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Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various social media platforms. Here are a few suggestions on how to stay ahead of the game with your next social media campaign without running yourself into the ground. Why is it [...]

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. [...]

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time. Your content should answer their questions and resolve their 'pain points'. A value-first strategy in your email strategy will lead to increased sales, better brand recognition, and higher open rates. So, don't wait, read our top tips for crafting the perfect subject line and get ready to increase the open rates and ROI of your email marketing [...]

Digital and content marketers need to understand all too well how important search rankings are to the success of a company's content. Any material you produce is only good if people are able to read it, so learning how to increase this ranking is an essential part of the job. Organic traffic—users coming from a search engine—is the top inbound channel marketers strive to increase. If you take a look at the numbers, it's easy to see why. The first page of Google, considered to be holy grail by digital marketers, gets the lion's share of the search engine's clicks. Furthermore, there's a dramatic drop-off after [...]

Digital marketing is typically defined as marketing efforts that involve electronic devices or focus on online platforms, and the need for digital marketing cannot be ignored. Malaysians today spend so much time plugged in and using devices that digital is the best opportunity to engage audiences and attract new prospects. In fact, the average American spends over 12-14 hours a day using electronic media, and that includes nearly five hours watching live television, nearly an hour and a half on their smartphones, and even two and three-quarter hours listening to the radio. When you look at numbers like these, it’s impossible to [...]

Instagram TV (IGTV) Launched on 20th June this year, Instagram proved they had more in their sleeves. What's IGTV? It works similarly like 'Stories', but now, you are able to upload videos up to 10 minutes long instead of 10 seconds per story. If you already have several videos, we highly recommend you to make some edit/adjustment on them to fit into a vertical video format (9:16 ratio).     View All Active Facebook Ads Finally, this is a game changer for every marketer. Why? You can now publicly spy your competitor Facebook Ads. All you have to do is just click [...]

With the latest workshop done, we had some short chats with the participants and found out what they thought about the Certified Digital Marketing Professional program. We got some information on how they think the program, from how informative, eye-opening, to how this course would affect or help them in their career. For the recent session, we received participants from Select-TV, Skills Johor and other individuals. Participants experienced both theory and hands-on approach to learning throughout the 3 Day workshop. Let's hear what Hana from Select-TV has to say. https://player.vimeo.com/video/282426310   Are you going to join our next workshop? Do let us [...]

To help you understand the importance of the certification. Here are the highlights of the features & benefits that you'll gain. Feature: CDMP is a rounded introduction to all the core digital marketing disciplines. SEO (Search      Engine Optimization), PPC (Pay-Per-Click), Display Marketing, Email Marketing, Social, Mobile,             Analytics, Strategy& Planning. Benefit: Build an integrated marketing / business strategy (digital with traditional).   Feature: All major CDMP Syllabus Updates are reviewed, validated and updated again. Benefit: Each participant will be learning best practice digital techniques that have been validated by      some of the biggest global brands in digital. [...]