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How to Write A Marketing Email

2023-01-06T09:50:44+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no doubt that email marketing is a powerful tool for any marketer. It's an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people's inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there's an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects [...]

How to Write A Marketing Email2023-01-06T09:50:44+08:00

DMI PROGRAM: 2023 HUAT HUAT DEALS!

2023-01-05T10:21:30+08:00

  Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?⁣⁣⁣⁣ ⁣⁣⁣⁣ Well, we have great news for you!⁣⁣⁣⁣ ⁣⁣⁣⁣ We are running a special promotion this Chinese New Year. Enrol in selected Digital Marketing Institute courses through us and save up to RM 1272! ⁣⁣⁣⁣ ⁣⁣⁣⁣ Two options are available for you to choose from:⁣⁣⁣⁣ ⁣⁣⁣⁣ Self-Paced Learning⁣⁣⁣⁣ Normal Price: RM 5300 | DISCOUNTED PRICE: RM 4028 ⁣⁣⁣⁣ Available Courses:⁣⁣⁣⁣ DMI Pro Program⁣⁣⁣⁣ DMI Specialist Programs (Social Media, Search, Strategy Planning)⁣⁣⁣⁣ ⁣⁣⁣⁣ Blended Learning⁣⁣⁣⁣ Normal Price: RM 5830 | [...]

DMI PROGRAM: 2023 HUAT HUAT DEALS!2023-01-05T10:21:30+08:00

Email Marketing Tips & Examples for 2023

2022-11-14T13:51:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. IIn addition, the demise of third-party cookies will make it harder for marketers to target customers through ads, so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 per [...]

Email Marketing Tips & Examples for 20232022-11-14T13:51:58+08:00

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills

2022-10-11T08:37:38+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The past few years have challenged sectors across industries and for many marketers. This has seen their priorities, roles, and skill requirements change. CMOs, Vice Presidents of Marketing, and Marketing Directors are at the helm of this marketing evolution. Our new research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’, found that nearly half of senior marketers report their role has changed over the past two years, while 53 per cent are spending significantly more on digital marketing channels.  Senior leaders have changed their roles as business accelerators that drive business growth and [...]

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills2022-10-11T08:37:38+08:00

What are the Top Content Marketing & SEO Trends?

2022-10-06T10:11:58+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-10-06T10:11:58+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-10-05T16:02:01+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-10-05T16:02:01+08:00

What Does a Digital Marketer Do?

2022-09-30T10:49:15+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-09-30T10:49:15+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

A Guide to Instagram Influencer Marketing for Businesses

2022-09-28T15:15:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   It's not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That's a lot of eyes on the social media network, and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most [...]

A Guide to Instagram Influencer Marketing for Businesses2022-09-28T15:15:58+08:00

What Is Conversion Rate Optimization (CRO)?

2022-09-27T16:12:34+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Conversion Rate Optimization (CRO) is at the core of any successful digital marketing strategy. It is used to increase the percentage of visitors who take the desired action (conversion) on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. It can be challenging to start a conversion rate optimization strategy, but the benefits it offers can help you: Understand your customers better Improve customers' on-site experiences Maximize your PPC spend Maximize sales Increase return on investment Before we dive into exploring how CRO works (and offer 8 [...]

What Is Conversion Rate Optimization (CRO)?2022-09-27T16:12:34+08:00

Excel Academy

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    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM