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Author: SEAN - NOVEMBER 8, 2019 Are you implementing a SMB marketing strategy for your business? Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But  if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present right from the get-go. What about medium-sized businesses? Medium sized businesses do not have [...]

Digital Strategy Canada isn’t all maple glazed back bacon and moose hunting ice skaters. And surprisingly, “We the North” has a lot more to celebrate besides an impressive basketball team and over 6 million visible minorities. A list of unique digital marketing startups reigns from this melting pot of a country, all of which are setting themselves apart in their industries – not just because they’re Canadian, but because they have developed a distinctive approach to digital marketing, supported by talented teams. Just take a look at Shopify. The once-trifling Ontario-based startup from 2008 now supports 800,000 businesses in approximately 175 countries as one [...]

Digital Strategy As the Covid-19 storm continues, one thing is for sure: the world will never be quite the same again. Thrust into a state of isolation, we have all had to adapt to a more solitary existence, relying increasingly on the hyper-connective capabilities of the digital world, as well as our local communities to navigate these most unusual of times. Since the start of the lockdown, consumer circumstances and buying habits have changed and brands have been forced to change their operational approach as well as their messaging in response. Many experts have advised this as a time for companies to reassess [...]

 Let's take a look at the benefits and limitations of Google Analytics For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Cameras at the ready! June 21st is National Selfie Day! To celebrate the longstanding popularity of taking self-portraits with a camera phone, we thought we would take the opportunity to see where the selfie came from and how it became so popular. From Ellen DeGeneres’ star-studded Oscars selfie to astronaut Chris Hadfield’s literally out of this world reflective space snap, the self-taken photograph comes in countless forms. Since the dawning of the social media age, the selfie has blossomed and in many ways, changed the way we approach photography, forever. But, when did it all start and how did it become so popular so fast? Is [...]

Website analytics is important for marketers to optimize the performance of their channels by taking data-led decisions. This video will explain the values of web analytics. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following marketing assets to help them compete with [...]

Views on Snapchat can be very valuable for your brand. Snapchat has an average of 186 million users per day, and these users create 3 billion snaps daily. In other words, this social network channel has a larger audience than Twitter, which has 126 million daily users. Another reason Snapchat is worth some of your marketing dollars is that so many young people use it. While Millennials and the younger generation are increasingly challenging to reach via other media channels, Snapchat is almost exclusively used by the young. According to a Pew Research survey, 78% of 18 to 24-year-olds use Snapchat. So, you understand why [...]