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When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must, but not all smaller businesses have the money to do so. The solution is tapping into the secrets of effective content marketing. Here are 10 ways to help make your content marketing more effective. 1. Plans are Important You need a plan to get your content working for you. That begins with setting objectives and finding the right [...]

Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of skills that can range from being creative, to highly analytical. And as the digital marketing industry becomes more specialized, the need for skilled PPC specialists is growing fast. In this article, we look at what does a career in PPC [...]

Perhaps more than any other social media platform, Instagram offers you the opportunity to really create a buzz. Connecting to like-minded people who share an interest and want to see more of the same information allows you a rare opportunity to gain followers that will love you. That said, it still takes some skill and thought to stand out from the potentially hundreds of others accounts they are following. Here are some tips to help you become Instafamous. Get Strategic on Instagram Like any of your other marketing efforts, you want to get creative on your Instagram account. Outline a plan and strategy [...]

Instagram has grown exponentially from a basic picture sharing service into a serious content marketing and audience building tool. It has built brands and spawned its share of influencers along the way, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals have even gotten paid thanks to the platform and sponsored posts. Engagement rates for brands on Instagram blow other social media outlets out of the water. Brands are receiving nearly 60 times more impressions per follower than they would on Facebook, and double that figure when compared to Twitter. As a result, there are over 25 [...]

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. Debating over whether to change career direction or what to study next? You might want to discover the four big digital marketing benefits first. They’re good, [...]

The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. In 2016 alone, freelancers in the UK contributed a notable £119 billion to the economy, with 13% of being those within the digital marketing sector. With so many avenues and angles to explore, a constant rate of evolution and a growing number of touchpoints to exploit, more and more businesses are looking to freelance digital marketing specialists to help them deliver important campaigns [...]

It’s hard to believe that just 20 years ago, people didn't have hand-held, multi-media devices that can connect to the internet and stream high volume content. But today, people listen to music, take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. And the ability to create videos, photos, and then distribute them globally is also much easier to do than ever before. People no longer need to buy film, develop it at labs, work in costly editing bays, and physically deliver their media to a broadcast station or movie theatre. That has [...]