation. This is because digital channels have the ability to connect an organization with a more extensive customer base, they provide the ability to nurture [...]

Ever have a dilemma on selection keywords for your SEO? Here's a few tips on Keyword Research!

Digital Marketing | Digital Skills | Digital Transformation In recent years there has been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential to transform a [...]