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Generation Z is taking over. In fact, by 2020 they will make up 40% of all customers. As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In this article, we explore 9 ways Gen Z are changing consumerism and how brands and industries can cater to them. 1) Optimize Social Media Activity Gen Z is known for being [...]

Whether you’re an experienced digital marketer or brand new to the industry, chances are you know just how vital social media marketing is in your practice. However, social media is changing daily, and faster than ever. It seems as though there are updates and changes in popularity between demographics on an almost weekly basis. As a digital marketer, how can you work to better understand user behavior on various  social media platforms, the differences between them, and what platforms best benefit yours or your clients’ businesses? This is where the magic of social media demographics comes in. By paying attention to [...]

Google Analytics is a digital marketer's best friend. It's a rich source of relevant website data any business strategist can use to analyze their own sales process and identify areas of strength along with inefficiencies. But do you know exactly what to look for when you read analytics data? Navigating its complex platform and putting all that data to good use can be challenging. Google Analytics can produce hundreds of different reports in seconds, thousands if you do a little tweaking. Accessing the valuable actionable data you can use to boost sales requires a bit of in-depth knowledge. Metrics such as users, pageviews, [...]

Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content types and how you can use them to drive growth. 1. Blogs Blogging has been around for as long as the internet has, but the practice has become more sophisticated over [...]

With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media and give up after a few weeks. Social media success is not something that is going to come overnight. It can be tough and time-consuming. With this mind, you’ll need to stick with it and remain active for the long term. By remaining active, you’ll have a much better chance of getting more followers and likes. Each tweet you make has [...]

Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion. Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives [...]

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in [...]