Digital Marketing

Feel pressed for time? With targets to meet and objectives to achieve, time can be one of the biggest bottlenecks to your business’s growth. Marketing automation -- the process of using software to automate some aspects of your lead generation and marketing process -- gives your business the ability to produce better lead gen results without the time investment of traditional outreach and sales. Just a few years ago, marketing automation was new technology and wasn’t widely used. Over the last 10 years, a huge number of marketing automation platforms have appeared, aimed at everyone from bloggers to large enterprises to [...]

If you’re in the field of digital marketing, you may be wondering what kind of effect automation could have on your future career. It's true that automated technology is taking over almost every facet of the digital world and will continue to affect certain jobs and roles. But what areas will it affect and how? Here’s an overview discussing the way automation is changing customer experience and engagement. Automation Has Been Replacing Jobs for a While With the addition of computers to offices in the 1970s, the increasing use of this tech through the 1990s, and then the widespread use of the internet around the [...]

Without a doubt, a solid, industry-recognized digital marketing course is the best way to kick-start your digital career. By successfully completing the right digital marketing course you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers. Yes, you will be one sought after digital marketing candidate indeed. But what makes a good digital marketing course and which one is the best for you? Everyone is different, it’s what makes us interesting, but to succeed in digital marketing, you [...]

Social media has, over the last ten years, become an integral part of the lifestyles of Americans as well as an essential touchstone for communication, news dissemination, and even marketing. Between the relationships established on Facebook, the pithy responses on Twitter, and the captivating quality of photos on Instagram and Pinterest, there is a wide range of interests and features across the channels. Just about every demographic has somewhere to share and browse their interests on one platform or another. Now that another year is coming to a close, digital marketers should review what happened in 2018 with their social media efforts and [...]

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing. Real Estate and the Importance of Digital Marketing Social media was one of the first game changes for realtors seeking ways to get noticed online. From [...]

The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer. There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace. As it becomes more difficult for companies to hire in-house digital marketing managers, and [...]

Welcome Back Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video. Bear in mind that these are just loose statistics are going to vary depending on who [...]

We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits. As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 of the biggest ways that digital marketing has changed and keeps changing the way businesses and brands operate. 1) Instant Communication Interacting with potential customers today can be like spinning a [...]

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics in 2019. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are. Having worked with B2B brands that range from Dell to SAP to LinkedIn on influencer marketing programs over the past 6 years, I’ve had a chance to [...]

Are you ready to take your digital marketing skills in a new and exciting direction? Do you have the knowledge of search engine results pages (SERP) to bring a company’s web page to the top of search engines like Google, Yahoo, and Bing? Perhaps a career in search engine marketing is right for you. There has never been a better time to make the transition—as more businesses than ever are coming to the realization that in order to stay competitive they have to manage their online presence and not only optimize their search engine rankings, but use them to market their business. In [...]