Digital Marketing

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for itself. In fact,  68% of all adult Americans use Facebook, with many of those being the coveted older demographics traditionally a little hesitant to use technology. However, while there’s no question that Facebook is currently the king of the hill, does any king rule forever? There have been some rumblings that all is not necessarily glowing with Facebook’s future. That doesn't mean people should [...]

The word is out. If you want to succeed with your content strategy, you have to include video. According to a recent HubSpot survey, 54% of consumers say they prefer to see video from businesses they use over other types of content. Video does not always appeal to the less bold at heart as it puts pressure on the individual to offer an effective and engaging video in a very personal way. However, there are a number of strategies you can use so that even the most camera-shy person can create the best video marketing campaign ever. Here are some tips to help you go [...]

The digital age has changed the way B2B communication is handled. That includes how you can successfully market your products. With technology constantly evolving, digital marketing requires a more 'fluid' approach. You have to be ready to adapt to changes in order to meet the expectations of your audience. There are certain digital marketing strategies every company should incorporate into their digital marketing plans. The influence of technology over how businesses run is not new. It has always been that way. However, what differs today is the speed at which technology is changing. With the ever-evolving development of new technology, it is essential [...]

Twitter analytics is a powerful tool of which every marketer should be taking full advantage. It’s the key to achieving better results from your Twitter campaigns, identifying what has been working and what hasn’t, and learning more about your audience. It’s also your best option for managing your Twitter advertising and ensuring it is performing as it should. 1) Get to Know Your Followers You can’t be expected to create compelling and meaningful content for an audience if you don’t know the first thing about them. You can start with the basics by finding out about their general demographic information (gender, age, language, income, and [...]

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs and desires of their target audience. And these insights are invaluable to the ongoing success of any organization. But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements of any successful digital marketing campaign: the human aspect. Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital [...]

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites Social media Search engine rankings Email marketing Online display ads Corporate blogs Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance [...]

Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. When companies choose to do what is right not only for their bottom line but also benefit financially while building trust with consumers. Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive the community and consumers become. Corporate social responsibility helps build trust, raise awareness, and encourage social change. Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact [...]

If you’re looking to break into the digital marketing industry, there’s no better time than now. According to research, the digital economy is growing at triple the pace of U.S. GDP with employees working in the digital economy earning on average $114,275 a year, more than 72% of workers in the country. We’ve compiled our top tips for aspiring digital marketers who wish to kick-start their digital marketing career today. 1) Eagerness to learn The digital marketing industry is both fast growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along [...]

Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so. Analytics and Advertising We live [...]