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Digital Marketing | Digital Skills | Digital Transformation | Industry According to a study by the University of Warwick, there is a link between happiness and productivity with researchers finding a 12% increase in productivity compared to unhappy staff who were 10% less productive. With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as an employer that invests in and values its staff, how do organizations go about promoting job satisfaction? This article explores the various ways companies can create employees that are satisfied in [...]

Careers | Digital Marketing With a 10% growth rate and an estimated industry value of $185.4 billion by the end of 2017, the digital marketing industry is one of the fastest growing and most lucrative job markets for young professionals to enter. Like any industry, developing a career in digital marketing requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, technical skills and much more. Below, we’ve listed seven of the best ways to build your digital career and establish yourself as a successful digital professional. If you’re looking to break into the digital marketing industry, these [...]

Article date: SHERMAN Article date: AUGUST 29, 2019 Most small businesses are working with limited marketing budgets. This means that they have to use everything at their disposal to get the most out of their marketing spend and increase revenue over time. When it comes to increasing revenue, not all marketing tactics are created equal. Certain advanced digital marketing strategies that are used by professionals across the industry are more effective for helping businesses boost their bottom line. It’s important to note that there are a seemingly endless amount of digital marketing tactics that you can use to grow your business. But for this [...]

Article by: SHERMAN  Article date: AUGUST 29, 2019 Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation. It encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication.  Building and developing your brand involves understanding and implementing new branding trends. Don’t have time to read this? But still want to implement the latest branding trends into your marketing efforts? Consider working with a digital marketing company. Feel free to contact us for a free consultation to see [...]

Article by: Asena Arica Article date: 29 February 2020 Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from the digital relationships with Starbucks Rewards members. In fact, more than one-third of all Starbucks sales are connected to Starbucks Rewards, with mid-to-high single-digit growth quarter over quarter. • Create Animated Series for Powerful Storytelling Frequent LA-Starbucks visitors, John Frink, Joel [...]

Article by: Yagmur Simsek ( Digital Agency Network ) Article date: 1 March 2020 Sometimes the work we do best for others is the work we do worst for ourselves. The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their own. The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in [...]

Article by: BRIANNA  Article date:SEPTEMBER 3, 2019 Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using traditional marketing tactics. Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. [...]

Article by: SHERMAN ( Lyfe Marketing )  Article date: SEPTEMBER 18, 2019 You’ve asked the right questions: What is Social Advertising? How does social advertising impact sales? Will it help me get the right ROI on my digital marketing budget? It’s time to get the answers. Read on to find out! By 2020, digital marketing researchers expect US businesses to spend over $100 billion on digital ads per year. Today, over 35% of display ads are run on Facebook. Other social media ad sites and search ads like Google Ads collectively make up the difference. What’s driving the social advertising industry? It’s the [...]

With consumers more empowered than ever before, people don't want to be told when and where they can make purchases, gather information, or watch their favorite entertainment. That's why in recent years, consumers have started ditching their traditional TV and cable subscriptions in favor of exciting Over-The-Top (OTT) services like Netflix and Amazon Prime. Over the past months, OTT has developed at an incredible rate, so much so that it has spread to live broadcasting, educational channels, communications - and beyond - and it's just going to keep getting bigger. With growth comes great opportunity. As the OTT sector expands, so [...]