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Digital Marketing Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but it will allow you to be of benefit to the clients and businesses you’re involved in. Coming into 2018, we’re focusing on UX on a whole new level in the digital marketing sphere, focusing on customer experience, functionality, micro-moments, highly targeted advertising. Most of these innovations are being continuously [...]

Content Marketing | Digital Marketing Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness. The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this into your strategy. In this blog, we look at the techniques you can use to improve your digital storytelling to increase sales. What is a story? Every great story is comprised [...]

Careers | Digital Marketing According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap in the professional workforce as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major impact on business as we know it. As the demand for professionals with strong digital skills significantly outweighs the supply, now is the time to certify your skills to develop your competitive advantage. Why Are Digital Skills So Valuable? [...]

Careers | Digital Marketing If you’re new to the world of digital marketing, there’s a good chance you won’t have a strong specialty developed yet. However, if you want to have a specialization, or you have a unique set of skill sets to highlight, you should certainly be prepared to discuss these – so long as it’s relevant. It’s important to note that many jobs in digital marketing have at least a bit of a crossover and teamwork as well, so you’ll want to prepare to demonstrate your knowledge across a breadth of topics. Know a Little About Web Advertising Even if you’re [...]

Careers | Digital Marketing According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take [...]

Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. The reason for this is that most digital marketing trends come about as reactions to new technologies or new consumer behaviors, meaning they fill a need that’s already begun to emerge. For instance, the rise of mobile marketing was a direct reaction to the dramatic increase in smartphone use that’s happened over the past few years, especially among consumers who use their devices to shop or do product research. [...]

Careers | Digital Marketing Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome. Below, we’ve listed five tactics that you can use to level-up your CV and stand out from other applicants whenever you apply for a digital marketing job. Whether your goal is to establish your career or advance to the next level, all of these tactics can produce seriously positive results. Better yet, they’re also easy to implement for any digital professional with a strong level of [...]

Careers | Digital Marketing There are hundreds of internships available in every imaginable job sector right now. While they are maligned in some quarters, they can be an important part of a career, particularly in industries where practical experience is a much clearer indication of aptitude than anything done in a classroom or college course. But how do you get the most from an internship? And how do you bridge the gap between being an intern and becoming a full-time staff member? 1. Play Your Part It is important from the outset to understand that while there is, in fact, a gap between [...]

Careers | Digital Marketing Most companies employ a variety of digital marketing tactics like email marketing, social media and PPC advertising as a major part of their overall marketing strategy. In this blog, we look at why you should include these tactics as a major part of your overall marketing strategy and let your traditional marketing efforts remain in the past. Traditional Marketing vs. Digital Marketing How are traditional and digital marketing different? In traditional marketing, communication only happens in one direction, with the company speaking directly to its target audience. While this type of communication does sometimes exist in digital marketing, typically the focus is [...]

ARTICLE BY: SEAN ARTICLE DATE: NOVEMBER 8, 2019 A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, there is a large audience online that your small business can tap into. With the right digital advertising strategy in place, your business can really see an increase in results, whether that’s sales, leads or something else. A small business starts out [...]