Certified Digital Marketing Professional

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/implementing-digital-strategy-how-to-ensure-it-doesnt-fail) Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day. But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing digital strategies. What’s the difference between digital strategy and tactics? First, let's look at what a digital strategy is and how it differs from tactics. A digital [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/gdpr-and-marketing) Savvy consumers are aware that their activity and data are being tracked online. That's why it's become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share. The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May 25th, 2018. This law replaced the Data Protection Directive 95/46/EC and was designed to: Harmonize data privacy laws across Europe Protect and empower all EU citizens’ data privacy Reshape the way organizations across the region approach data privacy What does GDPR mean for companies? [...]

Article by: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing) Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek “mimeme” (something [...]