Certified Digital Marketing Professional

What are the Top Digital Marketing Trends for 2023?

2023-05-19T11:18:35+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-trends-for-2023) As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means that marketers need to know the trends coming down the line so they can plan and take advantage of any new developments. 1. SOCIAL MEDIA AND INFLUENCER MARKETING TRENDS There are some really interesting trends down the line in 2023 for [...]

What are the Top Digital Marketing Trends for 2023?2023-05-19T11:18:35+08:00

How to do an SEO Competitive Analysis

2023-05-19T10:52:31+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis) Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It will highlight [...]

How to do an SEO Competitive Analysis2023-05-19T10:52:31+08:00

12 Tips To Improve SEO For ECommerce

2023-07-24T09:18:33+08:00

Article by: Neil Patel (https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce) With SEO, it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your e-commerce website? They can be summarized into 12 key tactics, which we’ll go through one by one. 1: Perform Keyword Research That Considers Buyer Intent When performing keyword research, don’t focus exclusively on the most popular keywords in your industry. It’s essential to factor buyer intent into the mix. Buyer intent relates to the intention behind a search query. To identify it, look at the specific phrases and terms [...]

12 Tips To Improve SEO For ECommerce2023-07-24T09:18:33+08:00

Best Examples of AI in Marketing

2023-05-18T16:23:23+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/some-inspiring-uses-of-ai-in-digital-marketing) The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality. The AI market is expected to be worth $36.8 billion by 2025, and as this autonomous branch of digital technology continues to evolve, we expect to see a host of incredible developments to emerge in the not-so-distant future—especially in this emerging age of the metaverse. While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also served to [...]

Best Examples of AI in Marketing2023-05-18T16:23:23+08:00

The Anatomy of an Effective Marketing Email

2023-05-18T16:09:28+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email) There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal channel for [...]

The Anatomy of an Effective Marketing Email2023-05-18T16:09:28+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | Pelaburan MARA Berhad

2023-07-18T11:05:49+08:00

Yay! Kudos to Pelaburan MARA Berhad for successfully completing the 2-day Digital Marketing Masterclass training. We hope that you can fully utilize the knowledge of SEO, PPC advertising, social media marketing, content optimization, email marketing, conversion rate optimization, and more in your forthcoming marketing projects.⁣ ⁣ Thank you to our dedicated trainer, Mr. Alexander Ang, and all our participants for the work well done! We wish you all the best of luck as you embrace the digital marketing journey. ⁣ ⁣ -⁣⁣⁣ ⁣⁣ Want to be part of our next HRD Corp Claimable course? Contact us today at 1700-81-5520 or email [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | Pelaburan MARA Berhad2023-07-18T11:05:49+08:00

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Pelaburan MARA Berhad

2023-07-18T10:59:24+08:00

  Hello once more! We're getting close to the end of the Digital Marketing Masterclass. We expect that attendees will have all of their questions on this topic answered by the end of the session. Never pass up the chance to maximize your knowledge of digital marketing with our fantastic expert, Mr. Alexander. ⁣ Good luck! .⁣ .⁣ .⁣ #HRDCorpClaimableCourse #ExcelAcademy #trainingprovider #DigitalMarketingMasterclass

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Pelaburan MARA Berhad2023-07-18T10:59:24+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass course | 26 & 27 of July

2023-07-18T10:52:55+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of July! ⁣ ⁣ In this comprehensive course, you'll learn everything you need to know to create successful digital marketing campaigns, from the basics of digital marketing to more advanced strategies like website optimization and SEO. You'll also gain a deep understanding of how to create effective marketing campaigns and sales funnel, marketing strategies, and more. ⁣ ⁣ Our trainer, Alexander Ang, a highly experienced digital marketer, will guide you [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass course | 26 & 27 of July2023-07-18T10:52:55+08:00

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Pelaburan MARA Berhad

2023-07-18T10:48:53+08:00

Guess what? It's the first training day of the Digital Marketing Masterclass with Pelaburan MARA Berhad! ⁣ ⁣ Throughout the two-day training, participants will gain insights into various digital marketing channels, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. Our participants are surely looking forward to mastering digital marketing under Mr. Alexander's comprehensive training! ⁣ ⁣ ⁣Good luck! ⁣⁣ .⁣⁣ .⁣⁣ .⁣⁣ #HRDCorpClaimableCourse #ExcelAcademy #trainingprovider #DigitalMarketingMasterclass

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Pelaburan MARA Berhad2023-07-18T10:48:53+08:00

How to Use Twitter for Business

2023-07-14T10:30:53+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-for-business) Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. It has become the place to find out about what’s happening in the world right now. Whether you’re interested in music, sports, politics, news, celebrities, or everyday moments—come to Twitter to join the conversation! Twitter is more than a newsfeed, of course. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and up to 280 characters of text. These messages are [...]

How to Use Twitter for Business2023-07-14T10:30:53+08:00

Excel Academy

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