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Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search Engine Optimization (SEO) and its close cousin Search Engine Marketing (SEM) are both descriptors for a complex set of tasks which involve keeping websites and other types of content at the [...]

We are moving to VSQ@PJCC to serve you better! Hello everyone! We will be moving to our new office at VSQ@PJCC to serve you better with effect from 25 June 2018. Our new address is: Excel Academy, VSQ@PJCC, Block 6 Level 5, Jalan Utara, 46200 Petaling Jaya, Selangor. Our contact details will remain the same for now until further notice: Telephone: 03-56222003/03-74997190 Fax: 03-74997303 Email: info@excelacademy.my If you have any queries, feel free to contact us.

Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Read on to see a comprehensive overview of what video marketing looks like in 2018. Video Stats for 2018 First, let’s check out a few stats about video in 2018, using information from Wyzowl’s fourth annual State of Video Marketing Survey. 81% of companies use video for marketing purposes in 2018, [...]

Online learning is booming as more universities and businesses recognize the benefits it brings to students, and how it can help employees to maintain their professional edge. In fact, by 2020 eLearning is expected to deliver revenue of over $37 billion dollars. This trend is not only growing in popularity, but it may also soon be the main way that learners attend school, get trained in their jobs, and participate in ongoing training to keep their knowledge and skills current and relevant in today’s fast-paced business world. Read on to find out why this is such an exciting and accessible option [...]

Have you been wondering about the best ways to market your content? With so many different channels out there, it’s difficult even for the most experienced professional. What’s the best way to get the word out there effectively? Should you stick with the same platform over time? How many platforms should you use? These are all valid questions, but in truth, it doesn’t have to be complicated. Part of your unique strategy will really be figuring out how your audience is seeing and engaging with you. Each social platform and content type is a testing ground, and even the best marketers [...]

One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so much more. Without further ado, here are [...]