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Author: SEAN - JUNE 30, 2020 Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this evolution has been the fact that companies are constantly finding better ways to give more to customers and see greater benefits. In recent years, one such digital medium that does just that and creates value for your business is blogging. Today we [...]

Digital and Social Selling | Digital Transformation What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn’t mean that the traits of successful salespeople aren’t needed. It’s a matter of translating traditional skills into an approach that is effective on a digital platform. On both the online and offline world, sales leaders drive performance. The greatest success lies in combining digital tools with traditional methods. This means using all available tools to get the most from digital capabilities while not doing away with methods which have worked in the past. [...]

Digital Marketing | Careers Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike. But becoming a thought leader can't happen overnight. It takes a lot of work and careful planning to put yourself in a position to earn recognition as a go-to authority on industry developments. Gaining the respect and [...]

Digital Marketing | Campaign | Social Media Juggling all your social media is hard enough without trying to figure out the analytics to go with it. However, if you want to be successful in creating content that will get results, it's always best to keep track of your statistics. If you are dreading having to learn how to use yet another platform’s stats, here is an easy overview to help you identify the Pinterest content that is working best for you. Claiming Your Account To access analytics, you must confirm you have a business account. That is simple, and if you don’t have a business account, a [...]

E-Commerce | Campaign Competing online to gain new customers is a tricky prospect. There are a lot of savvy marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you can learn to use the same tricks as the pros do. One of those tricks is learning how to use Google Ads to effectively engage customers and get them thinking about your company. Here are some tips on how you can take advantage of [...]

Author: SEAN - NOVEMBER 5, 2019 So if you’re a business that has a conscious social media marketing strategy, you may have found yourself asking, how do Instagram promotions work? Let’s start with bit of background on Instagram promotions and the features open to businesses on Instagram. What is an Instagram Promotion? An Instagram promotion is similar to any other ad you my see online. It allows increased exposure on your brand’s content by targeting desired users that may be interested in your brand’s products or services. In the last couple years Instagram has been rolling out bundles of features to help businesses [...]

Did you know competitor research is a process of establishing a clear picture of your competitive landscape? checkout this short video to know more! For more information on our courses, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Author: SEAN - NOVEMBER 6, 2019 So how does one create a solid inbound marketing strategy? Mass marketing or “push” advertising worked extremely well in the earlier days. But times are changing, and so are consumer preferences. It’s an undeniable fact that consumers online are doing their homework before buying something, especially when they are faced with multiple options. They’re using Google to research products and social media to seek recommendations from friends/family. This is why inbound marketing is gaining more importance than regular outbound marketing. So as a business, you need to understand how “aware” consumers are and what you need to [...]

Author: SEAN - NOVEMBER 6, 2019 Regardless of the type of business you run or the industry you are in, you need consistent sales. You need customers that don’t just buy from you once, but keep coming back for more. In short, you need those valuable numbers on your side. However, selling more of your products or services can get complicated, especially if you have big goals. Being a business owner, you have a lot of control on many areas. Except when it comes to customers who can be unpredictable and give you hard time. The only way you can gain control of [...]

Author: KERAN SMITH - NOVEMBER 7, 2019 How To Earn Money from Google Over and Over Again As the marketplace moves from physical store locations to ecommerce stores, Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for success. How Do You Make Money Online with Google? There are two basic ways to utilize Google to reach your customers and make money – 1) organic (or free) search engine traffic and 2) paid search engine ads. Below, [...]