Digital Marketing

What’s the Impact of Training on Digital Transformation?

2018-09-24T09:39:20+08:00

By 2020, experts predict that spending on digital transformation initiatives will surpass the $2 trillion mark. That translates to a tremendous amount of investment by companies across industries. While a host of companies prioritize technology and internal processes in their digitization journey - to great success - many are finding it difficult to achieve the same results for their workforce. One of the keys to driving the people element of digital transformation is offering learning and development initiatives that not only train existing staff but serve to attract in-demand new talent to the business. Here we look at 6 essential ways training and [...]

What’s the Impact of Training on Digital Transformation?2018-09-24T09:39:20+08:00

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!

2018-09-14T14:39:03+08:00

Do you struggle to find inspiration for your latest posts? Are your sentences too long and unwieldy? Do you debate your headline articles for hours? Or struggle to analyze your results? Stop making excuses and start meeting your metrics today. We’ve discovered 5 powerful tools will help you conquer the seemingly insurmountable problems every blogger faces in their pursuit of more traffic, shares, and likeability. We promise the tools below will help you enjoy a lighter and more productive creative process. 1. Optimise Your Headlines: KingSumo 8 out of 10 people will read headline copy but only 2 out of 10 will [...]

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!2018-09-14T14:39:03+08:00

How to Make Videos Without Hiring a Professional

2018-08-23T11:50:43+08:00

Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why it’s so important to the growth and success [...]

How to Make Videos Without Hiring a Professional2018-08-23T11:50:43+08:00

Technology in Higher Education: What’s Next?

2018-06-25T09:40:58+08:00

The online and open education world is changing the way education is delivered. In the next decade, e-learning is projected to grow fifteen-fold, accounting for 30% of all educational provision. In order to ensure technology is used effectively and efficiently, this shift needs to be shaped by educators. The impact of new technology will shape the way students learn, collaborate and engage with their education. To support these developments, educational providers must ensure that an appropriate infrastructure is put in place, that learning spaces are modified to support new teaching methodologies and that teaching staff are trained to use technology effectively. [...]

Technology in Higher Education: What’s Next?2018-06-25T09:40:58+08:00

Tips for Writing Powerful Email Subject Lines

2018-06-11T12:13:40+08:00

Did you know that the average worker receives over 100 emails a day? That means there’s a Game of Throne’s style battle going on in every inbox to see who will make the cut, and who will be banished to the spam folder. So what’s the best way to rise above the clutter? It starts with a well-crafted subject line. According to MailChimp, the most effective email subject lines are brief, descriptive, and include a compelling reason for the user to click ‘open’. Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and [...]

Tips for Writing Powerful Email Subject Lines2018-06-11T12:13:40+08:00

Top 5 Tools for Building Infographics

2018-06-19T09:17:05+08:00

We all know that a picture is worth a thousand words and when we can incorporate a blend of data, eye-catching images, and simple graphics into one image, it can convey a whole lot of information in a short period of time and without putting too much strain on the eyes or the brain. Have you ever come across an amazing infographic online and wondered how it was created? Fortunately, you don’t need to be a professional graphic designer to create engaging images like infographics. Now let’s take a look at the ins and outs of infographics, what makes them so [...]

Top 5 Tools for Building Infographics2018-06-19T09:17:05+08:00

How to Write a Video Marketing Script

2018-05-30T08:57:03+08:00

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change. According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. So, if you are doing anything in the sphere of digital marketing, you can be sure that putting a bit of extra time into making a high-quality (or even medium quality) video can go a long way towards marketing your product. But when [...]

How to Write a Video Marketing Script2018-05-30T08:57:03+08:00

How to Use Instagram Stories Ads

2018-05-24T15:19:42+08:00

What are Instagram Stories Ads? Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed. In order to view a story, simply look at the top of the feed, place your finger on the story and hold it. To skip a story you swipe left, and then you will be automatically taken to the next story. Stories don’t have the “like” feature but they do allow you to comment or message directly. The ads part of [...]

How to Use Instagram Stories Ads2018-05-24T15:19:42+08:00

Social Media in 2018: What Can Businesses Expect?

2018-05-24T15:21:31+08:00

Social media is not what it used to be. Just a few months into 2018, and already there have been a host of developments that have shaken social media, changing the landscape for marketing teams across different platforms. To succeed in social media marketing, marketers at all levels must stay up-to-speed with the rapid developments and latest trends. In doing so, they can continue to use social platforms to find their audiences, engage and influence them. While trends come and go, major developments like the ones explored in this article are disrupting the industry, which means marketing teams need to learn and [...]

Social Media in 2018: What Can Businesses Expect?2018-05-24T15:21:31+08:00

How to Design Snapchat Ads for Small Business

2018-05-24T15:23:06+08:00

Have you always wondered about Snapchat and how well it might work as a marketing tool? Or perhaps you're an Instagram fan who hasn’t seen great results lately and you’re looking for an alternative? Read on to find out how you can make the most out of Snapchat ads with our comprehensive guide. Where does Snapchat work best? If you’re wondering whether to use Snapchat or Instagram, here are a few points to consider. Instagram has a much bigger following than Snapchat, with some 250 million daily users on its stories feature alone, which is the key feature that mimics Snapchat. And in [...]

How to Design Snapchat Ads for Small Business2018-05-24T15:23:06+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM