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Article by: Asena Arica ( Digital Agency Network ) Article date: 4 March 2020 In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, such as print, TVC, social media, digital, OOH, website and so on. Through this communication, Dove is able to create a consistent and a strong brand message that spreads awareness of their brand while [...]

Article by: KERAN SMITH Article date: SEPTEMBER 18, 2019 There’s a good chance that you have heard about paid search advertising. You may even have noticed PPC ads when searching for different topics on search engines like Google. Paid search ads appear on the search engine results page, and they help drive relevant traffic back to a business’ website. Whether you’re curious about paid search advertising or ready to get started with your first campaign, it’s important to understand what PPC ads are and how they help your business. Paid search advertising can help give you the advantage over your competitors while driving more qualified leads back [...]

It is no secret that data analytics can prove to be exponentially valuable for companies of all shapes and sizes. 61% of marketing decision-makers said they struggled to access or integrate the data they needed last year. Unfortunately, gaining access to technologies capable of analyzing an abundance of data in a short duration is very difficult. While many companies have the means to record large quantities of data, they are simply unable to process and analyze that information effectively. So, what can organizations do to use data analytics to achieve better insights that engage customers and drives sales? What Can Big Data Achieve? The key [...]

What is organic reach and why it so important to the success of your website? In a nutshell, as incredible as your branding may be or as innovative as your product or service no doubt is, if you're not ranking on the first page of Google's search engine results page (SERPS) for relevant search queries, people may never know that your business exists. In fact, the number one position on a Google search enjoys a whopping 33% of the traffic - so boosting the ranking of your website and related pages is essential. Paid ads or PPC will help to increase the search [...]

Article by: Asena Arica (DIgital Agency Network) Article date: 13 March 2020 Instead of creating campaigns, we want to sustain momentum around moments of truth. Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns, are not matter of throwing ideas into a campaign brief; thus they’re far more scientific. The marketing team starts by looking for what Mandel calls a moment of truth — an insight drawn from observant analysis, that then translates into the creative seed for a campaign, and [...]

Article by: Sherman (Lyfe Marketing) Article date: March 11 2020 Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead. Yes, a website can be an investment. But you need to look at it as just that – an investment, and not an up-front cost. A good website can increase online conversions [...]

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” - Adele Revella One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona. What's a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you'll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems. [...]

Content is the reason search began in the first place. - Lee Odden, Marketing Expert When it comes to the fast-paced world of digital marketing, content is still king - perhaps more so than ever. Although somewhat of a buzz phrase back in the earlier days of SEO, this is a term that holds an incredible amount of value, especially when you consider the sophistication of today’s consumer. No one wants cheap clickbait thrust under their noses, people want to be dazzled, informed, inspired, and engaged. As a marketer how do you achieve such a feat? By creating amazing content, of course. Content [...]

Careers | Digital Marketing The digitization of the marketing industry has upended traditional formats and led to an increased demand for personalized consumer experiences. It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. From one side of the fence, the ever-changing nature of the digital environment can seem like a negative, rather than a positive, but it is rife with opportunities for your career and business. If you’re considering upskilling or moving from traditional [...]

Careers | Digital Marketing It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job? You’re likely competing against many applicants who have completed internships, achieved good grades and need cash fast, but there are some ways you can stand out from the pack. Here are some tips for getting your first marketing job. Tips for Getting Your First Marketing Position 1. [...]