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Author: SHERMAN - NOVEMBER 7, 2019 Using Facebook for Business: What You Need to Know to Succeed Social commerce is growing day in and day out. And Facebook is a huge part of this growing revolution. People are buying more products/services online due to the recommendations and promotions they come across on Facebook. A trend that won’t die down any time soon. While the social media giant doesn’t quite reach the status of Google in terms of being a purchasing channel, it definitely is becoming a strong influence on purchasing habits and decisions. For anyone using Facebook for business, that’s a huge plus [...]

Author: BRANDI - JUNE 23, 2020 Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily. There are several measures you can take to help your website grow in search rankings. Most of them are fairly easy to do. But why take the time and effort to learn how to rank higher on search engines if you’re already using [...]

Author: SHERMAN - NOVEMBER 7, 2019 Are you looking for new ways to drive traffic to websites like yours? Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites. There are many tactics that you can use to help drive more traffic back to your site while building relationships with leads and customers. Some of them might require an up-front investment, while others just require your [...]

SEAN - NOVEMBER 7, 2019 8 Real Estate Video Marketing Tips that Actually Work Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the day. Thanks to smartphones, today we live in a world where a large number of people are equipped with a camera. Plus, it’s easier than ever to share and distribute videos with the help of Facebook or Instagram marketing. Which is why more and more people are doing it. [...]

Author: SEAN - NOVEMBER 8, 2019 As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for ecommerce can be very helpful for any shopping business. If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money. To help you out, we have listed some of the most effective tips that you can use when coming up with strategies for running Facebook ads. Proven Tips in Using Facebook Ads for Ecommerce With over a billion users, using Facebook ads for ecommerce is a literal goldmine for businesses. And with [...]

Social Selling Online customers are not always transparent, but a seasoned salesperson knows what to look for when interacting with customers face to face, or even over the phone. It could be subtle body movements, changes in the tone of voice, or even little signs of hesitation. However, it is online buying signals that can be more difficult to pinpoint, making them easier to miss. The fact is, 93% of sales executives have not received any formal training on social selling, yet 90% of top performers include social media in their sales strategies, according to Everyone Social. So how can your sales [...]

Social Media Social media plays a massive role in the life of the average North American. In fact, as of 2017 Facebook was the 3rd most viewed website on the globe, after Google and YouTube. With so many users on these platforms, there's a need to create order, and an algorithm does just that. Social media algorithms are always changing, making it difficult to keep up with marketing codes of conduct. There’s no way to know every detail that goes into every change, but we have a good idea. Depending on the platform you use, your social media expectations will differ. The algorithm in play [...]

Digital Marketing One of the biggest challenges for many people in digital roles is they weren't necessarily intending to wind up working in digital marketing. There is a highly diverse mix of people that make up digital marketing departments. Often, there isn't even a digital marketing department per se. Regardless of what your digital marketing situation looks like, there is one thing you can be certain of: If you want to be successful and remain a member of that elite, highly talented team, then you should never utter any of the following words to your Digital Marketing Manager. 1. We’re out of money [...]

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, here's a short video explains the digital strategy fundamentals. For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/