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Campaign | Digital Marketing In recent years, marketing automation has become an increasingly integral component to countless seamlessly executed digital campaigns. 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. Marketing automation facilitates versatility, adaptability, and empowers you to do more in less time – an essential ability for any marketer, whether you’re part of a large department, or a small start-up. But in order to harness its significant benefits, you need to be able to understand exactly what marketing automation is, and the ways in which you can use it! Luckily, [...]

Digital Marketing | Digital Transformation Digital marketing is continuously on the rise, and so are customers’ expectations of personalized digital interactions aimed at their specific needs. To meet those expectations, 98% of CMOs now merge their traditional and digital marketing efforts, including key technology investments in the areas of social marketing and digital commerce. Regardless of the digital technologies used, generating revenue remains a primary focus for any business. Common sense then dictates that marketers need straightforward ways of determining if their efforts are generating revenue. Enter return-on-investment (ROI), an essential metric for any organization looking to assess the impact of its digital marketing activities. [...]

Content Marketing | Digital Marketing 70% of marketers plan to create more content in 2017 compared to 2016. It’s not surprising, given that content marketing has established itself as one of the most important specialisms within digital. Yet because of this, many content marketers are faced with a distinct challenge – to keep pace with the competition, there is a pressure to create much more content in much less time. When you combine this with the fact that creation is only one small facet of your role as a content marketer, the odds can seem very firmly stacked against you, despite your best intentions. [...]

Our specialist course in Digital Strategy & Planning gets you started in digital marketing and immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more. If your company does not have a strategy and plan now, it’s high time to learn from our Global Advisory Champions such as Google, Facebook, Twitter, LinkedIn and Hubspot. Modules Covered In The Digital Strategy and Planning Course includes: 1. Introduction 2. Traditional Communications 3. Digital Communications 4. Digital Channels 5. Marketing Automation 6. Budget and Resourcing 7. Big Data and Analytics 8. Digital Leadership 9. Strategy Formulation and Plan Among the [...]

This specialized online search marketing course covering SEO, Paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and Digital Display Advertising gives you the skills, know-how, strategy and techniques to improve your website's search ranking in Google and also Bing. Modules Covered in the Search Marketing Course Includes 1. Introduction 2. SEO Set-up 3. SEO Content 4. SEO Workshop 5. Paid Search 6. Display Advertising 7. Analytics with Google Analytics 8. Strategy and Planning Among the things you will learn include: Rise up in Google rankings and become the go-to brand or authority Create and position content which ultimately leads on a journey to conversion. [...]