Digital Marketing

Your app may be something that you've worked hard so that it can meet a need in the market, and you can profit from it. Or it may be a critical part of your overall marketing strategy that you need to get good, actionable user data from and put that towards more effective market research. Whatever reason you created your app for, one thing is for sure: in order for it to succeed it must be used. That means coming up with an effective strategy for app marketing. You can't just rely on word of mouth alone as the sole vehicle [...]

Digital marketing has become a reliable means for businesses of varying sizes to grow by capitalizing on technology. It encourages brand awareness, builds global reach and tracks results. You can use email marketing, social media, and other inexpensive ways to resonate with potential consumers. Overall, digital marketing is more cost-effective than traditional marketing tactics. As part of a non-profit organization, marketers are focused more on social causes rather than financial gain, and implementing digital marketing strategies will be essential to growing your organization. In this article, we look at how your non-profit organization can do it successfully? 1. Backlinks & Influencers Your non-profit should have [...]

Marketing is a traditional industry as the need to spread awareness, make people aware of products or services has been around for as long as capitalism itself. In today's economy, marketing has become a very sophisticated, complex, and ever-evolving industry. It’s something that every business relies on and there's no question in anyone's mind that if you want a successful business, you need a strong marketing presence. For those in the education sector, this presents great opportunities. As marketing becomes more complex and specialized, it's a skill that needs to be continuously nurtured and cultivated making a comprehensive digital marketing education crucial [...]

Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so. Analytics and Advertising We live [...]

We live in a world that moves to the beat of a digital drum. Not only do over half of the planet's population use the internet - breaking the four billion mark - but increasingly, consumers use their smartphones, tablets and mobile devices to carry out research, connect with their peers and make buying decisions wherever they are in the world. As emerging technologies continue to present themselves and the digital world evolves, brands, businesses and budding digital marketers, like you, need to move with the changes, keeping up with the latest industry trends while boosting your skills on a regular basis. Presently, 76% of [...]

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set. At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it increase the need for an online presence. So what does all this change and demand mean for salaries in digital marketing? The outlook is good is very good, especially for those [...]

Studies suggest that adults change career between three and seven times during their working life. And it's never too late to change careers. At present, there’s a notable digital skills gap across the globe and if you have the passion, drive and perseverance to gain the right competencies, a fun, rewarding, challenging and fruitful career in digital marketing could be yours. If you are thinking of switching up your professional life and embarking on a career in digital marketing, knowing where to start and what to do is often easier said than done. To help you get you off to the best possible start, here are [...]

Marketing and promotion are just about as old as capitalism itself. From the very beginning, we've had people in market squares shouting loudly to promote their wares or posters plastered on walls to talk about new products. Today, we have the internet and internet-ready devices in customers' hands; everything is connected to the internet and ready to pull up information. So it’s become pretty clear for the modern, 21st-century business to dedicate some portion of a marketing budget to digital efforts. After all, you have to go where the customers are, and to ignore the online landscape is to cut yourself [...]

Digital marketing is a requirement of any business or organization that wants to get noticed by today’s consumer. It offers a world of possibilities when it comes to career choices spanning a wide variety of skill sets. One of the most sought-after skills in digital marketing is the SEO expert. Search Engine Optimization has become a must for any company that wants to be found on the internet. An SEO Manager has a list of skills that are highly regarded in the industry. Although many experts can create content and even a content strategy, the efforts of the content team are all wasted without [...]

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. In new research, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing, and interestingly enough, digital strategy and planning ranked one of the top four skills they consider 'extremely important'. When it comes to your digital marketing campaigns, you don't want [...]