Certification Course

4 Reasons to Use Memes in your Marketing

2023-03-29T11:30:28+08:00

Article By: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing)   Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek [...]

4 Reasons to Use Memes in your Marketing2023-03-29T11:30:28+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2023-03-29T11:27:34+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-essential-skills-every-digital-marketer-should-know)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best data analytics tools to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in-demand. They will be working with diverse teams and clients, [...]

7 Essential Skills Every Digital Marketer Needs to Know2023-03-29T11:27:34+08:00

How to Use Data Analytics to Drive Better Business Insights

2023-01-18T10:54:00+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-data-analytics-to-drive-better-business-insights)   It is no secret that data analytics can be valuable for companies of all shapes and sizes. It helps marketers map out seamless customer journeys and tailor content to match intent. However, from predicting future purchases to customer churn, more than 4 out of 5 marketing executives report difficulty in making data-driven decisions despite access to consumer data according to Venture Beat. The challenge is gaining access to technologies capable of analyzing an abundance of data in a short duration. While many companies can record large quantities of data, they are unable to process and analyze that [...]

How to Use Data Analytics to Drive Better Business Insights2023-01-18T10:54:00+08:00

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March

2023-03-16T15:18:27+08:00

                                    We would like to extend our sincere thanks to all the participants who attended our Certified Digital Marketing Professional training at Excel Academy on the 13th, 14th, and 15th of March! ⁣ ⁣ We appreciate your dedication and commitment towards enhancing your digital marketing skills. We hope the knowledge and skills gained from this training will help you in your professional journey and contribute to your career growth. ⁣ ⁣ Once again, thank you for choosing our Certified Digital Marketing Professional and making [...]

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March2023-03-16T15:18:27+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March

2023-03-09T10:37:26+08:00

  Yesterday evening was the conclusion of our "Digital Marketing Masterclass" two-day online training session (8th and 9th March) with our trainer, Mr. Alex!🥳⁣ ⁣ We would like take this opportunity to wish our biggest congratulatioins to our participants from:⁣ - Global Pets Sdn Bhd⁣ - Vet Partners Sdn Bhd⁣ - Pantai Premier Parthology Sdn Bhd⁣ - Pinnacale Homes Sdn Bhd⁣ - WCT Hartanah Jaya Sdn Bhd⁣ - Syarikat Mohd Noor Yusof Sdn Bhd⁣ - ICSD Ventures Sdn Bhd⁣ ⁣ for completing the training session!⁣ ⁣ We hope that the training has provided you with the ability to enhance your digital [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March2023-03-09T10:37:26+08:00

A Guide to Social Commerce

2023-01-16T14:44:59+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/social-commerce)   Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience, where users can discover, research, and make a purchase without leaving social media is a powerful strategy for increasing your sales.  The social media industry is preparing for an acceleration of social commerce growth, as key platforms advance their shopping and checkout capabilities. From 2021 Statista data, 11% of social media users made an immediate online purchase after discovering a product, while 44% made a purchase later. The global Covid-19 pandemic has also accelerated social commerce, with many users turning to platforms like [...]

A Guide to Social Commerce2023-01-16T14:44:59+08:00

What Is Digital Marketing + 10 Proven Digital Marketing Strategies

2023-02-13T12:06:59+08:00

Digital marketing has become an indispensable aspect of businesses in today's highly connected world. With the rise of technology and the internet, companies now have access to a wider audience, making it crucial for them to have a strong online presence. Digital marketing encompasses a variety of strategies that help businesses reach their target audience and achieve their marketing goals through electronic channels. In this article, we will delve into the concept of digital marketing and explore its importance in the current business landscape.   Image by tirachardz on Freepik   What Is Digital Marketing? Digital marketing refers to [...]

What Is Digital Marketing + 10 Proven Digital Marketing Strategies2023-02-13T12:06:59+08:00

Email Marketing Tips & Examples for 2023

2023-01-20T09:47:04+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of [...]

Email Marketing Tips & Examples for 20232023-01-20T09:47:04+08:00

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR

2023-01-18T14:51:32+08:00

    🌟🌐 Are you ready to become a world-class digital marketer? ⁣ ⁣ We understand that upskilling or shifting to digital marketing without prior understanding can be challenging.⁣ ⁣ 🌟But don't worry; we've got you covered! ⁣Unlock the power of digital marketing with our Certified Digital Marketing Professional Course. Our comprehensive program covers all aspects of digital marketing, from SEO and PPC to social media and email marketing. ⁣ ⁣ 🤔 So, what is exciting about this offer ❓⁣ ✅ 24 weeks of access to DMI Membership (Interactive Digital Marketing Portal)⁣ ✅ 6 to 12 months EPP with 0% interest! [...]

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR2023-01-18T14:51:32+08:00

How to Attract & Retain Digital Marketing Talent

2022-12-29T09:20:24+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Companies across industries are competing to get noticed online. That's why digital marketing professionals are in demand, and the need to retain talent is high on the agenda for many HR professionals. Employee experience (EX) has become a must for companies wanting to attract and retain key talent. That's why according to wtw's 2021 Employee Experience Survey, 92 per cent of organisations are prioritising EX enhancements over the next three years compared to just 52 per cent pre-pandemic to increase employee engagement, drive productivity and create a happier workforce. As the need for digital marketers continues [...]

How to Attract & Retain Digital Marketing Talent2022-12-29T09:20:24+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM