Certified Digital Marketing Professional

6 of the Most Important Social Media & Influencer Trends in 2023

2023-05-30T12:28:03+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/the-most-important-social-media-influencer-trends-2023) The social media and influencer landscape is ultra-competitive and eventful. Just think about the controversy around Twitter under Elon Musk’s control to see just how crazy it can get! But the social arena is the place for brands to make their mark and engage their customer base. With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness. It’s our job at the DMI to keep an eye on trends, so we’ve talked with our experts to find out [...]

6 of the Most Important Social Media & Influencer Trends in 20232023-05-30T12:28:03+08:00

Your 2023 Guide to Social Selling

2023-05-30T12:26:56+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/your-2023-guide-to-social-selling) As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people. According to LinkedIn’s ‘Global State of Sales 2022’ report, about a third of sellers have closed deals over $500,000 without ever meeting the buyer face to face. Meantime, 89 percent of customers say they are more likely to consider a brand if a seller changes their way [...]

Your 2023 Guide to Social Selling2023-05-30T12:26:56+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-20T08:52:05+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-20T08:52:05+08:00

Be Quiet & Listen: How & Why Your Brand Should Use Social Listening

2023-05-30T12:27:16+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening) I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)... their complaints and bad reviews? That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease. Remember, when customers feel connected to [...]

Be Quiet & Listen: How & Why Your Brand Should Use Social Listening2023-05-30T12:27:16+08:00

Content Creators: What Are They And How Can You Be One?

2023-05-30T11:57:27+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/content-creators-what-are-they-and-how-can-you-be-one) As avid users of social media, experienced content creators use a wealth of creative marketing skills to produce high-quality visuals and messaging for specific audiences. Being a content creator is a varied and rewarding role paved with exciting opportunities —if you know what you’re doing. Here we look at what it means to be a content creator and look at ways to become one in today’s age of influence. Ready? Let’s dive in. What is a content creator? A content creator produces… well… high-quality content for a range of digital channels, from Facebook and Instagram to TikTok, YouTube, [...]

Content Creators: What Are They And How Can You Be One?2023-05-30T11:57:27+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-13T17:14:28+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-13T17:14:28+08:00

7 Popular Content Types and How to Use Them

2023-05-30T11:50:17+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different types of content out there, it can be difficult for marketers and brands to know which ones to focus on. Different content types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the top 7 content types and how you can use them [...]

7 Popular Content Types and How to Use Them2023-05-30T11:50:17+08:00

Being Needed, Not Needy: How To Create Content People Actually Want

2023-05-30T09:37:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that taps [...]

Being Needed, Not Needy: How To Create Content People Actually Want2023-05-30T09:37:00+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-08T16:41:55+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-08T16:41:55+08:00

The Cost of Social Media Advertising: Where’s the Value?

2023-05-30T09:30:53+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

The Cost of Social Media Advertising: Where’s the Value?2023-05-30T09:30:53+08:00

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