Digital Marketing

Google AdWords began in 2000, only two years after the launch of the search engine. It functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, it was rebranded to Google Ads. While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Ads on the platform are viewed by 90% of the internet population. Costs for keywords are rising, making these campaigns more expensive. This leads to questions like, "what can I do to avoid overspending and still meet the demands of an oversaturated market?" Google Ads may be deluged with business owners making their mark, but [...]

Variety is the spice of life." - William Cowper Whether you’re talking Search Engine Optimization (SEO), Pay-Per-Click (PPC), content creation, social media marketing, mobile strategy or multi-channel analytics - digital marketing skills are in huge demand right now. With the average business's main priorities being a lead generation (63%), proving the ROI of their various marketing activities (40%) and securing ample budgets (28%) for their promotional activities, many modern brands are turning to digital agencies to enhance their efforts in a number of key areas. Working with digital marketing agencies offers a business the opportunity to evolve their brand by gaining access to a [...]

You have done the work, gotten the skills, and chosen the career that speaks to you. Now comes the hard part: the job application. Nothing is more intimidating than putting yourself and your skill set out there, but a great CV can help you get your foot in the door. A CV is essential in showing employers who you are and what you have to offer. You want to show potential employers that you’re exactly who they’ve been looking for. While every CV will be different for every position and company, they all adhere to the same fundamental principles. Knowing what language an [...]

Regardless of sector or industry, to thrive on today's commercial battlefield, embracing the emerging technologies, trends and cultural shifts is crucial. If your business is looking to secure a sustainable commercial future, investing ample time, money and energy into your digital transformation strategy is a wise move. By 2020, experts project that spending on digital transformation strategies will break $2 trillion globally. That's a colossal level of investment by companies across sectors. To inspire your efforts, here are 10 stats that will convince your business of the need to invest in digital transformation. Consumer Culture 1. 80% of today’s video consumption is video-based. Print media, while still [...]

Videos have always been an entertaining part of the online experience, but recently, they’ve begun monopolizing web traffic as well. For businesses looking to grow and optimize their brand, there are two candidates for a subscription. YouTube, the most commonly recognized of the two, and Vimeo. Both platforms have their advantages from a business standpoint, but which is best? Throughout this article, we’ll take a closer look at topics like cost, SEO, and storage to find out which platform comes out on top. Video User Statistics Much like its parent company Google dominates the search engine industry, YouTube is king of video [...]

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Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing qualification/certification? If you have any knowledge of digital marketing at all, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show potential clients or employers that you are the leader they are looking for to set their business apart. Adding qualifications/certifications to your resume is one of the best ways to do this while setting yourself up for success. It is a widely accepted fact that becoming a digital marketer does not [...]

Whether you’re selling your latest e-book to accompany your online business or are simply looking for creative ways to get people interested in your newest product, the success of your e-commerce store relies heavily on your conversion rates and how effective your current  e-commerce platform is at getting your digital or tangible products in the hands of your target customers. If you’re in the midst of rehashing your e-commerce strategy or want a clear-cut idea of what online sales tactics are leading to the most growth, measuring your e-commerce conversion rates as a key performance indicator (KPI) can provide you with valuable insights to revise [...]

As we read in the first part of this article, the global tourism market generates over $1.3 trillion in revenue per year. This type of value means that the sector is very competitive and needs to use digital marketing strategies to rise above the competition. In the second part of this article, we’ll explore the remaining 6 tips for digital marketing success! 6) Use Technology For Marketing ‘Experience’ Travel is all about the experience, and it starts before a booking is even made. Help travelers get a feel for your destination, hotel, attraction, or activity using online tools. Interactive visual content is particularly useful – [...]

The modern workplace is facing a serious digital skills shortage. Demand for technical proficiency outstrips supply, and companies find it difficult to find workers with the right expertise. The Digital Marketing Institute’s latest research demonstrates the issue of the skills shortage is the second most significant challenge for marketing leaders while recruiting the right talent is the fourth biggest obstacle in the US, UK, and Pacific region. The speed of technological change, inadequate skills training in higher education, and stagnant professional courses which all contribute to a costly lack of proficiency in the workforce. In fact, a deficiency of digital skills costs the economy approximately £63 billion per year in [...]