Digital Marketing

Organizations around the world have been working hard to varying degrees to be ready for the digital transformation that is currently facing global economies. Their current readiness will ensure their future success as new technologies such as AI and automation force companies to re-imagine how they operate. In this article, we examine the biggest challenges for companies and their workforces across geographies. The widening talent gap There’s a big problem looming on the horizon for the digital and tech sector. The struggle currently being experienced in finding talent has the potential of turning into a full-blown crisis in the next few years. According to [...]

As digital technology becomes both more robust and complex, it also becomes easier and more difficult to use. It allows businesses and professionals to achieve more than ever before in a faster amount of time. However, technology can also be difficult as it continuously presents something new to learn. That's why more companies are looking at forming or reinforcing their Learning & Development (L&D) departments. We no longer live in a world where a business uses the same methods and technologies that they did 20 years ago. Today’s businesses must keep abreast of new technological and business developments. If they don’t, they'll be overtaken by competitors [...]

On March 13th 2019, Facebook suffered the most prolonged outage in its history. For several hours, users lost access to the social network, as well as the other major platforms in its family, Instagram and Whats-app. Some people lost access for several hours. In our hyper-connected world, the sudden loss of three prominent social networks was startling. For digital marketers, the situation was a nightmare leaving scheduling tools broken and campaigns to go awry. So how should you prepare for possible outages in the future? In this article, we’ll break it down into three phases: dealing with the immediate issue, post-outage recovery, and [...]

The global tourism market is huge, generating over $1.3 trillion in revenue per year. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts. With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. As such, brands must use innovative digital marketing strategies to stand out. In the first part of this article, we’ll explore 5 key tips and strategies for success at the intersection of travel and digital marketing. 1) Keep The Target Audience Front And Centre This might sound like a lesson from Marketing 101, but it’s one [...]

Trends aren’t always easy to predict, but they’re easy to follow if you monitor audience interests. In digital marketing, being on trend could be the determining factor in a successful search engine rank. As you design and implement new campaigns, a great way to plan your strategy is with a checklist. Marketing campaign checklists are comprised of various elements. They appear differently for each company depending on the target audience and goals. While your campaign tactics may differ from your neighbour, some elements remain the same. Here are a few steps every marketing checklist should include. Business Objectives Before you map any other strategies, business [...]

Social media has exploded on the Internet, and marketers everywhere are learning to leverage its unique capacities to target potential customers. There are over four billion internet users on earth, and over three billion of them use social media. Different social media, however, appeal to different age groups. Baby Boomers, for example, are found primarily on Facebook. On the other hand, younger age groups, like the millennials, prefer other platforms, and people in the 18 to 34 age range comprise a whopping 64% of the Instagram user-base. That doesn’t mean, however, that if you start taking advantage of Instagram online marketing, you’re going to increase your [...]

As technology continues its rapid ascension into all aspects of public and private life, increased demand for digital careers has emerged. New sectors, industries, and career paths have been created in the blink of an eye meaning that many of today’s most in-demand careers barely existed a decade ago. A lot of today’s businesses exist almost exclusively online. Of those who still maintain a brick and mortar presence, a strong digital footprint is required to be successful and present new opportunities for graduates to pursue. However, not all of these career paths are created equally. In order for educators to better [...]

Remember the good old days when getting a job just required years of experience or a trusty education to nail you the best positions in your chosen industry? Things were simple then, with clearly defined skills that made sense to the average HR person, not to mention to the people applying for the jobs. However, today’s digital influences and technologies are changing the way we look at skills. A new landscape now dictates a new set of skills affectionately referred to as “soft skills.” In fact, soft skills have become a more valued skill set when it comes to digital marketing professionals. So just what [...]

Higher education providers are facing a number of challenges in today's changing learning ecosystem. It’s getting tougher to encourage people to come to colleges and universities, especially when they consider just how much debt they could incur for a few years of study. Then, there’s the rise of distance learning and online study which is often the most logical choice for adult learners. But for many college students, it’s a harder decision to make and they conduct a lot of research before making their choice, so it’s vital that they can find the information they need. Many institutions rank boosting enrollments among their top business priorities. [...]

As technology and digital services continue to ingrain themselves into more aspects of our lives, the financial sector has not been immune. New technology has given way to new services and with new services comes disruption of the old. Whether it’s services such as PayPal or ApplePay; or digital banks such as HSBC’s “First Direct,” digital transformation of the financial industry is ongoing. Customers are gravitating more towards digital experiences and digital products. At the same time, providers within the industry are rethinking the playbook. Are brick and mortar stores still viable or even necessary? How empowered is the modern financial customer? What [...]