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Every so often, Google makes a big update to its core algorithm. In October 2019, it was the introduction of BERT. But with hundreds of Google updates every year, what sets BERT apart from all the rest? Well, according to Google, BERT is their biggest update in five years (since RankBrain), and it impacts one in ten search queries. Put simply: BERT promises to more accurately answer the questions that you have on Google. What is Google BERT? BERT stands for Bidirectional Encoder Representations from Transformers. While this sounds complex, all we need to know is that it’s Google’s way to better understand [...]

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 Any business that wants to be competitive in a digital marketing space, needs to increase its website visibility by utilizing tools on search engines, such as Google. As a small to medium sized business marketing online, you may have felt the pressure to maximize the results on your web pages. But do you know how much traffic your website is receiving or where it’s coming from? If the answer to any of these questions are “no,” then getting Google Analytics setup can solve that. What Is Google Analytics? And What Can Google Analytics [...]

ARTICLE BY: LEANNE ARTICLE DATE: 17 APRIL 2020 With continuous advancements in technology, new data-collecting tools are being developed for businesses like yours constantly. So what does that exactly mean for your business? Well, for starters, these tools give you access to very vital information that can help you better reach your consumers. And we know as a small business, or any business for that matter, reaching your target customers is very important to you. More customers means more revenue. That’s why when you install Google Tag Manager and utilize these digital marketing tools, it can be a great advantage to [...]

ARTICLE BY: JHOAN ARTICLE DATE: 15 APRIL 2020 Things May Seem Uncertain Now, But You Can Overcome Them COVID-19 is affecting the world in a way we haven’t seen before. Public spaces are empty, people are out of school and work, and we’re all trying to remain calm amidst all of the chaos. We understand that the impact of COVID-19 is very real for a lot of business owners. We know many people are losing their jobs and when you’re talking about small businesses, “people” means friends, family and coworkers that feel like family- loved ones. With the restrictions on social [...]

ARTICLE BY: LEANNE  ARTICLE DATE: 17 APRIL 2020 When someone Google searches for the product or services that you offer, does your website appear in the search results? Take a look at your website. Are you maximizing the tools on your website to generate the best results for your business? The truth is, most businesses either aren’t aware or don’t know how to truly get the most out of their website. That’s where enterprise SEO can help! What Is Enterprise SEO? Enterprise SEO is the action of  implementing techniques to improve your website’s performance and visibility for search engine optimization. Enterprise [...]

Have you ever wonder why website optimization is important? Did you know what is the purpose or the key components of website design? Here's a video that helps to enhance your understanding of website optimization! For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

An email strategy helps you market your products and services, taking into consideration who your target customers are, what they are looking for, and when the best time is to provide that information to them. For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/

ARTICLE BY: SHERMAN   ARTICLE DATE: MARCH 20, 2020 In an instant, the world has flipped upside down. So, what are you going to do? Option #1: Attack Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategize. Option #2: Defend Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people. Which do you choose? One of these will allow you to take control. Steer this ship. Take the wheel. Choose to go out with a bang. The other? You’ll ride in the passenger. Wondering… “Hmmm. [...]

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Pay-per-click is one of the most popular internet advertising model used to drive traffic to websites, here's the Pay-per-click 101 video that will help to boost your understanding! For more information on our courses, CONTACT US AT: Email : courses@excelacademy.my Phone : 03-74997190 Website : https://digital.excelacademy.my/