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6 Things to Know Before Embarking on Digital Transformation

2022-08-26T11:03:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Running an organization in the 21st century is radically different from the one before. Business is easier in some respects but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but there is a subtle, important difference between them. In this article, we look at the bigger, more comprehensive concept of digital [...]

6 Things to Know Before Embarking on Digital Transformation2022-08-26T11:03:25+08:00

How to Perform an SEO Audit

2022-08-24T16:30:14+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2022-08-24T16:30:14+08:00

10 Ways Online Learning Can Transform Your Business

2022-08-10T10:41:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce. It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age. According to Training Magazine, the top 100 organizations that excel in training have a mean training budget [...]

10 Ways Online Learning Can Transform Your Business2022-08-10T10:41:04+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

2022-08-10T10:04:30+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?2022-08-10T10:04:30+08:00

How to Manage Online Customer Reviews

2022-07-12T11:51:44+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Do you want to know how to earn positive customer feedback? This guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value on the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will [...]

How to Manage Online Customer Reviews2022-07-12T11:51:44+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

The Ultimate List of Free Keyword Research Tools

2022-07-04T09:05:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Keywords are an essential part of your content marketing and SEO strategy. Using the right keywords that align with your website content to get it seen on search engines can drive leads, sales, and ultimately revenue. Despite this, new research found that only 30 percent of small companies in the U.S use SEO in their marketing. And many businesses may use keywords, but either does not use them effectively or use the wrong keywords for their audience. This is why keyword research is crucial. It will ensure that you use keywords that will attract your audience and [...]

The Ultimate List of Free Keyword Research Tools2022-07-04T09:05:31+08:00

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