Certified Digital Marketing Professional

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI

2023-05-29T10:53:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each [...]

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI2023-05-29T10:53:27+08:00

What are the Top Content Marketing & SEO Trends?

2023-05-29T10:44:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2023-05-29T10:44:00+08:00

How Do Social Media Algorithms Work?

2023-05-23T10:23:56+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work) Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe, and old and new platforms, such as TikTok and Twitch, are attracting brands who want to advertise to engage new audiences. With so many users on these platforms, there's a need to create order and relevancy, and an algorithm does just that. Social media algorithms are always changing, making it difficult for marketers to keep up. There’s no way to know every detail that goes into each change, but we have a good idea. The algorithm in [...]

How Do Social Media Algorithms Work?2023-05-23T10:23:56+08:00

How to Use the Twitter Algorithm to Your Marketing Advantage

2023-08-07T09:25:29+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

How to Use the Twitter Algorithm to Your Marketing Advantage2023-08-07T09:25:29+08:00

5 Awesome Qualities of the Unshakeable Digital Marketer

2023-08-07T09:27:40+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

5 Awesome Qualities of the Unshakeable Digital Marketer2023-08-07T09:27:40+08:00

How to Build & Grow Your Email Marketing List

2023-05-19T11:40:17+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

How to Build & Grow Your Email Marketing List2023-05-19T11:40:17+08:00

[HRD Corp Claimable Course] | Digital Marketing Masterclass | Alexander Ang

2023-08-01T16:09:40+08:00

We have concluded our 2-day 'Digital Marketing Masterclass' that was led by our digital marketing expert trainer, Mr. Alexander Ang, and our participants from: ⁣ ⁣ - Dassault Systemes Innovation Technologies Malaysia Sdn Bhd⁣ - Seriemas Development Sdn Bhd⁣ - Iwatani Malaysia Sdn Bhd⁣ - Skechers Malaysia Sdn Bhd⁣ - SW1 Solutions Sdn Bhd⁣ - Fajarbaru Land (M) Sdn Bhd⁣ - Kossan Paint (M) Sdn Bhd⁣ ⁣ The training was a complete success, all thanks to our trainer and participants' cooperation! We are glad that everyone enjoyed the training to the fullest, with all the knowledge-sharing and real-time experience of practicing [...]

[HRD Corp Claimable Course] | Digital Marketing Masterclass | Alexander Ang2023-08-01T16:09:40+08:00

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander Ang

2023-07-31T09:44:22+08:00

Hey everyone!  We are excited to be at Armada Hotel, PJ, today for the first day of the 'Digital Marketing Masterclass' with our participants from:⁣ ⁣ - Dassault Systemes Innovation Technologies Malaysia Sdn Bhd⁣ - Seriemas Development Sdn Bhd⁣ - Iwatani Malaysia Sdn Bhd⁣ - Skechers Malaysia Sdn Bhd⁣ - SW1 Solutions Sdn Bhd⁣ - Fajarbaru Land (M) Sdn Bhd⁣ - Kossan Paint (M) Sdn Bhd⁣ ⁣ Along with our dedicated expert trainer, Mr. Alexander Ang! Our trainer is committed to sharing his insights and understanding of digital marketing, and we hope that the participants will grasp the topic to use [...]

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander Ang2023-07-31T09:44:22+08:00

[HRD Corp Claimable Course] | Digital Marketing | Solarvest Energy Sdn Bhd

2023-07-31T09:29:34+08:00

It's a successful wrap for the 'Digital Marketing Masterclass' training with Solarvest Energy Sdn Bhd, and we can't thank you enough! Big applause to our dedicated expert trainer, Mr. Alexander Ang and our participants for the work well done throughout the two-days training (24 & 25 July)! ⁣ We hope our participants can use the digital marketing insights and knowledge gained from the training. It is essential, especially in today's world, to know how to take advantage of all the amazing digital tools for better business outreach and performance, especially in marketing. ⁣ All the best and thank you for your [...]

[HRD Corp Claimable Course] | Digital Marketing | Solarvest Energy Sdn Bhd2023-07-31T09:29:34+08:00

How B2B Email Marketing Can Turn Leads Into Sales

2023-05-19T11:31:45+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-b2b-email-marketing-can-turn-leads-into-sales) Email has been around for decades, and even though it's a tried and tested branch of B2B marketing, you might be surprised to learn just how effective it is today.  Even though it's a 50-year-old technology, businesses are still using B2B email marketing to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important things to remember is how it allows you to reach out to people who have visited your site without converting. This [...]

How B2B Email Marketing Can Turn Leads Into Sales2023-05-19T11:31:45+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM