Digital Marketing

Attracting new customers—and keeping them—has always been an essential part of maintaining any successful business. Growth with new people engaging in a product or service is always good, but what's even better is when they come and then decide to stay. And with repeat business, they might even bring others to the fold by being an advocate for your products or services. In our 20/20 Vision: A Marketing Leader's View of Digital's Future report, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing. From this research, we discovered 61% of the organizations interviewed believe social customer service is [...]

The rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life. While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have. When it comes to marketing, going digital has had massive consequences. Now properties of digital media such as more accurate metrics, combined with interactivity, have created whole new marketing opportunities. So, there’s no doubt that digital technology can play a powerful role as [...]

There's a saying that "content is king." That applies to all industries, not just entertainment, but to any business trying to reach and inform their customers. For advertising to work on a targeted audience, there must be something there that initially draws them in. In the old days of pre-digital marketing, that content was entertainment. People didn't normally enjoy commercials on TV for their own sake but viewed them because they were interspersed with the content that really engaged them, such as dramatic TV series, documentaries, or even news broadcasts. In the digital world of the internet, content has a similar [...]

We're now at a point in business, specifically marketing, where the customers of the world always look to an internet-enabled computer first in order to conduct their searches. Making sure that your business is listed in the local "Yellow Pages" of your city is no longer the safest bet to be found, especially when your business can, potentially, serve the entire world. But in order to make the most of marketing yourself and your products or services on the internet, you've got to be proactive. Google Ads is one of the ways that you can invest in a more aggressive form [...]

Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. Iif you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades [...]