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Careers | Digital Marketing For over a decade, digital channels have transformed business. They inform purchase decisions, they influence customers at every stage of the buying cycle, they establish certain organizations at the front of the audience’s mind, and they also have the potential to be irrevocably brand-damaging. In short, digital is a powerful and inescapable force. Without it, you run the risk of falling behind at both an organizational and professional level. If you’re considering embracing digital transformation, but want to know more about how it can directly impact your career, we’ve outlined some key benefits of building a digital skillset. You can [...]

This specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power, the power to influence, and to speak and reach out to millions of people globally. The Social Media Marketing course covers: 1. Social Research 2. Content Creation 3. Content Outreach 4. Facebook 5. Twitter 6. LinkedIn 7. Instagram and Snapchat 8. YouTube and Social Video 9. Social Customer Service 10. Strategy and Planning  Among the things you will learn in the course includes: Work the various platforms so your brand speaks the right [...]

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace. Learn Google Ads, SEO, Website Optimisation, Social Media Marketing, Google Analytics, Mobile Marketing and much more. Modules Covered Includes 1. Introduction to Digital Marketing 2. Content Marketing 3. Social Media Marketing 4. Search Engine Optimization (SEO) 5. Paid Search (PPC) Using Google Ads 6. Display and Video Advertising 7. Email Marketing 8. Website Optimization 9. Analytics Using Google Analytics 10. Digital Marketing Strategy   Among the things you will learn include:  Find your audience using the right media channel. Win hearts and minds and make your followers grow and [...]

Digital Marketing | Digital Transformation | Industry According to Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist, or dropped off the list due to digital disruption since the millennium. Simply put, the ability to strategically use digital initiatives to achieve business goals is essential to an organization’s survival. In such times of change, it is crucial for organizations to innovate not only to help drive the transformation of their company and brand, but also to understand how consumers experience technology, assess the impact, and use that knowledge to improve their experience. In this blog, we explore what makes a brand a [...]

Careers | Digital Marketing Job availability and security are important qualities for most members of the global workforce. If you want to keep pace in your industry and excel in your employment, you will, undoubtedly, be expected to have a certain degree of digital capability. Simply put, it’s because digital tools and skills have a proven ability to generate revenue, and companies want to harness that power and stay competitive. General Electric, for example, made the bold decision to invest more than $1 billion to create a new market around the Industrial Internet. To ensure that its digital strategy was embraced as an [...]

Careers | Digital Marketing Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences. Thought leaders or influencers are so persuasive, in fact, that “influencer marketing” is now a term with which most digital professionals are now au fait. Thought leaders have the power to convert a variety of customer segments across every industry – 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities, while 86% of women turn to social networks before making a purchase. Being influential has the potential to [...]

Campaign | Digital Marketing In a fast-paced digital world that is ever-evolving, understanding the fundamentals of digital strategy and keeping on top of emerging trends have never been more important. Today's consumer is tech-savvy, demanding, and constantly on the go. In fact, 80% of internet users now use a smartphone. What does this mean? In short, it means that in the digital era, there are a seemingly endless number of channels you can use to market your company's services or products to potential customers. But, without direction, any effort you make will fall by the wayside. To succeed in the modern world, you need a [...]

Digital Marketing | Digital Skills | Digital Transformation You would be forgiven for some confusion over today's marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do everything. The dream marketing team of the future needs a collection of individuals with niche skills that embrace a collaborative culture within the business, especially with sales and IT departments. So how does your team stack up? Do you have the right blend of creative heads, analytics nerds and platform specialists to ensure long-term marketing success for your brand? We [...]

Digital Marketing | Digital Skills | Digital Transformation Increasingly, businesses are finding it harder to attract, hire, develop and retain the ‘right’ talent, particularly in in-demand roles such as those related to digital. The readiness of talent is vital for digital transformation and having employees with relevant skills is crucial for any organization wanting to maintain competitive advantage and market share. Across industries and continents, human capital, workforce planning, and development have become an issue of significant global concern. What makes an organization stand out from others is its ability to adapt to change quickly and seamlessly, particularly in today’s fast-moving digital landscape - and that [...]